us basics apparel
US Basics Apparel is a privately-held, Westbury, NY-based manufacturer and wholesaler of blank and custom knitted apparel—fleece hoodies, performance shirts, and practice jerseys—serving wholesale resellers, screen printers, sports teams, schools, corporate buyers, and retail consumers via direct factory-to-customer shipping across the USA and Canada.
- Company typePrivate
- Founded1986
- HeadquartersWestbury, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What us basics apparel does
US Basics Apparel Inc. is a privately-held manufacturer and wholesaler of blank and custom knitted apparel, founded around 1986 and headquartered at 349 Union Avenue, Westbury, NY. The company sells four core SKUs: an Adult Fleece Pullover Hoodie ($13.99 retail), an Adult Fleece Full Zip Hoodie ($15.99 retail), an Adult Cooling Performance Crew ($7.99 retail), and an Adult Reversible Practice Jersey ($9.99 retail), all made from ringspun preshrunk fleece or polyester interlock and designed for screen printing and sublimation customization. The Relabeling Program adds sewn-in or heat-sealed private-label finishing that produces original-production-quality branded garments, and a custom manufacturing service accepts orders for polos, t-shirts, and sublimated sportswear at a 24-unit minimum with quotes returned within 24-48 hours and 4-6 week lead times.
The business operates a direct factory-to-customer model that bypasses intermediaries, shipping in-stock items the same business day via UPS Ground throughout the United States and Canada (international shipping is routed only through US-based freight forwarders). Revenue is generated through three streams: in-stock apparel sales, custom order manufacturing, and relabeling services, with tiered pricing for retail, wholesale, and distributor accounts unlocked upon tax-ID verification. Marketing is conducted through the company's own e-commerce site, Google AdSense/DoubleClick display advertising, email newsletters, and a blog, with industry affiliations in ASI, SAGE, and SAAGNY providing access to the promotional products channel.
The customer base spans wholesale resellers and screen printers (primary), corporate buyers sourcing branded uniforms and promotional merchandise, schools and sports teams purchasing practice jerseys and performance wear, and individual retail consumers purchasing at unit pricing with no minimum order on standard items. The company ships from a single warehouse/headquarters in Westbury and operates without disclosed external funding, management team bios, or financial reporting, consistent with a small, founder-controlled apparel manufacturing business.
us basics apparel firmographics
Firmographics- Name
- us basics apparel
- Legal name
- US Basics Apparel Inc.
- Website
- https://usbasics.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- US Basics Apparel is a privately-held, Westbury, NY-based manufacturer and wholesaler of blank and custom knitted apparel—fleece hoodies, performance shirts, and practice jerseys—serving wholesale resellers, screen printers, sports teams, schools, corporate buyers, and retail consumers via direct factory-to-customer shipping across the USA and Canada.
- Ownership category
- akta.pro rank
us basics apparel industry classification
Industry- Product category
- Blank Apparel Manufacturing
- NAICS
- Cut and Sew Apparel Manufacturing (3152), Apparel Knitting Mills (31512), Apparel Manufacturing (315)
- SIC
- Knit Outerwear Mills (2253), Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Outerwear & Performance Apparel Cut & Sew (IMAOAEAB)
- akta.pro secondary industries
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Activewear & Athleisure Cut & Sew (IMAOAEAA), Sleepwear & Loungewear Cut & Sew (IMAOAEAI), Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)
Keywords
Where us basics apparel is headquartered
LocationHeadquarters
- HQ city
- Westbury
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
us basics apparel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- In-stock apparel sales: Direct product sales of in-stock knitted apparel items including fleece hoodies, pullover hoodies, reversible practice jerseys, and cooling performance wear. Sold at retail, wholesale, and distributor pricing tiers with volume-based pricing (piece, dozen, case). No minimum order for standard products.
- Custom order manufacturing: Custom manufactured apparel including polo shirts, t-shirts, and performance sublimated sportswear. Minimum order of 24 units with quotes provided within 24-48 hours. Products shipped within 4-6 weeks of order confirmation.
- Relabeling services: Relabeling program allowing customers to build their own brand with customized sewn-in or heat sealed labels. Adds value through brand customization capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual consumers and non-registered customers |
| Unit Pricing | Pay-as-you-go | Wholesale pricing for verified resellers with valid state tax ID |
| Unit Pricing | Pay-as-you-go | Distributor pricing for B2B resellers making larger quantity purchases |
| Unit Pricing | Multi-year contract | Custom order pricing with 24 unit minimum |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
us basics apparel product offering
Product offeringCore offering
US Basics Apparel manufactures and sells blank knitted apparel directly from its factory, including fleece pullover and full zip hoodies, cooling performance shirts, and reversible practice jerseys. It also offers custom manufacturing of polos, t-shirts, and sublimated sportswear with a 24-unit minimum and a relabeling program that lets customers apply their own sewn-in or heat-sealed brand labels. Sales occur through an e-commerce site with tiered retail, wholesale, and distributor pricing for individual consumers and B2B resellers.
Product overview
US Basics Apparel is a manufacturer of quality knitted apparel with over 30 years of experience. The company operates a direct-from-factory business model with no middlemen. Their core product portfolio consists of four main apparel items: Adult Fleece Pullover Hoodie (SKU USB3000), Adult Fleece Full Zip Hoodie (SKU USB5000), Adult Cooling Performance Crew (SKU USB8900DRI), and Adult Reversible Practice Jersey (SKU USB8950). Products are shipped direct from factories. The company offers an in-stock program with no minimum order requirement for standard items, and a Relabeling Program that enables customers to customize products with their own brand labels. Custom orders with a minimum of 24 units are also available for polo shirts, t-shirts, and performance sublimated sportswear.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Fleece Pullover Hoodie Premium heavyweight fleece pullover hoodie made from ringspun preshrunk fleece, featuring double-needled hood, shoulder, and armhole seams, double-needled pouch pocket, and US Basics Tear Away Labels for easy customization. Sold to individual consumers, resellers, and decorators in Small to 2X-large sizes.
