Sporting Cascades Football Club

What Sporting Cascades Football Club does

Sporting Cascades Football Club is a privately held professional soccer club headquartered in Eugene, Oregon, operating under the legal entity Kickin' Assets Sports Inc. The club was awarded a United Soccer League (USL) League One franchise in July 2025 under the working name USL Eugene, rebranded to Sporting Cascades FC in August 2025, and is preparing for an inaugural 2027 men's season at Civic Park, a 3,500-seat soccer-specific stadium expandable for larger crowds, with a professional women's team planned to follow. Primary owner Bill Cornog (announced April 2026), an Eugene native and Kidsports alumnus, leads a privately held ownership group that has gifted a portion of the club to Kidsports to support youth sports in Lane County.

The club's core product is professional soccer entertainment — USL League One matches broadcast live on ESPN+, supported by an organized Supporters' Groups program, community watch parties, and festival activations intended to build fan culture ahead of kickoff. Revenue mechanics are split across three streams: ticket sales (season ticket deposits of $26 per seat via vivenu, plus planned premium seating and VIP suites), a multi-year exclusive apparel and equipment partnership with Craft Sportswear (with custom jerseys and merchandise launching late fall 2026), and forthcoming sponsorship inventory. Distribution runs through vivenu's self-serve ticketing platform, direct season-ticket sales (including in-person select-a-seat events), and e-commerce merchandise; community engagement is driven by grassroots events across Facebook, Instagram, TikTok, X, and email.

The go-to-market motion is community-led and event-driven rather than performance-marketing-led: the club invests in local presence (Bend Summer Festival, Aloha Festival, Pride Parade, Springfield Block Party, BRIGHT Parade), organized international-match watch parties, and youth development through its Kidsports and Eugene Civic Alliance partnerships, leveraging the USL youth-to-professional pathway as a structural distribution advantage. The organization is led by co-founder and president Dave Galas (12+ years USL ecosystem experience, founder of Lane United FC), head coach Darren Sawatzky (former USL League One Coach of the Year), and assistant coach Conner Cappelletti. The club does not currently disclose revenue, has no completed funding rounds on record, and is in pre-launch operational mode.

Name

Sporting Cascades Football Club

Legal name

Kickin' Assets Sports Inc.

Website

https://sportingcascades.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Sporting Cascades Football Club is a privately held professional soccer club based in Eugene, Oregon, preparing to launch a men's USL League One team in 2027 at Civic Park, with a women's team planned to follow. It serves Pacific Northwest fans and Lane County families through ticketed matchday experiences, community events, and a youth-to-professional pathway.

Ownership category

akta.pro rank

Product category

Professional Soccer Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Professional soccer
• Minor league soccer
• Sports entertainment
• Matchday tickets
• Fan engagement

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from season ticket deposits ($26 per seat), season tickets, and single-game tickets for USL League One matches at Civic Park. The club also offers premium seating and VIP suite options.
2. Sponsorship and Apparel Partnership: Multi-year partnership with Craft Sportswear as exclusive apparel and equipment sponsor. All players, coaches, and staff wear Craft apparel for matches, training, and official events. Craft merchandise and custom jerseys will be sold to supporters.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sporting Cascades Football Club operates a professional men's soccer team competing in USL League One (the third tier of U.S. professional soccer), with home matches scheduled at Civic Park in Eugene, Oregon beginning in March 2027. The club sells season ticket deposits, premium seating and VIP suites, branded apparel through a Craft Sportswear partnership, and offers supporters' groups and community event programming to build fan engagement ahead of its inaugural season.

Product overview

Sporting Cascades FC operates as a professional soccer organization offering its core product—a men's professional soccer team competing in USL League One, with plans for a women's team. The club's portfolio includes season ticket deposits and premium seating options (via vivenu ticketing platform), home games at Civic Park stadium (3,500-seat capacity), an organized Supporters' Groups program, and community engagement events including watch parties and local festival participation. All matches are broadcast live on ESPN+. The club partners with Craft Sportswear for apparel and is operated through SportsEngine's website infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Sporting Cascades FC Professional Soccer Matches The club's core offering is a professional men's soccer team competing in USL League One, with plans for a women's professional team to follow. Matches will be played at Civic Park stadium in Eugene, Oregon.
• 2027 Season Ticket Deposits Season ticket deposits allow fans to reserve priority access to season tickets for the inaugural 2027 season at Civic Park. Each $26 deposit reserves one seat (maximum 8 seats per process) and is credited toward season ticket purchases, with seating priority based on deposit placement order.
• Premium Seating and VIP Suites Premium seating and VIP suite options available for fans interested in elevated matchday experiences at Civic Park. Customers indicate preferences when placing season ticket deposits. ADA accessible seating is available at every tier.
• Craft Sportswear Branded Merchandise Custom jerseys and branded merchandise sold to supporters through a multi-year exclusive partnership with Craft Sportswear. Craft Sportswear USA's first professional team sponsorship in North America, marking a milestone connecting their Swedish performance apparel brand to the Eugene club.
• Supporters' Groups Program Organized supporters' groups that provide matchday atmosphere through tifos, songs, chants, and colored smoke. The club is developing options for group leaders and members, with plans for a dedicated Supporters' Section at Civic Park.
• Community Events and Watch Parties The club hosts various community events including watch parties for USL League One and international soccer matches, local festivals, and partnerships with youth sports organizations like Kidsports. Events include Willamette Valley Cup, Oktoberfest Happy Hour, and USL League One Final Watch Parties.

