Serdeco
- Company typePrivate
- Founded2008
- HeadquartersSuresnes, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Serdeco firmographics
Firmographics- Name
- Serdeco
- Legal name
- Serdeco
- Website
- https://serdeco.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Serdeco is headquartered
LocationHeadquarters
- HQ city
- Suresnes
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Serdeco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Indoor Plant Services: Rental, delivery, installation and maintenance of indoor plants for offices and corporate spaces, including regular technician visits every two weeks for plant care.
- Floral Compositions: Weekly bouquet delivery subscriptions and monthly orchid composition subscriptions for corporate spaces, prepared in their ultra-modern floral workshop.
- Fruit Delivery Service: Weekly seasonal fruit basket delivery service for businesses, with proceeds partially donated to Restaurants du Coeur charity.
- Christmas Decorations: Installation and rental of Christmas trees (Nordmann firs) and decorations for corporate offices during the holiday season.
- Green Spaces and Terraces: Design, installation, and maintenance of outdoor green spaces, terraces, and automatic irrigation systems for corporate exteriors.
- Outdoor Furniture: Sale and installation of outdoor furniture including Fermob brand products, containers and planters for corporate terraces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Small fruit basket (5 kg) |
| Subscription | Weekly | Medium fruit basket (8 kg) |
| Subscription | Weekly | Large fruit basket (10 kg) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Serdeco product offering
Product offeringCore offering
Serdeco is a corporate decoration services company that rents, delivers, installs, and maintains indoor plants (using hydroculture), provides weekly fresh floral arrangements and orchid compositions, designs and maintains outdoor green spaces and terraces (including automatic irrigation and Fermob outdoor furniture), delivers weekly seasonal fruit baskets to offices, and installs Christmas decorations (Nordmann fir trees) for businesses primarily in the Île-de-France region.
Product overview
Serdeco is a business decoration services company offering an integrated portfolio of plant, floral, green space, fruit, and holiday decoration services for corporate environments. The core offerings include: (1) Interior decoration services with natural plants in hydroculture and artificial plants, (2) Floral services including fresh bouquets, orchids, and artificial flower compositions created in a dedicated 200m² workshop, (3) Green space design and maintenance for terraces and outdoor areas including automatic irrigation systems and Fermob outdoor furniture, (4) Weekly fresh fruit basket delivery service with CSR component supporting Restaurants du Coeur through the 'Santé et Solidarité au Bureau' program, and (5) Christmas decoration services featuring Nordmann fir trees and festive installations. The company operates from facilities in Suresnes (600m² headquarters and logistics) and Bezons (600m² warehouse, floral workshop, and fruit workshop), serving over 1000 corporate clients including major French and international companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Plantes d'intérieur (Indoor Plant Service) Vegetation service for offices and workspaces providing natural indoor plants grown in hydroculture (roots in clay instead of soil), including plant selection, delivery, installation, and bi-monthly technician visits for maintenance to improve employee well-being and productivity.
- Fleurs (Fresh Floral Service)
Quantifiable outcome
- 15% productivity increase for workers in environments with plants
- +1 more outcomes
Companies that use Serdeco
Customer profileNamed customers32 records
Segments1 record
Ideal customer profiles1 record
Serdeco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Serdeco partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Restaurants du CoeurcoreSince 2008, Serdeco partners with Restaurants du Coeur through their 'Health and Solidarity at Work' program. Each week, Serdeco donates all collected funds from employee piggy banks to the charity. The company also contributes financially beyond employee donations to meet annual commitments. Surplus fruits are donated weekly to Relais du Coeur d'Argenteuil (100-200kg per week). Serdeco has donated over 300,000 euros cumulatively since the partnership began.
- Relais du Coeur d'ArgenteuilcoreSerdeco donates surplus fruits weekly to the Relais du Coeur d'Argenteuil, located near their fruit workshop in Bezons. Average donation of 100-200 kg per week of fruits that cannot be used in client baskets.
- FermobminorSerdeco is an authorized Fermob reseller for outdoor furniture, offering tables, chairs, benches, umbrellas and other outdoor furniture in various colors and materials for corporate terraces and green spaces.
- HVE (Haute Valeur Environnementale) Certified ProducersminorSerdeco works with fruit producers meeting High Environmental Value certification criteria, ensuring biodiversity elements are present and agricultural practices minimize environmental impact.
- 100% Expert Terroir Certified ProducersminorPartnership with producers certified under the 100% Expert Terroir label, selecting quality fruit varieties harvested at optimal times from the best terroirs with superior production expertise.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Serdeco competitors and assessment
Company assessmentOthers
- Cushman & Wakefield: Global commercial real estate services firm providing property management and advisory. Their managed-office portfolio in major European cities drives demand for corporate decoration vendors comparable to Serdeco's offering.
- CBRE: World's largest commercial real estate services firm and a Serdeco enterprise customer (recognized Serdeco as 'Supplier of the Year 2022'). Relevant because CBRE's property management network drives significant B2B decoration procurement flow.
Broad incumbents
- Sodexo: Global workplace experience and food services conglomerate serving enterprise clients. Listed as a Serdeco customer and competes for the same corporate workplace services budget, though Sodexo's portfolio is much broader than decoration.
- ISS A/S: Global integrated facility services provider with extensive workplace services portfolio including cleaning, property services, and office support. Competes for the enterprise workplace services wallet at far greater scale than Serdeco.
Direct peers
- Ambius: Global leader in interior landscaping and office plant rentals; directly comparable to Serdeco's core offering of indoor plant decoration, hydroculture maintenance, and biophilic workplace programs for enterprise clients.
- ID Verde: Pan-European landscape services company offering green space design, terrace installation, and grounds maintenance for corporate, public, and residential clients. Directly comparable to Serdeco's green spaces and automatic irrigation service line.
Regional players
- BrightView: Largest U.S. commercial landscaping services company offering landscape design, maintenance, and snow/ice management. Comparable to Serdeco's green space and terrace service line, but operates primarily in North America rather than France.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Serdeco social profiles
Digital presenceSerdeco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serdeco leadership team
Management profileNumber of profiles
Profiles1 record
Serdeco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serdeco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serdeco
What does Serdeco do?
Serdeco is a corporate decoration services company that rents, delivers, installs, and maintains indoor plants (using hydroculture), provides weekly fresh floral arrangements and orchid compositions, designs and maintains outdoor green spaces and terraces (including automatic irrigation and Fermob outdoor furniture), delivers weekly seasonal fruit baskets to offices, and installs Christmas decorations (Nordmann fir trees) for businesses primarily in the Île-de-France region.
Is Serdeco a public or private company?
Serdeco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Serdeco founded?
Serdeco was founded in 2008. It employs 11 to 50 people.
Where is Serdeco based?
Serdeco is headquartered in Suresnes, France, in the Europe region.
How does Serdeco make money?
Six revenue lines are on record. Indoor Plant Services are the primary driver. The others are floral Compositions, fruit Delivery Service, christmas Decorations, green Spaces and Terraces and outdoor Furniture.
Who are Serdeco's main competitors?
Others on record are Cushman & Wakefield and CBRE. Broad incumbents are Sodexo and ISS A/S. Direct peers are Ambius and ID Verde. BrightView is listed as a regional player.
Does Serdeco have an API?
No public API is recorded for Serdeco.