Martinelli Design
Martinelli Design is a founder-owned, boutique landscape design firm in California offering custom outdoor space planning, full landscape architecture, luxury staging, and 3D visualization services to high-end residential property owners across Northern and Southern California and the Pacific Northwest.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Martinelli Design does
Martinelli Design is a privately held landscape design firm founded in 2019 by Russell Martinelli, a California native with over a decade of design experience and prior international work in England and Japan. The firm offers a full suite of outdoor design services for affluent residential clients, spanning two-hour design consultations, master planning and full landscape architecture through construction documentation, color and surface selection, high-end outdoor furniture and planter curation, flat-rate luxury staging for properties being prepared for sale, and upgraded 3D rendering using AutoCAD, SketchUp, and Lumion. The core technology stack is conventional CAD and visualization software used to articulate designs rather than any proprietary platform.
The business operates on a professional-services revenue model in which clients pay quote-based design fees for multi-phase engagements or flat rates for staging and consultation work. Pricing is not publicly disclosed and there are no subscription, productized, or licensing components to the revenue mix. The go-to-market is direct sales driven by website portfolio presentation, word of mouth, and earned media coverage earned through participation in the San Francisco Decorator Showcase in both 2023 and 2024, which generated features in Architectural Digest, California Home Design, and SF Standard.
The firm is founder-owned, employs between 1 and 10 people, and runs from a Northern Office in San Francisco and a Southern Office in San Diego. Services are delivered to high-end residential property owners across Northern California, Southern California, Napa/Sacramento, and the Pacific Northwest. Customer concentration is implicitly high given the boutique scale and project-based fee structure, and there are no venture funding, subsidiary, or acquisition relationships on record.
Martinelli Design firmographics
Firmographics- Name
- Martinelli Design
- Legal name
- Martinelli Design
- Website
- https://martinellidesign.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Martinelli Design is a founder-owned, boutique landscape design firm in California offering custom outdoor space planning, full landscape architecture, luxury staging, and 3D visualization services to high-end residential property owners across Northern and Southern California and the Pacific Northwest.
- Ownership category
- akta.pro rank
Martinelli Design industry classification
Industry- Product category
- Landscape Design Services
- NAICS
- Landscape Architectural Services (54132)
- akta.pro primary industry
- Landscape Architecture & Site Design (BPAHAKAC)
- akta.pro secondary industries
- Residential Landscape Design (HSAIABAA), Commercial Landscape Design & Installation (HSAIABAJ), Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Landscape Lighting Design & Layout (HSAIAHAA)
Keywords
Where Martinelli Design is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Martinelli Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Landscape Design Services: Full-service landscape design from schematic design through construction documentation, including planting and irrigation plans. Revenue generated through design fees for master planning and landscape architecture services.
- Design Consultations: Two-hour site visit and walkthrough with design suggestions for plant replacements, outdoor home improvements, and general design ideas including plantings, paint, and hardscape materials.
- Luxury Staging: Flat rate fee for luxury staging services for city terraces, rooftop gardens, and minimal in-ground planting upgrades for properties being prepared for sale.
- Material and Furniture Selection Services: Selection of quality materials including outdoor kitchen countertops, tile, pool coping, exterior paint, and custom outdoor furniture, planters, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Design Consultation |
| Other | Pay-as-you-go | Luxury Staging |
| Other | Multi-year contract | Full-Service Landscape Design |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Martinelli Design product offering
Product offeringCore offering
Martinelli Design is a boutique landscape design firm that creates custom outdoor spaces for high-end residential properties. Services span schematic design and design development, coordination with licensed architects for construction documentation, planting and irrigation plans, 3D rendering, color and surface material selection, outdoor furniture and planter selection, and flat-rate luxury staging for city terraces and rooftop gardens on properties being prepared for sale.