Quantifiable outcome

• 13,000+ youth program participants through Kidsports partnership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Eugene Civic AlliancecoreStrategic or Co-development Partner · 21 May 2026Partnership to utilize Civic Park as the club's home stadium. The ECA formed in 2014 to transform the former Civic Stadium site into a purpose-built soccer stadium. ECA raised over $48 million in public and private funds for the facility. The club supports the ECA's vision of strengthening civic solidarity through professional soccer.
• KidsportscoreStrategic or Co-development Partner · 21 May 2026Gift partnership where SCFC primary owner Bill Cornog has gifted a portion of the club to Kidsports to ensure ongoing youth sports programming support. SCFC will support Kidsports philanthropically while also providing Lane County youth access to their first professional soccer club. Kidsports serves over 13,000 youth participants and emphasizes teamwork and sportsmanship.
• Craft SportswearflagshipStrategic or Co-development Partner · 24 September 2025Multi-year exclusive partnership making Craft Sportswear the club's official apparel and equipment sponsor. All players, coaches, and staff wear Craft apparel for matches, training, and official events. This is Craft Sportswear USA's first professional team sponsorship in North America, marking a milestone connecting their Swedish performance apparel brand to the Eugene club. The partnership emphasizes shared values of performance, sustainability, and community access.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Spokane Velocity FC: USL League One club based in Spokane, Washington. Direct peer and named Northwest rival of Sporting Cascades, competing in the same division with a comparable small-market, Pacific Northwest identity and similar expansion-era positioning.
• Chattanooga Red Wolves SC: USL League One club with a soccer-specific stadium and community-driven identity. Direct peer comparable on small-market community-led GTM motion similar to Sporting Cascades' grassroots fan engagement approach.
• Greenville Triumph SC: USL League One club that launched as an expansion franchise. Direct peer with a comparable pre-launch-to-operating trajectory, useful for benchmarking Sporting Cascades' early-season ramp and sponsorship build-out.
• Lexington SC: Recent USL League One expansion franchise with a youth-to-pro development emphasis. Direct peer for benchmarking Sporting Cascades' pre-launch season-ticket deposit strategy and academy-to-first-team pipeline.
• Forward Madison FC: USL League One club in Madison, Wisconsin with a strong supporter-culture identity. Direct peer that pioneered community-led growth in a college town, the most analogous comparable to Sporting Cascades' Eugene market profile.
• Athletic Club Boise: USL League One club based in Boise, Idaho. Direct peer explicitly named as a Northwest rival of Sporting Cascades, sharing a regional identity and operating in a comparable mid-size Pacific Northwest market.
• Charlotte Independence: Established USL League One club. Direct peer competing in the same division with similar small-to-mid-market positioning, offering a relevant comparable for season-ticket economics and sponsorship yields at this tier.
• One Knox SC: USL League One club based in Knoxville, Tennessee. Direct peer with a similar small-market, community-tied operating model and stadium partnership structure analogous to Civic Park.

Regional players

• Lane United FC: Pre-professional USL League Two club based in Eugene, Oregon, founded by Sporting Cascades president Dave Galas. Regional peer sharing the same Eugene market and overlapping youth talent pool, relevant for understanding local fan cannibalization and pipeline overlap.

Broad incumbents

• Detroit City FC: USL Championship club with a renowned community-led, supporter-owned identity. Broader incumbent peer demonstrating the upper-bound outcome for a community-driven lower-division brand, useful for sizing Sporting Cascades' potential brand and attendance ceiling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sportcascades
• Facebookfacebook.com/sportingcascades
• Instagraminstagram.com/sportingcascades
• TikToktiktok.com/@sportingcascades
• LinkedInlinkedin.com/company/usl-eugene

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporting Cascades Football Club