Mom Pop
- Company typePrivate
- Founded2014
- HeadquartersStrasbourg, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
Mom Pop firmographics
Firmographics- Name
- Mom Pop
- Legal name
- MOM POP
- Website
- https://mompop.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mom Pop industry classification
Industry- Product category
- Children and Family Retail
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Baby, Kids & Maternity Marketplaces (CRAFABAG)
- akta.pro secondary industries
- Baby, Kids & Maternity DTC (CRAFACAI), Kids’ & Baby Apparel Retail (CRAAABAD), Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE), Kids & Nursery Décor Retail (Décor Accessories, Wall Art, Growth Charts) (CRAIACAH)
Keywords
Where Mom Pop is headquartered
LocationHeadquarters
- HQ city
- Strasbourg
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Mom Pop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: MOM POP generates revenue primarily through retail sales of children's and family products across four main universes: Maison (Home), Jouet (Toys), Mode & Accessoire (Fashion & Accessories), and Puériculture (Baby Care). Products include furniture, clothing, toys, feeding items, strollers, and accessories from over 90 curated brands. Both physical boutique sales and online e-commerce transactions contribute to revenue.
- Gift Cards: The company sells gift cards (Carte Cadeau) which provide upfront cash flow and encourage repeat purchases. Gift cards can be purchased in their boutiques or online.
- Corporate Gifting: MOM POP offers corporate Christmas tree and gift programs for businesses (B2B), providing eco-responsible gift selections for companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Unit Pricing | Pay-as-you-go | Free In-Store Pickup |
| Unit Pricing | Pay-as-you-go | Home Delivery |
| Unit Pricing | Pay-as-you-go | Parcel Locker Delivery |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Mom Pop product offering
Product offeringCore offering
MOM POP is a French children and family concept store that curates and retails over 90 brands and approximately 10,000 'coup de coeur' product references across four universes: Maison (Home), Jouet (Toys), Mode & Accessoire (Fashion & Accessories), and Puériculture (Baby Care). The company sells through two physical boutiques in Mulhouse and Strasbourg and a comprehensive e-commerce platform, with an emphasis on responsible, sustainable, and Made in France/Europe products.
Product overview
Mom Pop is a French children's and family concept store offering a curated selection of over 90 brands and 10,000 'coup de cœur' (favorite) products across four main categories: Maison (Home), Mode & Accessoire (Fashion & Accessories), Jouet (Toys), and Puériculture (Baby Care). The store emphasizes responsible and sustainable product selection, eco-friendly packaging, and features both French-made products (Made in France) and European-made items. Products range from nursery furniture, bedding, and kitchenware to toys, clothing, strollers, car seats, and feeding accessories from brands including BIBS, Frigg, Bugaboo, Konges Sløjd, Cienta, IZIPIZI, and many others. The company operates physical boutiques in Mulhouse (opened 2014) and Strasbourg (opened 2019) alongside its online store (launched 2018), with services including gift wrapping, loyalty programs, and gift lists.
Differentiator
Problem solved
Functional benefit
Products and services
- Carte Cadeau (Gift Card)
Companies that use Mom Pop
Customer profileSegments2 records
Ideal customer profiles2 records
Mom Pop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mom Pop partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- BIBScoreDanish brand for pacifiers, bottles, and baby care accessories. BIBS products are made in Denmark and sold at MOM POP, including their popular Colour Original pacifiers, Boheme glass bottles, and various baby feeding accessories.
- FRIGGcoreDanish brand specializing in natural rubber pacifiers. FRIGG products are manufactured in Europe and include various pacifier designs (Daisy, Moon, Rope collections) with natural rubber latex teats.
- BUGABOOcoreDutch premium stroller and baby gear brand since 1999. BUGABOO offers the Butterfly, Dragonfly, Fox, and Donkey stroller lines, travel cots, and car seats (Turtle Air, Owl) at MOM POP.
