Playrite, Llc
Playrite is a family-owned synthetic turf installation company founded in 1993 in Knoxville, Tennessee, serving residential homeowners, municipalities, schools, and athletic facilities across East Tennessee and Western North Carolina.
- Company typePrivate
- Founded1993
- HeadquartersKnoxville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Playrite, Llc does
Playrite, LLC is a family-owned synthetic turf installation company headquartered in Knoxville, Tennessee, founded in 1993 by Keith Simmons. The company originally specialized in tennis and basketball court construction before pivoting into artificial turf in 1999 following a City of Maryville project and committing fully to the synthetic turf market in 2004. Now operated by Chad Simmons (Keith's son), Playrite installs and supplies synthetic turf for landscaping, pet areas, playgrounds, sports fields, indoor athletics, and golf uses across residential and commercial customers in East Tennessee and Western North Carolina.
The company resells and installs synthetic turf products from industry-leading manufacturers, including UV-protected polyethylene and nylon fibers with permeable backing for drainage, sand infill, and geotextile weed barrier cloth. Its proprietary installation methodology follows a documented ten-step process covering consultation, design, site preparation, base work, turf layout, trimming, seaming, infill, and perimeter securing. Product offerings span seven verticals: putting greens, lawns and landscaping, dog and pet spaces, playgrounds (ASTM certified, ADA/ABA compliant), indoor athletic surfaces, outdoor sports fields (soccer, football, baseball, lacrosse, field hockey), and golf hitting mats/tee lines including the EZTee tee line system.
Playrite operates a direct sales go-to-market with quote-based, per-project pricing (landscape turf at $8-$15/sqft, putting greens at $18-$25/sqft) and professional installation included. Revenue is generated through one-time installation services and product sales to municipalities, schools, colleges, universities, athletic facilities, fitness and recreation operators, and residential homeowners. The company markets via a content blog, Facebook and Instagram (PlayriteKnox, playriteknox), local service-area SEO landing pages, and Google Reviews. Operations are private, self-funded, and employ 1-10 people; no external investors, M&A activity, or public-market signals are present in the data.
Playrite, Llc firmographics
Firmographics- Name
- Playrite, Llc
- Legal name
- Playrite, Inc.
- Website
- https://playrite.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Playrite is a family-owned synthetic turf installation company founded in 1993 in Knoxville, Tennessee, serving residential homeowners, municipalities, schools, and athletic facilities across East Tennessee and Western North Carolina.
- Ownership category
- akta.pro rank
Playrite, Llc industry classification
Industry- Product category
- Synthetic Turf Installation Services
- akta.pro primary industry
- Commercial Landscape Design & Installation (HSAIABAJ)
- akta.pro secondary industry
- Athletic Field & Golf Course Groundskeeping (IMAIAIAH)
Keywords
Where Playrite, Llc is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Playrite, Llc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Artificial Turf Installation Services: Complete installation of artificial turf including site consultation, design, preparation, and professional installation. Revenue generated through per-project pricing based on square footage and project complexity.
- Artificial Grass Product Sales: Sale of artificial turf products from industry-leading manufacturers. Products include landscape turf, putting green turf, pet turf, playground turf, and sports field turf.
- Sports Field Turf Installation: Custom sports field installations for soccer, football, baseball, multi-purpose fields, lacrosse, and field hockey. Includes field markings, logos, and facility-specific designs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Landscape Turf Installation |
| Unit Pricing | Pay-as-you-go | Putting Green Turf Installation |
| Other | Pay-as-you-go | Sports Field Turf |
| Other | Pay-as-you-go | Playground Turf |
| Other | Pay-as-you-go | Pet Turf Installation |
| Other | Pay-as-you-go | Golf Hitting Mats and Tee Lines |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Playrite, Llc product offering
Product offeringCore offering
Playrite installs and supplies synthetic/artificial turf for residential and commercial applications including lawns and landscaping, golf putting greens, pet and dog areas, playgrounds, indoor athletics, and outdoor sports fields. The company offers professional installation services using turf products from leading manufacturers, with UV-protected fibers, multi-layer drainage systems, and project-specific turf selection tailored to each application. Nearly all installations come with a limited lifetime warranty and are completed within one week.
