What Prosperwell does

Prosperwell (legal entity: Smooth Group Limited) is a UK-based, founder-led digital marketing and sales agency operating exclusively in the care sector, headquartered in London and operating since at least 2018 under the former name Smooth Digital before rebranding to Prosperwell in 2024. The company sells a multi-module service platform—Paid Ads, Paid Socials, Website Design, Search & AI Discovery, Media, Sales Training, Decision Insights, Mystery Shopping, and Virtual Sales Management—delivered across five sector verticals: care homes, home care, care recruitment, healthcare, and retirement living. Underlying technology is a proprietary marketing stack including a care-sector live chat application, a custom reporting suite for leads and occupancy metrics, and a CPL-budget campaign management system with set-up, management, optimisation, and delay fees.

The business model is a B2B subscription-recurring managed services model: clients sign per Order Form with an Initial Term that auto-renews in 2-month rolling periods, with monthly billing, one-time set-up fees, and ancillary fees such as a £375/month delay fee for postponed campaigns. Go-to-market is sales-led and enterprise-leaning, anchored on discovery calls, supported by inside sales and event-based presence at UK care sector conferences (Care Show Birmingham, Leaders In Care Awards, Retirement Living Awards). A Care England partnership delivers the Lunch & Learn webinar series. The commercial mix skews toward mid-market care homes and home care providers, with named enterprise clients including Ramsay Health Care, Berkley Care, Home Instead, Greensleeves Care, and The Orders of St John Care Trust, alongside numerous SMB care homes. Customer concentration appears moderate given the claimed 100+ active social care campaigns base. No public revenue figures, funding history, or institutional ownership are disclosed; the company is privately held and bootstrapped.

Name

Prosperwell

Legal name

Smooth Group Limited

Website

https://prosperwell.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Prosperwell is a UK-based, founder-led digital marketing and sales agency serving the care sector exclusively, offering paid media, SEO, web design, and sales enablement services to care homes, home care, healthcare, retirement living, and care recruitment providers via a recurring subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Subscription: Ongoing marketing and advertising services billed per campaign cycle or monthly renewal period. Services include paid ads, SEO, website development, media production, and sales training. The Initial Term automatically renews for additional rolling 2-month periods until terminated.
2. Management & Optimisation Fees: Recurring fees for campaign management, optimisation, and ongoing support services charged throughout the contract term.
3. Set-up Fees: One-time setup fees for new campaigns, with potential re-application fees if campaigns are suspended for more than 30 days.
4. Delay Fees: Fixed monthly fees (£375.00) charged during campaign delay periods when clients request postponement of go-live dates.
5. Live Chat Services: Standalone live chat services with potentially different termination terms (2 Cycles notice) and CPL Budget-based pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels16 records

Core offering

Prosperwell (formerly Smooth Digital) is a UK-based digital marketing and sales agency that exclusively serves the care sector. The company designs and manages digital marketing campaigns (paid ads, paid social, SEO, website design, media production) and sales enablement services (sales training, decision insights, mystery shopping, virtual sales management) for care homes, home care agencies, healthcare providers, retirement living operators, and care recruitment businesses across the United Kingdom. Services are sold on a customised per-Order-Form basis with monthly recurring billing and rolling 2-month renewal terms.

Product overview

Prosperwell (formerly Smooth Digital) is the UK's leading digital marketing agency for the care sector, operating a multi-service platform combining marketing and sales solutions. The core offering spans five sector verticals (Care Home Marketing, Home Care Marketing, Care Recruitment Marketing, Retirement Living Marketing, and Healthcare Marketing) supported by nine service modules including Paid Ads, Paid Socials, Website Design, Search & AI Discovery, Media, Sales Training, Decision Insights, Mystery Shopping, and Virtual Sales Management. The company has recently launched a dedicated Sales & Customer Experience Division. Supporting the service portfolio is a knowledge hub featuring educational resources including ebooks, the Tea with Tobi podcast series, Care Sector Lunch & Learn webinars, and Marketing Monthly video content. The agency positions itself as a proactive partner with deep care sector expertise, having managed 100+ active social care campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Care Home Marketing Targeted digital marketing campaigns connecting UK care homes with private-paying residents to fill beds, build occupancy, and grow private-pay enquiries. Includes paid ads, paid social, SEO, website design, media, and supporting sales-enablement services aimed at care home operators ranging from individual homes to enterprise groups.
• Home Care Marketing Digital marketing services for UK home care agencies to generate private-client enquiries, grow weekly care hours, and improve enquiry-to-admission conversion through paid ads, paid social, SEO, website design, and media production.
• Care Recruitment Marketing Specialist recruitment marketing services for UK care providers (care homes, home care agencies, trusts) to attract the right care staff candidates, generate qualified applications, and improve new-hire retention through targeted paid campaigns and employer-brand content.
• Healthcare Marketing Digital marketing support for UK healthcare companies spanning health tech firms, private hospitals, and clinics, covering paid acquisition, SEO, website design, and media production to reach target patients and decision-makers.
• Retirement Living Marketing Full-suite marketing services for UK retirement living (later living) companies to connect with future community members, covering pre-launch awareness, enquiry generation, tours, and move-ins via paid ads, SEO, website design, and media production.
• Sales & Customer Experience Division Dedicated Prosperwell division providing sales enablement and customer-experience services for care-sector clients, including sales training for enquiry-to-move-in conversion, decision-insights research interviews, mystery shopping audits, and virtual sales management. Sold alongside or independently of Prosperwell's marketing campaigns.