Product overview
Martinelli Design is a landscape design firm offering a comprehensive suite of design services for custom outdoor spaces. The core offering consists of Master Planning and Landscape Design Services, supplemented by Design Consultations, Luxury Staging, Color and Surface Selection, and Furniture and Planter Selection services. The company also provides 3D Rendering Services using AutoCAD, SketchUp, and Lumion to visually communicate design concepts. Projects span residential properties across California, with notable projects including Eastview (Mexican resort-inspired outdoor living), Seadrift (coastal beachfront landscape), Foster (Modern Ranch Farmhouse resort-style landscape), Cherry St. (eclectic lodge with outdoor kitchen and onsen tub), and annual San Francisco Decorator Showcase entries.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Consultations
- Master Planning and Landscape Design Services
- Luxury Staging
- Color and Surface Selection
- Furniture and Planter Selection
- 3D Rendering Services
Companies that use Martinelli Design
Customer profileSegments2 records
Ideal customer profiles2 records
Martinelli Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Martinelli Design partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Martinelli Design competitors and assessment
Company assessmentBroad incumbents
- OLIN: International landscape architecture, urban design, and planning firm. Overlaps with Martinelli on high-end outdoor design but operates at significantly larger scale across a broader portfolio including urban and institutional projects.
- TruGreen: National lawn care and landscape services franchise focused on residential maintenance. Different in scale and service mix (maintenance-led rather than bespoke design), but adjacent to the residential outdoor services category.
- BrightView Landscapes: Largest national commercial landscape services provider with maintenance, design, and snow services. Operates broadly in the same space but at much larger scale and primarily commercial scale, making it a broad incumbent rather than a direct competitor for luxury residential.
Direct peers
- Andrea Cochran Landscape Architecture: San Francisco-based boutique landscape architecture firm focused on high-end residential projects. Closely comparable to Martinelli Design in scale, geography, and luxury residential positioning.
- Suzman Design Associates: California-based landscape architecture studio with a strong high-end residential portfolio. Comparable custom outdoor design service offering and client base.
- Grace Design Associates: Santa Barbara-based boutique landscape design firm serving affluent residential clients in California. Comparable boutique size, residential luxury focus, and California geography.
Emerging players
- Yardzen: Online landscape design platform that pairs homeowners with remote designers for curated outdoor plans. Competes for a portion of the residential landscape design wallet, particularly among tech-forward and mid-market clients.
Others
- SiteOne Landscape Supply: Largest wholesale distributor of landscape supplies in the U.S. Acts as an upstream supplier to design firms and contractors rather than a competitor, but is ecosystem-relevant to any landscape design business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Martinelli Design social profiles
Digital presenceMartinelli Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martinelli Design leadership team
Management profileNumber of profiles
Profiles1 record
Martinelli Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martinelli Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martinelli Design
What does Martinelli Design do?
Martinelli Design is a boutique landscape design firm that creates custom outdoor spaces for high-end residential properties. Services span schematic design and design development, coordination with licensed architects for construction documentation, planting and irrigation plans, 3D rendering, color and surface material selection, outdoor furniture and planter selection, and flat-rate luxury staging for city terraces and rooftop gardens on properties being prepared for sale.
Is Martinelli Design a public or private company?
Martinelli Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Martinelli Design founded?
Martinelli Design was founded in 2019. It employs 1 to 10 people.
Where is Martinelli Design based?
Martinelli Design is headquartered in San Francisco, United States, in the North America region.
How does Martinelli Design make money?
Four revenue lines are on record. Landscape Design Services are the primary driver. The others are design Consultations, luxury Staging and material and Furniture Selection Services.
Who are Martinelli Design's main competitors?
Broad incumbents on record are OLIN, TruGreen and BrightView Landscapes. Direct peers are Andrea Cochran Landscape Architecture, Suzman Design Associates and Grace Design Associates. Yardzen is listed as an emerging player. SiteOne Landscape Supply is listed as an others.
Does Martinelli Design have an API?
No public API is recorded for Martinelli Design.
What industry is Martinelli Design in?
Martinelli Design's product category is Landscape Design Services. Its primary akta.pro industry code is BPAHAKAC, Landscape Architecture & Site Design, with a secondary code of HSAIABAA, Residential Landscape Design. Its NAICS code is 54132.