Raad & Daad Evenementen

What Raad & Daad Evenementen does

Raad & Daad Evenementen is a privately-held, founder-owned event management bureau headquartered in Rotterdam, Netherlands, operating since approximately 2007–2008. The company provides end-to-end corporate event organization including concept development, location selection, logistics, catering, entertainment, and on-site safety management for clients across the Netherlands. Its service portfolio spans ten formalized offerings: corporate jubileums (5 to 100-year milestones), staff parties, relationship/client events, grand openings, family days, public events, open days, customer days, construction industry events (bouwevenementen), and on-site company parties. The company holds the IDEA quality certification, a recognized Dutch event-agency mark, and positions itself on creative, unconventional concept development rather than commoditized event coordination.

The firm's go-to-market is purely B2B and direct: enterprise-focused field sales with quote-based pricing tailored to guest count, location, catering, and creative elements, supported by a website portfolio, SEO, and newsletter as the primary marketing channels. Revenue is generated through professional service fees for event planning and execution, with no e-commerce or self-service options. The customer base spans logistics (DHL, Neele-Vat, VOPAK, Hapag-Lloyd, CARU Containers, Hacon Containers, Boogert, Wijgaart Shipping), construction and real estate (Ballast Nedam, Heijmans, VORM, Van Wijnen, ABB Bouwgroep, BRI Groep, Kadans), energy (VARO Energy, Porthos), government (Gemeente Den Haag), education (Grafisch Lyceum Rotterdam), and other corporates (TOPdesk, ORTEC, Smurfit Westrock, eVision, Centric, Hypernode, Royal Van Beest).

The company is led by owner Tim van Eekelen with a nine-person team consisting of three senior event managers, an event manager, a junior event manager, a sales and account manager, and a "Happiness Manager." There is no external investment, no parent company, and no disclosed acquisitions or funding rounds; the business appears to be a bootstrapped, lifestyle professional services firm growing organically through repeat enterprise relationships and a strong Rotterdam-area partner network. Cross-border capability has been demonstrated through events such as the 2019 Hapag-Lloyd naming ceremony for the Al Jmeliyah vessel with 250 international guests, and the 2023 SAWA project opening attended by Queen Maxima.

Name

Raad & Daad Evenementen

Legal name

Raad & Daad Evenementen

Website

https://raadendaadevenementen.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Raad & Daad Evenementen is a Rotterdam-based, founder-owned Dutch event management bureau organizing corporate events, team-building activities, openings, family days, and construction industry events for enterprise clients across the Netherlands.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

akta.pro secondary industry

Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Corporate event management
• Event planning services
• Staff party organization
• Construction event services
• B2B event bureau

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Management Services: Full-service event organization from concept development to execution, including concept development, location selection, logistics, catering, entertainment, and safety management. Revenue generated through service fees for event planning and execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Raad & Daad Evenementen is a Rotterdam-based event bureau that provides full-service corporate event organization from concept development to execution. Their offerings cover corporate jubileums, staff parties, client and relationship events, grand openings, family days, public events, and specialized construction industry events (bouwevenementen). The company manages the entire event lifecycle including creative concepting, location selection, logistics, catering, entertainment, safety, and crowd management.

