Vexere
Vexere is a Vietnamese online booking platform connecting individual travelers with 2,000+ bus companies across 5,000+ routes, plus flights, trains, and car rentals, and monetizes B2B fleet and agent software to operators and resellers.
- Company typePrivate
- Founded2018
- HeadquartersHo Chi Minh City, Vietnam
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Vexere does
Vexere (legal entity Công Ty TNHH Thương Mại Dịch Vụ Vexere) is a Vietnamese travel technology company headquartered in Ho Chi Minh City that operates a multi-modal transportation booking platform. Its consumer-facing product — the Vexere App and vexere.com — aggregates inventory from 2,000-3,000 bus companies across 5,000+ routes and 400+ bus stations, supplemented by flight, train, and car rental booking. The platform supports real-time seat selection, multiple payment methods (Visa, Mastercard, Vietcombank, MoMo, ShopeePay, cash at station), a 150% refund guarantee, travel insurance up to 400 million VND, and 24/7 AI-powered customer support.
The company monetizes through a combination of per-transaction commissions on consumer ticket sales (bus, flight, train, car rental) and recurring subscription revenue from two B2B software layers: BMS (Phần mềm nhà xe) — fleet, booking, vehicle, driver, cargo, white-label, and AI call center modules used by 700+ bus operators — and AMS — an agent distribution system used by 5,000+ ticket agents. Additional revenue is derived from embedded insurance products and partner co-marketing with Grab, ShopeePay, MoMo, SPX Express, and VPS.
Vexere serves three primary segments: individual Vietnamese travelers booking intercity transport (the primary consumer segment), bus operators using BMS for fleet and revenue management, and ticket resellers using AMS for inventory access and commissions. The company is privately held, was legally registered in 2018, and raised a single undisclosed funding round in December 2019. Geographic reach is domestic Vietnamese with coverage across all major cities, and operating status is active with functioning web, iOS/Android apps, and B2B product suites.
Vexere firmographics
Firmographics- Name
- Vexere
- Legal name
- Công Ty TNHH Thương Mại Dịch Vụ Vexere
- Website
- https://vexere.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Vexere is a Vietnamese online booking platform connecting individual travelers with 2,000+ bus companies across 5,000+ routes, plus flights, trains, and car rentals, and monetizes B2B fleet and agent software to operators and resellers.
- Ownership category
- akta.pro rank
Vexere industry classification
Industry- Product category
- Online Travel Booking
- NAICS
- Charter Bus Industry (485510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Ground Transport Booking Platforms (Rail/Bus/Shuttle) (THALAFAD)
- akta.pro secondary industries
- B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where Vexere is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
Vexere business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Bus Ticket Sales Commission: Vexere earns commissions from bus companies for tickets sold through the platform on a per-transaction basis.
- Flight and Train Tickets: Commission from airline and train ticket sales across Vietnam.
- Agent Subscription (AMS): Online booking account system for agents to sell tickets with unlimited inventory and commissions.
- B2B Software Services (BMS): Fleet management software and branded apps for bus operators, including driver apps and goods management modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Dynamic pricing based on route, bus class, and demand |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Vexere product offering
Product offeringCore offering
Vexere operates a multi-modal Vietnamese transportation booking marketplace, allowing consumers to reserve intercity bus (3,000+ operators, 5,000+ routes), flight, train, and car rental tickets through a web platform and iOS/Android apps. The company complements this consumer marketplace with a B2B software suite — Bus Management Software (BMS) for fleet operators and Agent Management System (AMS) for ticket resellers — plus white-label websites/apps, an AI-powered call center, and travel insurance products. Revenue is generated through per-transaction commissions on bookings and recurring subscriptions on the BMS/AMS software.
Product overview
Vexere operates as a multi-modal transportation booking platform connecting passengers with bus companies, airlines, and train services across Vietnam. The platform comprises a consumer-facing booking app (Vexere App) for end customers to purchase bus tickets (5000+ routes from 2000+ bus companies), airplane tickets, and train tickets, plus a complementary suite of B2B software tools for bus operators. The B2B offerings include the core Phần mềm nhà xe (Bus Company Management Software) with modules for staff management (App quản lý nhà xe), driver management (App tài xế Vexere), white-label solutions (Website/App thương hiệu riêng), an AI-powered call center (Tổng đài AI), cargo management software (Phần mềm quản lý hàng hoá), and a dedicated agent platform (Phần mềm đại lý Vexere) for ticket resellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Vexere App (Multi-modal transportation booking platform) Consumer-facing multi-modal transportation booking platform (web and iOS/Android apps) for Vietnamese travelers to reserve intercity bus (5,000+ routes, 2,000+ bus companies), flight, train, and car rental tickets with real-time seat selection, multiple payment methods, 150% refund guarantee, and travel insurance options.
- Phần mềm nhà xe Vexere (Bus Management Software / BMS) B2B fleet management software suite for Vietnamese bus operators covering booking management, vehicle management with ODO and fuel tracking, driver/staff apps, white-label website/app deployment, AI-powered 24/7 call center, and cargo logistics modules. Used by 700+ bus operators.
- Phần mềm đại lý Vexere (Agent Management System / AMS) Online agent booking platform that equips local ticket resellers and shops with real-time bus ticket inventory, unlimited ticket access, commission tracking, and settlement support. Used by 5,000+ ticket agents across Vietnam.
