Laddel
Laddel AS is a Norwegian EV charging software platform and subsidiary of Wattif Group, offering a hardware-agnostic cloud-based CPO/eMSP platform with dynamic spot-price billing, automated cost distribution, and home-charging reimbursement for housing cooperatives, businesses, fleets, and destinations across Norway.
- Company typePrivate
- Founded2021
- HeadquartersKristiansand, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Laddel does
Laddel AS is a Norwegian EV charging software platform that operates as both a Charge Point Operator (CPO) and eMobility Service Provider (eMSP). The company's core product is a cloud-based charging management platform built on OCPP 1.6/2.0.1 that integrates hardware-agnostically with twelve or more charger brands (Easee, EVBox, Zaptec, Alfen, Garo, Charge Amps, Enua, Ensto, Schneider, Vestel, Defa Power, Wallbox) and supports payment via Stripe, Nets, Apple Pay, Google Pay, and Vipps, plus fleet integrations with Ayvens, Arval, and NF Fleet.
Laddel monetizes through a mix of recurring per-charging-point subscriptions (69-250 NOK/month depending on segment and charger speed), 10% transaction fees on shared or guest charging, and hardware sales including RFID key fobs (199 NOK), branded signage, and turnkey home charger packages with installation (12,595 NOK ex. VAT). The company serves four primary customer segments: housing cooperatives (Borettslag/Sameier) needing fair per-resident cost distribution; commercial real estate and workplaces (Bedrifter) offering charging to employees and visitors; company-car fleet operators (Firmabil) requiring automated home-charging reimbursement to employees; and destinations/hotels where guests charge during overnight stays. Notable proprietary capabilities include dynamic spot-price passthrough following Nord Pool hourly prices, automated Norwegian electricity subsidy (strømstøtte/Norgespris) calculation, and capacity-charge (effekttariff) reimbursement.
The company was founded in 2021, is headquartered in Kristiansand with additional offices in Oslo and Trondheim, and has been a subsidiary of Wattif Group (a Nordic charge point operator with 35,000+ charging points across six countries) since March 2024. Distribution runs through direct website sales, a self-serve mobile app, and an ambassador network of 5,000+ electricians across 180+ electrical companies (expanded materially via the May 2024 El-Proffen partnership). In 2025, Laddel was named the recommended migration partner for customers affected by the EVBox Everon and CTEK Charge Portal platform shutdowns on December 1, 2025.
Laddel firmographics
Firmographics- Name
- Laddel
- Legal name
- Laddel AS
- Website
- https://laddel.no
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laddel AS is a Norwegian EV charging software platform and subsidiary of Wattif Group, offering a hardware-agnostic cloud-based CPO/eMSP platform with dynamic spot-price billing, automated cost distribution, and home-charging reimbursement for housing cooperatives, businesses, fleets, and destinations across Norway.
- Ownership category
- akta.pro rank
Laddel industry classification
Industry- Product category
- EV Charging Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Fleet Management & Charging Solutions (THADAKAJ), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)
Keywords
Where Laddel is headquartered
LocationHeadquarters
- HQ city
- Kristiansand
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Laddel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Fees - Per Charging Point: Monthly subscription fees per charging point: 69 kr/month excl. VAT for businesses and public locations, 89 kr/month incl. VAT for residential users with their own charger. Fast chargers over 22kW: 250 kr/month excl. VAT.
- Transaction/Usage Fees: Transaction fee of 10% on charging price for shared/guest chargers. For company car home charging: 99 kr/month + 10% per home charger (approximately 128 kr/month per car/employee).
- RFID Key Fob Sales: Sale of RFID charging key fobs at 199 kr per unit including shipping and VAT.
- Signage and Promotional Materials: Sale of charging point signage: 999 kr incl. VAT for 40x30cm signs, 2,299 kr incl. VAT for 90x60cm signs.
- Home Charger Hardware Sales with Installation: Complete home charger packages with installation at 12,595 kr excl. VAT (subsidized from 12,999 kr), including charger box, standard installation, and documentation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Borettslag/Sameier - Individual Charger Users |
| Subscription | Monthly | Borettslag/Sameier - Shared/Guest Chargers |
| Subscription | Monthly | Bedrifter/Næringsbygg - Business Locations |
| Subscription | Monthly | Hurtigladere - Fast Chargers (over 22kW) |
| Subscription | Monthly | Firmabil/Home Charging with Reimbursement |
| Subscription | Monthly | Firmabil Light Version |
| Unit Pricing | One time/ perpetual license | RFID Ladebrikke (Key Fob) |
| Unit Pricing | One time/ perpetual license | Ladeboks Skilt - Charging Point Signs |
| Unit Pricing | One time/ perpetual license | Hjemmelader med montering - Home Charger with Installation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Laddel product offering
Product offeringCore offering
Laddel operates a cloud-based, hardware-agnostic EV charging management platform that connects to multiple charger brands via OCPP and OCPI protocols. It provides automated payment processing, dynamic Nord Pool spot-price-based pricing, fair cost distribution among users, and an automated reimbursement engine for employees charging company cars at home. The platform is sold primarily through monthly per-charging-point subscriptions, transaction fees on shared chargers, and one-time hardware sales (RFID keys, signage, home chargers with installation).
Product overview
Laddel is a Norwegian EV charging software platform operating as a Charge Point Operator (CPO) and eMobility Service Provider (eMSP). The platform's core offering is the Laddel Ladeplattform — a cloud-based charging management system that connects to multiple charger brands via OCPP, handles payment processing, and provides automated billing and operations monitoring. The product portfolio consists of three primary target segments: (1) Lading for Borettslag og Sameier, offering housing cooperative charging with per-user cost distribution and shared guest chargers; (2) Lading for Næringsbygg og Bedrifter, serving commercial buildings and destinations; and (3) Firmabil – Hjemmelading med Refusjon, an automated home charging reimbursement solution for company fleets. Key product features include the Laddel Mobilapp, Ladebrikke (RFID key), Dashboard for Anleggseiere, Drop-in/Laddel GO for ad-hoc charging, Elektrikerportal for electrician commissioning, Ambassadørprogram for installer partners, and Spotprisprising for dynamic hourly electricity pricing. The platform supports over a dozen charger brands (Easee, EVBox, Zaptec, Alfen, Garo, Charge Amps, Enua, Ensto, Schneider, Vestel, Defa Power, Wallbox) and integrates with payment providers (Stripe, Nets, Apple Pay, Google Pay, Vipps), fleet leasing partners (Ayvens, Arval, NF Fleet), and identity management (Auth0).
Differentiator
Problem solved
Functional benefit
Brands
- Laddel GO: Drop-in charging solution allowing users to charge without app or registration using card or Vipps.
Products and services
- Laddel Ladeplattform (EV Charging Platform)
Quantifiable outcome
- Annual positive effect of approximately 2,000,000 kr for companies with 100 electric company cars using Laddel's home charging solution.
- +1 more outcomes
Companies that use Laddel
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles5 records
Laddel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature7 records
Laddel partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core and minor.
- Caverion / AssemblinmajorCaverion and Assemblin Group use Laddel's reimbursement solution for home charging of company cars. Employees charge using Ayvens and NF Fleet RFID keys and receive automatic reimbursement.
- AyvenscoreAyvens, a global leader in sustainable mobility, integrates Laddel into their solutions. Employees can use Ayvens RFID key for home charging and get automatic reimbursement for company car use. Fast charging on the road continues via Ayvens key.
- ArvalcoreArval Norge, a global leader in leasing and mobility, partners with Laddel to provide home charging solutions with automatic reimbursement directly tied to company car accounting. Reduces administration for both employees and companies.
- Berggård AmundsenminorBerggård Amundsen, a trading company for electrical and plumbing, selected Laddel for their customers and electricians.
- Lux FideminorLux Fide became a proud ambassador of Laddel and also adopted Laddel's company car charging solution.
- El-ProffenmajorEl-Proffen, a national electrical chain, selected Laddel as their charging operator. This added 180 new electrical companies with over 5,000 electricians to Laddel's ambassador network.
- OneComajorOneCo uses Laddel's reimbursement solution for home charging of company vehicles. Employees can start charging with existing OneCo RFID key and receive automatic reimbursement.
- DrivaliaminorDrivalia and Laddel partnership strengthening the company car market with seamless home charging for users.
- Scandic Hotels NorgemajorScandic Hotels Norway partnered with Laddel to provide the best charging experience at their hotels. Includes payment solution, support, operations and administration.
- Posten NorgemajorPosten Norge signed agreement for Laddel solution at their locations. Fast and efficient customer service is valued by Posten.
- EVBoxcoreEVBox and Laddel partnership to deliver the best charging experience in the Nordics. Laddel operates thousands of EVBox chargers and is the operator with most experience with EVBox installations. Laddel is EVBox's recommended partner for Everon platform migration.
- CampingportalenminorPartnership with Campingportalen - Norway's largest camping guide - to reach camping customers. Laddel participated in Camping and Travel Conference 2023.
- EaseecoreEasee is one of the supported charger brands. Laddel integrates with Easee chargers for payment processing and charging management.