Quantifiable outcome

• Berkley Care: New home opened a floor a year early and third floor a year earlier than projected
• +12 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Care EnglandcoreStrategic or Co-development PartnerStrategic partnership with Care England—the leading representative body for independent care services in England—to deliver the Care Sector Lunch & Learn program. Care England shapes the content of monthly sessions and supports highlighting challenges faced by care providers. Professor Martin Green OBE, CEO at Care England, has publicly endorsed the partnership.
• National Care Forum (NCF)minorOthersListed among partner associations that Prosperwell supports to help amplify their positive message.
• Homecare AssociationminorOthersListed among partner associations that Prosperwell supports.
• HCA (Health Care Association)minorOthersListed among partner associations that Prosperwell supports.
• Care England (Association)minorOthersListed among partner associations that Prosperwell supports.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wagada Digital: UK digital marketing agency focused on B2B clients, providing SEO, content marketing, paid media and lead generation. Comparable to Prosperwell in services stack, B2B sales-led model, and emphasis on measurable ROI for clients.
• Hallam Internet: Multi-award-winning UK digital marketing agency providing SEO, paid media, web development and content strategy. Direct peer to Prosperwell in size, agency model, and UK mid-market focus, though operating across multiple verticals rather than exclusively care.
• Evoluted: UK digital agency specialising in SEO, paid search, web design and data-driven campaigns. Comparable to Prosperwell as a similarly sized UK agency competing for performance-led marketing engagements, with overlapping paid ads / SEO / web service modules.
• Mediaworks: UK-based full-service digital marketing agency offering SEO, PPC, web design and content services to B2B and B2C clients. Comparable to Prosperwell as a similarly sized UK digital agency competing for the same mid-market marketing-services wallet, though without Prosperwell's exclusive care-sector vertical focus.
• The Kite Factory: Independent UK advertising and media agency offering full-service campaign planning, media buying and creative. Comparable as a similarly positioned UK independent agency competing for B2B client budgets, though broader in sector coverage than Prosperwell.
• Reverb: UK digital marketing and web design agency offering SEO, PPC, social media and content services. Comparable to Prosperwell as a similarly sized UK agency competing for the same digital marketing services wallet with overlapping service modules.
• Boilerhouse Media: UK digital marketing and web development agency offering paid media, SEO, design and CRM services. Comparable to Prosperwell in operating model (services agency, custom Order Form pricing, recurring retainers) and UK mid-market target customer.

Broad incumbents

• Publicis Health: Global healthcare-focused communications and marketing network within Publicis Groupe. Comparable to Prosperwell as a healthcare-sector marketing services provider, but operating at global scale and broader pharma/life-sciences focus rather than UK care homes/home care.
• M3 Global Research: Global healthcare marketing, research and communications provider with significant UK presence. Comparable to Prosperwell as a healthcare-focused marketing services player, though focused more on HCP marketing and clinical research than care-provider B2C acquisition.
• Havas Health & You: Global healthcare marketing and communications network within Havas. Comparable to Prosperwell as a healthcare marketing services competitor, though operating at much larger scale and across pharma, biotech, and consumer health rather than UK adult social care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProsperwellTeam
• YouTubeyoutube.com/channel/UCn32qBvZwvWGCl6iStwXNGg
• Facebookfacebook.com/prosperwellgroup
• LinkedInlinkedin.com/company/prosperwellgroup
• Instagraminstagram.com/prosperwellgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosperwell