ProFloor

What ProFloor does

ProFloor is a UK-based specialty chemicals business founded in 2016 in Shrewsbury, England, that formulates and distributes non-hazardous adhesive and sub-floor preparation systems for professional hardwood and vinyl flooring installation. The company's product portfolio is organized into three sub-brands — ProFlex Ultra (MS Polymer hybrid adhesive for hardwood), FloorPrep (sub-floor preparation including Fastrack DPM moisture vapour suppressant, self-levelling compound, surface primer, and PVA adhesive), and VinyLay (solvent-free acrylic adhesive for vinyl) — plus accessories for application and cleanup. Core technology is built on MS Polymer hybrid chemistry, a water-based single-component damp proof membrane that dries within approximately 30 minutes, and a 2-part moisture-resistant self-levelling compound applied prior to the DPM rather than after, an application-order inversion the company treats as a differentiator.

The company's go-to-market is exclusively indirect: it sells through wholesale distributor networks in the United Kingdom and the United Arab Emirates, with no direct-to-installer e-commerce and no public pricing. End-user demand is generated and qualified through the corporate website (proflex-flooring.co.uk), a dedicated Architects Zone (downloadable technical manual and certification quiz aimed at specifiers), and a Download Zone for technical documentation and safety data sheets. Revenue mechanics are one-time product sales across multiple container sizes, ranging from 0.5kg PVA containers to 22kg plus 4.3kg self-levelling kits and 600ml foil sausage packs. Contact for distributor onboarding and pricing is handled via web forms.

Customer segments are three-tiered: primary targets are professional wood and vinyl flooring fitters seeking fast, low-hazard, single-component products; secondary is architects and specifiers who specify flooring products on construction projects, captured via the Architects Zone; and trade wholesalers resell to the fitter base. The company has 11-50 employees, no disclosed funding rounds, no M&A history, and no parent or subsidiary structure; ownership and management team details are not publicly disclosed in the source material.

Name

ProFloor

Legal name

Profloor

Website

https://proflex-flooring.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ProFloor formulates and distributes non-hazardous adhesive and sub-floor preparation products for professional hardwood and vinyl flooring installers, selling exclusively through wholesale distributor networks in the UK and UAE under the ProFlex Ultra, FloorPrep, and VinyLay sub-brands.

Ownership category

akta.pro rank

Product category

Flooring Adhesives and Sub-floor Preparation Products

NAICS

Adhesive Manufacturing (325520), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

akta.pro secondary industry

Floor Covering Installation Materials Manufacturing (Adhesives/Seams/Grippers/Transitions) (IMAOAJAM)

Keywords

• Flooring adhesives
• Sub-floor preparation
• Moisture vapour suppressants
• Hardwood floor installation
• Vinyl flooring systems

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Flooring Products Sales: ProFloor generates revenue through direct sales of its flooring adhesive and preparation product range including ProFlex Ultra Hybrid Polymer, FloorPrep product line, and VinyLay adhesive. Products are sold in various container sizes (16kg tubs, 7kg pouches, 600ml foils, 5L containers, 22kg+4.3kg kits) through wholesale distributors in UK and UAE.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ProFloor manufactures and sells a complete system of non-hazardous, fast-curing flooring adhesives and sub-floor preparation products for professional hardwood and vinyl flooring installation. The portfolio spans the ProFlex Ultra Hybrid Polymer adhesive, the FloorPrep range (Fastrack DPM moisture vapour suppressant, self-levelling compound, floor binder surface primer, and PVA wood flooring adhesive), the VinyLay Eco Acrylic vinyl adhesive, and supporting accessories (Pro Wipes, application trowel, applicator gun). Products are sold wholesale to distributors in the UK and UAE who in turn supply professional wood and vinyl flooring fitters, with architects and specifiers served via a dedicated Architects Zone and Download Zone.

