VPS Securities
VPS Securities is Vietnam's largest stock brokerage by market share for five consecutive years, offering digital trading platforms, margin lending, and investment banking advisory services to retail and institutional investors across Vietnam.
- Company typePublic
- Founded2006
- HeadquartersHanoi, Vietnam
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What VPS Securities does
VPS Securities (Công ty Cổ phần Chứng khoán VPS) is a Vietnamese securities firm founded in 2006 and listed on the Ho Chi Minh Stock Exchange (HOSE) under ticker VCK since December 16, 2025, following an IPO in November 2025 that raised VND 12,139 billion. The firm provides stock brokerage, margin lending, investment banking advisory (IPO underwriting, M&A, bond issuance), and proprietary capital investment services to retail investors, institutional clients, and corporations operating in Vietnam's equity markets.
The company operates a platform-plus-modules architecture centered on three proprietary retail-facing trading platforms — SmartOne (mobile super-app with EKYC onboarding, integrated payments, and lifestyle services), SmartPro (professional-grade platform for active traders), and SmartEasy (simplified interface for new investors) — complemented by SmartOne Web launched in October 2025. Underlying infrastructure includes the KRX trading system (live from May 2025 in alignment with Vietnam's market upgrade), TradingView Advanced Chart integration, and an ISO/IEC 27001:2022 certified information security management system. VPS holds the #1 stock brokerage market share in Vietnam for five consecutive years across all four exchanges (HSX, HNX, UPCOM, and derivatives), with 2025 market shares of 15.95%, 19.49%, 17.76%, and 38.99% respectively.
Revenue is generated through four streams: brokerage commissions (VND 3,770 billion in 2025, +18.3% YoY), margin lending interest (VND 2,504 billion, +42.1%), proprietary capital operations (VND 1,694 billion, +31.4%), and investment advisory (VND 139 billion, +126.7%), totaling VND 8,261 billion in 2025 revenue. Distribution combines product-led growth through self-serve digital platforms with enterprise sales for institutional and investment banking clients, plus partnership channels including Viettel Money (securities investment embedded in a telecom super-app), Vietnam Airlines, Booking.com, and VietinBank Insurance. The IPO proceeds are being deployed primarily into expanding the margin lending book (which reached VND 30,407 billion in Q1 2026) and secondarily into technology infrastructure (VND 900 billion planned) and human resources (VND 270 billion planned).
VPS Securities firmographics
Firmographics- Name
- VPS Securities
- Legal name
- Công ty Cổ phần Chứng khoán VPS
- Website
- https://vps.com.vn
- Company type
- Public
- Founded year
- 2006
- Operating status
- Ipo
- Headcount range
- 1,001–5,000 employees
- Short description
- VPS Securities is Vietnam's largest stock brokerage by market share for five consecutive years, offering digital trading platforms, margin lending, and investment banking advisory services to retail and institutional investors across Vietnam.
- Ownership category
- akta.pro rank
VPS Securities industry classification
Industry- Product category
- Securities Brokerage
- NAICS
- Investment Banking and Securities Intermediation (523150), Investment Banking and Securities Intermediation (52315), Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221), Asset-Backed Securities (6189)
- akta.pro primary industry
- Secondary Offerings & Share Sales (Secondary Placements) (FSACAAAG)
- akta.pro secondary industries
- Corporate Bond Trading Platforms (FSAFACAB), Securitized Products Trading Platforms (MBS/ABS/CLO) (FSAFACAK), Securities Lending & Collateral Management (Custodian-Led) (FSAFAHAC)
Keywords
Where VPS Securities is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
VPS Securities business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Brokerage Commissions: Revenue from stock brokerage services on HSX, HNX, UPCOM and derivatives exchanges. VPS maintains #1 market share position generating consistent commission income.
- Margin Lending: Interest income from margin lending (ky quy) services. VPS deployed IPO proceeds primarily for margin lending activities, with loan balance reaching 30,407 billion VND in Q1 2026.
- Capital Investment Operations: Proprietary trading and capital market investment activities generating consistent returns. Capital increased substantially post-IPO.
- Investment Banking Advisory: Corporate finance advisory including IPO underwriting, M&A advisory, and bond issuance services for institutional clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard brokerage fees - not publicly disclosed |
| Usage-based | Monthly | Margin lending (M8 package) - 8%/year promotional rate |
| Freemium | Monthly | New account promotion - 0 VND trading fees for 6 months |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
VPS Securities product offering
Product offeringCore offering
VPS Securities is a Vietnamese securities firm that provides stock brokerage services on HSX, HNX, UPCOM and derivatives exchanges, margin lending (ky quy), bond investment products, investment banking advisory (IPO underwriting, M&A, bond issuance), and proprietary capital investment activities. Its services are delivered primarily through proprietary digital trading platforms—SmartOne (retail super-app), SmartPro (professional traders), SmartEasy (beginner investors), and SmartOne Web (web)—supported by physical branches in Hanoi, Ho Chi Minh City, and Da Nang.
Product overview
VPS Securities operates as a comprehensive securities firm with a platform-plus-modules architecture. The core ecosystem includes three main trading platforms: SmartOne (mobile super-app for retail investors), SmartPro (advanced platform for professional traders), and SmartEasy (simplified interface for new investors), plus SmartOne Web (web-based platform launched October 2025). These platforms are complemented by value-added modules including margin lending, IPO subscription, bond investment products, and investment advisory services. VPS serves three distinct customer segments: Individual Customers (retail brokerage and wealth management), Institutional Customers (corporate trading and services), and Investment Banking (M&A advisory, bond issuance, strategic consulting). The company leverages its leading 17.05% market share in stock brokerage (Q3 2025) to drive cross-selling of margin lending and other financial services.
Differentiator
Problem solved
Functional benefit
Brands
- SmartOne: Primary mobile and web trading application for stocks and financial products. VPS SmartOne is described as the leading securities investment app in Vietnam.
- SmartPro
- SmartEasy
Products and services
- VPS SmartOne Flagship mobile and web super-application offering comprehensive securities investment services including stock trading, margin lending, investment research, IPO subscription, and market recommendations for retail investors in Vietnam.
- VPS SmartPro Advanced trading platform with sophisticated tools, real-time data, and comprehensive market analysis features designed for professional and active traders.
- VPS SmartEasy Simplified trading platform with an easy-to-use interface catering to new or beginner investors entering the Vietnamese securities market.
- SmartOne Web Web-based version of the VPS SmartOne trading platform, providing next-generation securities trading tools and analysis capabilities for investors via browser.
- Margin Lending (Cho vay ký quỹ) Margin financing product enabling clients to borrow funds against securities holdings to expand buying power for trading. Promotional rate of 8% per year offered to new and existing customers.
- Bond Investment Corporate bond issuance and distribution service providing investors access to bond products with competitive yields and flexible investment terms and amounts.
- Investment Banking Advisory Investment banking advisory service covering IPO underwriting, M&A advisory, and bond issuance structuring for corporate clients, supported by dedicated relationship managers and field sales coverage.
- Institutional Customer Services Comprehensive securities and corporate finance services tailored for institutional clients and corporations, including custody, professional trading, and strategic advisory.
- Proprietary Trading & Capital Investment Operations Firm's proprietary trading and capital market investment activities using VPS's balance sheet, generating investment returns and contributing to overall revenue mix.
Quantifiable outcome
- 5 consecutive years as #1 market share leader in stock brokerage
- +4 more outcomes
Companies that use VPS Securities
Customer profileSegments3 records
Ideal customer profiles2 records
VPS Securities technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
VPS Securities partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- IPO Distribution Agents (10 firms)coreVPS officially announced 10 distribution agents for its IPO share offering, including major securities firms and banks participating in the IPO subscription process.
- TradingViewcoreVPS integrated TradingView's Advanced Chart functionality into its trading platforms, providing VPS customers with professional-grade charting tools for investment analysis and decision-making.
- VietinBank Insurance (VBI)minorVPS partnered with VietinBank Insurance to offer 'Safe Trading - Confident Investment' insurance program protecting VPS customers, integrated into SmartOne platform.
- Booking.comminorVPS partnered with Booking.com to offer accommodation booking discounts (from 15%) on the VPS SmartOne platform, enhancing the super app's lifestyle offerings.
- Vietnam AirlinesminorVPS partnered with Vietnam Airlines to offer promotional programs for Lotus Gold members when opening securities accounts and trading at VPS, cross-promoting services to Vietnam Airlines frequent flyers.
- Gaia Nature Conservation CenterminorVPS partnered with Gaia Center for the 'Green Legacy' initiative, planting 1,100 trees at Cuc Phuong National Park as part of the 'Dear Future' environmental campaign.
- Viettel Money (VDS)coreVPS partnered with Viettel Digital Service (VDS) to launch 'Easy Investment - Peaceful Returns' feature on the Viettel Money super app, enabling users to invest in securities directly through the Viettel Money platform. This partnership extends VPS's distribution reach to Viettel Money's large user base.
