The Guided Meditation Framework

What The Guided Meditation Framework does

The Guided Meditation Framework is a privately held meditation education and community platform operated by One Soul Stream, LLC (a Nevada LLC headquartered in Reno, with a Stateline, NV mailing address). Founded in 2017 by Results Coach and Clinical Hypnotherapist Heather Hayward — who has been leading guided meditation since 1983 and holds over 40,000 hours of in-session experience — and her son Hunter Varnum (CEO & Co-Creator), the company codifies and distributes Hayward's proprietary "Immersive Meditation" methodology, a blend of guided imagery, coaching inquiry, and hypnotherapy designed to produce transformational outcomes.

The commercial offering is built on two pillars. The Immersive Leadership Academy (launched 2024) is a $5,000, application-based professional training program that certifies coaches, therapists, healthcare professionals, yoga teachers, and corporate wellness practitioners to lead Immersive Meditation in 1-on-1 sessions, workshops, and online courses. The Wellspring (launched 2022) is a $7/month consumer subscription community offering live guided classes, an on-demand library, and bundled premium courses (Energetics of Achievement, Crafting Your Vision, 1-Year Within). The company holds accreditations from the International Coaching Federation (ICF), California Association of Marriage and Family Therapists (CAMFT), International Mindfulness and Meditation Alliance (IMMA/IMMDA), and the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB), and operates a registered trademark on "The Guided Meditation Framework®".

Distribution is led by content marketing — a large SEO-oriented blog, a YouTube channel (@heatherhayward), and Instagram (@heather.hayward) — feeding a funnel into The Wellspring and ultimately into the ILA. The company has trained "hundreds of facilitators" and certified "dozens of coaches" over the past five years; its membership spans the US, Australia, South Korea, Turkey, and the UK. Headcount is reported at 1–10 employees, the business is bootstrapped (no external funding rounds are disclosed), and as of July 2026 the ILA is at full capacity operating a waitlist. The tech stack is standard consumer SaaS (Stripe, PayPal, Google/Facebook SSO, ActiveCampaign, Hyros, Wistia, Firebase), with no proprietary AI/ML components disclosed.

Name

The Guided Meditation Framework

Legal name

One Soul Stream, LLC

Website

https://guidedmeditationframework.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Guided Meditation Framework is a privately held, Reno-based meditation education platform (One Soul Stream, LLC) that trains professionals in its proprietary "Immersive Meditation" method via the $5,000 Immersive Leadership Academy and serves individual practitioners through The Wellspring, a $7/month online meditation community spanning the US, Australia, South Korea, Turkey, and the UK.

Ownership category

akta.pro rank

Product category

Meditation Training and Wellness Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Meditation training
• Wellness education
• Professional coaching
• Mindfulness programs
• Hypnotherapy services

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Programs: Immersive Leadership Academy offers meditation facilitator training, client acquisition training, and coach certification programs. These are one-time investment programs that train professionals to become certified meditation facilitators and coaches.
2. The Wellspring Community Membership: Monthly subscription membership providing unlimited access to live meditation classes, on-demand library, community features, and bonus courses. Members pay $7 per month for 30-day access with easy self-cancellation.
3. Gift Courses and Premium Content: Premium meditation courses and programs offered as bonus gifts for joining The Wellspring or as standalone offerings, including Energetics of Achievement ($997 value), Crafting Your Vision ($497 value), and 1-Year Within ($1,497 value).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Guided Meditation Framework, operated by One Soul Stream, LLC, delivers professional-grade meditation facilitator training (anchored by the Immersive Leadership Academy at $5,000) for coaches, therapists, yoga teachers, and healthcare professionals, alongside a consumer-facing online meditation studio and the Wellspring community membership. The company sells its proprietary Immersive Meditation methodology, a library of guided meditation videos, and bundled bonus courses directly through its website and YouTube channel.

Product overview

The Guided Meditation Framework is a meditation training and wellness platform operated by One Soul Stream, LLC. The company offers a unified portfolio centered around its proprietary Immersive Meditation methodology developed by founder Heather Hayward. The core commercial structure consists of the Immersive Leadership Academy (professional training suite) and The Wellspring (consumer membership community), supported by free content on YouTube. The Immersive Leadership Academy provides the Meditation Facilitator Training certification program for coaches, therapists, and practitioners seeking to integrate guided meditation into their practice. The Wellspring is a subscription-based online meditation studio offering live classes, workshops, on-demand content, and community features. The company also provides bonus meditation courses (Energetics of Achievement, Crafting Your Vision, 1-Year Within) as introductory gifts for new members.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 43% more DHEA hormone in regular meditators (counteracts cortisol, associated with longevity)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Insight Timer: Insight Timer is a community-led meditation app featuring live sessions, on-demand library, and discussion groups led by thousands of teachers. It directly parallels The Wellspring's model of live community meditations and is one of GMF's closest comparables in delivery format.
• Ziva Meditation: Ziva Meditation is a performance-oriented meditation training company offering courses and teacher certifications aimed at high-performing professionals. It parallels GMF's premium positioning and facilitator training offering.
• Mindvalley: Mindvalley is a personal transformation education platform offering premium courses and live cohort programs across meditation, coaching, and human potential. It parallels GMF's high-ticket professional training programs (e.g., Immersive Leadership Academy) and spiritual-development audience.
• Search Inside Yourself Leadership Institute: SIYLI originated from Google's mindfulness program and offers corporate mindfulness and leadership training with professional certification. It is a comparable accredited meditation teacher training provider targeting working professionals and enterprise buyers.
• Mindful Schools: Mindful Schools offers online mindfulness and meditation teacher training and certification programs for educators and practitioners. It directly competes in the meditation facilitator certification category and serves a similar coach/teacher audience.
• Sounds True: Sounds True is a multimedia publisher of spiritual and self-development content including meditation courses, books, and audio programs. It overlaps with GMF's course catalog (e.g., Energetics of Achievement, 1-Year Within) and its target audience of spiritual seekers.

Broad incumbents

• Headspace: Headspace is a major meditation and mindfulness app offering guided sessions, courses, and workplace wellness B2B offerings. It overlaps with GMF's guided meditation and community content, but targets broad consumers rather than certifying professional facilitators and coaches.
• Calm: Calm is a leading consumer meditation and wellness app offering guided meditations, sleep stories, and masterclasses. It is comparable as a direct competitor in the online guided meditation space but operates at vastly greater scale, serving mass-market consumers rather than training professional facilitators.

Emerging players

• Transformation Academy: Transformation Academy is an online life-coach and personal-development training platform offering certified practitioner programs. It overlaps with GMF's positioning of "turning empaths into entrepreneurs" through practitioner certification.

Regional players

• Sharon Salzberg / Insight Meditation Society: Insight Meditation Society is a long-established center offering vipassana and metta meditation retreats and teacher training. It represents the traditional, retreat-based alternative to GMF's online, coaching-integrated methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@heatherhayward
• Instagraminstagram.com/heather.hayward
• LinkedInlinkedin.com/company/the-guided-meditation-framework

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Guided Meditation Framework