Movement
Movement is a UK-based SaaS platform providing all-in-one digital organising, campaigning, and communication tools for progressive organisations including trade unions, NGOs, and political parties.
- Company typePrivate
- Founded2022
- HeadquartersNot publicly disclosed, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Movement does
Movement Industries Ltd is a UK-based private SaaS company, founded in 2022 and registered in England & Wales (Company No. 14266681), that operates an all-in-one digital organising and campaigning platform for progressive organisations. The platform unifies CRM, multi-channel communications (Email, SMS, WhatsApp, Phone Banking, RCS, Peer-to-peer), action pages, secure balloting, donations, and analytics, with workflow automation, A/B testing, and AI-powered features such as canned responses and draft email generation. Its architecture runs on AWS Frankfurt infrastructure with Twilio for communications and Aiven for data management, providing GDPR-compliant data residency suitable for UK and EU clients.
The business sells annual subscription contracts on a quote-based enterprise model to trade unions, NGOs, and political parties. Documented customers include NEU, UNISON, GMB, Prospect, PCS, NAHT, the Labour Party, Scottish Greens, Greenpeace, Amnesty International, 38 Degrees, Comic Relief, Hope Not Hate, and others. The Labour Party used Movement to raise over £100,000 via SMS within one hour of the 2024 UK general election announcement, and the NEU achieved 84% voter turnout in a strike ballot using Movement's tools. Account managers with direct campaigning experience provide implementation support, positioning the company as domain-specialised rather than self-service.
The company monetises through subscription recurring revenue with no publicly disclosed pricing. No external funding rounds or institutional investors are disclosed, and the company is operated by its co-founders. Its moat derives from domain specialization for progressive organisations, talent with campaign experience, and accumulated engagement data across campaigns. Forward product development is focused on AI-driven content generation, multi-channel engagement scoring, branching logic, and a centralised Communication Control Centre.
Movement firmographics
Firmographics- Name
- Movement
- Legal name
- Movement Industries Ltd
- Website
- https://yourmovement.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Movement is a UK-based SaaS platform providing all-in-one digital organising, campaigning, and communication tools for progressive organisations including trade unions, NGOs, and political parties.
- Ownership category
- akta.pro rank
Movement industry classification
Industry- Product category
- Campaign and Digital Organising Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Movement is headquartered
LocationHeadquarters
- HQ city
- Not publicly disclosed
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Movement business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Movement operates as a software-as-a-service platform offering progressive organisations access to its multi-channel communication and campaigning tools. The subscription model provides access to Email, SMS, WhatsApp, phone banking, CRM, action pages, balloting, and analytics capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing tailored to organisation needs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Movement product offering
Product offeringCore offering
Movement sells a SaaS digital organising and campaigning platform that lets unions, NGOs, and political parties run personalised conversations with members and supporters across Email, SMS, WhatsApp, Phone Banking, and RCS from a single interface. The subscription includes a built-in CRM, Action Pages for petitions and donations, secure electronic balloting, surveys, automations, A/B testing, AI canned responses, and a REST API for integration with existing systems.
Product overview
Movement is an all-in-one digital organising platform designed specifically for progressive organisations including unions, NGOs, and political parties. The platform operates as an integrated suite of communication and campaign management modules that work together to enable personalised conversations at scale. The core product architecture includes CRM for contact management, multi-channel communication tools (Email, SMS, WhatsApp, Phone Banking, Peer-to-peer messaging), Action Pages for petitions and campaigns, Balloting for secure voting, Donations for fundraising, and Analytics. Supporting modules include Automations for workflow journeys, A/B Testing for optimisation, Artificial Intelligence for canned responses and content generation, REST API for external integrations, Data Encryption and Verification for security, Membership Cards, and RCS for branded messaging. The platform enables organisations to manage the full campaign lifecycle from audience segmentation and outreach through to action tracking, balloting, and donation collection.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM Secure contact management system for tracking members and supporters, segmenting by workplace, region, role and custom fields, monitoring engagement, and automating follow-up actions and reminders across campaigns. Designed for trade unions, NGOs, and political parties.
- Email Branded email communications module with drag-and-drop builder, Liquid templating for dynamic personalisation, and A/B testing for subject lines, copy, buttons, and donation amounts. Built for organising teams that need to send high-quality, branded emails and run automated journeys at scale.
- SMS Rapid SMS messaging tool with survey capabilities, peer-to-peer SMS for genuine engagement, and RCS branded messaging support. Designed for time-sensitive campaigns, supporter mobilisation, fundraising, and survey-driven insights.
- WhatsApp WhatsApp messaging module supporting photos, videos, voice notes, and two-way conversations for deepening engagement with members and supporters. Delivers 2-3x the conversion rate of email with 80-90% read rates and 35% click-through rates in active campaigns.
- Phone Banking Phone banking module with simple setup, GDPR-compliant data security, volunteer matching that routes calls to appropriate activists, and capacity for volunteers to make up to 45 calls per hour. Built for unions, NGOs, and political parties running phone outreach campaigns.
- Peer-to-peer Peer-to-peer messaging module that lets supporters send branded messages to their own networks across SMS and other channels, enabling supporters to communicate with their contacts through official organisational channels.
- Surveys Survey tool for collecting rapid insights, audience feedback, and ballot tracking with branching logic for personalised supporter journeys across SMS and other channels.
