Aggregate
Aggregate is a Seattle-based, founder-led creative strategy consultancy that designs impact campaigns and communications strategies for nonprofit organizations, philanthropic foundations, and documentary filmmakers working on social and policy change.
- Company typePrivate
- Founded2011
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Aggregate does
Aggregate is a Seattle-based, founder-led creative strategy consultancy established in 2011 that helps nonprofit organizations, philanthropic foundations, and authors/filmmakers translate complex social and policy issues into communications strategies and impact campaigns. The firm designs audience-mobilization campaigns for documentary films (including Emmy-winning The Janes and Peabody-winning Queendom), develops brand identities and communications strategies for foundations such as the Robert Wood Johnson Foundation, the Society of Family Planning, and the National Consortium for Public Health Workforce Development, and runs joint landscape analyses for the Bill & Melinda Gates and David and Lucile Packard Foundations. Service lines include impact-campaign development, communications strategy, social-media auditing, brand-identity design, fellowship-program consulting, and video/podcast production, typically delivered through project-based or retainer engagements.
The underlying technology is human creative and strategic judgment, not software: there is no proprietary platform, no API, and no AI/ML components disclosed. Production assets are conventional (video, podcast, website, brand design), and campaign mechanics rely on partnership networks with organizations such as POV, Doc Society, Netflix, UCSF, and assorted advocacy and trans-led community groups. Aggregate goes to market via direct outreach, case-study showcasing, and referrals within the social-impact, documentary, and philanthropic ecosystems, and has no publicly disclosed pricing or productized offerings.
Revenue is not disclosed, the firm is privately held with no funding rounds on record, and headcount sits in the 1-10 band. The ownership and operating commentary indicate an independently operated, founder-led organization with no parent company, private equity, or venture capital involvement detected. Notable accolades tied to client work include a 2023 duPont-Columbia Journalism Award, two 2023 Emmy Awards, a 2024 Ridenhour Documentary Film Prize, and a 2025 Peabody Award.
Aggregate firmographics
Firmographics- Name
- Aggregate
- Website
- https://whatisaggregate.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aggregate is a Seattle-based, founder-led creative strategy consultancy that designs impact campaigns and communications strategies for nonprofit organizations, philanthropic foundations, and documentary filmmakers working on social and policy change.
- Ownership category
- akta.pro rank
Aggregate industry classification
Industry- Product category
- Social Impact Strategy Consulting
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Creator/Influencer Discovery & Rankings Platforms (MPACAKAI)
Keywords
Where Aggregate is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Aggregate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Consulting and Strategy Services: Aggregate provides strategic consulting services to nonprofit organizations, foundations, and filmmakers to help them develop and execute communications strategies and impact campaigns for social and policy change. The firm likely operates on project-based or retainer fee arrangements typical of strategy consultancies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Aggregate product offering
Product offeringCore offering
Aggregate is a creative strategy group that provides communications and impact campaign consulting services to nonprofit organizations, philanthropic foundations, and authors/filmmakers. The firm develops strategic campaigns, brand identities, social media strategies, and audience mobilization plans designed to translate stories and research into social and policy change outcomes. Services are delivered through project-based and retainer engagements tailored to each client's mission.
Product overview
Aggregate is a creative strategy services firm that brings people and resources together to create social and policy change. Rather than offering a unified software product or platform, Aggregate provides a portfolio of professional services including impact campaign development for documentary films, communications strategy consulting, social media strategy and auditing, brand identity development, fellowship program consulting, and storytelling-for-social-good advisory. The company works primarily with nonprofit organizations, philanthropic foundations, and filmmakers to help them communicate complex ideas, expand their networks, and create meaningful change. Services are tailored to each client's needs and include video production, partnership development, audience research, and strategic communications support.
Differentiator
Problem solved
Functional benefit
Products and services
- Impact Campaign Development Strategic campaign development to maximize the social and policy change impact of documentary films and media projects, including audience outreach, partnership development, and advocacy mobilization for filmmakers and nonprofit partners.
- Communications Strategy Consulting Strategic communications consulting for foundations and nonprofits, including social media strategy, brand development, and stakeholder engagement to support organizational missions.
- Social Media Audit and Strategy Assessment and development of outcome-driven social media engagement strategies to support program objectives and increase organizational impact.
- Brand Identity Development Development of organizational brand identity, visual design systems, and website design updates to reflect organizational values and mission.
- Fellowship Program Consulting Advisory services to improve fellowship programs, including application process optimization, stakeholder engagement strategies, and industry partnership development.
- Social Good Storytelling Consulting Guidance for media companies and creators on developing content strategies that lead to social or policy change, using storytelling and emotional engagement to drive audience action.
Companies that use Aggregate
Customer profileNamed customers30 records
Segments3 records
Ideal customer profiles3 records
Aggregate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aggregate partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- POVcorePartnership with PBS documentary series POV for Dark Money impact campaign, including national viewing party on premiere night. The film became the most-requested title in the POV Community Network.
- Doc SocietycoreDoc Society hired Aggregate to help inform the concept of a documentary film directed by Kim Reed on climate change and agricultural systems.
- NetflixcoreNetflix supported the impact campaign for The Death and Life of Marsha P. Johnson, enabling 120 free community screenings hosted by trans-led organizations.
- Queendom Filmmakers (Agniia Galdanova and Igor Myakotin)coreAggregate partnered with director Agniia Galdanova and producer Igor Myakotin to develop and raise funding for an impact campaign supporting LGBTQ+ artists from Russia.
- Society of Family PlanningcoreOngoing partnership since 2018 including communications strategy, brand identity development, and strategic plan support.
- Robert Wood Johnson FoundationcoreLong-term partnership including network expansion, video production, speech writing, website maintenance, podcast production, social media guidance, and pitch day events for grantees.
- Bill & Melinda Gates FoundationcoreJoint analysis with Packard Foundation of international population, reproductive health, and family planning communications landscape.
- David and Lucile Packard FoundationcoreJoint analysis with Gates Foundation of international population, reproductive health, and family planning communications landscape.
- UCSF School of MedicinecoreResearch partnership as part of UCSF study on increasing access to medication abortion, developing messaging strategies for family physicians.
- National Consortium for Public Health Workforce DevelopmentcoreOngoing partnership since 2020 supporting communications strategies for public health workforce development.
- LGBTQ Rights Activists and AdvocatescorePartnership with activists and advocates working in Russia and elsewhere to bring an end to the anti-LGBTQ pogrom in Chechnya and human rights abuses worldwide for the Welcome to Chechnya campaign.
- Local Activists and OrganizerscorePartnership with local activists and organizers in 14 target states for The Janes impact campaign to mobilize abortion rights voters for the 2022 midterms and 2024 election.
- Trans-led OrganizationscorePartnership with trans-led organizations for The Death and Life of Marsha P. Johnson campaign to host 120 free community screenings around National Transgender Remembrance Day.
- Cheyenne DioceseminorOrganized screenings with Cheyenne diocese in Wyoming for Procession documentary about survivors of clergy abuse.
- Kansas Community OrganizationsminorOrganized community screening in Kansas, home state of three Procession documentary participants.
- Knopf PublishingcorePartnership with Knopf publisher for How to Survive a Plague book marketing campaign, producing and socializing video content.
- Serenade FilmscorePartnership with Josh Penn of Serenade Films for The Oldest Person in the World documentary production.
- Littleton Road ProductionscorePartnership with DR. DEATH production company to develop plans for using storytelling for social good.
- Juvenile Law CentercoreDebt Free Justice communications strategy partnership with Juvenile Law Center to abolish fines and fees in juvenile justice system.
- UC Berkeley School of Law Policy Advocacy CliniccoreJoint partnership with Juvenile Law Center on Debt Free Justice communications strategy.
