National Shows 2 Llc

What National Shows 2 Llc does

National Shows 2 LLC is a Nashville-headquartered live event promotion and venue exclusive booking company operating as part of the Frank Productions family. The company exclusively books and manages a curated network of five mid-sized theaters and music halls across South Carolina, Wisconsin, Tennessee, and North Carolina, including the Orpheum Theater in Madison, Music Farm and Charleston Music Hall in Charleston, the CMA Theater at the Country Music Hall of Fame in Nashville, and the Carolina Theatre in Durham. Beyond its exclusive venue portfolio, National Shows 2 promotes one-off shows at larger arenas and amphitheaters such as Honda Center, Acrisure Arena, Ryman Auditorium, and BankNH Pavilion.

The company's core offerings are organized around three functions: live event promotion and artist booking, exclusive venue partnership and programming, and ticket sales distribution through integrations with Ticketmaster and AXS. The technology layer is a standard ticketing and venue management integration rather than a proprietary platform; National Shows 2 relies on Ticketmaster Engage for e-newsletter distribution and cross-promotes via partner venue websites. Artist bookings range from regional acts to national touring productions such as "Weird Al" Yankovic's 2026 Bigger & Weirder Tour and Dancing with the Stars Con.

The business model is transaction-fee based: National Shows 2 earns commissions on ticket sales facilitated through its venue partnerships and ticketing platform integrations. Pricing is determined per event by artists and promoters rather than set directly by the company. The go-to-market motion is direct-to-consumer via the company website, email newsletter, and venue partner cross-promotion. Strategic partnerships with Frank Productions (parent) and Live Nation (flagship partner) provide booking leverage and touring artist network access, though no revenue figures, headcount, or funding data have been disclosed.

Name

National Shows 2 Llc

Legal name

National Shows 2 LLC

Website

https://nationalshows2.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

National Shows 2 LLC is a Nashville-based live event promoter and exclusive venue booker operating under Frank Productions. It books concerts and entertainment across five mid-sized U.S. theaters and one-off arena shows, earning commissions on ticket sales via Ticketmaster and AXS.

Ownership category

akta.pro rank

Product category

Live Event Promotion and Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Live event promotion
• Venue booking services
• Concert promotion
• Entertainment venue management
• Ticket distribution services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Ticket Sales Commission: The company earns revenue through ticket sales for events at their exclusively booked venues, taking a commission on each ticket sold through Ticketmaster and other ticketing platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

National Shows 2 LLC is a live event promoter and exclusive venue booker that promotes concerts, comedy shows, and entertainment events at a network of partner venues across the U.S., including Orpheum Theater (Madison, WI), Music Farm (Charleston, SC), Charleston Music Hall, CMA Theater (Nashville, TN), and Carolina Theatre (Durham, NC). The company connects touring artists with these venues and facilitates ticket sales through integrations with Ticketmaster and AXS platforms as part of the Frank Productions family.

