Laddel

What Laddel does

Laddel AS is a Norwegian EV charging software platform that operates as both a Charge Point Operator (CPO) and eMobility Service Provider (eMSP). The company's core product is a cloud-based charging management platform built on OCPP 1.6/2.0.1 that integrates hardware-agnostically with twelve or more charger brands (Easee, EVBox, Zaptec, Alfen, Garo, Charge Amps, Enua, Ensto, Schneider, Vestel, Defa Power, Wallbox) and supports payment via Stripe, Nets, Apple Pay, Google Pay, and Vipps, plus fleet integrations with Ayvens, Arval, and NF Fleet.

Laddel monetizes through a mix of recurring per-charging-point subscriptions (69-250 NOK/month depending on segment and charger speed), 10% transaction fees on shared or guest charging, and hardware sales including RFID key fobs (199 NOK), branded signage, and turnkey home charger packages with installation (12,595 NOK ex. VAT). The company serves four primary customer segments: housing cooperatives (Borettslag/Sameier) needing fair per-resident cost distribution; commercial real estate and workplaces (Bedrifter) offering charging to employees and visitors; company-car fleet operators (Firmabil) requiring automated home-charging reimbursement to employees; and destinations/hotels where guests charge during overnight stays. Notable proprietary capabilities include dynamic spot-price passthrough following Nord Pool hourly prices, automated Norwegian electricity subsidy (strømstøtte/Norgespris) calculation, and capacity-charge (effekttariff) reimbursement.

The company was founded in 2021, is headquartered in Kristiansand with additional offices in Oslo and Trondheim, and has been a subsidiary of Wattif Group (a Nordic charge point operator with 35,000+ charging points across six countries) since March 2024. Distribution runs through direct website sales, a self-serve mobile app, and an ambassador network of 5,000+ electricians across 180+ electrical companies (expanded materially via the May 2024 El-Proffen partnership). In 2025, Laddel was named the recommended migration partner for customers affected by the EVBox Everon and CTEK Charge Portal platform shutdowns on December 1, 2025.

Name

Laddel

Legal name

Laddel AS

Website

https://laddel.no

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Laddel AS is a Norwegian EV charging software platform and subsidiary of Wattif Group, offering a hardware-agnostic cloud-based CPO/eMSP platform with dynamic spot-price billing, automated cost distribution, and home-charging reimbursement for housing cooperatives, businesses, fleets, and destinations across Norway.

Ownership category

akta.pro rank

Product category

EV Charging Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Fleet Management & Charging Solutions (THADAKAJ), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)

Keywords

• EV charging platform
• Charge point operator
• EV charging management software
• Company car home charging
• Housing cooperative charging

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fees - Per Charging Point: Monthly subscription fees per charging point: 69 kr/month excl. VAT for businesses and public locations, 89 kr/month incl. VAT for residential users with their own charger. Fast chargers over 22kW: 250 kr/month excl. VAT.
2. Transaction/Usage Fees: Transaction fee of 10% on charging price for shared/guest chargers. For company car home charging: 99 kr/month + 10% per home charger (approximately 128 kr/month per car/employee).
3. RFID Key Fob Sales: Sale of RFID charging key fobs at 199 kr per unit including shipping and VAT.
4. Signage and Promotional Materials: Sale of charging point signage: 999 kr incl. VAT for 40x30cm signs, 2,299 kr incl. VAT for 90x60cm signs.
5. Home Charger Hardware Sales with Installation: Complete home charger packages with installation at 12,595 kr excl. VAT (subsidized from 12,999 kr), including charger box, standard installation, and documentation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Laddel operates a cloud-based, hardware-agnostic EV charging management platform that connects to multiple charger brands via OCPP and OCPI protocols. It provides automated payment processing, dynamic Nord Pool spot-price-based pricing, fair cost distribution among users, and an automated reimbursement engine for employees charging company cars at home. The platform is sold primarily through monthly per-charging-point subscriptions, transaction fees on shared chargers, and one-time hardware sales (RFID keys, signage, home chargers with installation).

