SoulMating Doctors

What SoulMating Doctors does

SoulMating Doctors is a Naples, Florida-based relationship coaching practice operated by the husband-and-wife team of Basha Kaplan, a clinical psychologist with 30+ years of experience, and Jeffrey Kaplan, who holds doctorates in Transpersonal Psychology and Educational Administration. The firm serves individuals, couples, and groups seeking dating, relationship, and partnership guidance, with services delivered one-on-one, as couples coaching, and in group formats. Its core intellectual asset is the proprietary SoulMating Model of Healthy Partnership, codified across two trade-published books — "Soul Dating to Soul Mating" (Penguin-Putnam, 1999) and "SoulMating: The Secret to Finding Everlasting Love and Passion" (2014) — and endorsed by figures including New York Times bestselling author Caroline Myss.

The firm's product surface combines live coaching (in-person and remote via Skype/telephone) with a content and digital layer comprising the two books, distributed through Amazon and Barnes & Noble, and the SoulMating Academy, an online learning platform launched in 2014. There is no disclosed technology stack, no platform architecture beyond a standard e-commerce/content site, and no automated or AI-assisted component to the coaching methodology. Brand reach has historically been amplified through media placements in the Washington Post, Cosmopolitan, Chicago Tribune, and Yoga Journal, alongside international television and radio appearances.

The business model is direct-to-consumer and founder-delivered, with no external funding and no enterprise or B2B channel. Coaching fees are quote-based rather than published rate cards; book revenue is sub-$30 per unit at retail; and the online academy operates on a subscription basis without disclosed pricing. The firm is a privately held lifestyle practice of 1-10 people (effectively the two founders), with no disclosed employees beyond the Kaplans and no associate-coach bench. Distribution is driven by PR, speaking, and book-led content marketing rather than paid acquisition, and customer acquisition flows through the founders' media presence and book readership.

Name

SoulMating Doctors

Legal name

SoulMating Doctors

Website

https://soulmatingdoctors.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

SoulMating Doctors is a Naples, Florida-based relationship coaching practice founded by Basha and Jeffrey Kaplan. It delivers individual, couples, and group coaching using the proprietary SoulMating Model, alongside two trade books and an online academy.

Ownership category

akta.pro rank

Product category

Relationship Coaching Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Relationship coaching
• Couples therapy
• Individual counseling
• Relationship books
• Online relationship courses

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Individual Therapeutic Coaching: Personalized one-on-one coaching sessions for individuals addressing relationship issues, self-discovery, and personal transformation. Delivered in-person or via telephone/Skype.
2. Couples Coaching: Premarital and couples coaching services addressing power struggles, communication issues, and relationship transformation. Both Basha and Jeff work together with couples using the SoulMating Model.
3. Group Coaching: Group coaching sessions for multiple participants learning SoulMating principles together. Sessions held in person at Naples office.
4. Book Sales: Sale of the book 'SoulMating: The Secret to Finding Everlasting Love and Passion' priced at $25 for personalized autographed copies (US only). Also available at Amazon and Barnes & Noble.
5. SoulMating Academy Online Courses: Webinars, Q&A sessions, support groups, interactive forums, and audio-video courses/modules available through the online academy platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SoulMating Doctors is a relationship coaching practice that delivers individual therapeutic coaching, couples coaching, and group coaching based on the proprietary SoulMating Model of Healthy Partnership, supplemented by a published book and an online learning platform (SoulMating Academy) offering webinars, courses, and support groups. Services are delivered in person at the Naples, Florida office or remotely via telephone and Skype, and the practice is operated by the husband-and-wife founder team Basha and Jeffrey Kaplan.

Product overview

SoulMating Doctors is a relationship coaching service founded by husband-and-wife team Basha Kaplan (clinical psychologist) and Jeffrey Kaplan (transpersonal psychologist). The company operates as a unified service portfolio centered on the SoulMating Model of Healthy Partnership. Core offerings include the book "SoulMating: The Secret to Finding Everlasting Love and Passion" as a foundational tool, the SoulMating Academy for online learning (webinars, courses, support groups), and three coaching modalities: individual therapeutic coaching (Basha), couples coaching (both Basha and Jeff as co-coaches), and group coaching sessions. The products work together as an integrated system where the book serves as a self-study tool, the academy provides community-based learning, and the coaching services offer personalized guidance.

Differentiator

Problem solved

Functional benefit

Brands

• SoulMating Academy: Online learning platform offering webinars, Q&A sessions, support groups, interactive online forums, and audio-video courses and modules for relationship coaching and personal growth.

Products and services

• Individual Relationship Coaching Personalized one-on-one therapeutic coaching combining cognitive behavioral therapy with relationship coaching for individuals addressing relationship issues, self-discovery, and personal transformation, delivered in person at Naples, Florida or remotely via telephone/Skype.
• Couples Relationship Coaching Premarital and couples coaching using the SoulMating Model of Healthy Partnership, delivered with both Basha and Jeff working together as co-coaches (one male, one female) so each partner feels understood and has personal advocacy; sessions include audio recordings of each session for client reference.
• Group Relationship Coaching Group coaching sessions held in Naples, Florida for multiple participants learning SoulMating principles together, facilitated by Basha and Jeff Kaplan to provide peer environment learning of healthy relationship skills.
• SoulMating Academy An online learning platform offering webinars, Q&A sessions, support groups, interactive online forums, and audio-video courses and modules for individuals and couples seeking relationship education and personal growth on the SoulMating methodology.
• SoulMating: The Secret to Finding Everlasting Love and Passion (book) A book providing step-by-step tools and skills for finding and maintaining a fulfilling life partnership based on the SoulMating Model of Healthy Partnership, sold through the company's own website (with personalized autographed copies at $25 for US customers), Amazon, and Barnes & Noble.

Quantifiable outcome

• Couples usually start feeling better about each other immediately and achieve demonstrable results within 4 sessions

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Regain: A teletherapy platform exclusively dedicated to couples and relationship counseling, matching clients with licensed therapists remotely. Regain is a direct competitor in the online couples-coaching space where SoulMating Doctors delivers via Skype.
• Imago Relationships International: Harville Hendrix's Imago Relationship Therapy is a branded couples-counseling methodology with certified clinician training, books, and workshops. SoulMating Doctors' 'Two I's Inventing the WE' framework is structurally analogous to Imago's approach of trained-relationship therapists using a proprietary framework.
• The Gottman Institute: Founded by Drs. John and Julie Gottman, the institute offers evidence-based couples therapy, clinician certification, books, and workshops — the most direct analogue to SoulMating Doctors' two-founder couples coaching model with proprietary methodology.
• Hold Me Tight (Dr. Sue Johnson / EFT): Emotionally Focused Therapy (EFT) programs for couples, led by Dr. Sue Johnson, including workshops, books, and clinician training. EFT is one of the most empirically supported couples-therapy approaches and competes with the SoulMating Model for credibility.
• OurRelationship: An evidence-based online relationship-help program developed with behavioral science research, offering structured self-paced and coached programs. OurRelationship is a direct competitor in online relationship education and coaching.
• Prepare/Enrich: A widely used premarital and relationship assessment tool with certified facilitator training and tailored couple reports. It overlaps with SoulMating Doctors' premarital coaching offering and shares the methodology-plus-toolkit positioning.

Broad incumbents

• Talkspace: A scaled online therapy platform offering individual, couples, and teen therapy via a network of licensed therapists. It is a broader incumbent with overlapping couples-therapy and individual-mental-health offerings.
• BetterHelp: The largest online therapy platform, providing individual, couples, and teen counseling via a subscription model. BetterHelp is a broad incumbent that competes for the same individual-therapy client that SoulMating Doctors' 'Individual Therapeutic Coaching' targets.

Emerging players

• Relish: A relationship self-help app offering expert content, quizzes, and exercises for couples and singles. It competes with the SoulMating Academy's online courses at a lower price point with no live coach.
• Relationship Hero: An on-demand chat-based relationship coaching service connecting users with trained coaches for quick advice. It targets the same 'relationship help on demand' niche that SoulMating Doctors' remote coaching addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SoulMatingDrs
• Facebookfacebook.com/SoulmatingDoctors
• LinkedInlinkedin.com/company/soulmating-doctors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoulMating Doctors