Product overview

National Shows 2 LLC is a live entertainment promotion and venue management company operating as part of the Frank Productions family. The company functions as a unified offering combining three core components: (1) Live Event Promotion & Booking Services, which books and promotes concerts and live entertainment acts; (2) Venue Partnership & Management, which exclusively books partner venues including Orpheum Theater, Music Farm, Charleston Music Hall, CMA Theater, and Carolina Theatre; and (3) Ticket Sales & Distribution through Ticketmaster and AXS.com. The company does not operate its own ticketing platform but connects audiences with tickets through third-party ticketing partners. Their portfolio spans from major national touring acts to regional artists, with venues located in Wisconsin, South Carolina, Tennessee, and North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Event Promotion & Booking Services Promotion and booking of live concerts, comedy shows, and entertainment events connecting touring artists (e.g., 'Weird Al' Yankovic, Melissa Etheridge, Fred Armisen) with venue partners across multiple U.S. markets. Targeted at touring artists, performers, and live entertainment producers seeking venue access and event coordination.
• Venue Partnership & Management Exclusive booking and management of a curated network of partner venues including Orpheum Theater (Madison, WI), Music Farm (Charleston, SC), Charleston Music Hall, CMA Theater at Country Music Hall of Fame (Nashville, TN), and Carolina Theatre (Durham, NC). Provides venue operators with curated entertainment programming and consistent booking support.
• Ticket Sales & Distribution Distribution and sale of tickets for events at partner venues through integrations with Ticketmaster (primary) and AXS platforms, enabling fans to purchase tickets for concerts and live entertainment events across multiple states.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Frank ProductionscoreStrategic or Co-development PartnerFrank Productions is the parent company of National Shows 2 LLC. The companies share leadership, career pages, and privacy policies. National Shows 2 serves as a subsidiary or operating division focused on venue booking while Frank Productions handles broader promotion operations.
• Live NationflagshipStrategic or Co-development PartnerLive Nation is shown as a partner in the National Shows 2 footer alongside Frank Productions. The partnership provides Live Nation with venue access and booking opportunities in the mid-size theater market segment, while National Shows 2 benefits from Live Nation's touring artist network and promotional resources.
• Orpheum Theater (Madison, WI)coreChannel Partner/ Reseller/ DistributorNational Shows 2 exclusively books the Orpheum Theater in Madison, Wisconsin. The venue hosts a variety of touring acts and events through National Shows 2's booking relationships.
• Music Farm CharlestoncoreChannel Partner/ Reseller/ DistributorNational Shows 2 exclusively books the Music Farm venue in Charleston, South Carolina. The venue is a popular destination for touring bands and live music events.
• Charleston Music HallcoreChannel Partner/ Reseller/ DistributorNational Shows 2 exclusively books the Charleston Music Hall venue in South Carolina. The 1,,800-capacity theater hosts concerts, comedy, and special events.
• CMA Theater at Country Music Hall of Fame and MuseumcoreChannel Partner/ Reseller/ DistributorNational Shows 2 books the CMA Theater located within the Country Music Hall of Fame and Museum in Nashville, Tennessee. The partnership connects touring artists with Nashville's country music audience.
• Carolina Theatre (Durham, NC)coreChannel Partner/ Reseller/ DistributorNational Shows 2 exclusively books the Carolina Theatre in Durham, North Carolina. The venue serves the Research Triangle market with concerts and live entertainment.
• TicketmastercoreTechnology or IntegrationTicketmaster is the primary ticketing platform for National Shows 2 events. The company uses Ticketmaster for event listings, ticket sales, and also leverages Ticketmaster Engage for their email newsletter distribution. All major venue events are listed and sold through Ticketmaster.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Bowery Presents: The Bowery Presents, an AEG subsidiary, books mid-size venues across the Northeast U.S. Its scope and operational model of multi-venue regional concert promotion are comparable to NS2's exclusive booking network.
• Jam Productions: Jam Productions is a long-standing Chicago-based regional concert promoter with exclusive bookings across Midwest mid-size venues. It mirrors NS2's model of multi-market venue partnerships focused on theater and music-hall capacity tiers.
• AEG Presents: AEG Presents is a major concert promoter and venue operator that books mid-size and large venues nationally. Like National Shows 2, its core business is connecting touring artists with venue partners across multi-market booking operations.
• Nederlander Concerts: Nederlander Concerts is a long-established promoter operating across multiple U.S. regions with exclusive theater and venue bookings. Its breadth of multi-market mid-size venue bookings is comparable to NS2's model.
• Outback Presents: Outback Presents is a regional concert promoter that books and operates mid-size venues across multiple U.S. markets. Its theater and music-hall programming focus overlaps with NS2's exclusive venue booking model.
• I.M.P. I.M.P. is a Washington, D.C.-based independent concert promoter that operates and books venues including 9:30 Club and The Anthem. Its combination of exclusive venues and concert promotion aligns closely with NS2's core operations.
• Another Planet Entertainment: Another Planet Entertainment is an independent concert promoter and venue operator based in the Western U.S., comparable to NS2 in its regional mid-size venue focus and exclusive booking relationships.

Others

• Ryman Hospitality Properties: Ryman Hospitality Properties owns the Ryman Auditorium in Nashville—one of the venues bookable through NS2's AXS ticketing integration—and other destination entertainment assets. NS2 operates as a partner to Ryman venues rather than a direct competitor.

Broad incumbents

• Live Nation Entertainment: Live Nation is the largest global live entertainment company and a flagship partner of NS2. While significantly larger and vertically integrated, it operates in the same mid-size venue promotion segment where NS2 competes, and could be viewed as both ally and structural threat.
• MSG Entertainment: MSG Entertainment operates a portfolio of iconic live entertainment venues and presents concerts and residencies. While focused on larger venues, it competes for booking priority and represents a vertically integrated peer in the live entertainment ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-shows-2-ns2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Shows 2 Llc