MCREST

What MCREST does

MCREST (Macomb County Rotating Emergency Shelter Team) is a private nonprofit organization founded in 1988 that operates Macomb County, Michigan's leading point of entry for individuals and families experiencing homelessness. From its permanent year-round facility at 215 S. Main Street in Mount Clemens, MCREST runs an emergency shelter program comprising a Men's Program and a Women and Children's Shelter, providing safe shelter 365 days a year, three daily meals, and case management services to more than 600 guests annually.

Its core product offering is an integrated case management program that helps guests secure identification, enroll in public benefits (Medicaid, SNAP, SSI/SSDI), apply for Section 8 housing vouchers, coordinate with the Macomb County Housing Authority for permanent placements, and access healthcare, mental health, and substance use treatment. A Learning & Resource Center extends the offering with computers, phones, printers, job-search support, and credentialing programs including CNA certification, Michigan Residential Builders License courses, and environmental training delivered through The Green Door Initiative.

MCREST generates no service revenue; all services are provided free of charge. Operating support comes from three streams: financial and in-kind contributions from a network of more than 40 member churches across Macomb County (including prepared meals serving 50-80 guests per service), individual donations channeled through its website and Amazon Wishlist, and government funding through its membership in the Macomb County Continuum of Care (CoC). Access is gated through the Macomb County Coordinated Entry System, which conducts VI-SPDAT vulnerability assessments and routes eligible individuals to MCREST. The organization is governed by a Board of Directors and managed by a small staff (11-50 employees) including a Kitchen Coordinator and Member Church Coordinator, with no disclosed parent entity, funding rounds, or external investors.

Name

MCREST

Legal name

MCREST

Website

https://mcrest.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

MCREST is a Mount Clemens, Michigan nonprofit founded in 1988 that operates Macomb County's primary emergency shelter and case management program for men, women, and children experiencing homelessness, funded by 40+ member churches, individual donations, and government grants.

Ownership category

akta.pro rank

Product category

Homeless Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Homeless shelter services
• Emergency shelter programs
• Case management services
• Housing assistance programs
• Community social services

Headquarters

HQ city

Mount Clemens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure, Marketing or Sales

Revenue model

1. Church Membership Support: Member churches across Macomb County provide financial contributions, volunteer service, and donated prepared meals. These church partnerships form the backbone of operational support, helping fund emergency shelter, daily meals, mental health support, housing navigation, and transportation assistance.
2. Individual Donations: Direct monetary donations from individuals supporting the organization's mission of helping homeless men, women, and children rebuild their lives.
3. Government/Public Funding: Operates as part of the Macomb County Continuum of Care (CoC), suggesting government funding partnerships for homelessness services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MCREST operates a nonprofit homeless services agency providing emergency shelter, case management, food services, and housing assistance to men, women, and children experiencing homelessness in Macomb County, Michigan. Services are delivered at a permanent, year-round facility at 215 S. Main Street in Mount Clemens and include a Learning & Resource Center with job search support and certification programs, three daily meals, ID/document assistance, benefits enrollment, and life-skills coaching to help guests transition to independence.

Product overview

MCREST operates as a single, unified social services program rather than a platform architecture. The core offering is a comprehensive homelessness services program consisting of emergency shelter (Men's Program and Women and Children's Shelter), case management, and a Learning & Resource Center. These are supported by auxiliary programs including food services, volunteer engagement, item donations, and a member church network. All services are coordinated through the Macomb County Coordinated Entry System to provide a holistic path from homelessness to independence.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Shelter Program Provides safe shelter for men, women, and children experiencing homelessness at the permanent facility at 215 S. Main Street in Mount Clemens, operating 365 days a year.
• Case Management Services Dedicated case managers help guests obtain IDs, apply for housing vouchers, enroll in benefits, access healthcare and mental health services, and work toward permanent housing and self-sufficiency.
• Learning & Resource Center (LRC) Provides guests with access to computers, phones, printers, job search support, resume creation, workshops in financial literacy and interview skills, and certification programs including CNA certification and Michigan Residential Builders License courses.
• Food Services Program Provides three daily meals prepared with the help of member churches and volunteers, serving over 65,000 meals annually since 1988.

Quantifiable outcome

• More than 600 lives served annually
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Member Churches (40+ congregations)coreStrategic or Co-development PartnerOver 40 member churches across Macomb County form the backbone of MCREST's operational support. Churches provide financial contributions, donate and prepare meals (feeding 50-80 guests per meal), and volunteer on-site. This faith-rooted network has supported MCREST for over three decades. Specific member churches include Amazing Grace, Armada Congregational United Church of Christ, Bethel Lutheran Church, Cross Lutheran, Grace Episcopal Church, Grace United Methodist, St. Peter Catholic Church, Trinity Lutheran Church, and many others.
• Macomb County Coordinated Entry System (CES)coreStrategic or Co-development PartnerMCREST is part of the Macomb County Continuum of Care (CoC), a countywide network ensuring every person experiencing homelessness can access shelter and housing through one coordinated system. CES serves as the central intake point where all requests for homeless services begin. CES staff complete Vulnerability Assessments (VI-SPDAT) to match individuals with appropriate programs including MCREST.
• Macomb Community ActioncoreStrategic or Co-development PartnerOperates the Coordinated Entry System office located at 21885 Dunham Road, Suite 8, Clinton Township, MI 48036. Provides the initial assessment and referral process for individuals seeking emergency shelter services.
• Macomb County Housing AuthoritycoreStrategic or Co-development PartnerPartners with MCREST case managers to coordinate housing placements for guests transitioning out of the shelter program, including Section 8 voucher coordination and permanent housing placement.
• The Green Door InitiativeminorStrategic or Co-development PartnerEnvironmental training program partner that MCREST helps guests enroll in as part of employment and certification support services.
• Amazon WishlistminorGTM or Marketing PartnerMCREST maintains an Amazon Wishlist for direct donation of urgently needed supplies including toiletries, clothing, and essentials. Donations ship directly to the shelter.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Lighthouse of Oakland County: Oakland County, Michigan nonprofit providing emergency assistance, food, housing navigation, and case management to low-income and homeless individuals. Strong functional overlap with MCREST, particularly on the housing assistance and food security side, serving an adjacent county.
• Detroit Rescue Mission Ministries: Faith-based emergency shelter and recovery services provider serving Detroit and surrounding counties with meals, shelter, and case management. Closely aligned service mix and faith-based funding model to MCREST, but serving a different urban geography.
• St. Vincent de Paul of Detroit: Faith-based social services organization providing shelter, food, rent/utility assistance, and case management in metro Detroit. Comparable congregational funding model and emergency assistance focus, though with a different geographic catchment than MCREST.

Broad incumbents

• Family Promise: National nonprofit focused on family homelessness through shelter, prevention, and stabilization programs. Comparable in targeting families with children and in leveraging faith-community volunteer networks, though operating a network of affiliates rather than direct service centers.
• Salvation Army Eastern Michigan: National faith-rooted nonprofit operating emergency shelters, meal programs, and case management across Michigan. Highly comparable operating model to MCREST, including donated meals, volunteer-driven service delivery, and government grant reliance, but at much broader geographic scale.
• Volunteers of America Michigan: National human services nonprofit with Michigan operations focused on housing, recovery, and supportive services for at-risk populations. Similar integrated service model (shelter + housing placement + case management) but at a multi-state scale with broader programming.
• Catholic Charities of Southeast Michigan: Regional Catholic Charities affiliate providing emergency shelter, housing navigation, case management, and food assistance across southeast Michigan. Comparable in service breadth and target population, though operating across a larger territory than MCREST's Macomb-only footprint.

Direct peers

• Coalition on Temporary Shelter (COTS): Detroit-based nonprofit operating emergency shelter, meals, and case management for families and individuals experiencing homelessness. Direct functional peer in shelter-plus-case-management model and similar reliance on private donations and public funding.
• Community Housing Network (Michigan): Michigan-based nonprofit providing supportive and affordable housing, homelessness prevention, and case management. Most directly comparable to MCREST on housing-navigation and rapid-rehousing service lines, though operating a broader portfolio of scattered-site housing rather than a single emergency shelter.
• Shelter Association / Delonis Center (Washtenaw County): Washtenaw County's primary homeless services nonprofit offering emergency shelter, meals, and comprehensive case management through the Delonis Center. Closely comparable single-site emergency shelter operating model with similar CoC-aligned intake and wraparound services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MCRESTShelter
• LinkedInlinkedin.com/company/mcrest

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCREST