JUNTA DE EDUCACAO DA CONVENCAO BATISTA MINEIRA

What JUNTA DE EDUCACAO DA CONVENCAO BATISTA MINEIRA does

Junta de Educacao da Convencao Batista Mineira, operating commercially as Rede Batista de Educacao, is a nonprofit Baptist educational organization founded in 1918 and governed by the Convencao Batista Mineira. The network delivers integrated education across two K-12 brands — Colegio Batista Mineiro (10 cities across Minas Gerais) and Colegio Batista Brasil (6 Brazilian states: SP, RS, PB, AM, RJ, ES) — and three specialized schools: Escola Batista de Idiomas (English language with Cambridge exam preparation since 2006), Escola Batista de Esportes, and Escola Batista de Musica. The portfolio also includes Faculdade Batista de Minas Gerais (higher education) and a free Unidade Social Nova Contagem serving 500+ children in social vulnerability since 2001. The customer base spans families with children aged 0-18 seeking values-based bilingual education, adult language learners, sports and music students, and corporate convenio partners.

The technology backbone consists of web-based management portals (Portal do Aluno, Portal do Responsavel Financeiro, Portal do Coordenador Pedagogico, Meu RH, Webmail) hosted at portal.redebatista.edu.br and portal2.redebatista.edu.br, unified by the Batista ID 2.0 single sign-on identity platform developed with Layers Digital. Library access runs through the Sophia platform, and the institution uses Google Analytics and CRM Rubeus for analytics and customer relationship management. The differentiating Socioemotional Program — 52 classroom virtues, 16 competencies, 43 skills — has been developed over nearly 20 years and runs from nursery through high school.

Revenue is generated primarily through recurring monthly tuition (subscription model) across all units, supplemented by corporate convenio partnership discounts for employees of affiliated companies, unions, and associations, and by partner-school tuition discount cross-promotion with approximately 58 escolas parceiras. Tuition pricing is quote-based and not publicly disclosed; families are routed through guided visits, WhatsApp scheduling, and web contact forms. Marketing runs through the institutional website, Facebook, Instagram, and LinkedIn with a direct-to-consumer GTM motion. Financial details are not publicly disclosed.

Name

JUNTA DE EDUCACAO DA CONVENCAO BATISTA MINEIRA

Legal name

JUNTA DE EDUCACAO DA CONVENCAO BATISTA MINEIRA

Website

https://redebatista.edu.br

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Junta de Educacao da Convencao Batista Mineira operates Rede Batista de Educacao, a nonprofit Baptist K-12 and complementary education network founded in 1918, serving families across 10 cities in Minas Gerais and 6 other Brazilian states with bilingual schools, language, sports, and music programs.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), All Other Schools and Instruction (61169), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Charter Montessori/Waldorf/Classical/Expeditionary (Pedagogical Models) (EDAJACAL)

akta.pro secondary industries

Leadership, Character Education & Values Development (EDAMAIAG), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Private K-12 education
• Bilingual schooling
• Language instruction
• Music education
• Sports training programs

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and School Fees: The primary revenue stream comes from tuition fees charged to enrolled students across the Colegio Batista Mineiro, Colegio Batista Brasil, Escola Batista de Idiomas, Escola Batista de Musica, and Escola Batista de Esportes. The institution also offers financial responsibility management portals for families.
2. Corporate and Partnership Discounts: The institution offers corporate partnership programs (convenios) for companies, associations, and trade unions, providing tuition discounts to employees and their dependents in exchange for institutional affiliation.
3. Partner School Discounts and Cross-promotion: Students transferring from partner schools receive exemptions from selective process fees and discounts on tuition, with cross-promotional benefits that support enrollment pipeline across all units.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

JUNTA DE EDUCACAO DA CONVENCAO BATISTA MINEIRA, operating as Rede Batista de Educação, is a nonprofit Baptist educational network that delivers integrated K-12 education from nursery through high school across its Colégio Batista Mineiro and Colégio Batista Brasil school networks, complemented by specialized schools for English language learning (Escola Batista de Idiomas), music (Escola Batista de Música), and sports (Escola Batista de Esportes). Instruction is bilingual, values-based (Christian pedagogy), and reinforced by a structured socioemotional formation program. The network also runs a free social-education unit serving over 500 vulnerable children in Nova Contagem.

Product overview

Rede Batista de Educação operates as a multi-brand educational platform offering integrated services across five distinct product lines: two K-12 school networks (Colégio Batista Mineiro in Minas Gerais and Colégio Batista Brasil in six states), and three specialized schools (Escola Batista de Idiomas for language learning, Escola Batista de Música for music education, and Escola Batista de Esportes for sports training). The platform is unified by shared educational values centered on Christian principles and integral formation, with common infrastructure including the Batista ID 2.0 identity system, the Portal do Aluno student portal, and cross-cutting programs like the Socioemotional Program. These products serve students from nursery through high school, plus adult learners, across both regular academic programs and specialized extracurricular offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Colégio Batista Mineiro: Baptist school network present in 10 cities of Minas Gerais offering basic education, bilingual education, robotics and sports education
• Colégio Batista Brasil
• Escola Batista de Idiomas
• Escola Batista de Esportes
• Escola Batista de Música

