Lunor
- Company typePrivate
- Founded1991
- HeadquartersBad Liebenzell, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Lunor firmographics
Firmographics- Name
- Lunor
- Legal name
- Lunor AG
- Website
- https://lunor.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lunor industry classification
Industry- Product category
- Premium Eyewear Manufacturing
- NAICS
- Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (42346)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Prescription Eyewear Frames (Optical) (CRAAAKAA)
- akta.pro secondary industries
- Sunglasses & Luxury Eyewear (CRAKAEAE), Eyewear Components & Parts (Lenses excluded) (CRAAAKAH)
Keywords
Where Lunor is headquartered
LocationHeadquarters
- HQ city
- Bad Liebenzell
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Lunor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Eyewear Frame Sales: Lunor generates revenue through the sale of prescription eyewear frames (acetate, stainless steel, titanium) and sunglasses exclusively through authorized partner opticians. Prices are determined by local opticians based on currency and market conditions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Lunor product offering
Product offeringCore offering
Lunor designs and handcrafts premium eyewear frames in acetate, stainless steel, and titanium, plus sunglasses and magnetic clip-on lenses. Production involves up to 120 manual work steps per frame with nickel-free electroplating and Italian cotton-based acetate. Frames are sold exclusively wholesale through a global network of authorized partner opticians, who handle fitting, consultation, and retail to end consumers.
Product overview
Lunor is a German manufacturer of high-end eyewear founded in 1991 in Stuttgart, now in its second generation of family ownership. The company produces four main frame product lines distinguished by material: Acetate (A-series), Stainless Steel (M-series), Titanium (M/C-series), and Sunglasses. Frames are sold exclusively through authorized partner opticians worldwide. Supporting services include a Digital Concierge for style recommendations and a B2B Portal for retailer access. The company emphasizes handcrafted manufacturing, with stainless steel production at its own Manufakturgesellschaft facility and specialized materials processed by partners in Japan and Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- Acetate Eyewear Frames (A5, A6, A11, A12, A14) Handcrafted eyeglass frames made from high-quality Italian cotton-based acetate, available in multiple colors and finishes including matte (sandblasted) and polished surfaces; selected models support clip-on conversion. Sold wholesale to authorized partner opticians for fitting and retail to end consumers.
- Stainless Steel Eyewear Frames (Classic, M5, M6, M16) Precision-crafted metal frames manufactured in Lunor's own Manufakturgesellschaft facility, finished with nickel-free galvanization and protective lacquer coating. Available in multiple sizes and forms. Sold wholesale to authorized partner opticians.
- Titanium Eyewear Frames (M2, M9, M10, M14, C1) Lightweight, hypoallergenic frames produced in collaboration with specialized manufacturing partners in Japan and Switzerland. Titanium frames are fully nickel-free, biocompatible, and recyclable. Sold wholesale to authorized partner opticians.
- Sunglasses (A11 Sun) Sunglass model derived from prescription frame designs, allowing wearers to convert their Korrektionsfassung into sunglasses without sacrificing visual correction. Distributed through authorized partner opticians.
- Clip-On Sun Lenses Magnetic clip-on sun lenses available for select acetate frame models, enabling single-hand conversion from prescription glasses to sunglasses while preserving the wearer's prescription. Sold wholesale to authorized partner opticians.
- B2B Partner Portal Business-to-business online platform for authorized Lunor partner opticians to access wholesale ordering, account management, and product information.
- Digital Concierge (Style Advisor) Interactive online style advisor that guides consumers through questions about face shape and aesthetic preferences to recommend suitable Lunor frame models; used to drive referrals to local partner opticians.
Quantifiable outcome
- Spare parts available for all eyewear models even decades after production
Companies that use Lunor
Customer profileSegments1 record
Ideal customer profiles1 record
Lunor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
Lunor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Interessengemeinschaft Nachhaltigkeit in der AugenoptikcoreLunor is a member of the Sustainability in the Optical Industry Alliance, working together with other manufacturers and brands to advance sustainability practices in the eyewear industry.
- Fokus ZukunftcoreCertified Lunor's CO₂ footprint and provided climate protection certificates to offset unavoidable emissions. The company has maintained this certification since 2018.
