What Ungava Spirits Co. does

Ungava Spirits Co. Ltd. is a Canadian craft distillery that produces and markets a portfolio of branded premium spirits and liqueurs, including Ungava Gin (with Nordic boreal botanicals indigenous to Quebec), Cabot Trail / Coureur des Bois maple whisky and cream liqueurs, Chic Choc spiced rum, Kayak vermouth, Quartz vodka, La Mentherie mint liqueur, and Baril Caché whisky. Production and the physical boutique are located at 291 rue Miner in Cowansville, Quebec, while corporate registration is in Toronto, Ontario. The company is part of the Pernod Ricard global affiliate network, with Corby Spirit and Wine Limited acting as agent for corporate and operational functions.

The business operates a hybrid go-to-market model. Distribution reaches consumers through Canadian retail channels (liquor stores and supermarkets), a direct-to-consumer e-commerce store at ungavaspiritsboutique.com, and a physical distillery boutique that also hosts paid guided brand experiences and master classes. Marketing combines content (cocktail recipes, brand stories on ungavaco.com), email newsletters, paid social advertising on Meta and Pinterest, and experiential activations at the Cowansville site. Customer segments include premium Canadian spirit enthusiasts (primary), tourism/experience seekers visiting the distillery, and on-trade hospitality buyers.

The company's products are differentiated primarily by ingredient provenance — wild Quebec botanicals for the gin, 100% Canadian spices from the Gaspé Peninsula for Chic Choc rum, and handpicked Quebec botanicals for Kayak vermouth — together with a registered trademark portfolio across seven sub-brands. Pricing is not publicly disclosed; revenue model combines one-time retail/e-commerce product sales with professional services revenue from on-site experiences and master classes.

Name

Ungava Spirits Co.

Legal name

Ungava Spirits Co. Ltd.

Website

https://ungavaco.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Ungava Spirits Co. is a Canadian craft distillery producing premium gin, whisky, rum, vodka, vermouth, and cream liqueurs made from indigenous Quebec ingredients, sold via Canadian retail, e-commerce, and its Cowansville distillery boutique.

Ownership category

akta.pro rank

Product category

Premium Craft Spirits

NAICS

Distilleries (312140), Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Craft spirits
• Premium gin
• Canadian whisky
• Flavored rum
• Cream liqueurs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Spirits Product Sales: Sale of bottled spirits including gin, whisky, rum, vodka, vermouth, and cream liqueurs through retail, e-commerce, and direct-to-consumer channels.
2. Distillery Experiences: On-site tastings, guided brand experiences, and master classes offered at the Cowansville distillery boutique.
3. E-commerce Retail: Direct-to-consumer sales through the ungavaspiritsboutique.com online store, offering products and exclusive items.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ungava Spirits Co. is a Canadian craft distillery producing premium spirits including gin, whisky, rum, vodka, vermouth, and cream liqueurs made with natural ingredients indigenous to the Ungava region of Quebec. The company sells its products through Canadian retail distribution, an e-commerce boutique, and a physical distillery boutique in Cowansville, Quebec, while also offering on-site tastings, guided brand experiences, and master classes.

Product overview

Ungava Spirits Co. is a Canadian distillery and spirits producer offering a portfolio of branded spirits and liqueurs, including whisky (Cabot Trail/Coureur des Bois Maple Whisky), cream liqueurs (Maple Cream, Blueberry, Strawberry variants), premium gin (Ungava Gin including Barrel Aged variant), spiced rum (Chic Choc Spiced Rum and Black Rum), vermouth (Kayak White and Red), vodka (Quartz), and mint cream (La Mentherie). The company also operates a distillery boutique offering exclusive products, guided brand experiences, and master classes for visitors.

Differentiator

Problem solved

Functional benefit

Brands

• Cabot Trail (Coureur des Bois): Maple whisky and cream liqueurs inspired by Canadian tradition
• Chic Choc Rum
• Kayak Vermouth
• Ungava Gin
• Quartz Vodka
• La Mentherie
• Baril Caché