Products and services

• Colégio Batista Mineiro K-12 bilingual school network operating 10 units across Minas Gerais (Belo Horizonte, Betim, Lagoa Santa, Ouro Branco, Poços de Caldas, Sete Lagoas, Uberlândia, Nova Lima), offering basic education, bilingual teaching, robotics, and sports programs with socioemotional and Christian-values formation for families.
• Colégio Batista Brasil K-12 educational institution committed to academic excellence and integral formation, present in six Brazilian states (São Paulo, Porto Alegre, João Pessoa, Manaus, Volta Redonda, Vila Velha), offering bilingual education and socioemotional training based on Christian principles.
• Escola Batista de Idiomas Language school teaching English to children from age 4, adolescents, and adults, offering Cambridge proficiency exam preparation (YLE, KET, PET, FCE, CAE, CPE), Living House cultural immersion program, and international exchange programs. Authorized Cambridge exam center since 2006.
• Escola Batista de Música Music school offering voice, instrument lessons (strings, woodwinds, brass, percussion, piano, electronic instruments), music theory, music perception, music therapy, and vestibular preparation courses for students and the broader community.
• Escola Batista de Esportes Sports school open to the community offering instruction in ballet, basketball, circus arts, futsal, artistic gymnastics, handball, judo, volleyball, chess, rhythmic gymnastics, jiu-jitsu, taekwondo, swimming, and dance, with a track record of regional, state, and national championship titles.
• Unidade Social Nova Contagem Social unit in Nova Contagem offering free education to over 500 children in social vulnerability, operated since 2001 in partnership with Casa de Apoio à Criança Carente de Contagem with two buildings, 10 classrooms, a 9,000+ title library, computer lab, auditorium and recreational area.
• Programa Socioemocional (Socioemotional Formation Program)

Quantifiable outcome

• 43 podium finishes in 2019 competitions across basketball, futsal, handball, and volleyball at regional, state, and national levels
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cambridge University (Cambridge English Language Assessment)coreStrategic or Co-development PartnerThe Escola Batista de Idiomas has been an authorized Cambridge exam center since 2006, applying Cambridge proficiency exams annually. The school offers dedicated preparation courses and has achieved 100% approval rates in recent years. Cambridge exams are internationally recognized by educational institutions, companies, and government bodies.
• Faculdade Batista de Minas GeraiscoreStrategic or Co-development PartnerA higher education institution within the Baptist educational network. Partner school students receive 20% discount on tuition for undergraduate and graduate programs at the faculty. The faculty also provides legal guidance through its Legal Aid Center (Nucleo de Apoio Juridico) for partner schools.
• Casa de Apoio à Criança Carente de ContagemcoreStrategic or Co-development PartnerA non-profit organization hosting the Nova Contagem social unit of the Rede Batista de Educação. The unit provides free education to over 500 children in social vulnerability, with two buildings, 10 classrooms, a library with over 9,000 titles, a computer lab, auditorium, and recreational area.
• Rede Batista de Educação Partner SchoolscoreStrategic or Co-development PartnerApproximately 58 partner schools (escolas parceiras) including Aquarela Centro de Educação, BEK Buritis Espaço Kids, Instituto Infantil Machado Cinelli, Sistema Lamaxi de Ensino, and others. Partner school students receive selective process fee exemption and tuition discounts. Annual training events and parent school programs (Escola de Pais) are provided.
• Instituto HexisminorOthersListed as an institutional contact in the email directory of Rede Batista de Educação, indicating a working relationship or service provision.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wizard by Pearson: Major Brazilian English-language school chain, now part of Pearson, comparable to Escola Batista de Idiomas on language curriculum and Cambridge certification across a national footprint.
• CCAA: Large Brazilian English-language school franchise with locations across multiple states, serving children through adults. Directly comparable to Escola Batista de Idiomas on language instruction, franchise-style expansion, and Cambridge prep.
• Cultura Inglesa: Brazilian English-language school chain with Cambridge exam preparation, comparable to Escola Batista de Idiomas on language curriculum, Cambridge certification, and target learners across age groups.
• Colégio São Bento: Religious-affiliated (Benedictine) traditional Brazilian K-12 school with strong academic reputation. Comparable to Colégio Batista as a values-driven, religious-affiliated private school targeting middle-class Brazilian families.
• Colégio Positivo: Listed Brazilian private K-12 network with bilingual and socioemotional offerings across multiple states. Comparable as a multi-state, multi-product private school group competing for similar middle-class families.
• Colégio Bandeirantes: Premium private K-12 school in São Paulo, comparable as a high-tuition, values-based private school targeting middle-class families with holistic education programs similar to Colégio Batista Brasil.
• Colégio Marista: Brazilian Catholic-affiliated private K-12 network with multiple units across several states. Comparable to Rede Batista as a religious-affiliated private school network offering holistic, values-based education at scale.
• Cogna Educação: Brazil's largest education group operating K-12 schools (Anhanguera, Pitágoras, Saber), language schools, and higher education under multiple brands. Directly comparable as a multi-product, multi-state private education platform serving similar families.

Broad incumbents

• Yduqs: Major listed Brazilian education group operating K-12 (Idiomas, Ensina Mais) and higher education brands. Comparable as a broad incumbent in private education with multi-product exposure across income segments.

Emerging players

• Maple Bear Canadian School: Brazilian franchise of Canadian bilingual K-12 schools expanding rapidly across multiple states. Comparable as a bilingual, premium private K-12 brand competing for similar families seeking English-immersion education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/redebatista.educacao
• LinkedInlinkedin.com/company/redebatista

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUNTA DE EDUCACAO DA CONVENCAO BATISTA MINEIRA