Product overview
Playrite is an artificial grass installation company offering a comprehensive portfolio of synthetic turf products and installation services for residential and commercial applications. The product lineup includes specialized turf solutions for golf (putting greens and tee lines with EZTee® brand products), landscaping/lawns, pet/dog spaces, playgrounds, indoor athletics, and outdoor sports fields. These products are designed to provide low-maintenance, durable alternatives to natural grass with features including UV protection, advanced drainage systems, and various infill options. The company operates as a single-service offering (installation services) rather than a modular platform, with each product category addressing specific use cases from residential yards to professional sports facilities.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Installation time of one week or less for most projects
- +2 more outcomes
Companies that use Playrite, Llc
Customer profileNamed customers9 records
Segments4 records
Playrite, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Playrite, Llc partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Playrite, Llc competitors and assessment
Company assessmentDirect peers
- EasyTurf: Artificial grass installer focused on residential and commercial landscapes and pet areas; closely comparable to Playrite on product mix and direct-to-consumer installation model.
- SYNLawn: Largest direct competitor; national artificial turf manufacturer and installer serving residential, commercial, pet, playground, golf, and sports applications through a franchise/dealer network overlapping directly with Playrite's product mix.
- TigerTurf: Synthetic turf manufacturer and installer serving sports, landscape, and playground markets globally; overlaps with Playrite on product categories and installation-based GTM.
- Global Syn-Turf: Artificial turf supplier and installer serving residential, commercial, pet, and sports applications; comparable product breadth and direct-to-customer installation model.
- FieldTurf: Major synthetic turf manufacturer and installer specializing in sports fields and large commercial installations; relevant peer for Playrite's sports field and institutional turf work.
- ACT Global: Synthetic turf manufacturer and installer with a strong sports-field focus and growing presence in landscape and playground applications; overlaps with Playrite's sports vertical.
- ForeverLawn: National artificial grass installer with a dealer model serving landscaping, playgrounds, pet, and sports applications; competes head-to-head with Playrite on residential and commercial turf projects.
- Synthetic Turf International: Artificial grass installer for residential, commercial, pet, and playground use; comparable regional/local installer profile to Playrite's operating model.
- Sprinturf: Synthetic turf manufacturer/installer focused on athletic fields and commercial applications; comparable on sports field work and project-based installation delivery.
Broad incumbents
- AstroTurf: Pioneer brand in synthetic turf with a broad portfolio spanning sports, landscape, and playground applications; comparable at the product/technology level even though AstroTurf operates at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Playrite, Llc social profiles
Digital presencePlayrite, Llc compliance and trust
Trust signalCompliance2 records
Playrite, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Playrite, Llc leadership team
Management profileNumber of profiles
Profiles1 record
Playrite, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Playrite, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Playrite, Llc
What does Playrite, Llc do?
Playrite installs and supplies synthetic/artificial turf for residential and commercial applications including lawns and landscaping, golf putting greens, pet and dog areas, playgrounds, indoor athletics, and outdoor sports fields. The company offers professional installation services using turf products from leading manufacturers, with UV-protected fibers, multi-layer drainage systems, and project-specific turf selection tailored to each application. Nearly all installations come with a limited lifetime warranty and are completed within one week.
Is Playrite, Llc a public or private company?
Playrite, Llc is a private company. It is classified as family owned and is currently operating.
When was Playrite, Llc founded?
Playrite, Llc was founded in 1993. It employs 1 to 10 people.
Where is Playrite, Llc based?
Playrite, Llc is headquartered in Knoxville, United States, in the North America region.
How does Playrite, Llc make money?
Three revenue lines are on record. Artificial Turf Installation Services are the primary driver. The others are artificial Grass Product Sales and sports Field Turf Installation.
Who are Playrite, Llc's main competitors?
Direct peers on record are EasyTurf, SYNLawn, TigerTurf, Global Syn-Turf, FieldTurf, ACT Global, ForeverLawn, Synthetic Turf International and Sprinturf. AstroTurf is listed as a broad incumbent.
Does Playrite, Llc have an API?
No public API is recorded for Playrite, Llc.
What industry is Playrite, Llc in?
Playrite, Llc's product category is Synthetic Turf Installation Services. Its primary akta.pro industry code is HSAIABAJ, Commercial Landscape Design & Installation, with a secondary code of IMAIAIAH, Athletic Field & Golf Course Groundskeeping.