- Action Pages Customisable page builder for petitions, email-to-MP actions, secure ballots, members-only surveys, and fundraising pages to drive supporter engagement and impact. Designed for progressive organisations to launch digital actions quickly.
- Donations Donation collection module with smart donation forms, one-time and recurring giving support, upsell journeys, and dropped-cart automations for recovering incomplete donations. Built for NGOs, unions, and political parties running fundraising campaigns.
- Balloting Secure electronic balloting system for indicative ballots and internal union votes with identity verification, audit trails, and real-time turnout tracking. Purpose-built to help trade unions meet statutory ballot thresholds.
- Organiser Dashboards Custom mobile-optimised dashboard views for field organisers with performance metrics and goal tracking for managing campaign activity on the move.
- Email to Target Email-to-target tool that lets supporters send personalised emails directly to MPs, government officials, or corporate boards via postcode lookup, used by NGOs for direct advocacy campaigns.
Quantifiable outcome
- 400% increase in responses to communications using AI canned responses
- +7 more outcomes
Companies that use Movement
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Movement technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature12 records
Movement partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS Frankfurt region serves as Movement's primary data center for infrastructure, data storage, and processing. AWS provides encrypted backup storage and network security services. This is a core infrastructure partnership essential to platform operations.
- TwiliocoreTwilio (European data centers) provides communication services including SMS and voice capabilities, and real-time notifications. This partnership enables Movement's multi-channel communication capabilities.
- AivencoreAiven (Frankfurt, Germany) provides database management, data processing, and analytics services. This infrastructure partnership supports Movement's data operations.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Movement competitors and assessment
Company assessmentDirect peers
- NationBuilder: Comprehensive political and nonprofit campaigning platform combining CRM, email, donations, and field organising. Direct competitor at the all-in-one platform level for political parties and advocacy organisations.
- Action Network: Progressive digital organising platform providing email, advocacy, fundraising, and event tools to nonprofits and campaigns. Direct competitor to Movement in the progressive segment, with overlapping multi-channel communication and CRM capabilities.
- ActionKit: Advocacy and outreach platform for nonprofits and progressive campaigns, now part of Bonterra. Direct competitor in email-to-target, petitions, and event-driven advocacy workflows.
- Impactive: Digital organising platform for progressive campaigns and Democratic candidates, offering P2P texting, relational organising, and contact tools. Direct competitor in the campaign mobilisation use case.
- Scale to Win: Peer-to-peer texting and calling platform built specifically for progressive campaigns and labour organising. Direct competitor in the SMS and phone banking layer where Movement competes, particularly for US union and electoral work.
Broad incumbents
- Bonterra: Larger nonprofit software portfolio (formerly EveryAction, ActionKit, Network for Good, Givebutter) offering CRM, fundraising, and advocacy tools. Competes with Movement at the broader nonprofit SaaS layer with overlapping capabilities.
Regional players
- NGP VAN: Dominant Democratic Party technology platform in the US, providing campaign and advocacy tools. Comparable in functionality (CRM, email, P2P texting) but focuses on US Democratic and progressive campaigns rather than UK progressive organisations.
Emerging players
- Hustle: Peer-to-peer texting platform for nonprofits, campaigns, and advocacy organisations. Comparable functionality in SMS-based supporter engagement but narrower scope than Movement's all-in-one platform.
- Mobilize: Event and volunteer mobilisation platform used by progressive campaigns and nonprofits. Adjacent competitor focused on events and RSVPs, partially overlapping with Movement's action pages and organising workflows.
Others
- Luminate: Data, research, and advocacy-focused organisation building tools for civil society and progressive causes. Adjacent ecosystem player providing data infrastructure that complements platforms like Movement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Movement social profiles
Digital presenceMovement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movement leadership team
Management profileNumber of profiles
Profiles1 record
Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movement
What does Movement do?
Movement sells a SaaS digital organising and campaigning platform that lets unions, NGOs, and political parties run personalised conversations with members and supporters across Email, SMS, WhatsApp, Phone Banking, and RCS from a single interface. The subscription includes a built-in CRM, Action Pages for petitions and donations, secure electronic balloting, surveys, automations, A/B testing, AI canned responses, and a REST API for integration with existing systems.
Is Movement a public or private company?
Movement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Movement founded?
Movement was founded in 2022.
Where is Movement based?
Movement is headquartered in Not publicly disclosed, United Kingdom, in the Europe region.
How does Movement make money?
One revenue line is on record: saaS Platform Subscription.
Who are Movement's main competitors?
Direct peers on record are NationBuilder, Action Network, ActionKit, Impactive and Scale to Win. Bonterra is listed as a broad incumbent. NGP VAN is listed as a regional player. Emerging players are Hustle and Mobilize. Luminate is listed as an others.
Does Movement have an API?
Yes. Movement offers a REST API as a platform feature. The API enables integrations with existing CRM systems, syncing contact data in real time. Clients can also build custom integrations when standard connections are not available. A public status API is available at status.yourmovement.org/en-us/public-api for retrieving platform status information. Developer documentation is at status.yourmovement.org/en-us/public-api.
What industry is Movement in?
Movement's product category is Campaign and Digital Organising Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5418 and its SIC code is 7372.