ON AIR
ON AIR Fitness is a French premium gym chain operating a franchise network of 113+ clubs across France, Spain, Portugal, Morocco, and overseas territories, serving 420,000+ members through three no-commitment subscription tiers starting at €7.99/week, differentiated by underground design, DJ-curated music, and premium equipment.
- Company typePrivate
- Founded2017
- HeadquartersCorbeil-essonnes, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What ON AIR does
ON AIR Fitness is a French premium gym chain operating a franchise network of 113+ clubs across France, Spain, Portugal, Morocco, and French overseas territories, serving 420,000+ members. Founded in 2017 and headquartered in Corbeil-Essonnes under the legal entity ON AIR DEVELOPPEMENT SAS (RCS Evry 838 645 141, share capital €55,000), the company positions itself as a no-commitment, mid-to-premium fitness alternative differentiated by an underground-industrial design aesthetic, DJ-curated music atmosphere, and equipment from TechnoGym, Hammer Strength, Gym80, and Eleiko. Core products are three subscription tiers (Essential, Original, Ultra) starting at €7.99/week, paid by direct debit every four weeks, with a €10 annual equipment guarantee fee and €50 registration fee; ancillary revenue comes from group classes, padel courts, hydromassage, day passes, fixed-term contracts (1-12 months), and an Ultra plan card-sharing feature for household members.
The technology stack is consumer-facing and operationally light. A mobile application (iOS and Android) provides 240+ filmed exercises, 50+ sessions, 13 structured training programs, club scheduling, and push notifications. A 'Hybrid Training' methodology integrates bodybuilding, cardio, functional training, kettlebells, and battle ropes as a unified workout discipline. An AI-powered communication layer comprises a website chatbot, automated WhatsApp messaging, and IVR/SVI calling for lead qualification, reservation reminders, and promotional campaigns, with GDPR-compliant consent management. Optional biometric fingerprint access is offered on membership cards rather than central systems for data minimization. Premium tiers add access to Sismo oscillating platforms, Visbody 3D body scanners, and Sport Water vitamin dispensers.
The business model is asset-light franchise: ON AIR DEVELOPPEMENT SAS acts as franchisor, brand owner, and technology provider, while 113+ independently operated clubs generate member revenue and pay royalties, franchise fees, and technology subscriptions back to the parent. Distribution is direct-to-consumer via a self-service online subscription portal (pass.onair-fitness.fr), the physical club network, and the mobile app. Marketing relies on Instagram UGC campaigns (#onairfitness), fitness influencer partnerships (e.g., Twinsbfit, Aziatomik, Tristan Defeuillet-Vang), a referral program, a content blog, and free trial offers. The company has not disclosed external funding rounds or institutional investors, and revenue is not publicly reported.
ON AIR firmographics
Firmographics- Name
- ON AIR
- Legal name
- ON AIR DEVELOPPEMENT SAS
- Website
- https://onair-fitness.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ON AIR Fitness is a French premium gym chain operating a franchise network of 113+ clubs across France, Spain, Portugal, Morocco, and overseas territories, serving 420,000+ members through three no-commitment subscription tiers starting at €7.99/week, differentiated by underground design, DJ-curated music, and premium equipment.
- Ownership category
- akta.pro rank
ON AIR industry classification
Industry- Product category
- Premium Health and Fitness Club Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where ON AIR is headquartered
LocationHeadquarters
- HQ city
- Corbeil-essonnes
- HQ country
- France
- HQ region
- Europe
Offices24 records
Markets served
ON AIR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Membership Subscriptions: Recurring subscription revenue from three tiers (Essential, Original, Ultra) with direct debit every 4 weeks. Members pay from €7.99/week with unlimited access to the club network. Annual participation fee of €10 for equipment maintenance and renewal.
- Additional Services and Options: Supplementary revenue from group classes (zumba, yoga, pilates, body pump, RPM, Les Mills courses), padel courts, hydromassage, and protein/supplement sales at club boutiques.
- Card Sharing (Ultra Plan): Premium tier revenue from card-sharing feature allowing household members to share one membership.
- Fixed-Term Contracts: One-time payment memberships for 1, 2, 3, 6, or 12 months available at club level.
- Day Passes: Single-visit payments for occasional gym users who prefer pay-per-session over subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | ON AIR Essential - Access to training spaces only |
| Subscription | Pay-as-you-go | ON AIR Original - Essential plus Sismo, Visbody, and Water Sport |
| Subscription | Pay-as-you-go | ON AIR Ultra - Original plus card sharing with household member |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ON AIR product offering
Product offeringCore offering
ON AIR operates a network of premium fitness clubs under a franchise model, providing no-annual-commitment subscription memberships (Essential, Original, Ultra tiers) that grant unlimited access to specialized training zones including cardio, strength, cross training, boxing/MMA, and women-only areas. Memberships also bundle access to group fitness classes, the proprietary mobile training app, and premium equipment from TechnoGym, Hammer Strength, Gym80, and Eleiko. The core offer is sold across 113+ clubs in France and internationally.
Product overview
ON AIR Fitness operates a network of premium, no-commitment gym clubs across France and internationally with 110+ locations and 420,000+ members. The core offering consists of three subscription tiers — ON AIR Essential, ON AIR Original, and ON AIR Ultra — providing access to diverse training zones (cardio, bodybuilding, hybrid training, boxing/MMA, women's areas, free weights, and group classes), starting from €7.99/week with no annual commitment. The subscription tiers are differentiated by access to premium services: Original and Ultra tiers include the Sismo oscillating platform, Visbody 3D body scanner, and Sport Water dispensers. The Ultra plan additionally enables card sharing with a household member. Complementing the physical clubs, ON AIR offers a free mobile application with training programs, over 240 filmed exercise videos, and club management features, plus an AI-powered communication system (chatbot, automated calling, and WhatsApp messaging) for member engagement. The brand also publishes an editorial blog covering lifestyle, training, and nutrition content.
