Magazin

What Magazin does

MAGAZIN is a German design-focused specialty retailer of furniture, lighting, kitchenware, textiles, and home accessories, founded in 1971 in Stuttgart. The company operates an omnichannel model consisting of four physical retail locations in major German cities (Stuttgart, Bonn, Munich, Cologne) complemented by an e-commerce operation that ships domestically and into selected EU markets including Austria and France. The assortment combines a proprietary private-label line (M-Produkte) with curated offerings from a network of more than 200 third-party manufacturers and design brands, with the curatorial stance positioned as a core differentiator against mass-market furniture retailers.

The business serves two principal customer segments: design-conscious end consumers purchasing for the home, and professional B2B clients (architects, interior designers, corporate buyers) served through a dedicated project sales channel. Pricing follows standard specialty-retail mechanics with category-specific ticket sizes, and the company invests in editorial content and a newsletter acquisition program (offering a €10 first-purchase voucher) to drive conversion and build first-party customer data. MAGAZIN has been a subsidiary of Manufactum, a larger German specialty retail group, since 2006, and in 2023 underwent a leadership transition with Stephan Dornhofer stepping down from his executive role. No proprietary technology platform, AI/ML capabilities, or disclosed financial metrics are evident from the available information.

Name

Magazin

Legal name

MAGAZIN® Versandhandelsgesellschaft mbH

Website

https://magazin.com

Company type

Private

Founded year

1971

Operating status

Operating

Short description

MAGAZIN is a German design-focused specialty retailer (founded 1971, Stuttgart) selling furniture, lighting, kitchenware, and home accessories across 4 stores plus e-commerce, serving design-conscious consumers and B2B clients via its proprietary M-Produkte line and 200+ brand partnerships.

Ownership category

akta.pro rank

Product category

Design Furniture and Home Accessories Retail

NAICS

Home Furnishings Retailers (44912), Office Supplies and Stationery Retailers (459410)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

akta.pro secondary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Design furniture retail
• Home accessories store
• Curated design goods
• Private label furniture
• Interior project services

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Retail & E-commerce): MAGAZIN generates revenue through direct product sales across furniture, home accessories, lighting, kitchen, stationery, outdoor, and travel categories via its e-commerce platform and four physical retail stores. Both MAGAZIN-branded own products and third-party branded goods are sold at one-time purchase prices. The company also generates revenue through B2B project sales for interior design clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MAGAZIN curates and sells design-focused furniture, home accessories, lighting, kitchenware, outdoor goods, and everyday objects through two lines: (1) its own private-label MAGAZIN-Produkte (M-Produkte) developed with designers and manufactured in small series in Germany and Europe, and (2) third-party brands from over 200 partner manufacturers including HAY, FREITAG, Flos, Anglepoise, Aarke, MAWA, and MUUTO. Distribution runs through a bilingual e-commerce site (magazin.com), four physical retail stores in Stuttgart, Munich, Cologne, and Bonn, and a dedicated B2B project-sales channel for architects and interior designers.

Product overview

Magazin operates as a multi-channel design furniture and home goods retailer with two core offerings: (1) curated third-party brands from international designers and manufacturers sold alongside (2) MAGAZIN-Produkte, a private-label collection of furniture and home accessories developed in collaboration with designers and manufactured in small series at regional craft businesses in Germany and Europe. The MAGAZIN-Produkte line includes iconic products such as the Container DS modular storage system (available in DS, DS Flat, DS Plus, DS Air, DS Edition variants), the Simplon solid wood bed, the Erik bed series, the Gurtbett with distinctive straps, the BTB table and bench, the 1Hoch3 shelving system, the Echobox shelving system, and various accessories including the Bengel coat rack, Karla wardrobe, Tschutschu children's furniture, EINSER wooden chair, P100 cabinet, and Door stops. The broader retail assortment encompasses furniture (beds, sofas, chairs, tables, shelving, storage containers), lighting (floor lamps, pendant lights, wall lights), outdoor furniture, kitchenware, home accessories, writing supplies, travel goods, pet accessories, and children's furniture. The company also offers B2B project furnishing services, publishes a catalog with editorial content, operates physical stores in Stuttgart, Munich, Cologne, and Bonn, and provides a newsletter subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• MAGAZIN-Produkte (M-Produkte) private-label furniture and home goods
• Container DS modular storage system

Quantifiable outcome

• Free shipping on orders over €100, fast direct-from-warehouse delivery for most items

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Various Design Manufacturers (AARKE, FLOS, FREITAG, HAY, HOUE, MAGIS, MAWA, MONTANA, MOORMANN, MUUTO, OUT, QWSTION, SOFTLINE, STRING, WÄSTBERG, WELTEVREE, and 200+ others)coreTechnology or IntegrationMAGAZIN partners with over 200 manufacturers and brands across furniture, lighting, accessories, and household goods. The company emphasizes a shared stance with all manufacturers on quality, design, and critical engagement with materials and manufacturing processes. Products are sourced from manufacturers in Germany and across Europe.
• DHL GoGreenminorOthersMAGAZIN uses DHL GoGreen as its primary shipping carrier, with a focus on carbon-offset delivery services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Made.com: DTC design furniture retailer offering curated, designer-led furniture and home goods online; comparable business model around curated design assortment and direct consumer fulfillment.
• Bolia: Scandinavian design-led furniture and home accessories retailer with own-brand and partner-brand assortment and an e-commerce + showroom model directly comparable to MAGAZIN's multi-channel approach.
• Manufactum: MAGAZIN's parent company and a directly comparable German curated retailer of high-quality, design-led everyday goods and home products, with overlapping customer base and similar 'curated fishing rod' positioning.
• Westwing: European curated home and living e-commerce retailer with a similar premium, brand-led assortment across furniture and home accessories; operates at significantly larger scale but in a directly overlapping category and customer.
• Connox: German e-commerce retailer specializing in design furniture, lighting, and accessories from premium brands, with a comparable multi-brand curation model and similar design-conscious German target customer.
• Ambiente Direct: German online retailer of design-led home accessories, furniture, and lighting from premium European brands; directly comparable product mix and German design-conscious target customer.
• Sklum: European design-focused furniture and home decor e-commerce retailer with a curated, brand-led assortment and similar DTC + showroom retail model.

Broad incumbents

• Zara Home: Large global home and lifestyle retailer with a design-led, fast-turn assortment; not a direct niche competitor but operates in the same premium-curated home category with much broader scale and geographic reach.
• Vitra: Swiss design furniture manufacturer and retailer with own stores, showrooms, and a design-led brand portfolio; broader incumbent operating across both B2B (commercial projects) and consumer channels with overlapping design aesthetic and customer.
• HAY: Danish contemporary design furniture and accessories brand and key MAGAZIN partner; operates own retail and wholesale globally and represents the broader design-brand segment MAGAZIN curates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/magazinpunktcom
• Instagraminstagram.com/magazin_com
• Pinterestpinterest.de/MAGAZINcom
• LinkedInlinkedin.com/company/magazin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magazin