Piscine Global

What Piscine Global does

Piscine Global is the leading international biennial trade show for the swimming pool and wellness industry, held at Eurexpo Lyon, France, and organized by GL Events Exhibitions Operations SA under the Greentech+ division of GL Events Group. The event functions as a two-sided marketplace that convenes the full pool and wellness value chain — manufacturers, suppliers, distributors, installers, architects, engineering firms, and public-sector decision-makers — around product launches, B2B matchmaking, and industry intelligence. The 2024 edition attracted more than 1,000 exhibiting brands from 32 countries and 24,000+ professional visitors from 113 countries, with the official partnership of the FPP (Fédération des professionnels de la Piscine, 1,400+ member companies) anchoring industry credibility. The product portfolio extends beyond the physical biennial event into a year-round content and digital layer, including Piscine Connect (a Swapcard-powered mobile and web app for pre-show matchmaking and digital badges), the Aqualie sub-event for collective aquatic equipment professionals, the annual Carnet des Tendances Piscine & Spa trend report, and specialized e-books for community-pool management and pool design expertise.

The underlying technology is deliberately light: the website and badge portal (pass.piscine-global.com) run on Microsoft Azure France infrastructure, exhibitor participation is managed through the GL Events Exhibitor Portal, and visitor networking is enabled via Piscine Connect, which delivers dematerialized digital badges and appointment scheduling across iOS, Android, and web. ESG infrastructure (banner recycling with Ecopack Solutions, fit-out waste valorization with Valdelia, food recovery with Le Chaînon Manquant) is integrated into event operations rather than the digital product.

The business model is event-driven. Professional visitor attendance is free (complimentary digital badges), while exhibitors pay for booth space through GL Events Exhibitions with stand pricing varying by size and configuration. Two staff passes per exhibiting company are complimentary, with each additional staff member charged €500. Ancillary revenue is generated through content publications (the Carnet des Tendances and e-books) and on-site services governed by the GL Events Exhibitions CGV. The France-domiciled private entity has €15,027,908 in share capital and operates with a small permanent headcount, scaling up via shared GL Events Group infrastructure for the biennial show cycle. Leadership is centered on Damien Timperio as Directeur Général.

Name

Piscine Global

Legal name

GL events Exhibitions Operations SA

Website

https://piscine-global.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Piscine Global is the leading international biennial trade show for the swimming pool and wellness industry, held at Eurexpo Lyon, France, and organized by GL Events Exhibitions Operations SA. It connects 1,000+ exhibiting brands with 24,000+ professional visitors from 113 countries across the pool, spa, and wellness value chain.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor Participation Fees: Manufacturers and suppliers of pool and wellness products pay to exhibit at Piscine Global. Free access is limited to two employees per company; each additional employee costs €500. Exhibitors book space via the GL Events Exhibitor Portal.
2. Visitor Badge Sales: Professional visitor attendance is free (badges are complimentary). Some ancillary services and paid entry categories may apply for certain visitor profiles.
3. Exhibitor Services and Booth Space: GL Events Exhibitions sells exhibition stand space, furniture rental, and related on-site services to exhibitors, as detailed in the CGV/Conditions Générales de Vente.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Piscine Global operates the leading international biennial trade show for the swimming pool and wellness industry, held at Eurexpo Lyon, France (next edition: November 17–20, 2026). Exhibitors (manufacturers, suppliers, brands) purchase booth space to showcase products to over 24,000 professional visitors from 113 countries. The event is supported by the Piscine Connect digital matchmaking platform and the Aqualie sub-event for public-sector decision-makers.