- LightspeedsupportingE-commerce platform provider powering MOM POP's online boutique. The website is powered by Lightspeed commerce solution.
- Mondial RelaysupportingParcel locker delivery service partner offering convenient collection points for online orders. Free delivery for orders over €120 in France.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Mom Pop competitors and assessment
Company assessmentDirect peers
- Aubert: Major French multi-store baby and children's retailer offering baby care, furniture, toys, and apparel. Highly comparable to MOM POP's curated multi-category children's concept, but at materially larger physical footprint scale.
- Natalys: French specialist retailer focused on maternity, baby, and children's products, operating both physical stores and online. Directly comparable to MOM POP across baby care, nursery furniture, and children's apparel categories.
- Vertbaudet: Leading French children's and maternity apparel and home retailer with strong online presence. Comparable in target customer (young families), product breadth, and focus on the French/European market.
- Autour de Bébé: French specialist baby retailer with physical stores and e-commerce focused on nursery, baby care, and early-childhood products. Comparable in baby/puericulture focus and French market presence.
- Smallable: France-based online concept store curating premium designer children's fashion, home, and toys. Comparable curated, design-led multi-brand model targeting design-conscious parents, though with stronger fashion orientation.
- Orchestra-Prémaman: Large French multi-brand children's retailer with extensive physical network and online operations. Comparable multi-category children's assortment, though at higher-volume, value-oriented positioning versus MOM POP's curated model.
Broad incumbents
- Bébé Confort / Dorel Juvenile: Major manufacturer-brand of strollers, car seats, and baby gear sold across European retail. Comparable in carrying categories MOM POP stocks (Bugaboo, strollers, baby care) but acts as brand supplier rather than competing retailer.
- Nature & Découvertes: Established French retailer of nature-inspired family, wellness, and children's products with broad assortment and omnichannel presence. Comparable in curated, values-driven approach to family goods, but at much larger scale.
Emerging players
- Tartine et Chocolat: Premium French children's apparel and lifestyle brand with own boutiques and online. Comparable premium positioning, made-in-France ethos, and curated family lifestyle focus.
Regional players
- Ma Pause Nature: Regional French e-commerce retailer specializing in organic and eco-responsible baby and children's products. Comparable sustainable, curated parenting positioning within the French market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mom Pop social profiles
Digital presenceMom Pop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mom Pop leadership team
Management profileNumber of profiles
Profiles1 record
Mom Pop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mom Pop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mom Pop
What does Mom Pop do?
MOM POP is a French children and family concept store that curates and retails over 90 brands and approximately 10,000 'coup de coeur' product references across four universes: Maison (Home), Jouet (Toys), Mode & Accessoire (Fashion & Accessories), and Puériculture (Baby Care). The company sells through two physical boutiques in Mulhouse and Strasbourg and a comprehensive e-commerce platform, with an emphasis on responsible, sustainable, and Made in France/Europe products.
Is Mom Pop a public or private company?
Mom Pop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mom Pop founded?
Mom Pop was founded in 2014. It employs 1 to 10 people.
Where is Mom Pop based?
Mom Pop is headquartered in Strasbourg, France, in the Europe region.
How does Mom Pop make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are gift Cards and corporate Gifting.
Who are Mom Pop's main competitors?
Direct peers on record are Aubert, Natalys, Vertbaudet, Autour de Bébé, Smallable and Orchestra-Prémaman. Broad incumbents are Bébé Confort / Dorel Juvenile and Nature & Découvertes. Tartine et Chocolat is listed as an emerging player. Ma Pause Nature is listed as a regional player.
Does Mom Pop have an API?
No public API is recorded for Mom Pop.
What industry is Mom Pop in?
Mom Pop's product category is Children and Family Retail. Its primary akta.pro industry code is CRAFABAG, Baby, Kids & Maternity Marketplaces, with a secondary code of CRAFACAI, Baby, Kids & Maternity DTC. Its NAICS code is 44912 and its SIC code is 5651.