Valori.it

What Valori.it does

Valori.it is an Italian non-profit editorial publication founded in 2002 that specializes in journalism on ethical finance, sustainable economy, climate, and rights. It is owned by Fondazione Finanza Etica, a foundation promoted by Banca Etica and Etica Sgr, with operational headquarters in Florence. The outlet serves the general Italian public interested in the intersection of finance, ethics, and sustainability, producing accessible coverage of complex financial and climate topics.

The product portfolio is built around a content platform that includes eight themed email newsletters (Valori, Chicxulub, Storie dal futuro, FestiValori, Valori in tavola, Eticoin, Prêt-à-changer, Serie Tripla A), two podcast series distributed via Spreaker (Unchained and Copcast), thematic dossiers, downloadable e-books, an educational glossary ("Le parole della finanza"), regular columns, and the annual FestiValori festival. Content is released under a Creative Commons CC BY-NC-SA 4.0 license and is freely accessible on the website. The organization has 1-10 employees, with Andrea Barolini as responsible director and Claudia Vago as project manager.

The business model is non-commercial: there are no subscriptions, advertising products, or paid services, and the publication relies on reader donations processed through Satispay, PayPal, and IBAN bank transfer, alongside implicit institutional support from its parent foundation. Distribution is exclusively digital — website, email, podcast platforms, and e-books — and in May 2025 the outlet deliberately exited social networks as a values-aligned positioning choice. Its partnership with the "Stampa libera per il clima" coalition (joined 2024) formalizes its climate-journalism stance.

Name

Valori.it

Legal name

Valori.it

Website

https://valori.it

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Valori.it is an Italian non-profit editorial publication, founded in 2002 and owned by Fondazione Finanza Etica, that publishes free journalism, newsletters, podcasts, dossiers, and e-books on ethical finance, sustainable economy, climate, and rights for the Italian public.

Ownership category

akta.pro rank

Product category

Ethical Finance Journalism

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Compliance & Risk Intelligence Publishing (KYC/AML, ESG, Cyber, Privacy) (MPAJACAC)

Keywords

• Ethical finance journalism
• Sustainable economy news
• Climate finance reporting
• Independent media Italy
• Investigative financial journalism

Headquarters

HQ city

Toano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels5 records

Core offering

Valori.it is an independent non-profit editorial platform that publishes news, investigative reports, and educational content on ethical finance and sustainable economy. Its offering is built around eight themed email newsletters, two podcast series, thematic dossier collections, e-books, an educational glossary (Finanza A-Z), and regular columns, all distributed free of charge under a Creative Commons license. The platform is owned and supported by Fondazione Finanza Etica and funded through reader donations.

Product overview

Valori.it is an editorial hub specializing in ethical finance and sustainable economy, operated by Fondazione Finanza Etica (promoted by Banca Etica and Etica Sgr). The platform offers a multi-product portfolio centered on investigative journalism, consisting of eight distinct newsletters (Valori, Chicxulub, Storie dal futuro, FestiValori, Valori in tavola, Eticoin, Prêt-à-changer, Serie Tripla A), two podcast series (Unchained and Copcast), thematic dossier collections, e-books, an educational glossary (Finanza A-Z), and regular columns. The offering is structured as a content platform with multiple distribution channels (email, podcast, web) unified by editorial focus on climate, rights, and economic justice.

Differentiator

Problem solved

Functional benefit

Brands

• Chicxulub: Newsletter featuring stories and in-depth analysis on climate crisis, published with bi-weekly frequency.
• Storie dal futuro
• FestiValori
• Valori in tavola
• Eticoin
• Prêt-à-changer
• Serie Tripla A
• Unchained
• Copcast
• Valori

Products and services

• Valori (Newsletter) Weekly newsletter delivering the best of ethical finance and sustainable economy news to subscribers' inboxes.
• Chicxulub (Newsletter) Newsletter featuring stories and in-depth analysis on the climate crisis, published with regular frequency.
• Storie dal futuro (Newsletter) Bi-weekly newsletter presenting stories of sustainability and transformation, published every two Mondays.
• FestiValori (Newsletter) Newsletter for the ethical finance festival that examines current events through a critical lens, with variable publication frequency.
• Valori in tavola (Newsletter) Newsletter dedicated to kitchen sustainability with original and exclusive recipes by Eleonora Riso.
• Eticoin (Newsletter) Monthly newsletter covering cryptocurrency topics from an ethical finance perspective, addressing crypto before it addresses users.
• Prêt-à-changer (Newsletter) Newsletter covering everything about fashion sustainability and unsustainability.
• Serie Tripla A (Newsletter) Weekly newsletter covering TV rights, investment funds and phantom capital gains in football, analyzed from a critical press perspective.
• Unchained (Podcast) Podcast series discussing finance and economy topics, available on Spreaker and other platforms.
• Copcast (Podcast) Podcast covering COP climate conferences with daily episode updates from conference locations.
• Dossier (Thematic Collections) Thematic collections of in-depth articles organized around specific topics such as Banking on Climate Chaos, cities, rice, LNG, wars, fashion, taxation, and more.
• E-books Digital publications including 'Banche nemiche del clima', 'Le città possibili', 'Riso amaro', 'Il gas ha effetto serra', 'Le guerre invisibili', 'La moda che consuma', 'Tax the rich?', and more.
• Glossario (Finanza A-Z) Comprehensive glossary covering banking, climate crisis, rights, and sustainable economy terminology with educational definitions.
• Rubriche (Columns) Regular columns including 'C'è grossa crisi', 'Serie tripla A', 'Climax', 'Capitalism unchained', and 'ValoriBet' covering various topics from finance to football betting analysis.
• FestiValori (Festival) Festival of ethical finance for interpreting current events, held as an annual event.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Stampa libera per il clima coalitioncoreStrategic or Co-development Partner · 1 January 2024Valori.it adheres to the 'Stampa libera per il clima' (Free Press for Climate) coalition promoted by Greenpeace Italia, representing a commitment to climate journalism and environmental advocacy.
• Fondazione Finanza EticacoreOthersValori.it is owned by Fondazione Finanza Etica, which is the parent organization providing institutional support, direction, and alignment with ethical finance values. Fondazione Finanza Etica is promoted by Banca Etica and Etica Sgr.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Linkiesta: Italian independent online magazine covering economics, finance, politics, and culture with a critical editorial perspective. Comparable as an Italian digital-first publication with finance and economic accountability coverage, though it operates on a paid subscription model rather than donations.
• Valigia Blu: Italian independent journalism and fact-checking outlet covering media, misinformation, and accountability. Comparable to Valori.it as a small Italian nonprofit digital publication relying on reader support, operating in adjacent areas of public-interest journalism.
• Lavoce.info: Italian independent online economics and policy journalism outlet publishing short analytical articles by economists and experts. Comparable to Valori.it as a nonprofit, ad-light, digital-first Italian economics publication, though Lavoce.info is broader in scope and less focused on ethical finance activism.
• Altreconomia: Italian monthly magazine and nonprofit focused on ethical finance, sustainable economics, and responsible consumption. Shares Valori.it's mission, audience, and donation-funded nonprofit model, and competes for the same Italian readers interested in ethical finance journalism.

Emerging players

• Finance Watch: European independent nonprofit advocating for financial reform and consumer protection in the EU. Comparable as a European nonprofit in the financial accountability space with similar publication and audience-engagement practices.
• Positive Money Europe: European nonprofit research and advocacy organization focused on reforming the monetary and financial system. Comparable to Valori.it as a European nonprofit producing finance reform journalism and analysis, with Brussels-based policy focus.
• BankTrack: Dutch-based international NGO tracking commercial bank behavior on human rights, climate, and sustainable development. Comparable to Valori.it's bank accountability reporting and is a frequent co-publisher of Banking on Climate Chaos data.
• Reclaim Finance: French NGO that campaigns to make finance compatible with climate and social goals, regularly publishing reports on bank fossil fuel financing. Directly comparable to Valori.it's Banking on Climate Chaos-style coverage; operates internationally and frequently cites Italian data.

Broad incumbents

• Il Fatto Quotidiano: Italian independent investigative newspaper with a critical editorial stance covering politics, economy, and finance. Comparable to Valori.it in editorial positioning on financial accountability, but operates at much larger scale and with a paid business model.

Others

• Greenpeace Italy: Italian branch of the global environmental NGO, which promotes the "Stampa libera per il clima" coalition that Valori.it belongs to. Not a direct media peer, but structurally linked as a coalition partner and donor ecosystem adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Valori_it
• Facebookfacebook.com/valori.it
• Instagraminstagram.com/valori.it
• LinkedInlinkedin.com/company/valori-it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valori.it