- BeefutureminorBeefuture cares for, monitors, and supports the bee colony living on the Lunor grounds since 2017. Approximately 50,000 bees swarm into the neighboring nature reserve and Black Forest fir woods.
- EschenbachminorUnder Eschenbach's leadership, Lunor contributed to developing a recycling process for PMMA demo lenses (clear support lenses supplied with every frame). A regional pilot program is planned for 2026.
- Hetzner Online GmbHcoreWebsite hosting provider. Servers are located in Germany. Data processing occurs under a data processing agreement.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Lunor competitors and assessment
Company assessmentDirect peers
- Mykita: Berlin-based independent eyewear maker known for handcrafted, design-led frames with in-house manufacturing. Direct competitor in the premium, craft-positioned German eyewear segment that Lunor occupies.
- Lindberg: Danish premium eyewear brand focused on minimalist, ultra-lightweight titanium and acetate frames sold through opticians. Closely comparable in premium craft positioning, titanium material expertise, and optician-only channel.
- Silhouette: Austrian manufacturer of lightweight premium eyewear, including rimless and titanium designs, distributed through opticians worldwide. Comparable as a European premium eyewear specialist with handcraft manufacturing.
- ic! berlin: Berlin-based premium eyewear manufacturer specializing in lightweight, screwless metal frames. Comparable German independent brand with global optician distribution and handcraft-led positioning.
Emerging players
- Warby Parker: American eyewear company selling prescription frames and sunglasses through DTC stores and online. Not a direct product competitor, but represents the DTC channel shift that pressures Lunor's optician-only distribution model.
- Garrett Leight California Optical: Independent premium eyewear brand with vintage-inspired acetate and metal frames sold through select opticians worldwide. Comparable craft-led, design-forward independent positioning targeting premium consumers.
Broad incumbents
- Persol: Italian luxury eyewear brand owned by EssilorLuxottica, selling premium acetate and metal frames through opticians. Comparable premium positioning and global optician distribution, but backed by a luxury conglomerate.
- Rodenstock: German heritage eyewear manufacturer spanning frames and lenses with global optical distribution. Comparable as a German premium eyewear incumbent, though broader in scope (lenses, retail) than Lunor.
- Oliver Peoples: Luxury eyewear brand under EssilorLuxottica known for premium acetate and metal frames distributed through opticians and own retail. Comparable premium positioning and craft narrative, though part of a much larger group.
Others
- Eschenbach Optik: German optical industry partner currently leading a PMMA demo-lens recycling initiative that Lunor participates in. Connected to Lunor through sustainability collaboration and shared optical industry infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lunor social profiles
Digital presenceLunor compliance and trust
Trust signalCompliance1 record
Lunor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lunor leadership team
Management profileNumber of profiles
Profiles5 records
Lunor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lunor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lunor
What does Lunor do?
Lunor designs and handcrafts premium eyewear frames in acetate, stainless steel, and titanium, plus sunglasses and magnetic clip-on lenses. Production involves up to 120 manual work steps per frame with nickel-free electroplating and Italian cotton-based acetate. Frames are sold exclusively wholesale through a global network of authorized partner opticians, who handle fitting, consultation, and retail to end consumers.
Is Lunor a public or private company?
Lunor is a private company. It is classified as family owned and is currently operating.
When was Lunor founded?
Lunor was founded in 1991. It employs 11 to 50 people.
Where is Lunor based?
Lunor is headquartered in Bad Liebenzell, Germany, in the Europe region.
How does Lunor make money?
One revenue line is on record: eyewear Frame Sales.
Who are Lunor's main competitors?
Direct peers on record are Mykita, Lindberg, Silhouette and ic! berlin. Emerging players are Warby Parker and Garrett Leight California Optical. Broad incumbents are Persol, Rodenstock and Oliver Peoples. Eschenbach Optik is listed as an others.
Does Lunor have an API?
No public API is recorded for Lunor.
What industry is Lunor in?
Lunor's product category is Premium Eyewear Manufacturing. Its primary akta.pro industry code is CRAAAKAA, Prescription Eyewear Frames (Optical), with a secondary code of CRAKAEAE, Sunglasses & Luxury Eyewear. Its NAICS code is 339115 and its SIC code is 3851.