The Perfect Bungee

What The Perfect Bungee does

The Perfect Bungee is a consumer brand operated by BihlerFLEX LLC, a privately held, New Jersey-based manufacturer founded around 1998. The company runs a portfolio of three brands — ShockStrap (founded 1998), The Perfect Bungee (introduced 2013), and Jersey Dog Co. — that segment heavy-duty, general consumer, and pet-market use cases respectively. Manufacturing is positioned as Made in USA, centered on a proprietary polyurethane compound called FlexaPure that is rubber- and latex-free and engineered for 2x stretch, UV stability, and resistance to chemicals, fuel, and salt water. The core product set spans bungee cords, tarp straps, cargo nets, and tie-downs, with a new 1-inch ShockStrap line launched in 2024 to address heavier-load applications in trucking and overlanding.

The company's business model combines direct-to-consumer e-commerce (Shopify storefront), an authorized dealer network, a 2023 launch into Lowe's retail, and an OEM contract manufacturing service that leverages the FlexaPure compounding platform for industrial customers. Consumer SKUs price in the $15–$99 range, indicating a low-average-order-value, distributed-volume model rather than enterprise contracting. Published customer logos (BASF, SpaceX, BMW, Ford, Coca-Cola, Con Edison, EDF, International Paper) appear to function primarily as credibility references rather than enterprise anchor accounts, given the company's 1–10 employee scale.

Operationally, the company is small (1–10 employees), founder-controlled, and has not raised external capital. Go-to-market emphasis is visible through sustained trade show participation at Overland Expo, National Hardware Show, and Mid-America Trucking Show, signaling deliberate vertical targeting of overlanding/recreational, hardware/retail, and commercial trucking segments. The combination of branded consumer SKUs, OEM contract manufacturing on a proprietary materials platform, and recent retail-channel expansion points to an organic, channel-led growth posture rather than a venture-scaled one.

Name

The Perfect Bungee

Legal name

BihlerFLEX LLC

Website

https://theperfectbungee.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The Perfect Bungee, operated by New Jersey-based BihlerFLEX LLC, designs and manufactures proprietary polyurethane bungee cords, tarp straps, cargo nets, and tie-downs sold direct-to-consumer, through Lowe's, via authorized dealers, and through OEM contract manufacturing.

Ownership category

akta.pro rank

Product category

Tie-Down and Cargo Securing Products

NAICS

Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Elastic, Tapes & Webbing Manufacturing (Elastic Bands/Binding/Strapping/Webbing) (IMAOALAD)

akta.pro secondary industry

Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)

Keywords

• Polyurethane bungee cords
• Tie-down straps
• Cargo securing products
• Adjustable bungee straps
• Contract polyurethane manufacturing

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through company-owned Shopify e-commerce storefront selling directly to consumers. Products include bungee cords, straps, tie-downs, and cargo nets at various price points from $15 to $99.
2. Wholesale Distribution: Wholesale accounts for authorized resellers with Net 30 payment terms for qualified businesses. Products sold in bulk quantities to dealers and distributors.
3. OEM Contract Manufacturing: Contract polyurethane manufacturing services for companies needing custom products using FlexaPure technology. Contact via [email protected].
4. Retail Distribution: Products sold through Lowe's retail locations, generating revenue through wholesale pricing to the retailer.
5. Affiliate/Influencer Marketing: Content creator and affiliate partnership program with discount codes for influencers promoting products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Perfect Bungee manufactures and sells premium polyurethane bungee cords, tie-down straps, and adjustable cargo nets made from its proprietary FlexaPure polyurethane material. The company operates multiple consumer brands (The Perfect Bungee, ShockStrap, Jersey Dog Co) sold through direct e-commerce, retail (Lowe's), and authorized dealer networks, while also offering OEM contract manufacturing services using its proprietary material technology.

Product overview

The Perfect Bungee operates as a multi-brand e-commerce company selling premium polyurethane tie-down and securing products under two primary consumer brands — The Perfect Bungee® (bungee cords, straps, and cargo nets) and ShockStrap® (constant tension ratchet and cam buckle tie-down straps, founded 1998) — all made from the proprietary FlexaPure® polyurethane compound. The portfolio includes The Perfect Tie-Down® rope lock, Adjust-A-Strap® adjustable straps, FlexWeb cargo nets, heavy duty flat tarp straps, and round bungee cords, alongside the ShockStrap sub-brand spanning light-duty (1-inch), medium-duty (1.5-inch), heavy-duty (2-inch), and commercial-grade (10,000 lb) ratchet straps. The company also manufactures Jersey Dog Co.® dog toys and offers BihlerFLEX® FlexaPure® as an OEM contract manufacturing material. All products are proudly made in the USA, UV stable, and backed by a Limited Lifetime Warranty.

Differentiator

Problem solved

Functional benefit

Brands

• ShockStrap: Constant tension ratchet and tie down straps featuring patented polyurethane shock absorber technology, available in various load capacities from 500lb to 10,000lb break strength
• The Perfect Bungee
• Jersey Dog Co