Products and services

• Cabot Trail Whisky Maple whisky blending aged Canadian rye whisky with pure premium maple syrup, inspired by Canadian tradition. For spirit enthusiasts and cocktail drinkers.
• Cabot Trail Maple Cream Cream liqueur reflecting the authentic taste of pure premium Canadian maple syrup blended with fresh cream. For consumers seeking Canadian-style cream liqueurs.
• Cabot Trail Blueberry Cream Maple and blueberry cream combining Grade A Canadian maple syrup sweetness with locally grown blueberries. For dessert and cocktail use.
• Cabot Trail Strawberry Cream Maple and strawberry cream liqueur combining Grade A Quebec maple syrup with sweet and juicy Canadian strawberries. Available in Quebec.
• Gin Ungava Premium Canadian gin crafted with six nordic boreal botanicals indigenous to the Ungava region of Quebec, including wild rosehips, cloudberry, Nordic juniper, cranberry, labrador tea, and sweet gale. For gin enthusiasts and cocktail consumers.
• Gin Ungava Barrel Aged Oak barrel-aged variant of Ungava Gin, available exclusively at the distillery boutique. For collectors and premium spirit enthusiasts.
• Chic Choc Spiced Rum Spiced rum made from aged rums and six boreal herbs from the Gaspé Peninsula, with 100% Canadian spices. For cocktail enthusiasts.
• Chic Choc Black Rum Premium dark rum with four unique spices added to six emblematic spices, featuring 42% alcohol content. For premium spirit consumers.
• Kayak White Vermouth Dry vermouth inspired by traditional approaches, showcasing notes of local Quebec herbs with a floral and herbaceous finish. For cocktail and aperitif consumers.
• Kayak Red Vermouth Red vermouth featuring 100% natural handpicked indigenous Quebec botanicals with distinctive sweetness and unique signature aromas. For cocktail enthusiasts.
• Quartz Vodka Premium vodka from Ungava Spirits, part of the Quebec spirits portfolio. For general spirit consumers.
• La Mentherie Mint cream liqueur featuring the authentic taste of mint, used in cocktails and desserts. For dessert and cocktail consumers.
• Baril Caché Whisky Hidden barrel whisky, part of the Ungava Spirits premium whisky collection. For whisky enthusiasts.
• Guided Brand Experience (Expérience de Spiritueux) Immersive distillery experience allowing visitors to explore Ungava Spirits products with guided tastings. For visitors and tourism consumers.
• Master Class (Classe de Maître) Premium tasting master class at the distillery for spirit enthusiasts. For visitors seeking educational and premium tasting sessions.

Quantifiable outcome

• Multiple award-winning spirits recognized internationally

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Corby Spirit and Wine LimitedcoreOthersCorby Spirit and Wine Limited acts as the agent maintaining and updating the Ungava Spirits Co. website (ungavaco.com). The company is part of the Pernod Ricard global affiliate network, with Corby handling certain corporate and operational functions.
• Pernod RicardcoreOthersUngava Spirits Co. Ltd. is part of Pernod Ricard's global affiliate network. The company operates under the Pernod Ricard umbrella, with cross-jurisdictional data sharing within the Pernod Ricard network (Canada, European Economic Area, United States).
• Facebook/Instagram (Meta)minorGTM or Marketing PartnerDigital advertising platform partner used for targeted advertising with consent-based data sharing to display ads about products and brands to users and lookalike audiences.
• PinterestminorGTM or Marketing PartnerDigital advertising platform partner used for targeted advertising with consent-based data sharing to display ads about products and brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Domaine Pinnacle: Quebec-based craft distillery producing premium fruit-based spirits and liqueurs using Eastern Townships terroir. Directly comparable as a regional Quebec craft producer leveraging local terroir for premium positioning.
• Forty Creek Whisky: Canadian craft-style whisky brand owned by Campari Group, distributed nationally. Directly comparable as a nationally distributed Canadian craft whisky/spirits brand with similar channels.
• Cirka Distillery: Montreal-based craft distillery producing whisky, gin, and vodka from Quebec grains. Directly comparable as another Quebec craft peer using local inputs for premium positioning.
• Dillon's Distillery: Canadian craft distillery based in the Niagara region producing small-batch gin, vodka, whisky, and liqueurs. Directly comparable as a Canadian craft producer with a similarly diverse multi-category portfolio.

Broad incumbents

• Campari Group: Global spirits group operating brands such as Aperol, Campari, Wild Turkey, and Forty Creek in Canada. Comparable as a broad incumbent with overlapping whisky, gin, and liqueur categories and Canadian distribution.
• Diageo Canada: Canadian arm of Diageo, the world's largest spirits producer, distributing broad portfolios including Crown Royal and Bulleit. Comparable as a broad incumbent peer competing for the same Canadian retail shelf space.
• Corby Spirit and Wine Limited: Canadian affiliate of Pernod Ricard that operates as Ungava's corporate/operational intermediary and distributes a national portfolio of Canadian whisky and spirits brands such as JP Wiser's and Lot No. 40. Comparable as the immediate parent network sharing Pernod Ricard distribution muscle.
• Pernod Ricard: Ultimate parent company and second-largest global spirits group with portfolios spanning Scotch, whisky, gin, vodka, and rum. Comparable as the parent incumbent whose brand-management and distribution playbook shapes Ungava's market context.
• Sazerac Company: Privately held, US-based global spirits major with broad bourbon, Canadian whisky, rum, and liqueur portfolios. Comparable as a privately held broad incumbent competing in adjacent spirits categories.
• Brown-Forman: US-listed global spirits major with Jack Daniel's, Woodford Reserve, and Tequila Herradura. Comparable as a broad incumbent operating in the same premium and craft-adjacent whisky/rum categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CoureurdesBoisLiqueursErable
• LinkedInlinkedin.com/company/les-spiritueux-ungava

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ungava Spirits Co.