- Bảo hiểm chuyến đi (Travel Insurance for trains) Standalone travel insurance product sold alongside train bookings on Vexere, providing compensation up to 400 million VND for trip delays and cancellations for travelers.
- Bảo hiểm trễ, huỷ chuyến bay (Flight Delay/Cancellation Insurance) Standalone flight insurance product bundled with Vexere flight bookings, providing compensation up to 1,000,000 VND for delays and cancellations affecting travelers.
Quantifiable outcome
- 150% refund guarantee if bus operator fails to provide service
- +2 more outcomes
Companies that use Vexere
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Vexere technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature4 records
Vexere partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- GrabminorJoint promotion offering 20% discount on GrabBike/GrabCar services for Vexere customers.
- ShopeePayminorPayment partner offering up to 50,000 VND discount on online payments for Vexere bookings.
- MoMominorE-wallet payment partner offering 20,000 VND discount on payments for Vexere bookings.
- SPX ExpressminorDelivery service partnership offering 20% discount on SPX Express delivery services for Vexere customers.
- VPS (Vietnam Private Securities)minorInvestment services partnership promoting VPS securities accounts to Vexere customers.
- VnExpressminorMajor Vietnamese news outlet that has featured Vexere's services.
- VTV (Vietnam Television)minorVietnamese national television broadcaster that has covered Vexere.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Vexere competitors and assessment
Company assessmentBroad incumbents
- FlixBus: European ground-transport platform combining intercity bus operations, B2B SaaS for partner operators, and consumer booking. Provides a comparable marketplace-plus-software playbook in a different geography.
- Traveloka: Indonesia-headquartered multi-modal OTA with flights, hotels, and ground transport (including buses) across Southeast Asia. Closest regional peer to Vexere due to overlapping multi-modal booking model, although Traveloka is far broader and better capitalised.
- Klook: Asia-Pacific travel activities and transport booking platform. Indirect but material competitor to Vexere in Vietnam, especially on attraction-linked bus and rail products.
Regional players
- Easybook: Malaysian-founded bus, train, and ferry booking platform active across Southeast Asia including Vietnam. Comparable on multi-modal ground transport booking; serves similar travellers but with broader SEA geography.
Direct peers
- 12Go: Asia-focused multi-modal ground transport booking platform covering buses, trains, ferries, and transfers across Southeast Asia. Directly comparable to Vexere on multi-modal consumer booking, with a stronger regional (non-Vietnam) footprint.
- AbhiBus: Indian bus booking platform with operator management software, ticket agent network, and multi-modal extensions. Closely comparable on consumer booking + B2B SaaS structure to Vexere's BMS-led model.
- Baolau: Vietnamese-origin travel booking platform covering flights, trains, and buses across Vietnam and Southeast Asia. Most direct domestic peer to Vexere with overlapping Vietnamese market and product set.
- RedBus: India's largest bus booking marketplace (now part of MakeMyTrip) with a similar B2C bus OTA model and B2B operator SaaS offering. Direct functional peer on marketplace + SaaS flywheel.
- Bookaway: Multi-modal ground transport marketplace focused on tourist routes (buses, ferries, trains) across Southeast Asia, Latin America, and Europe. Comparable to Vexere on bus/train aggregation model and target travellers.
Emerging players
- Phuong Trang (FUTA Bus Lines): Vietnam's largest private bus operator with its own direct booking app and growing intercity network. Represents the operator-disintermediation risk to Vexere by demonstrating that major carriers can bypass the marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vexere social profiles
Digital presenceVexere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vexere leadership team
Management profileNumber of profiles
Vexere funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vexere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vexere
What does Vexere do?
Vexere operates a multi-modal Vietnamese transportation booking marketplace, allowing consumers to reserve intercity bus (3,000+ operators, 5,000+ routes), flight, train, and car rental tickets through a web platform and iOS/Android apps. The company complements this consumer marketplace with a B2B software suite — Bus Management Software (BMS) for fleet operators and Agent Management System (AMS) for ticket resellers — plus white-label websites/apps, an AI-powered call center, and travel insurance products. Revenue is generated through per-transaction commissions on bookings and recurring subscriptions on the BMS/AMS software.
Is Vexere a public or private company?
Vexere is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vexere founded?
Vexere was founded in 2018.
Where is Vexere based?
Vexere is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Vexere make money?
Four revenue lines are on record. Bus Ticket Sales Commission is the primary driver. The others are flight and Train Tickets, agent Subscription (AMS) and B2B Software Services (BMS).
Who are Vexere's main competitors?
Broad incumbents on record are FlixBus, Traveloka and Klook. Easybook is listed as a regional player. Direct peers are 12Go, AbhiBus, Baolau, RedBus and Bookaway. Phuong Trang (FUTA Bus Lines) is listed as an emerging player.
Does Vexere have an API?
No public API is recorded for Vexere.
What industry is Vexere in?
Vexere's product category is Online Travel Booking. Its primary akta.pro industry code is THALAFAD, Ground Transport Booking Platforms (Rail/Bus/Shuttle), with a secondary code of THALAFAJ, B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges). Its NAICS code is 485510 and its SIC code is 4731.