Products and services

• The Perfect Bungee Bungee Cords and Straps Premium polyurethane bungee cords and adjustable straps that replace traditional rubber bungees, offering UV stability, 2x stretch, and resistance to salt water, oil, fuel, and cracking. Covered by a Limited Lifetime Warranty. Sold to individual consumers and commercial users.
• The Perfect Tie-Down (PTD) 12-foot constant tension rope lock tie down featuring a 1/4-inch solid braid polyester rope and Delrin thermoplastic hardware. Sold at $34.99. Designed for individual and commercial load-securing applications.
• Adjust-A-Strap Adjustable Bungee Straps Adjustable bungee straps available in 36-inch (4-pack) and 48-inch (2-pack) lengths in multiple colors, designed as a one-size-fits-all solution for securing gear. For individual consumer use.
• FlexWeb Cargo Net Adjustable bungee cargo net available in M-XXL web style, designed as an alternative to traditional cargo nets. Sold at $49.99.
• Heavy Duty Flat Tarp Straps Heavy duty polyurethane flat tarp straps with maximum stretch, marketed as providing the furthest stretch available.
• Heavy Duty Round Bungee Cords Round polyurethane bungee cords engineered to prevent bungee blow-out, available in various multi-pack configurations including 8-piece variety packs.
• ShockStrap Ratchet Straps Constant tension ratchet tie-down straps with patented polyurethane shock absorber technology, available in 1-inch (1,500 lb break strength), 1.5-inch (3,000 lb break strength), 2-inch (6,000 lb break strength), and commercial grade (10,000 lb break strength) variants.
• ShockStrap Cam Buckle Tie Down GEN III constant tension cam buckle tie down with built-in soft loops, available in 6', 10', and 19' lengths with 1,500 lb break strength and 500 lb working load limit.
• BihlerFLEX FlexaPure OEM Contract Manufacturing Proprietary rubber and latex-free polyurethane formula (FlexaPure) used in all products, offered under contract polyurethane manufacturing for OEM applications. Resistant to salt water, ozone, oil, diesel, fuel, cracking, breaking, and brittleness. Contact: [email protected].
• Jersey Dog Co Dog Toys Dog toy brand manufactured by BihlerFLEX using FlexaPure material, complementing the company's product portfolio alongside The Perfect Bungee and ShockStrap brands.
• ShockStrap 1-inch Strap Line Light-duty constant tension ratchet and cam buckle straps with 1,500 lb break strength and 500 lb working load limit, available in 1-inch width configurations.

Quantifiable outcome

• Products stretch up to 2x original length while maintaining memory retention
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lowe'scoreChannel Partner/ Reseller/ DistributorThe Perfect Bungee products are now available in select Lowe's retail locations nationwide. This retail partnership expands physical availability beyond the company's direct e-commerce channel.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the company's online store. Provides payment processing, store management, and order fulfillment infrastructure.
• Bihler Group of CompaniescoreStrategic or Co-development PartnerParent company structure. BihlerFLEX LLC dba Bihlerflex, The Perfect Bungee, ShockStrap, Jersey Dog Co is part of the Bihler Group of Companies, which provides manufacturing capabilities and corporate structure.
• Dovetale (Collabs)minorGTM or Marketing PartnerInfluencer marketing platform enabling content creator partnerships, affiliate marketing programs, and campaign collaborations with discount codes for influencers.
• Overland ExpominorGTM or Marketing PartnerAnnual trade show participation as exhibitor at Overland Expo West (Flagstaff, AZ) and Overland Expo East, reaching outdoor adventure enthusiasts.
• National Hardware ShowminorGTM or Marketing PartnerAnnual trade show participation at Las Vegas Convention Center showcasing products to hardware and home improvement retail buyers.
• Mid-America Trucking ShowminorGTM or Marketing PartnerTrade show presence at Mid-America Trucking Show booth for reaching commercial trucking industry professionals.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Yakima: Yakima is a broad incumbent in cargo management and tie-down solutions for outdoor and automotive use, including roof rack and trailer cargo securing. Overlapping customer base in outdoor/overlanding but operates as a wider portfolio brand.
• Master Lock (Mastercraft): Master Lock is a broad incumbent in locks, ties, and tie-down products with massive retail distribution including hardware and big-box stores. Competes in the tie-down category but as part of a much wider portfolio of security and hardware products.
• Warn Industries: Warn Industries is a broad incumbent in powersports equipment including winches, tie-downs, and trailer hardware. Comparable end customers in the powersports and off-road segments but operates as a wider portfolio brand in vehicle recovery and accessories.

Direct peers

• B/A Products Co. B/A Products is a direct peer manufacturing cargo control products including ratchet straps, winch straps, and tie-downs for the trucking and trailer industry. Comparable product range and similar commercial trucking distribution channels.
• Erickson Manufacturing: Erickson Manufacturing is a direct peer producing tie-down straps, ratchet straps, and cargo securing products. Similar mid-market positioning and overlapping customer segments in powersports and outdoor recreation.
• US Cargo Control: US Cargo Control is a direct competitor in tie-down straps, ratchet straps, bungee cords, and cargo nets for trucking, trailers, and powersports. Comparable product mix across the same commercial and consumer trucking customer base.
• Ancra International: Ancra is a direct peer specializing in cargo securing products including ratchet straps, winch straps, and cargo nets for trucking, aviation, and military applications. Comparable product technology and overlapping industrial/commercial customer base.
• Tarp Shop: Tarp Shop is a direct competitor selling tarp straps, bungee cords, and tie-downs. Closely comparable product assortment and overlapping e-commerce customer base focused on trucks, trailers, and outdoor use.
• Keeper Corporation: Keeper is a direct competitor manufacturing bungee cords, ratchet straps, and tie-downs for automotive, marine, and outdoor use. Highly comparable product range, similar retail channels, and overlapping end customers make it the closest head-to-head competitor to The Perfect Bungee.

Emerging players

• Nite Ize: Nite Ize is an emerging player in the bungee/elastic accessories category with innovative designs for outdoor and everyday carry use. Comparable end market (outdoor/consumer) but broader product range with different price positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PerfectBungeeOG
• Facebookfacebook.com/theperfectbungee
• LinkedInlinkedin.com/company/perfectbungeeuk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Perfect Bungee