Smart Country Convention
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
Smart Country Convention firmographics
Firmographics- Name
- Smart Country Convention
- Legal name
- Messe Berlin GmbH
- Website
- https://smartcountry.berlin
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Smart Country Convention industry classification
Industry- Product category
- Conference & Trade Fair Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Finance, Economics & Public Administration Congresses (THAHAJAL)
- akta.pro secondary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
Keywords
Where Smart Country Convention is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Smart Country Convention business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Exhibitor Fees: Companies and organizations pay for exhibition space, booth placement, and participation packages to showcase their digital solutions for government and public administration
- Sponsorship: Corporate sponsorship packages including advertising placement, branding opportunities, and partnership visibility across event materials and digital platforms
- Advertising & Marketing Services: Online advertising on website, app, and event platform; promotional opportunities for exhibitors and partners
- Partner Packages: Exclusive partnership packages offering enhanced visibility, speaking opportunities, and networking access for strategic partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 3-day trade visitor pass |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Smart Country Convention product offering
Product offeringCore offering
Smart Country Convention is an annual three-day congress and trade fair held at Berlin ExpoCenter City that convenes stakeholders from government, public administration, politics, business, and science to showcase digital solutions for state, cities, and rural areas. The event combines a high-caliber congress program, an exhibitor expo floor, hands-on workshops, and structured networking opportunities, supported by the SCCON App and SCCON Online Platform. Trade visitor admission is free with advance online registration; revenue is generated through exhibitor stand fees, sponsorships, partner packages, and advertising.
Product overview
Smart Country Convention is a unified conference and expo event (not a modular software platform) that serves as the leading event for digital government and public services in Germany. The event combines three core formats: a congress with keynotes and panel discussions, an expo featuring exhibitor booths, and workshops/seminars for hands-on learning. Supporting these are the SCCON App (mobile application for attendees) and the SCCON Online Platform (web-based networking and scheduling tool). The event covers topics including digital administration, AI & cloud technologies, cybersecurity, smart cities & regions, mobility, energy & sustainability, and digital education.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Country Convention (SCCON) Annual three-day congress and trade fair combining keynote program, expo floor, workshops, and networking to connect public administration, politics, tech providers, and researchers around digital state modernization.
- SCCON Online Platform Web-based networking and scheduling platform for exhibitors and visitors to manage meetings, contacts, and event participation around the convention.
- Exhibitor Stand Packages Paid exhibition space and booth packages sold to technology companies, GovTech startups, and organizations to present digital solutions at the convention.
- Partner & Sponsor Packages Tiered sponsorship and strategic partnership packages that give companies branding, speaking slots, and premium visibility across event materials, website, app, and conference platforms.
Companies that use Smart Country Convention
Customer profileSegments5 records
Ideal customer profiles3 records
Smart Country Convention technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smart Country Convention partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Portugal (Partner Country)flagshipPortugal is the official partner country for SCCON26. As one of the world's leading countries in digital government, Portugal brings innovative solutions and successful best practices to Berlin. The partnership showcases Portugal's commitment to modernizing the state through simplification and digitalization, featuring participation by Gonçalo Saraiva Matias, Minister for State Reform.
- BitkomcoreBitkom is the leading digital association in Germany and co-organizer of Smart Country Convention. Bitkom contributes industry expertise, network of technology companies, conference program development through Bitkom's public sector division, and speaker recruitment from government and tech sectors.
- Messe BerlincoreMesse Berlin is the venue provider and co-organizer of Smart Country Convention. Messe Berlin provides the exhibition infrastructure (hub27 Berlin), event management services, marketing platforms, ticketing infrastructure, and operational support for the event.
- Bundesministerium für Digitales und Staatsmodernisierung (BMDS)flagshipFederal Ministry for Digital Affairs and State Modernisation provides official patronage for Smart Country Convention. The ministry actively participates through webinars (Agentic AI, BundID/EUDI Wallet, D-Stack initiatives) and contributes to program development around digital state topics.
- AICEP Portugal (Portugal Global)coreAICEP Portugal Global is the national trade and investment agency promoting Portugal as partner country at SCCON26, facilitating participation of Portuguese companies and government entities in the event.
- DB Schenker / DSV Fairs & Events GmbHminorLogistics partner for exhibitor freight and forwarding services at Smart Country Convention.
- Capital CateringminorCatering services provider for exhibitor stands, conference catering, and meeting catering at the event venue.
- MB Capital ServicesminorStand construction services including design stands, modular stands, on-site advertising, branding, promotion, and online advertising solutions for exhibitors.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Smart Country Convention competitors and assessment
Company assessmentRegional players
- European E-Government Conference: Pan-European conference on eGovernment organized under the Slovenian Presidency and EU institutions. Comparable in digital-government audience and public-sector focus, though EU-institutional rather than industry-organized and held across rotating European locations.
- Eurocities Forum: Annual forum of the Eurocities network of major European cities, focused on urban policy, sustainability, and digital transformation. Comparable in bringing together European city leaders around digital topics, though organized as a city-network event rather than a vendor trade fair.
Emerging players
- IT-Trans: International conference and trade fair on IT solutions for public transport, organized by Messe Karlsruhe. Comparable as a focused German trade fair on IT in the public sector, though narrower in scope (public transport only) than SCCON's broader digital-government remit.
Broad incumbents
- Cebit (digital event format): Formerly Europe's largest digital-business trade fair, historically organized by Deutsche Messe in Hannover. Directly comparable in German digital-business trade-fair heritage and GovTech-adjacent audience, though the show was repositioned into a digital-only event after 2018.
- Hannover Messe: One of the world's largest industrial technology trade fairs held annually in Hannover. Comparable as a German Messe-organized flagship event with strong B2B exhibitor economics, though broader in scope (industry 4.0, automation) rather than digital-government focused.
- IFA Berlin: Major consumer-electronics and home-appliances trade fair co-organized by Messe Berlin. Comparable as a flagship Messe Berlin event with the same venue infrastructure and operational backbone, though targeting consumer tech rather than public-sector digitalization.
Direct peers
- Smart City Expo World Congress: The leading global smart-city and digital-government congress held annually in Barcelona. Directly comparable to SCCON in terms of audience (cities, public administration, GovTech vendors) and topic mix (smart cities, digital services, urban innovation), but operates at a larger international scale.
- Digital-Gipfel (Digital Summit): Germany's official federal digital summit hosted by the Federal Ministry for Digital Affairs and State Modernisation. Directly overlaps SCCON's public-administration digitalization theme and federal-ministry patronage, but is government-convened rather than industry-organized.
- GovWare (Singapore International Cyber Week): Asia-Pacific's flagship GovTech and cybersecurity event, convening government policymakers, technology vendors, and researchers. Comparable to SCCON's mix of public-sector buyers and cybersecurity/digital-government exhibitors, though regionally focused on APAC.
- polis Convention: Annual European conference on urban development and mobility held in Germany, bringing together cities, mobility providers, and technology vendors. Highly comparable to SCCON's smart-cities-and-regions track and similar public-sector audience profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Smart Country Convention social profiles
Digital presenceSmart Country Convention financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Country Convention leadership team
Management profileNumber of profiles
Profiles1 record
Smart Country Convention funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Country Convention M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Country Convention
What does Smart Country Convention do?
Smart Country Convention is an annual three-day congress and trade fair held at Berlin ExpoCenter City that convenes stakeholders from government, public administration, politics, business, and science to showcase digital solutions for state, cities, and rural areas. The event combines a high-caliber congress program, an exhibitor expo floor, hands-on workshops, and structured networking opportunities, supported by the SCCON App and SCCON Online Platform. Trade visitor admission is free with advance online registration; revenue is generated through exhibitor stand fees, sponsorships, partner packages, and advertising.
Is Smart Country Convention a public or private company?
Smart Country Convention is a private company. It is classified as corporate owned and is currently operating.
When was Smart Country Convention founded?
Smart Country Convention was founded in 2018. It employs 1 to 10 people.
Where is Smart Country Convention based?
Smart Country Convention is headquartered in Berlin, Germany, in the Europe region.
How does Smart Country Convention make money?
Four revenue lines are on record. Exhibitor Fees are the primary driver. The others are sponsorship, advertising & Marketing Services and partner Packages.
Who are Smart Country Convention's main competitors?
Regional players on record are European E-Government Conference and Eurocities Forum. IT-Trans is listed as an emerging player. Broad incumbents are Cebit (digital event format), Hannover Messe and IFA Berlin. Direct peers are Smart City Expo World Congress, Digital-Gipfel (Digital Summit), GovWare (Singapore International Cyber Week) and polis Convention.
Does Smart Country Convention have an API?
No public API is recorded for Smart Country Convention.
What industry is Smart Country Convention in?
Smart Country Convention's product category is Conference & Trade Fair Services. Its primary akta.pro industry code is THAHAJAL, Finance, Economics & Public Administration Congresses, with a secondary code of THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 56192 and its SIC code is 7990.