Slowe Wellness House

What Slowe Wellness House does

Slowe Wellness House is a Paris-based boutique fitness operator founded in 2022, currently running two physical studios: Bonne Nouvelle in the 10th arrondissement and Jules Joffrin in the 18th arrondissement. Each studio is co-located with a branded coffee shop, combining a group-fitness floor with a hospitality/F&B surface under a single retail footprint. The class offering spans more than ten formats - including HIIT, Pilates, Yoga, Hyrox, Bootcamp, Breathwork, and a Running Club - delivered by a small featured coach roster (Leone, Yohan, Guillaume, Quitterie).

The revenue model is multi-stream. Core membership revenue comes from session packs and monthly subscriptions, with a pricing ladder running from a 29€ drop-in pass to a 169€/month unlimited plan; a "Carte Discover" pass and gift cards support trial and gifting. On-site coffee shops generate ancillary food-and-beverage revenue at both locations, while a separate corporate wellness offering opens B2B contract revenue. Booking, scheduling, and member accounts are delivered through a white-label mobile application built on the Bsport platform. The company is privately held with no disclosed external funding or parent entity, and a third studio is flagged on the website as forthcoming ("prochainement").

The target customer is an urban Parisian consumer seeking premium, multi-discipline group-fitness experiences with an integrated hospitality element. Brand positioning has been actively cultivated through editorial coverage in Elle, Vogue France, Le Bonbon, My Little Paris, and Holissence, anchoring the concept in the lifestyle and wellness media landscape rather than pure performance-fitness press.

Name

Slowe Wellness House

Legal name

SLOWE WELLNESS HOUSE

Website

https://slowe-studio.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Paris-based boutique fitness studio operating two locations (10th and 18th arrondissements) offering over ten class formats including HIIT, Pilates, Yoga, and Hyrox, each co-located with a coffee shop, serving urban wellness consumers through subscriptions, drop-ins, and a nascent corporate channel.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Boutique fitness studios
• Group fitness classes
• Corporate wellness programs
• Wellness studio
• Specialty coffee shop

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Session-based pack sales: One-time purchase of session credits (Drop-in 29€, Packs of 2-30 sessions at discounted per-session rates). Credits valid for 1-12 months depending on pack size. Per-session cost ranges from 29€ (single) down to 17€ (30+3 pack).
2. Monthly subscriptions: Recurring monthly memberships offering 3-7 sessions per month or unlimited access. Tiers range from 49€/month (3 off-peak sessions) to 169€/month (unlimited). Engagement periods of 3-12 months with discounted pricing for longer commitments.
3. Discovery/trial passes: Entry-level offers for new members: First Class single session trial (18€), First Pack 3 sessions (49€), Discover pass 5 sessions/month for 2 months (69€). First month reduced to 59€ with SLOWE10 code.
4. Coffee shop sales: On-site specialty coffee, teas, pressed juices, smoothies, and homemade pastries. Bio/organic options available. 10% discount for unlimited subscription members.
5. Corporate wellness programs: Customized corporate wellness packages for businesses including team building, relaxation sessions, and performance programs. Sold via direct enterprise sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Slowe Wellness House operates two boutique fitness studios in Paris (Bonne Nouvelle in the 10th arrondissement and Jules Joffrin in the 18th arrondissement) offering more than 10 group fitness formats including HIIT, Pilates, Yoga, Hyrox, Bootcamp, Breathwork, Strength, and a Running Club. Each studio is co-located with a full-service specialty coffee shop, and bookings are managed through a Bsport-powered iOS/Android mobile app. The company also sells session packs, monthly subscriptions, gift cards, trial memberships, and customized corporate wellness packages.

Product overview

Slowe Wellness House is a Paris-based fitness and wellness studio offering a multi-format group class program alongside a specialty coffee shop. Its core product is two physical studios (Bonne Nouvelle in Paris 10, Jules Joffrin in Paris 18) hosting over 10 class formats — HIIT, Pilates, Yoga, Hyrox, Bootcamp, Stronger, Breathwork, and Running Club — alongside a co-located Coffee Shop serving specialty drinks, juices, and seasonal food. A white-label Bsport-powered mobile app enables booking and membership management. Additional offerings include a Corporate Wellness Program for businesses, Gift Cards (digital and physical), and a Carte Discover trial membership. There is no SaaS platform, API, or AI-driven product — the offering is a physical studio services business.

Differentiator

Problem solved

Functional benefit

Brands

• Carte Discover: A discovery membership card allowing new members to test up to 5 sessions per month for two months at 69 euros per month.

Products and services

• Group Fitness Classes (Studio Bonne Nouvelle & Studio Jules Joffrin) Over 10 distinct group class formats led by expert coaches at two Parisian studios, spanning cardio-heavy HIIT (90% cardio / 10% strength), strength-focused Stronger (90% strength / 10% cardio), functional Hyrox training, Pilates, Yoga, Bootcamp, Breathwork, and a Running Club. Designed for individuals ranging from beginners to advanced athletes.
• Coffee Shop An on-site specialty coffee shop at both studio locations serving espresso-based drinks, specialty teas, pressed juices, smoothies, bio beverages and homemade seasonal pastries, with vegan and gluten-free options. Offers a co-working/relaxation space, with unlimited-subscription members receiving a 10% discount.
• Corporate Wellness Program Tailored workplace wellness packages for Paris-based businesses, combining Slowe's fitness disciplines with well-being workshops to support team cohesion, employer branding, talent attraction and retention. Includes team-building, relaxation and performance programs. Sold directly to corporate clients via dedicated inquiry form and email.
• Gift Cards Gift cards available in digital form (delivered to the recipient's email at a chosen date and time) and optionally as a physical card, usable for Slowe sessions, packs and memberships.
• Carte Discover (Trial Membership) Introductory membership allowing new members to test up to 5 classes per month across all Slowe disciplines for 2 months at €69/month (first month reduced to €59 with promo code SLOWE10), designed to help new members build a sustainable fitness routine.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Another Space: London boutique fitness studio offering HIIT, yoga, and boxing in a premium, design-led environment. Comparable to Slowe on multi-format offering, subscription structure, and urban premium positioning.
• On Air: Paris-based boutique fitness studio offering multi-format group classes (HIIT, Pilates, boxing). Closely aligned with Slowe on class variety, premium subscription tiers, and Paris target market.
• 1Rebel: London-based boutique fitness studio with multi-format classes and a premium urban positioning. Closely analogous to Slowe on boutique hybrid model, subscription tiers, and cosmopolitan European target member.
• Episodic: Paris-based boutique fitness studio offering HIIT, strength, and conditioning classes in a premium environment. Directly competes with Slowe for the same Paris urban member and similar price-point positioning.
• Dynamo: Paris-based boutique fitness brand known for cycling and multi-format classes. Overlaps with Slowe's Paris boutique model, premium positioning, and hybrid class/subscription revenue streams.
• Le Cercle: Paris boutique fitness studio with Pilates, strength, and conditioning programming. Comparable to Slowe in class format mix, target demographic, and Paris-located multi-location operations.

Emerging players

• Y7 Studio: Yoga and HIIT boutique fitness brand with a hip, lifestyle-driven brand aesthetic. Comparable to Slowe on yoga/breathwork formats and lifestyle-brand positioning through press and social media.
• Solidcore: Pilates-focused boutique fitness brand with growing international footprint. Overlaps with Slowe's Pilates programming and subscription model, though more specialized around a single format.

Broad incumbents

• F45 Training: Global franchise-based boutique fitness brand offering functional training and HIIT. Comparable to Slowe in class format emphasis (HIIT, strength), but operates via franchise at far greater scale.
• Barry's Bootcamp: Global boutique fitness incumbent with HIIT-based programming in a premium studio environment. Comparable to Slowe in workout format and positioning, but operates at significantly larger scale across multiple countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/slowewellnesshouse
• Instagraminstagram.com/slowewellnesshouse
• TikToktiktok.com/@slowewellnesshouse
• LinkedInlinkedin.com/company/slowewellnesshouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slowe Wellness House