Reisemobil-center Lorrach

What Reisemobil-center Lorrach does

Reisemobil-Center Lörrach GmbH is a privately held recreational vehicle dealership founded in 2015 by Daniel Struc and operating from a single showroom and workshop at Alte Str. 22, 79541 Lörrach-Brombach, in the Dreiländereck tri-border region of Germany near Basel, Switzerland. The company is an authorized multi-brand dealer for five RV manufacturers — Challenger (primary brand since 2017), Karmann-Mobil, Forster, Robeta, and vanexxt (added in 2024) — and offers new and used motorhome, campervan, and panel-van sales; short-term vehicle rental via an online booking portal; an in-house workshop handling repairs, accessory installation (SAT, solar, air conditioning, bike racks, leveling systems), gas inspections (G 607), leak testing, and maintenance; and TÜV/AU inspection coordination via cooperation partners.

Revenue is generated through three streams: one-time vehicle sales (the largest by unit value, with quote-based pricing and net-invoiced export sales to Swiss customers), recurring rental income from panel-van (V3), partially-integrated (K1-K5), and alcove (A1) categories, and workshop service fees on a pay-as-you-go basis. The go-to-market is direct sales through the physical showroom combined with event-driven presence at major RV trade shows (Caravan Salon Düsseldorf, CMT Stuttgart, caravan live Freiburg) and Microsoft Bookings-powered online consultation scheduling. A specialized Swiss-Paket import service — bundled customs clearance, MFK inspection preparation and presentation, Swiss socket conversion, and gas-system preparation, valued at approximately €2,000 — targets Swiss cross-border buyers and is a notable service differentiator. The company operates with 1-10 employees, has no proprietary technology platform, and reports no AI/ML capabilities; the website runs on Empori CMS with standard consumer integrations (Microsoft Bookings, Google Maps, YouTube, Vimeo).

Name

Reisemobil-center Lorrach

Legal name

Reisemobil-Center Lörrach GmbH

Website

https://reisemobil-center-loerrach.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Reisemobil-Center Lörrach GmbH is a privately held, multi-brand motorhome dealership and rental operator in Lörrach-Brombach, Germany, serving individual consumers in the Dreiländereck tri-border region and Swiss cross-border buyers with sales, rental, workshop services, and dedicated Swiss import handling.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Dealership

NAICS

Recreational Vehicle Dealers (44121), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industry

Luxury / Premium RV & Motorhome Rentals (THADAIAG)

Keywords

• Recreational vehicle sales
• Motorhome rental services
• RV workshop services
• Campervan dealership
• Cross-border vehicle import

Headquarters

HQ city

Lombach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Vehicle Sales: Sales of new and used recreational vehicles (motorhomes, campervans, panel vans) from brands Challenger, Karmann-Mobil, Forster, Robeta, and vanexxt. Both consumer sales and export sales to Swiss customers with full import support.
2. Vehicle Rental: Rental of recreational vehicles including panel vans (V3), partially integrated (K1-K5), and alcove models (A1). Online booking system with customer portal for managing reservations.
3. Service and Repair: Workshop services for motorhomes including repairs, installations (SAT antennas, solar panels, air conditioning, bike racks, leveling systems), gas inspections (G 607), leak testing, maintenance, and TÜV/AU inspections through cooperation partners. Parts and accessories sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Reisemobil-Center Lörrach is a multi-brand motorhome and campervan dealership in the German-Swiss-French tri-border region, selling new and used recreational vehicles from Challenger, Karmann-Mobil, Forster, Robeta, and vanexxt. The company also operates a motorhome rental service, an in-house workshop for repairs and accessory installations, and provides specialized Swiss import/export handling including customs clearance and MFK inspection preparation.

Product overview

Reisemobil-Center Lörrach is a motorhome dealership and rental company operating as a multi-brand contract partner in the tri-border region (Germany, Switzerland, France). The core offering consists of vehicle sales and rentals across five brands: Challenger (French, their main brand since 2017), Karmann-Mobil (German campervans), Forster (German family motorhomes), Robeta (handcrafted premium vans), and vanexxt (urban vans, added 2024). Services include a workshop for repairs and accessories, plus specialized Swiss customer support with import/export handling, customs clearance, and MFK inspection services.

Differentiator

Problem solved

Functional benefit

Products and services

• Challenger Reisemobile Authorized dealer sales of Challenger motorhomes manufactured in Tournon sur Rhône, France. Includes alcove (overcab), low-profile (teilintegrierte), full-integrated (integrierte), and panel van (Kastenwagen) models, marketed at affordable pricing with essential equipment for individual consumers in Germany and Switzerland.
• Karmann-Mobil Campervans Authorized dealer sales of Karmann-Mobil campervans including Davis (with Trendstyle and Lifestyle editions), Dexter, and Duncan models. These are compact, flexible German-built campervans for individual travel use.
• Forster Reisemobile Authorized dealer sales of Forster motorhomes including alcove (Alkoven), low-profile (teilintegrierte), and full-integrated (integrierte) models. German brand with family-friendly layouts and good value pricing for private consumers.
• Robeta Handcrafted Campervans Authorized dealer sales of Robeta premium handcrafted campervans featuring 25mm Armaflex insulation, scratch-resistant HPL furniture coating, and leather-upholstered doors. Targets buyers seeking innovative interior details and high-quality materials.
• vanexxt Urban Vans Authorized dealer sales of vanexxt urban vans built on Ford Tourneo basis with modular construction adapting flexibly to user needs. Marketed as flexible urban vans for modern lifestyle consumers.
• Reisemobil Rental (Vermietung)

Quantifiable outcome

• Swiss import package valued at approximately €2,000 offered to qualified trade show customers purchasing new Challenger or Karmann-Mobil vehicles.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered minor, core and primary.

• vanexxtminorChannel Partner/ Reseller/ Distributor · 1 January 2024Authorized dealer for vanexxt urban vans. vanexxt offers flexible, modular vans built on Ford Tourneo basis, targeting modern urban adventurers with customizable configurations.
• RobetacoreChannel Partner/ Reseller/ Distributor · 1 January 2018Authorized dealer for Robeta handcrafted campervans. Robeta specializes in premium, handcrafted motorhomes with innovative design, high-quality materials (25mm Armaflex insulation, scratch-resistant HPL coating), and premium leather interior.
• ChallengerprimaryChannel Partner/ Reseller/ Distributor · 1 January 2017Authorized dealer and primary brand partner for Challenger recreational vehicles. Challenger is a major French manufacturer of motorhomes, panel vans, and integrated models. Main brand since 2017, representing a large European market leader.
• Karmann-MobilcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Authorized dealer and service partner for Karmann-Mobil campervans including Davis, Dexter, and Duncan models. Karmann-Mobil is a German manufacturer of compact, flexible campervans.
• ForstercoreChannel Partner/ Reseller/ Distributor · 1 January 2015Authorized dealer for Forster recreational vehicles including alcove, partially integrated, and fully integrated models. Forster offers vehicles at attractive price points for families.
• TÜV Cooperation PartnersminorImplementation/ SI/ Consulting PartnerCooperation partners for TÜV inspection (vehicle safety inspection) and AU (exhaust emission testing) services. Customers can complete mandatory vehicle inspections through the dealer's network.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dethleffs: Long-established German RV and caravan manufacturer with nationwide dealer network. Comparable as a brand whose motorhomes and caravans are distributed through authorized retailers; broader incumbent because it controls manufacturing and OEM relationships across the value chain.
• Carthago: Premium German motorhome manufacturer with integrated dealer and service network. Comparable in the premium RV segment (analogous to the subject company's Robeta positioning) but broader incumbent given its manufacturing scale, multiple own-brand lines, and broader dealer footprint.
• Fendt Caravan: German caravan and motorhome manufacturer with a long-standing dealer network. Comparable as a brand whose products are distributed through authorized dealers across Germany; broader incumbent because it controls manufacturing and full brand portfolio.
• Knaus Tabbert: German RV and caravan manufacturer (KNAUS, TABBERT, WEINSBERG, MORELO brands) with a large authorized dealer network. Comparable as a multi-brand RV group whose vehicles are sold through independent dealers; broader incumbent as both manufacturer and brand portfolio holder.
• Pilote: French RV manufacturer with a German dealer footprint. Comparable as a non-German European brand sold through authorized German dealers; broader incumbent given its manufacturing scale and pan-European distribution versus the subject company's regional retail focus.
• HYMER (Erwin Hymer Group): German RV manufacturer (part of Thor Industries) with its own branded dealer network across Europe. Comparable as the dominant German RV brand whose vehicles are sold through authorized dealers like the subject company; broader incumbent because HYMER spans manufacturing, dealer networks, and rental (rent easy).

Emerging players

• PaulCamper: European peer-to-peer RV and campervan rental marketplace. Comparable as an alternative rental channel competing with the subject company's in-house rental business; emerging player because it disintermediates traditional dealers and rental fleets via a digital platform model.

Others

• Caravan-Salon Düsseldorf: The world's largest RV and caravan trade fair held annually in Düsseldorf. Comparable not as a competitor but as the primary industry event channel where the subject company exhibits; included as a peer because it materially shapes the marketing and competitive dynamics of regional German RV dealers.

Direct peers

• Reisemobil-Bauer: Independent German RV dealership offering sales, rental, and workshop services for multiple brands. Comparable as a similarly-sized regional multi-brand dealer with full-service operations, though operating in a different German region.
• Frankana Freiko: One of Germany's largest RV and caravan retailers with multiple locations and a multi-brand portfolio spanning motorhomes, caravans, and accessories. Directly comparable as a multi-brand authorized dealer with integrated sales, rental, and service offerings, but operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reisemobileloerrach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reisemobil-center Lorrach