- Donald W. Reynolds Journalism InstitutecoreConsulting engagement to help improve Fellowship program exploring issues to improve journalism practice and understanding.
- AerascoreResource mobilization strategy and annual report development for TB vaccine research organization.
- Bill & Melinda Gates Foundation (historical)coreEarly foundation partnership when Aggregate was starting out, helping the company grow.
- IndiewireminorPublished article by Aggregate's Alison Byrne Fields about filmmaker survey on social impact measurement.
Recent moves5 records
Expansion highlights5 records
Aggregate competitors and assessment
Company assessmentDirect peers
- Working Films: Impact production nonprofit that mobilizes documentary audiences for social justice outcomes, serving a near-identical client set of filmmakers, foundations, and advocacy organizations and overlapping directly with Aggregate's mission-driven communications work.
- GMMB: Cause-based advertising, media, and communications agency for nonprofits and advocacy groups; closely comparable in combining strategic communications, creative development, and campaign mobilization for mission-driven clients.
- Picture Motion: An impact campaign agency that designs and executes advocacy and audience-engagement campaigns for documentaries and feature films, the most direct functional peer to Aggregate's impact-campaign development service for filmmakers and nonprofits.
- Fenton Communications: Social-change communications firm serving progressive nonprofits, foundations, and advocacy campaigns; comparable strategic communications and storytelling services for mission-driven clients in health, justice, and rights.
Broad incumbents
- BerlinRosen: Large progressive public relations and strategic communications firm with a foundation, advocacy, and entertainment practice; broader and more scaled than Aggregate but operating in adjacent cause-based strategic communications.
- Sunshine Sachs: Large entertainment and cause PR firm that handles film campaigns, celebrity advocacy, and social impact; broader scale but overlapping with Aggregate on documentary impact work and nonprofit client engagement.
- SKDKnickerbocker: Strategic communications and political advertising firm serving advocacy organizations, foundations, and corporate clients; overlaps on policy/issue communications and campaign execution for mission-driven clients.
Others
- Participant Media: Media company producing socially relevant films and series with integrated impact campaigns; an ecosystem partner/adjacent player rather than a direct competitive peer, but operates in the documentary-impact space Aggregate's clients work within.
- Squarespace Studios / independent creative strategy consultancies: Network of independent creative strategy and impact-production consultancies serving nonprofit/foundation clients; relevant ecosystem context for understanding the fragmented competitive set Aggregate operates within.
Regional players
- Lovell Communications: Health-focused PR and communications agency serving health systems, foundations, and associations; comparable to Aggregate's health-sector work for Society of Family Planning, RWJF, and Connecticut Health Foundation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Aggregate social profiles
Digital presenceAggregate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aggregate leadership team
Management profileNumber of profiles
Profiles1 record
Aggregate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aggregate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aggregate
What does Aggregate do?
Aggregate is a creative strategy group that provides communications and impact campaign consulting services to nonprofit organizations, philanthropic foundations, and authors/filmmakers. The firm develops strategic campaigns, brand identities, social media strategies, and audience mobilization plans designed to translate stories and research into social and policy change outcomes. Services are delivered through project-based and retainer engagements tailored to each client's mission.
Is Aggregate a public or private company?
Aggregate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aggregate founded?
Aggregate was founded in 2011. It employs 1 to 10 people.
Where is Aggregate based?
Aggregate is headquartered in Seattle, United States, in the North America region.
How does Aggregate make money?
One revenue line is on record: consulting and Strategy Services.
Who are Aggregate's main competitors?
Direct peers on record are Working Films, GMMB, Picture Motion and Fenton Communications. Broad incumbents are BerlinRosen, Sunshine Sachs and SKDKnickerbocker. Others are Participant Media and Squarespace Studios / independent creative strategy consultancies. Lovell Communications is listed as a regional player.
Does Aggregate have an API?
No public API is recorded for Aggregate.
What industry is Aggregate in?
Aggregate's product category is Social Impact Strategy Consulting. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541840 and its SIC code is 7311.