Product overview

Raad & Daad Evenementen is a Rotterdam-based event management bureau offering a comprehensive portfolio of event services. The company provides end-to-end event organization from concept development to execution, operating for over 15 years. Core service offerings include: Bedrijfsjubileum (corporate jubilee celebrations), Personeelsfeest (staff parties and team events), Relatie evenement (client/relationship events), Openingsevenement (grand openings), Familiedag (family days), Publieksevenement (public events), Open dag (open days), Klantendag (customer days), Bouwevenementen (construction industry events), and Bedrijfsfeest op eigen locatie (on-site company parties). The company distinguishes itself through creative concept development, full-service organization, and the IDEA quality certification, serving clients across various industries including construction, logistics, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedrijfsjubileum (Company Jubilee) Corporate jubilee celebration services for businesses commemorating milestones from 5-year to 100-year anniversaries, including custom concept development, entertainment, dinners, and open days. Targeted at Dutch enterprises marking company milestones.
• Personeelsfeest (Staff Party) Employee celebration and team-building events including themed parties, company festivals, summer parties, and personnel trips designed to boost morale and strengthen team bonds. Targeted at HR and people teams at Dutch companies.
• Relatie evenement (Relationship/Client Event) Client and business relationship events including informal gatherings, elegant dinners, conferences, and networking opportunities designed to strengthen client relationships and create business opportunities. Targeted at marketing and account teams at Dutch corporations.
• Openingsevenement (Opening Event) Grand opening ceremonies for new offices, warehouses, buildings, or product launches, including concept development and full organization from idea to execution. Targeted at facilities, marketing, and communications teams.
• Familiedag (Family Day) Family days for employees' relatives to tour company facilities, including open days, family festivals, and activity days suitable for all ages from children to adults. Targeted at HR and employer branding teams.
• Publieksevenement (Public Event) Large-scale public events including sports events, festivals, royal celebrations, and community events with professional organization including crowd management and security. Targeted at municipalities and public organizations.
• Open dag (Open Day) Company open days allowing relations, neighbors, or family members to tour facilities, either for casual visits or commercial purposes targeting potential customers. Targeted at marketing and communications teams.
• Klantendag (Customer Day) Customer days for deepening relationships, sharing knowledge, introducing new products, and celebrating successes with custom concepts tailored to brand and target audience. Targeted at account management and product marketing teams.
• Bouwevenementen (Construction Events) Specialized construction industry events including construction start ceremonies, topping-out ceremonies, viewing days, handovers, openings, and sales launches, with 15+ years of experience in safe event execution on construction sites. Targeted at construction companies and real estate developers in the Netherlands.
• Bedrijfsfeest op eigen locatie (Company Party at Own Location) Transformation of company premises into pop-up event venues, including tent setups, food trucks, lighting, sound, and styling for parties in warehouses, offices, or parking lots. Targeted at facilities and HR teams at Dutch companies.

Named customers35 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IDEA (Event Branch Organization)coreStrategic or Co-development PartnerRaad & Daad holds the IDEA certification, which assures clients of a professional partner for event organization. IDEA is a quality mark for event agencies in the Netherlands.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Winc: Netherlands-based event agency providing corporate event management, brand activations and live communications. Closely comparable service portfolio and target customer base to Raad & Daad Evenementen.
• The Tailor Company: Dutch-based experience agency producing corporate events, brand activations and conferences. Comparable target audience (enterprise B2B clients) and full-service delivery model.
• Mansveld Evenementen: Rotterdam-area event agency offering corporate events, jubileums, openings and staff parties. Strong geographic overlap with Raad & Daad's Rotterdam-anchored service territory.
• Eventive: Dutch corporate event agency offering full-service event organization. Direct competitor to Raad & Daad in the Dutch B2B event planning market, serving similar enterprise clients with comparable concept-to-execution service models.
• 2M2 Evenementen: Dutch full-service event bureau producing corporate events, conferences and brand activations. Competes for similar enterprise clients in the Randstad market.
• Bureau Evenementen: Dutch event agency focused on corporate events, meetings and staff gatherings. Provides comparable full-service organization with similar enterprise target segments.
• D&B Eventmarketing: Dutch event marketing agency specializing in B2B corporate events, brand activations and live experiences. Overlaps directly with Raad & Daad on corporate event planning and execution.

Others

• Eventbrite: Global event ticketing and registration platform. Adjacent to Raad & Daad's event services business as an enabling technology provider rather than a direct planning competitor.

Broad incumbents

• Endemol Shine Events: Major international live events and experiential production business, part of Endemol Shine Group. Competes for large-scale corporate and public events with a wider geographic and capability footprint.
• Cvent: Global enterprise event management platform serving corporate event organizers at scale. Operates across the same buyer segment but as a broad incumbent technology provider rather than a localized planning service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raadendaadevent
• Facebookfacebook.com/raadendaadevenementen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raad & Daad Evenementen