Differentiator
Problem solved
Functional benefit
Products and services
- ON AIR Premium Gym Membership Core subscription service granting individual members unlimited access to ON AIR's 113+ premium fitness clubs with no annual commitment. Includes access to specialized training zones (cardio, strength, cross training, boxing/MMA, women's area), group classes, and premium equipment from TechnoGym, Hammer Strength, Gym80, and Eleiko. Available in Essential, Original, and Ultra tiers and through no-commitment, day-pass, or fixed-term purchasing options.
- ON AIR Group Fitness Classes Premium group classes available on the class schedule across ON AIR clubs, including dance, mind-body, strength, cardio, and signature Les Mills programs (BODYATTACK, BODYCOMBAT, BODYPUMP, BODYSTEP, RPM, Les Mills), plus discipline-specific options (Zumba, Yoga, Pilates, boxe, body attack, cross training, TRX).
- ON AIR Padel Court Access Padel court access offered in select ON AIR clubs as part of the club's sport offerings, available to members through the membership or as an in-club add-on service.
- ON AIR Hydromassage Service Hydromassage service available as an add-on wellness offering at ON AIR clubs for member recovery and relaxation.
- ON AIR Personal Training Individual coaching service delivered through qualified coaches recruited under the ON AIR coaching program (Open Coach via candidature on recruitment platform), provided to members seeking personalized training plans and one-to-one sessions.
- ON AIR Mobile Application Standalone free mobile application for iOS and Android providing more than 240 filmed exercises, 13 structured training programs, and hybrid training content for at-home and in-club use.
- ON AIR Boutiques (protein and supplements) In-club boutiques in ON AIR's signature clubs sell fitness nutrition products (protein, BCAAs, creatine, gainers, electrolytes) and vitaminized water dispensers, providing members with on-site product purchases.
- ON AIR Day Pass Single-day on demand payment option to access an ON AIR club, used by walk-in customers, occasional visitors, or those who want to trial the gym without committing to a subscription.
Quantifiable outcome
- 420,000+ members across 113+ clubs
Companies that use ON AIR
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
ON AIR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
ON AIR partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
ON AIR competitors and assessment
Company assessmentDirect peers
- Keep Cool: French gym chain with a network of several hundred clubs offering low-priced, no-commitment memberships. Direct competitor targeting the same value-conscious French consumer as ON AIR.
- Neoness: French premium gym chain with clubs in major cities, focused on design, music and a community feel. Closely comparable to ON AIR's urban, design-led, music-forward positioning.
- Magic Form: Mid-sized French fitness chain with a multi-club footprint and subscription-based access. Comparable to ON AIR as a French regional/multi-club gym operator targeting similar value-oriented members.
- Fitness Park: Major French premium-affordable gym chain offering unlimited access memberships with no commitment. Closest direct competitor to ON AIR in France in terms of pricing model, footprint and target customer.
- Freeness Fitness: French independent gym chain with multiple clubs, offering subscription-based access to fitness facilities. Comparable to ON AIR as a French multi-club operator in the same no-commitment subscription segment.
- Elancia: French fitness chain operating a network of clubs with subscription-based access. Comparable mid-sized French gym operator competing for similar price-sensitive urban and suburban members.
- L'Orange Bleue: Long-established French fitness franchise network with several hundred clubs across France. Comparable to ON AIR as a multi-club French franchise operator in the fitness space.
- Basic-Fit: Largest low-cost fitness chain in Europe with thousands of clubs across France, Iberia, Benelux and beyond. Directly comparable to ON AIR as a subscription-based, multi-country gym network, though positioned at a lower price point and corporate-owned rather than franchised.
Broad incumbents
- McFIT: One of Europe's largest fitness chains (part of the RSG Group), with hundreds of clubs primarily in Germany and other European markets. Comparable subscription-based gym operator with international footprint overlapping ON AIR's European ambitions.
- PureGym: Largest European gym operator by membership, with hundreds of low-cost, no-contract clubs across the UK and continental Europe. Comparable to ON AIR in subscription model and network breadth, though primarily corporate-owned and geographically broader.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ON AIR social profiles
Digital presenceON AIR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ON AIR leadership team
Management profileNumber of profiles
ON AIR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ON AIR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ON AIR
What does ON AIR do?
ON AIR operates a network of premium fitness clubs under a franchise model, providing no-annual-commitment subscription memberships (Essential, Original, Ultra tiers) that grant unlimited access to specialized training zones including cardio, strength, cross training, boxing/MMA, and women-only areas. Memberships also bundle access to group fitness classes, the proprietary mobile training app, and premium equipment from TechnoGym, Hammer Strength, Gym80, and Eleiko. The core offer is sold across 113+ clubs in France and internationally.
Is ON AIR a public or private company?
ON AIR is a private company. It is classified as unknown and is currently operating.
When was ON AIR founded?
ON AIR was founded in 2017. It employs 101 to 250 people.
Where is ON AIR based?
ON AIR is headquartered in Corbeil-essonnes, France, in the Europe region.
How does ON AIR make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are additional Services and Options, card Sharing (Ultra Plan), fixed-Term Contracts and day Passes.
Who are ON AIR's main competitors?
Direct peers on record are Keep Cool, Neoness, Magic Form, Fitness Park, Freeness Fitness, Elancia, L'Orange Bleue and Basic-Fit. Broad incumbents are McFIT and PureGym.
Does ON AIR have an API?
No public API is recorded for ON AIR.
What industry is ON AIR in?
ON AIR's product category is Premium Health and Fitness Club Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.