Spots n Dots

What Spots n Dots does

Spots n Dots (SND), operated by SND Publishing, LLC, is a U.S. B2B trade publication founded in 1997 and based in Atlanta, Georgia. The company produces a daily email newsletter — marketed as "The Daily News of TV Sales" — covering television advertising, broadcast sales, network programming, advertiser earnings, and ratings-related developments for the U.S. local broadcasting industry. Its readership consists of TV station general managers, local sales leadership, and broadcasting-company executives. Distribution is email-only and gated behind a paid annual subscription; the publication moved away from publicly accessible online archives in favor of email-only delivery to monetize its content.

Name

Spots n Dots

Legal name

SND Publishing, LLC

Website

https://spotsndots.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trade Media & Broadcast Industry News

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• TV advertising news
• Broadcast media coverage
• TV sales reporting
• Broadcast industry newsletter
• Television advertising intelligence

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Email Subscription Services: Paid email subscription for daily industry news delivery. Issues are no longer available online and require valid email subscription to receive Spots n Dots by email.
2. Job Classifieds: Fee-based job posting listings for broadcasting industry positions including management, sales, and sales management roles.
3. Advertising: Display advertising opportunities on the website and within email newsletters targeting TV/broadcasting industry professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Spots n Dots is a daily B2B trade news publication covering television advertising, broadcast media sales, advertiser news, network programming updates, and consumer-trend analysis affecting TV and cable. Content is delivered primarily via a paid email newsletter and digital e-Edition, supported by an online job classifieds board for broadcasting-industry positions. The publication operates an email-only distribution model, with full issues available to paid subscribers only.

Product overview

Spots n Dots (SND) is a daily email newsletter publication for the TV and broadcast industry, marketed as "The Daily News of TV Sales." The core offering is the SND Newsletter/e-Edition, which delivers industry news about television advertising, network updates, consumer trends, and market analysis. Supporting offerings include a job classifieds board (Avails) featuring broadcast industry positions, and an Online Features section with editorial content across various lifestyle categories. The publication is available by email subscription only, with stations and companies requiring paid subscriptions to receive issues.

Differentiator

Problem solved

Functional benefit

Products and services

• SND Newsletter / e-Edition Daily email-delivered newsletter and digital e-Edition covering TV advertising sales, advertiser news, network programming updates, and consumer-trend analyses for TV stations, broadcast groups, and media executives. Sold on an annual subscription basis.
• Job Classifieds / Avails

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• BLOX DigitalcoreTechnology or IntegrationBLOX Digital provides the BLOX Content Management System that powers spotsndots.com website. This is the core technology platform for content management, publishing, and digital operations.
• evvnt.comminorGTM or Marketing PartnerEvent promotion partnership allowing users to promote local events through the Spots n Dots platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• TVNewsCheck: TVNewsCheck is a daily trade publication covering broadcast TV news, sales, ratings, and technology. Like Spots n Dots, it targets TV station executives and broadcasting professionals with industry-specific news and job-relevant content.
• TV Tech: TV Tech covers broadcast technology, operations, and station engineering with news tailored to TV broadcasting professionals. It overlaps with SND's broadcaster audience, particularly on the operational and ratings-adjacent side of TV sales.
• Broadcasting & Cable: Broadcasting & Cable (now part of Future plc) is a long-running trade publication covering the TV and radio broadcasting industries, including ad sales, ratings, and station operations. It is one of the most direct competitors to SND's coverage of TV sales and advertising news.
• Radio World: Radio World covers radio broadcasting technology, operations, and industry news. It serves the same broader broadcaster professional audience as SND and competes for advertising and readership across the radio-TV commercial ecosystem.
• Radio Ink: Radio Ink is a trade publication serving the radio broadcasting industry with news on sales, advertising, and station operations. It is comparable to SND as a specialized B2B publication targeting broadcasters' commercial teams.
• Cynopsis Media: Cynopsis publishes daily newsletters covering TV, streaming, and advertising industries targeted at media professionals. Its email-newsletter model and vertical focus on TV ad sales closely mirror SND's go-to-market approach.
• Multichannel News: Multichannel News covers the cable, pay-TV, and broadband industries, with overlap into TV ad sales and ratings coverage relevant to SND's audience. It serves a similar executive readership across the TV distribution ecosystem.

Broad incumbents

• Ad Age: Ad Age is a long-established advertising trade publication covering agencies, advertisers, and media, including TV ad sales. It addresses a broader advertising audience than SND but competes for the same advertiser-news mindshare.
• Adweek: Adweek is a broader advertising and media trade publication covering TV, digital, and brand advertising. While not TV-specific, its coverage of TV advertising trends, network news, and advertiser earnings overlaps with SND's editorial remit at a wider audience scale.
• MediaPost: MediaPost publishes daily newsletters and articles across media, advertising, and marketing. Its TV/video advertising and ratings coverage competes with SND for the same media-buyer and broadcaster readership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/spotsndots
• LinkedInlinkedin.com/company/spots-n-dots

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spots n Dots