ProjectLab

What ProjectLab does

ProjectLab is a full-service creative agency headquartered at 7 Sandro Euli Street, Tbilisi, Georgia, founded in 2016 by a group of creatives with a mission to craft distinctive advertisements. The company operates a single integrated offering structured around four service pillars: Production (video production from concept to ad publishing), Creation (2D and 3D animation), Digital (social media strategy and online presence management), and Identity (branding, naming, and visual identity design). Together these pillars deliver end-to-end advertising and branding campaigns rather than discrete, modular products on a platform.

The firm serves primarily Georgian brands and enterprises, with a disclosed client roster spanning electronics retail (Alta), banking (Bank of Georgia), government and tourism (Georgian Tourism Administration, Oni Municipality), real estate (Metropol, Console), beverage (SNO), hospitality (Tsiskvili Group), and jewelry (Tresor). Engagement is B2B and project-based, with pricing quote-based per scope and no publicly disclosed rates; revenue therefore derives from discrete creative services engagements rather than recurring subscriptions.

The go-to-market motion is sales-led via referrals, portfolio showcasing, and direct outreach to Georgian enterprises, supplemented by organic content marketing across Behance, Facebook, Instagram, LinkedIn, YouTube, and a company blog/showreel. Ownership is founder-operated and bootstrapped with no disclosed external funding or parent company. The agency maintains an active careers page indicating ongoing talent acquisition to support project delivery capacity.

Name

ProjectLab

Legal name

ProjectLab

Website

https://projectlab.ge

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ProjectLab is a Tbilisi-based, full-service creative agency founded in 2016 that delivers video production, 2D/3D animation, branding, and digital marketing to Georgian brands and enterprises, with a client roster spanning retail, banking, government, and real estate.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAG

Video/Film Creative Agencies (Concept-to-Creative)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAC

Brand Campaign & Integrated Communications Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAAAB

Creative & Brand Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAAAF

Content Production (Video, Design, Copy, Studio)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Video production services
• Brand identity design
• 2D 3D animation
• Digital marketing agency
• Creative advertising services

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: ProjectLab generates revenue through project-based engagements for video production, animation, branding, and digital marketing services. As a full-service agency, they offer comprehensive campaigns from concept development through final delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

ProjectLab is a full-service creative agency offering four interconnected service lines: Production (full-range video production from concept to ad publishing), Creation (2D and 3D animation), Digital (social media strategies and online presence management), and Identity (brand naming and visual identity design). The agency delivers comprehensive advertising and branding campaigns for Georgian brands and enterprises across retail, finance, tourism, real estate, hospitality, and government sectors.

Product overview

ProjectLab is a full-service creative agency based in Tbilisi, Georgia, founded in 2016. The company operates as a single integrated offering rather than a platform-with-modules architecture, providing four interconnected service lines: Production (full-service video production from concept to publishing), Creation (2D and 3D animation services), Digital (social media strategies and online presence), and Identity (branding, naming, and visual design). These services work together to deliver comprehensive advertising and branding campaigns for clients across various industries including retail, finance, hospitality, and government sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Production

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• AltacoreOthersOne of the largest electronics stores in Georgia. ProjectLab has created multiple campaigns for Alta including animated content, branding work, and promotional videos. The relationship has evolved from initial collaboration into an ongoing partnership.
• Bank of GeorgiacoreOthersGeorgia's leading bank. ProjectLab produced the 'Unstoppable People' video series celebrating individuals embodying progress and determination for Bank of Georgia.
• Georgian Tourism AdministrationmajorOthersGovernment tourism body. Collaboration mentioned as part of shaping identities for Georgian brands.
• MetropolminorOthersReal estate company for which ProjectLab produced a promotional video.
• SNOminorOthersBeverage brand for which a 6-second commercial was produced.
• TresorminorOthersJewelry brand featured in a promotional video by ProjectLab.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Publicis Georgia: Global communications group with Georgian operations providing creative, digital, and brand strategy services. Comparable because it competes for enterprise marketing budgets in the same Georgian market and offers end-to-end campaign delivery from concept to media.
• Ogilvy Georgia: Global full-service creative network with a Tbilisi presence offering integrated advertising, branding, and digital services. Comparable to ProjectLab because it competes directly for the same Georgian enterprise clients (Bank of Georgia, telecoms, FMCG) and offers overlapping production and identity capabilities.
• Jung von Matt: Independent European creative agency network known for integrated brand campaigns and high-end film/animation production. Comparable because it operates in the same creative-services category (production + 2D/3D animation + identity) as ProjectLab, with a stronger portfolio of award-winning work.
• BBDO Georgia: International creative agency network operating in Georgia, delivering full-service creative campaigns across TV, digital, and branding. Comparable because it pursues the same Georgian brand-led accounts and competes for the production and identity budgets ProjectLab serves.
• Serviceplan Group: Europe's largest independent owner-operated creative agency, delivering integrated campaigns, content production, and digital strategy. Comparable because it offers the same end-to-end creative-services mix (production, animation, identity, digital) as ProjectLab, with stronger international reach.
• Wieden+Kennedy: Iconic independent creative agency delivering integrated brand campaigns, film production, and digital content for global enterprises. Comparable to ProjectLab because it operates in the same full-service creative-services space (concept, production, animation, identity) targeting brand-led clients.
• Dentsu Creative: Global creative network with presence in the Caucasus, offering integrated brand campaigns, content production, and digital marketing. Comparable to ProjectLab because it serves the same enterprise clients in the region and provides full-funnel campaign execution.
• Mother London: Independent creative agency producing integrated campaigns, branded content, and digital experiences for global brands. Comparable because it competes in the same boutique full-service creative category and emphasizes concept-to-delivery production like ProjectLab.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCcSb1ZiHiOJQYj96wkz13ng
• Facebookfacebook.com/ProjectLabAgency
• LinkedInlinkedin.com/company/projectlabgeorgia
• Instagraminstagram.com/projectlabagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProjectLab