Supermercados Gricki

What Supermercados Gricki does

Supermercados Gricki is a privately held, family-owned regional supermarket chain headquartered in Ribeirão Preto, São Paulo state, Brazil. Founded on October 13, 1989 by the Gricki family (Sr. João Waldomiro Gricki, Gilda Terezinha Gricki, Nilton Cezar Gricki, and Fernanda Cristiane Gricki Santos), the business originated as a bakery ("Padaria Gricki") and transitioned through a grocery store ("Mercearia Gricki") into a multi-store supermarket operator. The company today operates 12 physical retail supermarket locations plus one distribution center across 9 cities in São Paulo state, including Ribeirão Preto, São Simão, Santa Rosa de Viterbo, Tambaú, Sertãozinho, Santa Rita do Passa Quatro, Araraquara, Casa Branca, and Vargem Grande do Sul. Headcount is reported at 1,001-5,000 employees. The retail assortment covers groceries, fresh produce, bakery items, meat, household goods, and general merchandise, supplemented by weekly promotional catalogs ("Tabloide de Ofertas"). The company serves individual consumers and households, with no disclosed B2B or enterprise customer accounts.

The company's product portfolio extends beyond physical retail into a unified digital engagement stack: the Fã Gricki loyalty program (launched May 15, 2018 with 228,000+ active members as of that date), the Fã Gricki native mobile application on iOS and Android, the Cartão Gricki store credit/loyalty card, an online shopping channel integrated with the SiteMercado marketplace, and per-store WhatsApp Business groups used to distribute promotions. The underlying technology is described as standard retail operations with loyalty-program tooling, hosted on an Azure-based portal. There is no public or partner-facing API, no proprietary AI/ML capability, and no patents or trademarks disclosed. The website is built and maintained by an external vendor (Williarts).

The business model is direct-to-consumer retail: revenue is generated through in-store purchases across all 12-13 locations plus online orders via the SiteMercado integration. Pricing is in-store and varies by location and product, with no publicly disclosed price list. The company is wholly privately held by the founding family with no external investors, no parent company, no subsidiaries, no disclosed funding rounds, and no M&A activity on record. Marketing is conducted through organic social channels (Facebook, Instagram, YouTube, LinkedIn), WhatsApp groups, a recipe blog ("Receitas"), and email/digital communications. The most recent strategic activity is the opening of two new stores in 2024 (Casa Branca and Vargem Grande do Sul), signaling continued measured, self-funded geographic expansion within São Paulo state.

Name

Supermercados Gricki

Legal name

Supermercados Gricki

Website

https://supermercadosgricki.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Supermercados Gricki is a family-owned regional supermarket chain operating 12 stores and a distribution center across 9 cities in São Paulo state, Brazil, serving individual consumers with groceries, household goods, and a Fã Gricki loyalty program (228,000+ members) and mobile app.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro industry

PRIMARYCRAHAAAA

Full-Line Supermarkets (National/Regional Chains)

Consumer Products & Retail/Grocery & Food Retail/Supermarkets & Traditional Grocery Stores

Keywords

• Grocery retail
• Supermarket chain
• Fresh produce
• Household goods
• Food retail

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Supermarket Sales: Traditional supermarket retail revenue from selling grocery and household products to consumers through physical store locations. Revenue generated through in-store purchases across all 12 locations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Supermercados Gricki is a regional supermarket chain that sells groceries, fresh produce, bakery items, meat, and household goods through approximately 12-13 physical retail stores located across 9 cities in São Paulo state, Brazil. The company complements its in-store operations with a mobile app, online ordering via a third-party marketplace integration, and a loyalty program to retain household shoppers.

Product overview

Supermercados Gricki operates a regional supermarket chain with 13 physical store locations across multiple cities in São Paulo state. The company offers a unified retail ecosystem consisting of physical stores, the Fã Gricki loyalty program (club with over 228,000 active members), the Fã Gricki mobile app for iOS and Android, the Cartão Gricki loyalty card, and an online shopping service via SiteMercado. The product portfolio centers on delivering value through promotions, with offers distributed via WhatsApp, the mobile app, and weekly promotional catalogs.

Differentiator

Problem solved

Functional benefit

Brands

• Fã Gricki: Loyalty club program with over 228,000 active members, offering discounts and benefits to customers.

Products and services

• In-store grocery shopping In-person grocery and household goods shopping at 12-13 physical retail stores across 9 cities in São Paulo state, Brazil, for household consumers seeking fresh produce, meat, bakery, and grocery staples.
• Online grocery shopping Online grocery ordering service for household consumers, integrated via SiteMercado, allowing customers to place grocery orders without visiting a physical store.
• Fã Gricki loyalty program and Cartão Gricki card Customer loyalty program with associated branded loyalty card (Cartão Gricki) for household shoppers, providing member benefits, rewards, and promotional offers, with more than 228,000 enrolled members.
• Gricki mobile application Branded mobile application available on iOS and Android for household customers, supporting engagement with the loyalty program and promotional offers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• WilliartsminorOthersWilliarts is the web development company that developed and maintains the Supermercados Gricki website. This is a vendor/contractor relationship for digital services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Savegnago Supermercados: Regional supermarket chain in São Paulo state with multiple locations and similar mid-sized regional footprint, directly comparable in scale, store count and target customer.
• Sonda Supermercados: Brazilian regional supermarket chain operating in São Paulo and Paraná, comparable to Gricki as a multi-store regional grocer with strong private-label offering and customer-loyalty programs.
• Supermercados Pague Menos: Brazilian regional supermarket chain with multi-state footprint and loyalty club — comparable as a family-style regional grocer competing on price and customer engagement.
• ABC Supermercados (DIA Brasil): Regional supermarket operator in São Paulo state (formerly ABC Supermercados, acquired by DIA), offers directly comparable grocery assortment and store-level competition in the same geography.
• Coop (Cooperativa de Consumo): Cooperative supermarket chain in São Paulo state with comparable store-count and member-loyalty structure analogous to Gricki's Fã Gricki program.

Broad incumbents

• Carrefour Brasil: National supermarket and hypermarket incumbent with direct store overlap in São Paulo state, representing the primary competitive threat on assortment, price and digital infrastructure.
• Pão de Açúcar (GPA): Brazil's flagship premium supermarket brand under GPA, operating differentiated premium-format stores that compete with Gricki for higher-income regional consumers.
• Assaí Atacadista: Major Brazilian cash-and-carry and grocery wholesaler (GPA group) operating supercenters, overlapping with Gricki's assortment categories and pressuring regional grocers on price in São Paulo state.

Others

• SiteMercado: E-commerce marketplace partner used by Gricki for online grocery orders; ecosystem enabler rather than direct competitor, but adjacent to Gricki's omnichannel strategy.

Emerging players

• Tenda Atacado: Growing Brazilian membership-based wholesale/retail hybrid competing on price-sensitive grocery baskets in São Paulo, partially overlapping with Gricki's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9tB4LHESonFy2ZA7pWyYwQ
• Facebookfacebook.com/supermercadosgricki
• LinkedInlinkedin.com/company/supermercados-gricki
• Instagraminstagram.com/supermercadosgricki

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermercados Gricki