Product overview

Laddel is a Norwegian EV charging software platform operating as a Charge Point Operator (CPO) and eMobility Service Provider (eMSP). The platform's core offering is the Laddel Ladeplattform — a cloud-based charging management system that connects to multiple charger brands via OCPP, handles payment processing, and provides automated billing and operations monitoring. The product portfolio consists of three primary target segments: (1) Lading for Borettslag og Sameier, offering housing cooperative charging with per-user cost distribution and shared guest chargers; (2) Lading for Næringsbygg og Bedrifter, serving commercial buildings and destinations; and (3) Firmabil – Hjemmelading med Refusjon, an automated home charging reimbursement solution for company fleets. Key product features include the Laddel Mobilapp, Ladebrikke (RFID key), Dashboard for Anleggseiere, Drop-in/Laddel GO for ad-hoc charging, Elektrikerportal for electrician commissioning, Ambassadørprogram for installer partners, and Spotprisprising for dynamic hourly electricity pricing. The platform supports over a dozen charger brands (Easee, EVBox, Zaptec, Alfen, Garo, Charge Amps, Enua, Ensto, Schneider, Vestel, Defa Power, Wallbox) and integrates with payment providers (Stripe, Nets, Apple Pay, Google Pay, Vipps), fleet leasing partners (Ayvens, Arval, NF Fleet), and identity management (Auth0).

Differentiator

Problem solved

Functional benefit

Brands

• Laddel GO: Drop-in charging solution allowing users to charge without app or registration using card or Vipps.

Products and services

• Laddel Ladeplattform (EV Charging Platform)

Quantifiable outcome

• Annual positive effect of approximately 2,000,000 kr for companies with 100 electric company cars using Laddel's home charging solution.
• +1 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature7 records

Partnerships

14 partnerships are on record, tiered major, core and minor.

• Caverion / AssemblinmajorChannel Partner/ Reseller/ Distributor · 1 May 2025Caverion and Assemblin Group use Laddel's reimbursement solution for home charging of company cars. Employees charge using Ayvens and NF Fleet RFID keys and receive automatic reimbursement.
• AyvenscoreStrategic or Co-development Partner · 22 January 2025Ayvens, a global leader in sustainable mobility, integrates Laddel into their solutions. Employees can use Ayvens RFID key for home charging and get automatic reimbursement for company car use. Fast charging on the road continues via Ayvens key.
• ArvalcoreStrategic or Co-development Partner · 20 January 2025Arval Norge, a global leader in leasing and mobility, partners with Laddel to provide home charging solutions with automatic reimbursement directly tied to company car accounting. Reduces administration for both employees and companies.
• Berggård AmundsenminorChannel Partner/ Reseller/ Distributor · 1 January 2025Berggård Amundsen, a trading company for electrical and plumbing, selected Laddel for their customers and electricians.
• Lux FideminorGTM or Marketing Partner · 1 November 2024Lux Fide became a proud ambassador of Laddel and also adopted Laddel's company car charging solution.
• El-ProffenmajorChannel Partner/ Reseller/ Distributor · 23 May 2024El-Proffen, a national electrical chain, selected Laddel as their charging operator. This added 180 new electrical companies with over 5,000 electricians to Laddel's ambassador network.
• OneComajorChannel Partner/ Reseller/ Distributor · 1 April 2024OneCo uses Laddel's reimbursement solution for home charging of company vehicles. Employees can start charging with existing OneCo RFID key and receive automatic reimbursement.
• DrivaliaminorStrategic or Co-development Partner · 1 January 2024Drivalia and Laddel partnership strengthening the company car market with seamless home charging for users.
• Scandic Hotels NorgemajorChannel Partner/ Reseller/ Distributor · 8 December 2023Scandic Hotels Norway partnered with Laddel to provide the best charging experience at their hotels. Includes payment solution, support, operations and administration.
• Posten NorgemajorChannel Partner/ Reseller/ Distributor · 1 December 2023Posten Norge signed agreement for Laddel solution at their locations. Fast and efficient customer service is valued by Posten.
• EVBoxcoreTechnology or Integration · 7 November 2023EVBox and Laddel partnership to deliver the best charging experience in the Nordics. Laddel operates thousands of EVBox chargers and is the operator with most experience with EVBox installations. Laddel is EVBox's recommended partner for Everon platform migration.
• CampingportalenminorGTM or Marketing Partner · 1 November 2023Partnership with Campingportalen - Norway's largest camping guide - to reach camping customers. Laddel participated in Camping and Travel Conference 2023.
• EaseecoreTechnology or Integration · 1 January 2023Easee is one of the supported charger brands. Laddel integrates with Easee chargers for payment processing and charging management.
• ZapteccoreTechnology or Integration · 1 January 2023Zaptec is one of the supported charger brands. Many Laddel installations use Zaptec Pro and Zaptec Go chargers.

Scale indicators6 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Monta: Denmark-based EV charging platform operating as both eMSP and CPO with hardware-agnostic software, app, payment, and roaming services. Highly comparable to Laddel's CPO/eMSP business model and Nordic geographic focus, and competes for the same European housing-association and SMB charging operator customer base.
• Easee: Norwegian EV charging hardware manufacturer that has built a strong cloud management platform (Easee Cloud) on top of its chargers. While Laddel integrates Easee hardware, Easee's own software stack is a direct competitive alternative for Norwegian and Nordic operators choosing bundled hardware+software solutions.
• Virta: Finland-based EV charging software and services provider operating one of the largest European eMobility platforms, with CPO/eMSP services, smart charging, billing, and roaming. Highly comparable European peer for managed charging services and a likely competitor in any Laddel/Wattif Nordic expansion beyond Norway.
• Zaptec: Norwegian EV charging hardware manufacturer (Zaptec Pro, Zaptec Go) with its own Zaptec Cloud management platform and back-office tools. Laddel supports Zaptec hardware but Zaptec directly competes for the same Norwegian housing cooperative and commercial charging operator customers with its native software offering.
• Defa Power: Norwegian EV charging hardware manufacturer (acquired by Defa Group) whose eRange / Defa Power chargers are integrated into Laddel's platform. Like Easee and Zaptec, Defa offers its own cloud management platform, making it both an integration partner and a direct Norwegian competitor for bundled hardware+software charging solutions.

Emerging players

• Tibber: Norwegian digital energy retailer with hourly spot-price-based electricity contracts and a smart home energy management app. Adjacent player whose spot-price consumer model mirrors Laddel's spotpris charging feature, and which could either partner or compete with Laddel as it expands its energy services footprint into EV charging.

Broad incumbents

• ChargePoint: US-listed EV charging network management platform with the largest North American managed-charger footprint and a growing European presence. While not Nordic-focused, it offers the closest broad-international CPMS comparison for hardware-agnostic charging management, billing, and fleet services at scale.
• Allego: European charging network operator with a managed charging platform across thousands of public and destination chargers. Comparable as a broad European incumbent CPO/eMSP offering similar managed services to destinations, businesses, and fleets, though with a different geographic concentration than Laddel.
• EVBox: Dutch EV charging hardware and software vendor whose Everon platform Laddel is the recommended migration partner for following EVBox's December 2025 platform shutdown. EVBox operates as a broad-incumbent peer with charging hardware, software, and managed services across Europe — the platform shutdown creates both a customer source for Laddel and a competitive opening in Europe.

Regional players

• Fortum Charge & Drive: Finnish utility-owned EV charging network and managed services provider operating across the Nordics and Baltics. Comparable as a regional Nordic charging operator with its own platform, serving similar fleet, destination, and residential customers but primarily outside Norway's core market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Laddel-101140712221766
• YouTubeyoutube.com/channel/UC_9ayyFFpyHJ34ti9VrkEIg
• Facebookfacebook.com/Laddel-101140712221766
• LinkedInlinkedin.com/company/laddel
• Instagraminstagram.com/laddel.as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laddel