Product overview

Piscine Global operates as the leading international trade show for the swimming pool and wellness industry, organized biennially at Eurexpo Lyon, France. The company offers a portfolio of products and services centered around the main trade show event, supplemented by digital tools (Piscine Connect mobile and web app for attendee networking and preparation) and specialized sub-events (Aqualie for collective aquatic equipment professionals). The company also produces content publications including the Carnet des Tendances Piscine & Spa annual trends report and specialized e-books for pool professionals covering community pool management and design expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Piscine Connect: Digital tool for preparing the trade show, facilitating networking, and managing appointments.
• Aqualie

Quantifiable outcome

• 24,000+ professional visitors from 113 countries (2024 edition)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FPP (Fédération des professionnels de la Piscine)coreStrategic or Co-development PartnerThe FPP is the official partner of Piscine Global and represents 1,400+ companies, making it the first European professional federation for pools, spas, and covers. The partnership includes official endorsement of the trade show, joint promotion to members, and the Pool Campus / Aqualie initiative within the event. FPP President Stéphane Figueroa (also Managing Director of Fluidra France) has spoken at the show. The FPP has also created the 'Fonds de dotation Piscine Éducation et Santé' endowment fund for aquatic education and health, which Piscine Global supports.
• Greentech+ (GL Events Division)coreStrategic or Co-development PartnerGreentech+ is the sustainability-focused division of GL Events that encompasses Piscine Global along with sister shows: BePositive, Eurobois, Expobiogaz, Hyvolution, Open Energies, Paysalia, and Rocalia. This division promotes synergies across events centered on ecological innovation and sustainable development. Piscine Global benefits from shared resources, cross-promotion, and the Greentech+ brand positioning.
• Ecopack SolutionsminorStrategic or Co-development PartnerEcopack Solutions collects and recycles roll-up banners from Piscine Global exhibitions, transforming them into Boomerang packaging as part of the show's ESG and circular economy initiatives.
• ValdeliaminorStrategic or Co-development PartnerValdelia is an eco-organism approved by the French Ministry of Ecology, Sustainable Development and Energy that handles the recycling and valorization of furnishing and fitting waste (including furniture, signage, and fitted carpets) from Piscine Global.
• Le Chaînon ManquantminorStrategic or Co-development PartnerThe 'Le Chaînon Manquant' association recovers unsold food from Piscine Global's on-site catering operations to fight food waste, as part of the event's ESG commitments.
• ChlorosphèreminorStrategic or Co-development PartnerChlorosphère is a trends and design agency that co-produces the 'Carnet des Tendances Piscine & Spa' annual trend report with Piscine Global, providing in-depth analysis of market evolution, consumer expectations, design trends, and new industry practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt: Major global trade fair organizer with a broad events portfolio that overlaps the wellness, leisure, and built-environment categories served by Piscine Global, providing indirect competitive pressure on exhibitor share.
• Informa: Operates the International Pool | Spa | Patio Expo in the US through its exhibitions division, competing directly with Piscine Global for global pool-industry exhibitor share while running a much broader portfolio of trade events.
• RX Global (Reed Exhibitions): Organizer of a large portfolio of international trade shows across overlapping themes (wellness, leisure, hospitality), positioning it as a broad incumbent competitor in the global exhibitions market.

Others

• Paysalia: Sister trade show for the landscaping and green-industry sector organized by GL events under the same Greentech+ division as Piscine Global, sharing cross-promotion infrastructure rather than competing directly.
• BePositive: Sister event organized by GL events for the energy-transition and built-environment sectors, sharing the Greentech+ ecosystem and audience database with Piscine Global but addressing a different vertical.

Direct peers

• Fira de Barcelona: Organizer of Piscina & Wellness Barcelona, a direct competing trade show for the pool and wellness industry that targets a similar international exhibitor and visitor base.
• SPATEX: The UK's annual pool, spa, and sauna trade exhibition, a regional peer competing for European exhibitor attention and overlapping visitor segments within the same product category.
• Koelnmesse: Organizer of Aquanale, the leading European pool, sauna, and wellness trade show held biennially in Cologne, competing directly with Piscine Global for international pool-industry exhibitors and visitors in the same product category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PiscinePoolShow
• LinkedInlinkedin.com/company/piscine-global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piscine Global