Scale indicators21 records
Recent moves7 records
Expansion highlights5 records
VPS Securities competitors and assessment
Company assessmentDirect peers
- MB Securities (MBS): Military Bank's securities subsidiary, a growing Vietnamese brokerage with retail and institutional focus. MBS has been expanding market share rapidly and competes with VPS for both retail customers and corporate finance mandates.
- KIS Vietnam Securities Corporation: Korean-backed (Kyobo Securities) Vietnamese brokerage providing retail and institutional brokerage plus investment banking. KIS competes directly with VPS across HOSE, HNX, and UPCOM market share rankings.
- VNDirect Securities Corporation: Major Vietnamese online-focused brokerage competing directly with VPS in retail and institutional segments. VNDirect offers digital trading platforms, margin lending, and investment banking services, and is known for technology-driven retail acquisition.
- Mirae Asset Securities (Vietnam): Foreign-backed (Korean) Vietnamese securities firm providing retail brokerage, institutional services, and proprietary trading. Backed by Mirae Asset's global capital, it competes directly for market share across Vietnamese exchanges.
- Yuanta Securities Vietnam: Taiwan-backed Vietnamese securities firm offering retail brokerage, margin lending, and investment banking. Yuanta is a significant competitor in the Vietnamese brokerage rankings, particularly on HNX.
- Bao Viet Securities (BVSC): Vietnamese securities firm backed by Bao Viet Holdings, offering full-service brokerage, investment banking, and proprietary trading. BVSC competes for market share across Vietnamese exchanges and investment banking mandates.
- SSI Securities Corporation: One of Vietnam's largest securities firms by market capitalization and historically a #1 brokerage competitor. SSI offers retail brokerage, margin lending, investment banking, and proprietary trading — directly overlapping VPS's full-service model. Competes head-to-head on Vietnamese exchanges.
- Techcom Securities (TCBS): Techcombank's securities arm and a fast-growing tech-focused Vietnamese brokerage. TCBS has rapidly scaled retail market share through digital platforms and aggressive customer acquisition, directly competing with VPS's SmartOne/SmartPro/SmartEasy.
- Ho Chi Minh City Securities Corporation (HSC): Established Vietnamese securities firm offering full-service brokerage, investment banking, and asset management. HSC has historically been among the top-tier brokerages competing with VPS for institutional and retail market share.
- ACB Securities (ACBS): Asia Commercial Bank's securities subsidiary offering retail and institutional brokerage services in Vietnam. ACBS leverages its parent bank's customer base for cross-selling brokerage products, competing directly with VPS's integrated offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VPS Securities social profiles
Digital presenceVPS Securities compliance and trust
Trust signalCompliance1 record
VPS Securities financial estimates
Financial estimateRevenue estimate
Valuation estimate
VPS Securities leadership team
Management profileNumber of profiles
Profiles3 records
VPS Securities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VPS Securities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VPS Securities
What does VPS Securities do?
VPS Securities is a Vietnamese securities firm that provides stock brokerage services on HSX, HNX, UPCOM and derivatives exchanges, margin lending (ky quy), bond investment products, investment banking advisory (IPO underwriting, M&A, bond issuance), and proprietary capital investment activities. Its services are delivered primarily through proprietary digital trading platforms—SmartOne (retail super-app), SmartPro (professional traders), SmartEasy (beginner investors), and SmartOne Web (web)—supported by physical branches in Hanoi, Ho Chi Minh City, and Da Nang.
Is VPS Securities a public or private company?
VPS Securities is a public company. It is classified as public and is currently ipo.
When was VPS Securities founded?
VPS Securities was founded in 2006. It employs 1,001 to 5,000 people.
Where is VPS Securities based?
VPS Securities is headquartered in Hanoi, Vietnam, in the Asia region.
How does VPS Securities make money?
Four revenue lines are on record. Brokerage Commissions are the primary driver. The others are margin Lending, capital Investment Operations and investment Banking Advisory.
Who are VPS Securities's main competitors?
Direct peers on record are MB Securities (MBS), KIS Vietnam Securities Corporation, VNDirect Securities Corporation, Mirae Asset Securities (Vietnam), Yuanta Securities Vietnam, Bao Viet Securities (BVSC), SSI Securities Corporation, Techcom Securities (TCBS), Ho Chi Minh City Securities Corporation (HSC) and ACB Securities (ACBS).
Does VPS Securities have an API?
No public API is recorded for VPS Securities.
What industry is VPS Securities in?
VPS Securities's product category is Securities Brokerage. Its primary akta.pro industry code is FSACAAAG, Secondary Offerings & Share Sales (Secondary Placements), with a secondary code of FSAFACAB, Corporate Bond Trading Platforms. Its NAICS code is 523150 and its SIC code is 6211.