- Adult Fleece Full Zip Hoodie Premium heavyweight fleece full zip hoodie with aluminum metal zipper, made from 80% cotton / 20% polyester (heather colors vary), 8.3oz/280GSM ringspun preshrunk fleece. Includes 1x1 rib collar and cuffs with lycra, 4-inch half moon fabric at back neck for easy relabeling, and double-needled pouch pocket. Sold to consumers and resellers in Small to 2X-large sizes.
- Adult Cooling Performance Crew Performance athletic shirt made from 100% polyester interlock fabric at 4 ounce/140GSM, featuring moisture-wicking, odor-resistant, and stain-release properties. Sublimation and screen print ready, designed for athletic and sports applications.
- Adult Reversible Practice Jersey Reversible practice jersey/scrimmage pinnie designed for sports training, made from 3 ounce/100GSM fabric. Features reversible design for two-color combinations and is screen print ready. Sold in Small to 3X-large sizes for sports teams and schools.
- Custom Apparel Manufacturing Custom manufactured apparel program for polo shirts, t-shirts, and performance sublimated sportswear. Available to businesses, teams, and organizations needing branded or made-to-order garments with a 24-unit minimum order. Custom orders are non-refundable and quoted within 24-48 hours of inquiry.
Quantifiable outcome
- Same business day shipping on in-stock items
- +3 more outcomes
Companies that use us basics apparel
Customer profileSegments4 records
Ideal customer profiles5 records
us basics apparel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
us basics apparel partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
us basics apparel competitors and assessment
Company assessmentDirect peers
- Bella+Canvas: Premium blank apparel manufacturer specializing in tees, fleece, and athleisure with strong wholesale and private-label positioning. Highly comparable to US Basics on product mix, customization services, and B2B go-to-market.
- Next Level Apparel: Wholesale blank apparel manufacturer focused on premium t-shirts, fleece, and performance wear. Targets screen printers, embroiderers, and promotional product distributors through a similar tiered pricing model.
- A4 Apparel: Sublimated and performance athletic apparel manufacturer serving teams and schools. Comparable on sportswear category, custom sublimation services, and minimum-order customization workflows.
- Teamwork Athletic Apparel: Manufacturer of custom and stock team uniforms, practice wear, and athletic apparel. Highly comparable on team and school customer segments, custom manufacturing MOQs, and turnaround expectations.
- Augusta Sportswear: Manufacturer of team uniforms, athletic apparel, and practice wear for schools, leagues, and sports organizations. Overlaps with US Basics on practice jerseys, performance tees, and team uniform offerings.
Emerging players
- Independent Trading Company: Manufacturer of blank fleece hoodies, sweatshirts, and outerwear sold wholesale to the decoration industry. Directly competes with US Basics' core fleece hoodie line and shares the same screen-printer and embroiderer customer base.
Broad incumbents
- Hanesbrands: Diversified apparel manufacturer with a large blank apparel and activewear portfolio including Champion and ComfortWash. Competes with US Basics in wholesale blank fleece and t-shirts at much larger scale.
- Gildan Activewear: One of the world's largest manufacturers of basic apparel including fleece, t-shirts, and sportswear. Direct competitor to US Basics in the blank apparel wholesale channel but at vastly greater scale and global footprint.
- SanMar: Largest wholesale distributor of apparel and accessories in North America. Comparable channel overlap with US Basics' wholesale tier, though SanMar serves as a multi-brand aggregator rather than a manufacturer.
- alphabroder: Major wholesale distributor of blank apparel serving decorators, screen printers, and promotional product distributors. Comparable B2B customer base and tiered pricing distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
us basics apparel social profiles
Digital presenceus basics apparel compliance and trust
Trust signalCompliance2 records
us basics apparel financial estimates
Financial estimateRevenue estimate
Valuation estimate
us basics apparel leadership team
Management profileNumber of profiles
us basics apparel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
us basics apparel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about us basics apparel
What does us basics apparel do?
US Basics Apparel manufactures and sells blank knitted apparel directly from its factory, including fleece pullover and full zip hoodies, cooling performance shirts, and reversible practice jerseys. It also offers custom manufacturing of polos, t-shirts, and sublimated sportswear with a 24-unit minimum and a relabeling program that lets customers apply their own sewn-in or heat-sealed brand labels. Sales occur through an e-commerce site with tiered retail, wholesale, and distributor pricing for individual consumers and B2B resellers.
Is us basics apparel a public or private company?
us basics apparel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was us basics apparel founded?
us basics apparel was founded in 1986.
Where is us basics apparel based?
us basics apparel is headquartered in Westbury, United States, in the North America region.
How does us basics apparel make money?
Three revenue lines are on record. In-stock apparel sales are the primary driver. The others are custom order manufacturing and relabeling services.
Who are us basics apparel's main competitors?
Direct peers on record are Bella+Canvas, Next Level Apparel, A4 Apparel, Teamwork Athletic Apparel and Augusta Sportswear. Independent Trading Company is listed as an emerging player. Broad incumbents are Hanesbrands, Gildan Activewear, SanMar and alphabroder.
Does us basics apparel have an API?
No public API is recorded for us basics apparel.
What industry is us basics apparel in?
us basics apparel's product category is Blank Apparel Manufacturing. Its primary akta.pro industry code is IMAOAEAB, Outerwear & Performance Apparel Cut & Sew, with a secondary code of IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses). Its NAICS code is 3152 and its SIC code is 2253.