Product overview

ProFloor is a complete system of innovative flooring products developed across three key brands: ProFlex (hardwood flooring adhesives), FloorPrep (sub-floor preparation products), and VinyLay (vinyl flooring adhesives). The product portfolio includes ProFlex Ultra Hybrid Polymer adhesive for hardwood floors, FloorPrep Fastrack DPM moisture vapour suppressant, FloorPrep Floor Binder surface primer, FloorPrep Self-levelling Compound latex underlayment, FloorPrep PVA adhesive for wood flooring, VinyLay Eco Acrylic Adhesive for vinyl floors, and Flooring Accessories (Pro Wipes, Application Trowel, Applicator Gun). The system is designed to eliminate hazardous elements in conventional flooring products while providing fast, clean, and user-friendly alternatives for professional wood and vinyl flooring fitters.

Differentiator

Problem solved

Functional benefit

Brands

• ProFlex Ultra: High-quality hybrid polymer adhesive for hardwood flooring, completely solvent-free and non-hazardous with superior bead stability and tensile strength.
• FloorPrep
• VinyLay

Products and services

• ProFlex Ultra Hybrid Polymer Adhesive

Quantifiable outcome

• FloorPrep Fastrack DPM typically dries within 30 minutes of application
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• UK Wholesale DistributorscoreChannel Partner/ Reseller/ DistributorNetwork of wholesale distributors in the United Kingdom reselling ProFloor flooring adhesive and preparation products to professional flooring fitters and tradesmen.
• UAE Wholesale DistributorscoreChannel Partner/ Reseller/ DistributorNetwork of wholesale distributors in the United Arab Emirates reselling ProFloor flooring adhesive and preparation products to professional flooring fitters and tradesmen.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Sika AG: Global construction-chemicals major with a comprehensive flooring-installation portfolio, including wood-flooring adhesives, DPMs, primers and levelling compounds, competing directly with ProFloor's whole-system offering but with much broader geographic reach and category breadth.
• Mapei: Italian construction-chemicals leader with a dedicated floor-fixing product range (adhesives, primers, levellers, DPMs) sold globally through professional distributors; competes head-to-head with ProFloor across both hardwood and vinyl flooring installation channels.
• Bostik (Arkema): Major adhesives manufacturer with wood-flooring and vinyl adhesives plus surface-preparation products serving the same professional flooring installer customer base as ProFloor across Europe and the Middle East.

Regional players

• Bona AB: Specialist in wood-flooring adhesives and surface treatments predominantly for the resilient and wood-flooring contractor market; competes with ProFloor's hardwood adhesive offering although primarily in Nordic/EU rather than UK/UAE geographies.

Direct peers

• Kiesel Bauchemie GmbH: German-based specialist in technical flooring adhesives, levelling compounds and substrate-preparation products marketed to professional fitters through distributors; directly comparable product mix and go-to-market to ProFloor.
• STAUF Klebstoffwerk GmbH: German manufacturer focused specifically on wood-flooring adhesives and primers with strong presence in European and Middle Eastern markets via distributors; overlaps directly with ProFloor's ProFlex Ultra and FloorPrep PVA positioning.
• Ardex Group: Specialist in sub-floor preparation, levelling compounds and DPM systems for floor installation; closely comparable to ProFloor's FloorPrep range, with overlap in surface primers, moisture suppression and self-levelling compounds used by professional flooring fitters.
• F. Ball and Co. Ltd: UK specialist in flooring adhesives and surface preparation products, supplying professional flooring contractors through wholesalers — a direct like-for-like competitor to ProFloor in the British trade channel.
• Thomsit (PCI/ParexGroup): Construction-chemicals brand offering a coordinated range of flooring primers, levellers, DPMs and adhesives marketed to fitters across Europe; matches ProFloor's full-system approach and trade-channel positioning.
• Uzin Utz AG: European manufacturer of flooring-installation systems (adhesives, primers, levellers, DPMs) with strong specifier engagement; competes with ProFloor across the full sub-floor-to-finish workflow especially in European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProflexFlooring
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/profloor-adhesives

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProFloor