Princeton Plastic Surgeons

What Princeton Plastic Surgeons does

Princeton Plastic Surgeons is a private, founder-owned boutique plastic surgery practice headquartered in Princeton, New Jersey, with a second office in Woodland Park. Founded and led by board-certified plastic surgeon Dr. Adam H. Hamawy, MD, FACS, the practice offers surgical and non-surgical aesthetic and reconstructive procedures across face, breast, and body — including facelifts (notably Deep Plane Facelift, Y LIFT, and the proprietary SURGYLIFT), rhinoplasty, breast augmentation/reconstruction/lift/reduction, body contouring (Vaser High Def Liposuction, SmartLipo, Brazilian Butt Lift, tummy tucks), hair restoration (ARTAS robotic and NeoGraft systems, PRP), and reconstructive surgery informed by Dr. Hamawy's prior service as an Army combat trauma surgeon.

The practice monetizes through a multi-stream professional services model: one-time surgical procedures ($250 initial consultation), a med-spa offering including Botox, dermal fillers, CoolSculpting, Hydrafacial, Kybella, and laser treatments, a hair restoration line, a medical weight loss program built on GLP-1 medications (Wegovy, Ozempic, Saxenda, Semaglutide, Mounjaro), medical-grade skincare retail, permanent makeup, and a Loyalty Membership Program ($99 registration + $40/month or $480/year) that introduces recurring subscription revenue.

Customer acquisition is sales-led via consultations, supported by content marketing (blog, video channel), community events (Botox parties), patient reviews, and an out-of-town patient program with virtual consultations and accommodation partnerships with the Westin Princeton Forrestal Village and the Princeton Marriott at Forrestal. Dr. Hamawy's concurrent role as Medical Director at OrangeTwist medspa extends the practice's reach into non-invasive treatments through a separate branded channel, and CareCredit provides patient financing across the offering.

Name

Princeton Plastic Surgeons

Legal name

Princeton Plastic Surgeons

Website

https://drhamawy.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Princeton Plastic Surgeons is a private boutique plastic surgery practice in Princeton, NJ, founded by Dr. Adam Hamawy, offering surgical and non-surgical cosmetic, reconstructive, hair restoration, weight loss, and med-spa services to individual patients across New Jersey and beyond.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Reconstructive surgery
• Med-spa treatments
• Hair restoration services

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, rhinoplasty, breast procedures, body contouring, and reconstructive surgery. Consultation fee is $250 with additional procedure costs.
2. Med-Spa Services: Non-surgical cosmetic treatments including Botox, dermal fillers, laser procedures, Hydrafacial, Kybella, and other injectables. Offered both at Princeton Plastic Surgeons and through OrangeTwist.
3. Hair Restoration: Hair restoration services using ARTAS robotic and NeoGraft systems, as well as PRP and laser cap treatments
4. Loyalty Membership Program: Monthly subscription membership offering discounted Botox ($225/syringe), 10% off injectables, complimentary peels, and discounts on procedures and products. $99 registration fee plus $40/month or $480/year.
5. Weight Loss Programs: Medical weight loss services including semaglutide, Wegovy, Ozempic, Saxenda, and Mounjaro treatments
6. Skincare Products: Medical-grade skincare products sold at the practice
7. Permanent Makeup: Semi-permanent cosmetic procedures including microblading, lip tinting, and permanent eyeliner

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Princeton Plastic Surgeons is a private boutique medical practice providing cosmetic and reconstructive plastic surgery for the face, breast, and body, complemented by med-spa services, hair restoration, medical weight loss programs, anti-aging medicine, and medical-grade skincare products. The practice is led by Dr. Adam H. Hamawy and delivers surgical and non-surgical aesthetic treatments with a focus on natural-looking results.

Product overview

Princeton Plastic Surgeons is a private boutique medical practice led by Dr. Adam H. Hamawy, offering a comprehensive portfolio of surgical and non-surgical aesthetic services. The practice provides facial procedures (facelifts, rhinoplasty, neck lifts, eyelid surgery), breast surgeries (augmentation, reconstruction, lifts, reductions), body contouring (liposuction, tummy tucks, Brazilian butt lifts, mommy makeovers), hair restoration (ARTAS robotic, NeoGraft, PRP), medical weight loss (GLP-1 medications), anti-aging medicine (hormone replacement therapy), and med-spa services (BOTOX, fillers, laser treatments, CoolSculpting, Hydrafacial, Ultherapy). The practice operates as a traditional medical clinic with in-person consultations and treatments, offering both surgical procedures and non-invasive aesthetic treatments to address cosmetic and reconstructive needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Facial Procedures Comprehensive facial surgical procedures including facelifts, Deep Plane Facelift, rhinoplasty, neck lift, brow lift, eyelid surgery (upper and lower), ear surgery, facial fat transfer, buccal fat removal, lip implants, migraine surgery, scar revision, and skin cancer reconstruction, performed for individual patients seeking facial aesthetic enhancement or reconstruction.
• Breast Procedures Full range of breast surgeries including breast augmentation, breast reconstruction, breast lift, breast reduction, breast revision, breast implant exchange, fat transfer breast augmentation, nipple inversion repair, and nipple reduction, for individual patients seeking breast enhancement, reconstruction, or corrective procedures.
• Body Procedures Body contouring and sculpting procedures including liposuction, Vaser High Def Liposuction, Brazilian Butt Lift, Mommy Makeover, tummy tuck (including extended, Fleur-de-Lis, and High Lateral Tension variants), post-bariatric surgery, and hand surgery, performed for individual patients seeking body shaping or post-weight-loss contouring.
• Hair Restoration Hair restoration treatments including ARTAS Robotic Hair Restoration, NeoGraft follicular unit extraction, PRP Hair Restoration, Laser Cap therapy, Advance Hair Complex, and Nutrafol supplements, offered to individual patients experiencing hair loss.
• Weight Loss Programs Medical weight loss programs featuring GLP-1 medications including Wegovy, Ozempic, Saxenda, Semaglutide, and Mounjaro for sustainable weight management, offered to individual patients seeking physician-supervised weight loss.
• Anti-Aging Medicine Anti-aging medical treatments including bioidentical hormone replacement therapy, hormone pellet therapy for women, and testosterone therapy for men to address age-related hormonal changes, provided to individual patients seeking age-management solutions.
• Non-Surgical Aesthetic Treatments Non-invasive cosmetic treatments including BOTOX, Jeuveau, Aveli, Bellafill, dermal fillers (Juvederm), Kybella, laser procedures, RF microneedling, DermaPen microneedling, Hydrafacial MD, ThermiRF/ThermiSmooth/ThermiVA, Ultherapy, and CoolSculpting, offered to individual patients seeking non-surgical aesthetic improvement.
• Permanent Makeup Semi-permanent cosmetic tattooing services including microblading for eyebrows, lip tinting/lip blushing, and permanent eyeliner application, offered to individual patients seeking low-maintenance cosmetic enhancement.
• Medical-Grade Skin Care Products Medical-grade skincare products offered at the practice featuring professionally prescribed formulations for at-home use by patients to maintain and complement in-clinic procedure results.
• Loyalty Membership Program Subscription-based loyalty program charging $99 registration fee plus $40/month or $480/year, offering members $225/syringe Botox, 10% off injectables, 4 complimentary Blue Radiance peels per year, 10% off regularly priced procedures, 10% off CoolSculpting, 15% off skin care products, and 15% off laser packages.

Quantifiable outcome

• 4.7+ star average rating across 462+ documented patient reviews
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OrangeTwistcoreChannel Partner/ Reseller/ DistributorDr. Hamawy serves as Medical Director of OrangeTwist in Princeton, supervising medspa treatments including dermal fillers, CoolSculpting, and laser therapy. This partnership extends Princeton Plastic Surgeons' reach to patients seeking non-invasive aesthetic treatments through a separate branded channel.
• The Westin - Princeton Forrestal VillageminorOthersRecommended hotel for out-of-town patients, located near the Princeton office. Part of patient travel assistance program.
• Princeton Marriott at ForrestalminorOthersRecommended hotel for out-of-town patients, located near the Princeton office. Part of patient travel assistance program.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Sono Bello: National, multi-location cosmetic surgery brand specializing in body contouring at scale. Comparable service line in body sculpting/liposuction and large-scale marketing model.
• New York Group for Plastic Surgery: Larger multi-surgeon plastic surgery group with NYC and NJ locations. Comparable full-scope cosmetic and reconstructive offerings; broader scale than Princeton's boutique.

Emerging players

• LaserAway: National medspa chain offering non-surgical aesthetics including Botox, fillers, laser, and body treatments. Comparable on the med-spa/loyalty and pricing dimensions where Princeton competes for non-invasive patients.

Direct peers

• Bellava Plastic Surgery & Medspa: Boutique plastic surgery center with an integrated medspa located in Westchester/Northern NJ. Directly comparable for combining surgical and non-surgical aesthetic services under a single boutique brand.
• Goals Plastic Surgery: Multi-location boutique plastic surgery practice based in NYC serving the tri-state area with cosmetic and reconstructive procedures. Directly comparable to Princeton Plastic Surgeons in scope, target patient, and metropolitan service area.
• bodySCULPT Plastic Surgery: NYC-based boutique plastic surgery practice specializing in body contouring using technologies such as VASER and SmartLipo. Directly comparable technology stack and body-sculpting focus.
• Matthew Schulman, MD Plastic Surgery: Single-surgeon boutique plastic surgery practice in NYC focused on breast and body contouring. Comparable in scale, surgeon-driven boutique model, and aesthetic patient segment.
• pēkomd® Cosmetic Surgery Center & Medspa: New Jersey-based single-surgeon boutique cosmetic surgery and medspa practice. Comparable in NJ footprint, surgeon-led model, and combined surgical/non-surgical offering.

Regional players

• Cohen/Winters Aesthetic & Plastic Surgery: Two-surgeon boutique aesthetic plastic surgery practice in northern New Jersey. Overlapping NJ patient base and surgical/menu breadth with Princeton Plastic Surgeons.
• The Plastic Surgery Center (NJ): Multi-surgeon plastic surgery practice serving New Jersey with cosmetic and reconstructive procedures. Regional peer with overlapping NJ catchment and similar service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrincetonMD
• Facebookfacebook.com/drhamawy.plasticsurgery
• LinkedInlinkedin.com/company/princeton-plastic-surgeons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princeton Plastic Surgeons