What Vredo Dodewaard does

Vredo Dodewaard is a family-owned Dutch manufacturer of agricultural and turf care equipment, founded in 1947 by B. de Vree and headquartered in Dodewaard, Netherlands. The company designs, produces, and sells specialized machinery for two principal markets: agriculture and turf care. Its product portfolio comprises self-propelled machines (Trac Zelfrijders), slurry and soil injectors (Zodenbemesters), agricultural overseeders (Agri Doorzaaiers), turf care overseeders (Turf Care Doorzaaiers), and complementary equipment such as the Turf Buddy and Snijfilters. The company reports annual production of more than 800 machines and cites 45+ years of specialized engineering knowledge in its core machinery categories.

The business runs a dealer-led go-to-market model, distributing through channel partners in more than 20 countries. A confirmed exclusive distribution agreement with Danish Agro covers the Danish market. Revenue is generated through two streams: initial hardware sales of new machines and ongoing parts-and-service revenue from the installed base. The customer base is split between agricultural operators (the primary segment) and turf care professionals serving sports fields, golf courses, and municipal grounds (the secondary segment), tying revenue to European farming cycles and grounds-maintenance demand.

As a privately held, family-controlled Dutch manufacturer, Vredo operates with no disclosed funding rounds, acquisitions, or public financial filings. The company's technical positioning sits in specialized overseeding and slurry injection categories rather than broad-line farm equipment. No data is available on headcount, AI/ML capabilities, financial performance, or M&A activity, limiting visibility into scale and trajectory beyond the manufacturing volume and dealer footprint already disclosed.

Name

Vredo Dodewaard

Legal name

Vredo

Website

https://vredo.nl

Company type

Private

Founded year

1947

Operating status

Operating

Short description

Vredo Dodewaard is a family-owned Dutch manufacturer founded in 1947 that designs and produces specialized agricultural and turf care equipment, including self-propelled machines, slurry injectors, and overseeders, distributed through dealers in more than 20 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Dodewaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural machinery sales: Design, production and sale of high-quality self-propelled machines, slurry injectors, and overseeders for agriculture and green (fine turf) sectors. Includes new machines and occasions (used equipment).
2. Parts and service: Parts and service support for installed base of machines. Service available during business hours and 24/7 emergency service line.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vredo Dodewaard designs, manufactures, and sells high-quality self-propelled agricultural machines, slurry/manure soil injectors (Zodenbemesters), and precision overseeders for both agricultural land and fine turf applications such as sports fields, golf courses, and public parks. The portfolio is sold new and as used occasions (Occasions), supported by spare parts and a service operation including a 24/7 emergency service line.

Product overview

Vredo Dodewaard is an agricultural and turf care equipment manufacturer offering a portfolio of specialized machines. The core product line includes: (1) Trac Zelfrijders - self-propelled vehicles for field operations, (2) Zodenbemesters - precision soil injectors for manure application, and (3) Agri Doorzaaiers and Turf Care Doorzaaiers - overseeding machines for agricultural land and fine turf respectively. Additional products include Turf Buddy for lawn maintenance and Snijfilters (cutting filters) as components. The company operates from Dodewaard, Netherlands, and manufactures over 800 machines annually with distribution in more than 20 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Trac Zelfrijders (Self-propelled machines) Self-propelled machines designed for agricultural field operations, finished in Vredo's signature yellow and red color scheme. Sold to farmers, agricultural contractors, and operators for field-based fertilization and overseeding work.
• Zodenbemesters (Soil/slurry injectors) Soil injectors that precisely inject manure into the ground, enabling sustainable fertilizing with maximum effectiveness for agricultural operations.
• Agri Doorzaaiers (Agricultural overseeders) Agricultural overseeders for optimal seeding of meadows and agricultural land with grass, clover, and herb mixtures.
• Turf Care Doorzaaiers (Turf care overseeders) Specialized overseeders for fine turf applications including sports fields, golf courses, and play parks.
• Turf Buddy Product for lawn maintenance in the turf care segment, targeted at greenkeepers and professional gardeners.
• Snijfilters (Cutting filters) Cutting filters used in Vredo machinery for slurry processing, sold as standalone components and as used occasions.
• Occasions (Used equipment) Used Vredo machines offered for resale, including zelfrijders, bemesters, snijfilters, doorzaaiers, and getrokken tanks and other equipment.
• Parts and Service Spare parts, business-hours service, and 24/7 emergency service line support for the installed base of Vredo machines, delivered through the dealer network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Danish AgrocoreChannel Partner/ Reseller/ DistributorVredo has appointed Danish Agro as the exclusive distributor in Denmark. This partnership extends Vredo's distribution reach in the Danish agricultural market through a dedicated exclusive distributor arrangement.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Veenhuis Machines: Dutch manufacturer of slurry application and injection equipment for agricultural use. Directly comparable to Vredo's Zodenbemester (soil injector) product line, serving the same European farmers and contractors with precision manure application technology.
• Wiedenmann: German manufacturer of turf care and grounds maintenance equipment including overseeders, aerators, and sweepers. Directly comparable to Vredo's Turf Care segment with similar product applications for sports fields, golf courses, and municipal grounds.
• Redexim: Netherlands-based manufacturer of turf maintenance equipment including overseeders, aerators, and topdressers for sports fields and golf courses. Closely comparable to Vredo's Turf Care Doorzaaiers line, serving the same greenkeeper and grounds manager customer base globally.
• Sulky-Burel: French manufacturer of fertilizer spreaders, seed drills, and soil preparation equipment. Comparable to Vredo's seeding/fertilization product portfolio, serving European farmers with similar precision application machinery through a dealer network.
• Lely: Major Dutch agricultural machinery manufacturer with broad product portfolio including manure handling and grassland management solutions. Comparable as a fellow Dutch family-founded ag-tech company serving European dairy and livestock farmers with mechanized solutions.

Broad incumbents

• Amazone: Major German manufacturer of agricultural machinery including fertilizer spreaders, seed drills, and crop protection sprayers. Overlaps with Vredo's fertilization and seeding product lines but serves a broader range of arable farming applications at larger scale.
• John Deere (Agriculture & Turf): Global leader in agricultural and turf equipment with extensive product range including seeding, fertilization, and turf maintenance machinery. Competes indirectly with Vredo at the upper end of both agricultural and turf care segments through vastly larger scale and dealer network.
• Jacobsen (Textron Specialized Vehicles): Established turf maintenance equipment brand owned by Textron, producing mowers, aerators, and turf care machinery for golf courses and sports fields. Comparable to Vredo's Turf Care segment but with broader product portfolio and large corporate parent.
• Kuhn Group: Large French agricultural machinery manufacturer with broad product portfolio including tillage, seeding, fertilization, and crop protection equipment. Comparable overlap with Vredo in seeding/fertilization but operates at much greater scale and product breadth.

Emerging players

• AGRISEM International: European manufacturer of minimum-tillage, seeding, and soil preparation equipment. Comparable to Vredo's agricultural overseeder and tillage-related product applications, though with a stronger focus on conservation tillage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/vredobv
• Facebookfacebook.com/Vredo-Dodewaard-933321206758662
• LinkedInlinkedin.com/company/vredo/about
• Instagraminstagram.com/vredododewaard
• Xx.com/VredoDodewaard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vredo Dodewaard