Pneus st-David

What Pneus st-David does

Pneus St-David is a privately held tire and automotive service company founded in 1976 and based in Lévis, Quebec. The company operates a single 20,000 square foot ultramodern garage equipped with 10 service bays and two high-technology alignment ramps, supporting tire sales, mounting, balancing, rotation, storage, and TPMS sensor programming, alongside a full suite of mechanical services (brakes, transmission, cooling, steering and suspension, alignment, climate control, oil changes), windshield repair, rim repair, rustproofing, aesthetics, and hybrid/electric vehicle servicing. Recreational vehicle owners are served through a dedicated VR service line that includes VIP parking with electrical hookups, while commercial fleet operators receive on-site account management, customized tire and mechanical plans, and 24/7 roadside service for heavy trucks. The business holds Point S V1 certification, Point S Certified Hybrid Electric status, CAA Recommended Garage designation, and Green Key (Clé Verte) environmental certification.

The company is integrated into Groupe Desharnais, a regional Quebec tire and auto-service operator with additional branches in Québec, Lebourgneuf, Thetford Mines, and Charlevoix, plus dedicated truck centers on the Rive-Nord and Rive-Sud. This parent relationship provides shared branding, cross-referrals, and access to broader resources, while Pneus St-David retains its local Lévis identity under the Pneus St-David trade name. Headcount is reported in the 11-50 range, consistent with a single-site retail/service operation.

The business model is predominantly transactional one-time service revenue (tire sales, mechanical repairs, fleet road calls) supplemented by a recurring seasonal tire-storage subscription line. Pricing is quote-based and not publicly disclosed. Go-to-market relies on a physical retail/service location, phone-based conversion, online appointment booking through the desharnais.ca platform, and the broader Desharnais network's regional SEO presence. Customer acquisition is fragmented across individual consumers, RV owners, and commercial fleet accounts, with no publicly named anchor enterprise customers.

Name

Pneus st-David

Legal name

Pneus St-David

Website

https://pneusstdavid.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Pneus St-David is a Lévis, Quebec-based tire and automotive service company founded in 1976, operating a 20,000 sq ft garage and serving individual vehicle owners, recreational vehicle owners, and commercial fleets as part of Groupe Desharnais.

Ownership category

akta.pro rank

Product category

Automotive Tire and Mechanical Services

NAICS

Tire Dealers (44134), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Tire sales service
• Automotive mechanical repair
• Commercial fleet maintenance
• Wheel alignment services
• Seasonal tire storage

Headquarters

HQ city

Lévis

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tire sales: Sales of tires for automobiles, trucks, and recreational vehicles including tire fitting, mounting, and balancing services
2. Automotive mechanical services: Mechanical repair and maintenance services including oil changes, brakes, transmission, cooling systems, steering and suspension, alignment, and climate control
3. Vehicle storage (tire storage): Tire storage services for seasonal tire changes
4. Commercial fleet services: On-site road service available 24/7 for heavy trucks and commercial fleets with mobile representatives for customized tire and mechanical plans
5. Accessories and aesthetics: Wheels, accessories, and vehicle aesthetics services including windshield, rustproofing, and wheel repair

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pneus St-David operates a tire and automotive service center in Lévis, Quebec, selling and installing tires for automobiles, trucks, and recreational vehicles, and providing complete mechanical repair and maintenance services including oil changes, brakes, alignment, transmission, cooling, steering, suspension, A/C, and dashboard warning diagnostics. The company also offers commercial fleet programs with on-site mobile representatives and 24/7 roadside service, plus ancillary services such as windshield repair, rim restoration, rustproofing, aesthetics, and seasonal tire storage.

Product overview

Pneus St-David is a tire and automotive service company offering a comprehensive suite of vehicle maintenance services. The core offerings center around two main pillars: tires and wheels services (including sales, installation, balancing, rotation, storage, and TPMS sensors) and mechanical services (including brakes, alignment, oil changes, transmission, cooling systems, steering, suspension, and A/C). Additional services include recreational vehicle maintenance, commercial fleet management with dedicated on-site representatives, windshield services, rim repairs, rustproofing treatments, and aesthetics. The company serves individual vehicle owners, recreational vehicle users, and commercial fleets, operating from a 20,000 square foot facility with 10 service bays and 2 high-tech alignment ramps.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires and Wheels (Pneus et roues) Sales, installation, balancing, optimization, rotation, storage, TPMS sensor programming, road hazard repair, and rim services for tires and wheels on automobiles, trucks, and recreational vehicles.
• Mechanical Services (Mécanique) Complete automotive mechanical services including dashboard warning diagnostics, oil changes, brakes, alignment, transmission, cooling system, steering and suspension, climate control (A/C), and driver assistance systems.
• Recreational Vehicle (VR) Services Tire, mechanical, and parking services for class B and class C recreational vehicles up to 16 feet, including VIP parking with electrical hookups.
• Commercial Fleet Services (Flotte commerciale) Fleet tire and mechanical management with on-site mobile representatives who design and execute customized tire and mechanical service plans, including 24/7 roadside support for commercial trucks and vehicle fleets.
• Windshield Services (Pare-brise) Windshield repair and replacement services.
• Rim Repair (Réparation de jantes) Rim and wheel repair services.
• Rustproofing Treatment (Traitement antirouille) Anti-rust treatment application for vehicles.
• Aesthetics (Esthétique) Vehicle aesthetics and detailing services.
• Electric and Hybrid Vehicle Services Specialized servicing for hybrid and electric vehicles, delivered under Point S Certified Hybrid Electric status.
• Rims and Accessories (Jantes et accessoires) Sales and installation of wheels, rims, and related accessories.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Groupe DesharnaiscoreStrategic or Co-development PartnerPneus St-David was acquired/integrated into Groupe Desharnais, a regional Quebec tire and automotive service company with multiple branches. This integration strengthens the regional service offering and provides access to a broader network of locations, shared resources, and extended service capabilities including dedicated truck centers.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kal Tire: Kal Tire is one of Canada's largest tire and automotive service chains with extensive retail locations and a strong commercial fleet business. Highly comparable to Pneus St-David across tire retail, mechanical service, and fleet offerings.
• Point S Canada: Point S is a major Canadian tire and automotive service retail network. Pneus St-David is a certified Point S member, operating under the same brand standards, supplier relationships, and service protocols—making it a directly comparable peer.
• Tirecraft: Tirecraft is a Canadian tire retailer and automotive service network offering tires, mechanical service, and fleet programs. Closely comparable to Pneus St-David in product mix and target customer segments.
• OK Tire: OK Tire is a Canadian tire and automotive service franchise network with member stores across the country. Operates in the same retail tire and mechanical service category as Pneus St-David.

Others

• NAPA Auto Parts: NAPA Auto Parts is a major Canadian distributor of automotive parts, tools, and supplies. Comparable as an enabling supplier to the service ecosystem in which Pneus St-David operates, rather than a direct retail competitor.

Broad incumbents

• Mr. Muffler: Mr. Muffler (Mister Transmission affiliate network) provides general automotive repair, exhaust, and mechanical services across Canada. Comparable to the mechanical service portion of Pneus St-David's offering.
• Valvoline Instant Oil Change: Valvoline operates quick-service automotive maintenance centers including in Canada. Competes with Pneus St-David for routine maintenance (oil changes) and tire-related services at a larger scale.
• Canadian Tire: Canadian Tire operates a national network of automotive service centers offering tires, mechanical services, and accessories at scale. A broad incumbent in the same category, competing for the same Quebec consumer demand but with vastly greater scale.
• Midas: Midas is a well-known automotive service franchise specializing in brakes, exhaust, and general mechanical work. Overlaps with Pneus St-David's mechanical service line, though Midas is broader in portfolio and not tire-centric.

Regional players

• Centre du Camion (Desharnais): Centre du Camion Rive-Nord and Rive-Sud are heavy-truck service centers within the same Groupe Desharnais network. Highly comparable in services but distinct within the parent group, serving commercial trucking rather than passenger vehicles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OkPneusStDavid
• Facebookfacebook.com/pneusstdavid
• LinkedInlinkedin.com/company/ok-pneus-st-david

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pneus st-David