AAA Northeast

Roadside Assistance and Travel Membership Servicesaaa.com

AAA Northeast is a regional club in the AAA federation providing membership-based roadside assistance, insurance, financial services, and travel planning/booking to motorists and travelers in the Northeast United States, supported by branch offices, the Trip Canvas platform, and 7,000+ approved repair facilities.

Company typePrivate
Founded1902
Headquarters—
Headcount—
GTM typeB2C
OfferingServices

What AAA Northeast does

AAA Northeast is a regional club within the AAA (American Automobile Association) federation, a 1902-founded, privately held membership organization serving motorists and travelers in the Northeast United States. It is part of a federation that provides automotive, travel, insurance, and financial services to more than 65 million members across North America, distributing services through physical branch offices, the AAA.com website, mobile channels, and a network of nearly 7,000 approved auto repair facilities. Core offerings include 24/7 roadside assistance (jumpstarts, lockouts, battery, tires, tows), home and auto insurance, identity-theft protection, and a member discount ecosystem spanning more than 100,000 partner locations in retail, dining, lodging, and entertainment.

The travel-services stack is anchored by two proprietary digital platforms — TripTik, a road-trip routing and points-of-interest planner, and Trip Canvas, an integrated booking platform for hotels, cruises, tours, attractions, and car rentals layered with AAA's Diamond hotel/restaurant ratings and AAA TourBook content. Adjacent revenue lines include International Driving Permits (AAA is one of only two U.S. State Department-authorized issuers, $20 per permit, valid in 150 countries), expedited U.S. passport and visa services via RushMyPassport.com (starting at $99), guided and self-guided AAA Vacations tour packages ($2,499–$4,399+), and travel insurance distributed through Allianz. Revenue mechanics span annual recurring membership subscriptions, transaction-based travel and document fees, and likely insurance commission economics; GTM is sales-led and omnichannel (branch offices, travel agents, AAA.com, partnership marketing with tourism boards such as VisitScotland and airlines such as JetBlue and Delta).

AAA Northeast firmographics

Firmographics

Name: AAA Northeast
Legal name: American Automobile Association
Website: https://aaa.com
Company type: Private
Founded year: 1902
Operating status: Operating
Short description: AAA Northeast is a regional club in the AAA federation providing membership-based roadside assistance, insurance, financial services, and travel planning/booking to motorists and travelers in the Northeast United States, supported by branch offices, the Trip Canvas platform, and 7,000+ approved repair facilities.
Ownership category
akta.pro rank

AAA Northeast industry classification

Industry

Product category: Roadside Assistance and Travel Membership Services
NAICS: Motor Vehicle Towing (48841), Travel Agencies (561510)
SIC: Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
akta.pro primary industry: Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)
akta.pro secondary industry: Ground Transportation & Transfers Coordination (HSACAKAD)

Keywords

Roadside assistance services
Travel agency services
Automotive membership
Insurance products
Auto repair network

AAA Northeast business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Membership Fees: AAA generates revenue through annual membership fees, providing members with access to roadside assistance, travel services, insurance products, and discounts across 100,000+ discount partners.
Travel Bookings and Services: Revenue from booking cruises, vacations, tours, hotels, and car rentals through AAA Travel agents and online platforms. Members receive exclusive savings and benefits.
Research and Survey Services: AAA Northeast conducts surveys on consumer behavior and preferences (e.g., EV anxiety survey), which may contribute to industry insights and partnerships.
International Driving Permit Services: AAA is authorized by the U.S. Department of State to issue International Driving Permits for $20 USD, providing translation of driver's license information for use in 150 countries.
Passport and Visa Services: Expedited passport services through RushMyPassport.com with services starting at $99.00, including application review and tracking.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	International Driving Permit - Standard Processing
Transaction based/ take rate	Pay-as-you-go	Expedited Passport Services
Subscription	Pay-as-you-go	Vacation Tours - AAA Vacations
Subscription	Annual	Hotel Discounts - AAA Members Only

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

AAA Northeast product offering

Product offering

Core offering

AAA Northeast delivers membership-based roadside assistance, travel planning and booking, insurance, automotive services, and member discounts as part of the AAA federation. Core deliverables include 24/7 roadside assistance (jumpstarts, lockouts, tire changes, tows), travel agency services via TripTik and Trip Canvas platforms, AAA Vacations tour packages, AAA Diamond-rated hotel and restaurant recommendations, International Driving Permit issuance, expedited U.S. passport services, and access to nearly 7,000 approved auto repair facilities.

Product overview

AAA Northeast is part of a federation of regional clubs providing a comprehensive suite of membership services across North America. The core offering is AAA Membership, which bundles roadside assistance, insurance products, and financial services. Travel services are delivered through multiple interconnected platforms and tools: Trip Canvas serves as the primary travel planning platform for booking hotels, cruises, tours, and attractions; TripTik provides road trip planning with directions and maps; International Driving Permits and Expedited Passport Services address international travel documentation needs. Additional offerings include AAA Vacations guided tour packages, AAA Diamond ratings for hotels/restaurants, car rental discount programs through Hertz/Dollar/Thrifty, a network of 7,000 approved auto repair facilities, and travel insurance partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

AAA Membership Annual subscription membership providing access to 24/7 roadside assistance, travel services, insurance products, identity theft protection, and discounts across 100,000+ partner locations for individual motorists and households.
Roadside Assistance
TripTik Travel Planner
Trip Canvas
International Driving Permit (IDP)
Expedited U.S. Passport Services
AAA Approved Auto Repair Facilities
AAA Vacations
AAA Car Rental Discounts
AAA Diamond Hotel & Restaurant Ratings
AAA Travel Agents
Map Gallery
Allianz Travel Insurance

Companies that use AAA Northeast

Customer profile

Named customers3 records

Segments1 record

Ideal customer profiles1 record

AAA Northeast technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

AAA Northeast partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

VisitScotlandcoreGTM or Marketing Partner · 12 June 2026VisitScotland partnered with AAA Northeast for the Tartan Taxi campaign in Boston from June 12-19, 2026. AAA Northeast is administering a travel sweepstakes for a chance to win a $5,000 trip to Scotland including round-trip airfare on JetBlue. The campaign deploys 11 specially decorated taxis promoting Scottish tourism during the Scotland Men's National Team's World Cup match.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

AAA Northeast competitors and assessment

Company assessment

Broad incumbents

Liberty Mutual Insurance: National P&C insurer offering auto policies with roadside/towing benefits, competing directly with AAA's home and auto insurance products.
USAA: Member-owned financial services group that bundles insurance, banking, and travel-style benefits, anchoring a recurring membership revenue model similar to AAA's but concentrated on military families.
Allstate: National P&C insurer with bundled roadside assistance via Motor Club and growing travel/identity products; overlaps with AAA on insurance-led roadside and travel adjacencies.
Expedia Group: OTA operator (Expedia, Hotels.com, Vrbo) that competes with AAA Travel for cruise, hotel, and vacation-package bookings through Trip Canvas and AAA agents.

Emerging players

OnStar (General Motors): OEM-embedded roadside, emergency, and concierge services for GM vehicles; competes against AAA's towing and travel-assistance value proposition at the vehicle rather than driver level.
Costco Travel: Membership-gated travel agency bundling exclusive discounts and packages, mirroring AAA's member-only hotel, car rental, and tour positioning.

Others

AARP: Large membership association offering travel discounts, insurance programs, and consumer services to its membership base, structurally similar to AAA's subscription-and-benefits model.

Direct peers

Good Sam (Good Sam Enterprises): Membership-based roadside, travel, and consumer services organization focused on RV and outdoor enthusiasts; comparable subscription-and-discount model to AAA.
Better World Club: U.S. motor club offering roadside assistance, travel, and insurance with a sustainability angle; competes head-to-head with AAA on the membership towing-and-travel bundle.
Canadian Automobile Association (CAA): Sister federation across North America offering the same combined membership roadside, travel, and insurance model, making it the most structurally comparable peer to AAA Northeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

AAA Northeast financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AAA Northeast leadership team

Management profile

Number of profiles

AAA Northeast funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AAA Northeast M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAA Northeast

What does AAA Northeast do?

Is AAA Northeast a public or private company?

AAA Northeast is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was AAA Northeast founded?

AAA Northeast was founded in 1902.

How does AAA Northeast make money?

Five revenue lines are on record. Membership Fees are the primary driver. The others are travel Bookings and Services, research and Survey Services, international Driving Permit Services and passport and Visa Services.

Who are AAA Northeast's main competitors?

Broad incumbents on record are Liberty Mutual Insurance, USAA, Allstate and Expedia Group. Emerging players are OnStar (General Motors) and Costco Travel. AARP is listed as an others. Direct peers are Good Sam (Good Sam Enterprises), Better World Club and Canadian Automobile Association (CAA).

Does AAA Northeast have an API?

No public API is recorded for AAA Northeast.

What industry is AAA Northeast in?

AAA Northeast's product category is Roadside Assistance and Travel Membership Services. Its primary akta.pro industry code is FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts), with a secondary code of HSACAKAD, Ground Transportation & Transfers Coordination. Its NAICS code is 48841 and its SIC code is 7500.