SPATEX

Trade Exhibition Servicesspatex.co.uk

SPATEX Limited operates the UK's only dedicated water leisure trade exhibition, an annual event serving swimming pool, spa, hot tub, sauna, steam room, and wellness industry exhibitors and visitors since 1996.

Company typePrivate
Founded1996
HeadquartersAndover, United Kingdom
Headcount1–10
GTM typeB2B
OfferingServices

What SPATEX does

SPATEX Limited is a privately held UK trade exhibition company that organises the country's only dedicated water leisure show. Founded in 1996 and headquartered in Andover, Hampshire (registered company number 3167910), SPATEX operates as an annual three-day physical exhibition held at the Coventry Building Society Arena, with the 2026 edition marking the show's 30th anniversary (3-5 February 2026). The exhibition serves the swimming pool, spa, hot tub, sauna, steam room, and broader water leisure and wellness industries, attracting exhibitors and visitors from across the UK and selected international suppliers.

The company's core offering is the SPATEX exhibition itself, complemented by an Industry Hub, workshops and seminars with recorded sessions, a digital Showguide distributed as a PDF flipbook, exhibitor newslines, and evening networking events. There is no proprietary software platform or technology product; the underlying technology is a standard event-marketing website, free pre-registration forms, and supporting media infrastructure. SPATEX markets to both sides of the marketplace: exhibitors (paying customers for booth space) and visitors (free pre-registered attendees).

SPATEX generates revenue primarily through exhibition booth rental fees charged to manufacturers, distributors, and service providers in the water leisure supply chain, with likely ancillary income from sponsorships and partner programmes. Customer-facing exhibitors span pool equipment, water treatment, chemicals and dosing, pumps and filtration, saunas and steam rooms, tiles and flooring, enclosures, safety, outdoor living, and industry associations (e.g., BSPF, PWTAG, ISPE). The company operates with 1-10 employees and is privately held with no disclosed parent, investors, or external funding.

SPATEX firmographics

Firmographics

Name: SPATEX
Legal name: SPATEX LTD
Website: https://spatex.co.uk
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 1–10 employees
Short description: SPATEX Limited operates the UK's only dedicated water leisure trade exhibition, an annual event serving swimming pool, spa, hot tub, sauna, steam room, and wellness industry exhibitors and visitors since 1996.
Ownership category
akta.pro rank

SPATEX industry classification

Industry

Product category: Trade Exhibition Services
NAICS: Convention and Trade Show Organizers (56192)
SIC: Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: General Consumer Expos & Trade Shows (MPAGAFAA)
akta.pro secondary industry: Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

Keywords

Water leisure exhibition
Trade show events
Pool spa expo
Exhibition booth rental
Industry conferences

Where SPATEX is headquartered

Location

Headquarters

HQ city: Andover
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

SPATEX business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

Exhibition Fees: SPATEX generates revenue through exhibition space rental fees charged to exhibitors showcasing pool, spa, hot tub, sauna, and wellness products and services. Additional revenue likely comes from attendee registration and sponsorship opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

SPATEX product offering

Product offering

Core offering

SPATEX organises and hosts an annual trade exhibition dedicated to the UK water leisure industry, covering swimming pools, spas, hot tubs, saunas, steam rooms, and wellness products. The exhibition brings together manufacturers, suppliers, installers, and operators at the Coventry Building Society Arena, complemented by seminars, workshops, and networking events. Revenue is generated through exhibition space rental fees charged to exhibiting companies.

Product overview

SPATEX operates as the UK's premier and only dedicated water leisure exhibition. The company's core offering is its annual trade show event held at the Coventry Building Society Arena, bringing together professionals from the swimming pools, spas, hot tubs, saunas, steam rooms, and wellness industries. SPATEX serves as a networking and business platform for exhibitors and visitors in the water leisure sector.

Differentiator

Problem solved

Functional benefit

Products and services

SPATEX Exhibition The UK's only dedicated water leisure trade exhibition, held annually for manufacturers, suppliers, installers, and operators in the pool, spa, hot tub, sauna, steam room, and wellness industries. Provides a concentrated marketplace for product showcasing, supplier discovery, and industry networking.
SPATEX 2026 Showguide Digital exhibition guide for the SPATEX 2026 event, providing exhibitor information, show details, and orientation for visitors attending the water leisure exhibition.

Companies that use SPATEX

Customer profile

Named customers64 records

Segments4 records

Ideal customer profiles2 records

SPATEX technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

SPATEX partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

SPATEX competitors and assessment

Company assessment

Broad incumbents

Reed Exhibitions (RX): Reed Exhibitions is one of the world's largest exhibition organisers operating across dozens of industries. While not a direct competitor in water leisure specifically, it is a broad incumbent trade show operator whose scale, sponsorship tools, and venue relationships set the benchmark for specialty exhibitions like SPATEX.
Informa Markets: Informa Markets is a global exhibition organiser running major trade shows across multiple sectors. It is a broad incumbent peer for SPATEX given its expertise in event production, sponsorship monetisation, and digital event extensions that SPATEX could pursue.

Direct peers

Aquanale: Aquanale is a Cologne-based international trade fair for saunas, pools, and wellness, held alongside FSB. It competes directly with SPATEX for European exhibitor share and overlaps significantly on the sauna/spa/wellness exhibitor categories SPATEX serves.
Montgomery Group: Montgomery Group is a UK-based trade exhibition organiser running multiple specialist events. It is comparable to SPATEX as a UK-focused specialist exhibition business of similar scale, even though it operates in different verticals (e.g., outdoor, agricultural, leisure).
Piscine Global: Piscine Global is Europe's flagship trade exhibition for the pool, spa, and wellness industry held biennially in Lyon, France. It is the most direct international peer to SPATEX, covering the same pool/spa/wellness exhibitor base and competing for the same international brands' marketing budgets.
Les Thermalies: Les Thermalies is a French exhibition dedicated to spa, wellness, and thermal bathing. It is comparable to SPATEX's sauna, steam, and wellness vertical and competes for European wellness exhibitor attention.

Regional players

Expo Piscinas: Expo Piscinas is the leading Iberian trade fair for pools, wellness, and water leisure held in Madrid. It addresses the same product verticals as SPATEX (pools, spas, wellness) but targets the Spanish and Portuguese markets rather than the UK.
China Pool & Spa Expo: China Pool & Spa Expo is the largest Asian pool and spa industry exhibition held in Guangzhou. It targets the same manufacturer/exhibitor base as SPATEX in the pool/spa/wellness vertical but operates in a different geography.
Pool & Spa Asia: Pool & Spa Asia is a Southeast Asian trade exhibition for the pool, spa, and wellness industry. It shares SPATEX's vertical focus (pools, spas, wellness) and exhibitor composition but operates across Asian markets.
Salus / ForumPiscine: ForumPiscine is the Italian trade exhibition dedicated to pools, wellness, and water leisure, held in Bologna. It is highly comparable in scope and category coverage to SPATEX, but focused on the Italian market rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

SPATEX financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SPATEX leadership team

Management profile

Number of profiles

Profiles1 record

SPATEX funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SPATEX M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPATEX

What does SPATEX do?

Is SPATEX a public or private company?

SPATEX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SPATEX founded?

SPATEX was founded in 1996. It employs 1 to 10 people.

Where is SPATEX based?

SPATEX is headquartered in Andover, United Kingdom, in the Europe region.

How does SPATEX make money?

One revenue line is on record: exhibition Fees.

Who are SPATEX's main competitors?

Broad incumbents on record are Reed Exhibitions (RX) and Informa Markets. Direct peers are Aquanale, Montgomery Group, Piscine Global and Les Thermalies. Regional players are Expo Piscinas, China Pool & Spa Expo, Pool & Spa Asia and Salus / ForumPiscine.

Does SPATEX have an API?

No public API is recorded for SPATEX.

What industry is SPATEX in?

SPATEX's product category is Trade Exhibition Services. Its primary akta.pro industry code is MPAGAFAA, General Consumer Expos & Trade Shows, with a secondary code of CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories). Its NAICS code is 56192 and its SIC code is 7990.