- ZapteccoreZaptec is one of the supported charger brands. Many Laddel installations use Zaptec Pro and Zaptec Go chargers.
Scale indicators6 records
Recent moves6 records
Expansion highlights2 records
Laddel competitors and assessment
Company assessmentDirect peers
- Monta: Denmark-based EV charging platform operating as both eMSP and CPO with hardware-agnostic software, app, payment, and roaming services. Highly comparable to Laddel's CPO/eMSP business model and Nordic geographic focus, and competes for the same European housing-association and SMB charging operator customer base.
- Easee: Norwegian EV charging hardware manufacturer that has built a strong cloud management platform (Easee Cloud) on top of its chargers. While Laddel integrates Easee hardware, Easee's own software stack is a direct competitive alternative for Norwegian and Nordic operators choosing bundled hardware+software solutions.
- Virta: Finland-based EV charging software and services provider operating one of the largest European eMobility platforms, with CPO/eMSP services, smart charging, billing, and roaming. Highly comparable European peer for managed charging services and a likely competitor in any Laddel/Wattif Nordic expansion beyond Norway.
- Zaptec: Norwegian EV charging hardware manufacturer (Zaptec Pro, Zaptec Go) with its own Zaptec Cloud management platform and back-office tools. Laddel supports Zaptec hardware but Zaptec directly competes for the same Norwegian housing cooperative and commercial charging operator customers with its native software offering.
- Defa Power: Norwegian EV charging hardware manufacturer (acquired by Defa Group) whose eRange / Defa Power chargers are integrated into Laddel's platform. Like Easee and Zaptec, Defa offers its own cloud management platform, making it both an integration partner and a direct Norwegian competitor for bundled hardware+software charging solutions.
Emerging players
- Tibber: Norwegian digital energy retailer with hourly spot-price-based electricity contracts and a smart home energy management app. Adjacent player whose spot-price consumer model mirrors Laddel's spotpris charging feature, and which could either partner or compete with Laddel as it expands its energy services footprint into EV charging.
Broad incumbents
- ChargePoint: US-listed EV charging network management platform with the largest North American managed-charger footprint and a growing European presence. While not Nordic-focused, it offers the closest broad-international CPMS comparison for hardware-agnostic charging management, billing, and fleet services at scale.
- Allego: European charging network operator with a managed charging platform across thousands of public and destination chargers. Comparable as a broad European incumbent CPO/eMSP offering similar managed services to destinations, businesses, and fleets, though with a different geographic concentration than Laddel.
- EVBox: Dutch EV charging hardware and software vendor whose Everon platform Laddel is the recommended migration partner for following EVBox's December 2025 platform shutdown. EVBox operates as a broad-incumbent peer with charging hardware, software, and managed services across Europe — the platform shutdown creates both a customer source for Laddel and a competitive opening in Europe.
Regional players
- Fortum Charge & Drive: Finnish utility-owned EV charging network and managed services provider operating across the Nordics and Baltics. Comparable as a regional Nordic charging operator with its own platform, serving similar fleet, destination, and residential customers but primarily outside Norway's core market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Laddel social profiles
Digital presenceLaddel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laddel leadership team
Management profileNumber of profiles
Laddel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laddel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laddel
What does Laddel do?
Laddel operates a cloud-based, hardware-agnostic EV charging management platform that connects to multiple charger brands via OCPP and OCPI protocols. It provides automated payment processing, dynamic Nord Pool spot-price-based pricing, fair cost distribution among users, and an automated reimbursement engine for employees charging company cars at home. The platform is sold primarily through monthly per-charging-point subscriptions, transaction fees on shared chargers, and one-time hardware sales (RFID keys, signage, home chargers with installation).
Is Laddel a public or private company?
Laddel is a private company. It is classified as corporate owned and is currently operating.
When was Laddel founded?
Laddel was founded in 2021. It employs 11 to 50 people.
Where is Laddel based?
Laddel is headquartered in Kristiansand, Norway, in the Europe region.
How does Laddel make money?
Five revenue lines are on record. Subscription Fees - Per Charging Point is the primary driver. The others are transaction/Usage Fees, RFID Key Fob Sales, signage and Promotional Materials and home Charger Hardware Sales with Installation.
Who are Laddel's main competitors?
Direct peers on record are Monta, Easee, Virta, Zaptec and Defa Power. Tibber is listed as an emerging player. Broad incumbents are ChargePoint, Allego and EVBox. Fortum Charge & Drive is listed as a regional player.
Does Laddel have an API?
No public API is recorded for Laddel.
What industry is Laddel in?
Laddel's product category is EV Charging Management Software. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAI, EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing). Its NAICS code is 5182.