MB Capital Services

What MB Capital Services does

MB Capital Services GmbH (CSG) is a Berlin-based, wholly-owned subsidiary of Messe Berlin GmbH, providing an integrated suite of trade fair and event services exclusively at Messe Berlin's Berlin venues, including Berlin ExpoCenter City, ICC Berlin, and CityCube Berlin. Founded in 2003 and operating with a headcount of 11-50 employees, the company addresses the operational needs of trade fair exhibitors and congress organizers through four service pillars: Design Stands & 3D Communication (custom stand construction and 3D communication solutions), Modular Stands & Equipment (pre-configured rental systems), Staff & Information Services (hostess and event personnel placement), and Advertising & Sponsoring (a marketing portfolio spanning indoor and outdoor advertising, sponsorship packages, branding customization, promotional activations, and mobile 'Specials' advertising).

The company operates on a professional services revenue model with quote-based, project-specific pricing that is not publicly disclosed. Customer acquisition is sales-led, executed through direct outreach, email inquiries, and contact forms managed by specialized personnel — Doris Aust (trade shows/congresses), Valentina Schellinger (hostess services), and Lilith Strebl-Schneider (advertising) — in addition to a general info line. The technology footprint is limited: no proprietary platform, API, SDK, mobile app, or AI components are disclosed in the data, and the company's value derives principally from its exclusive venue access rights, the physical infrastructure at Messe Berlin facilities, and bundled human-staffing services rather than any software product.

Geographically, operations are restricted to Berlin, Germany, with no disclosed international footprint. The company holds no patents, certifications, or external awards, and has no independent investor base, no public listing, and no disclosed revenue figures. The mb-capital-services.de website is scheduled for deactivation in September 2025 with content transferring to the Messe Berlin GmbH parent site, signaling operational consolidation of the subsidiary's digital presence into the parent group's broader marketing ecosystem.

Name

MB Capital Services

Legal name

MB Capital Services GmbH

Website

https://mb-capital-services.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

MB Capital Services GmbH, a wholly-owned subsidiary of Messe Berlin GmbH, provides trade fair exhibitors and congress organizers with stand construction, modular rentals, hostess staffing, and advertising/sponsorship services exclusively at Messe Berlin's Berlin venues.

Ownership category

akta.pro rank

Product category

Trade Fair & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

Keywords

• Trade fair services
• Exhibition stand construction
• Event staffing services
• Advertising sponsorship
• Congress services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Services: Services including stand construction (Design Stands & 3D Communication), modular stands and equipment, staff and information services, and hostess services for trade fair exhibitors.
2. Marketing Services: Advertising, sponsoring, branding, and promotion services for exhibitors at the Berlin ExpoCenter City venue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MB Capital Services GmbH (CSG), a wholly-owned subsidiary of Messe Berlin GmbH, provides trade fair and exhibition services to exhibitors and congress organizers at Messe Berlin venues. Its core offerings include custom stand design and 3D communication, modular stand and equipment rental, hostess and information staff placement, and a full advertising and sponsorship portfolio covering indoor/outdoor advertising, branding, promotion, and specials at Berlin ExpoCenter City, ICC Berlin, and CityCube Berlin.

Product overview

MB Capital Services GmbH (CSG) offers a comprehensive suite of trade fair and exhibition services as a subsidiary of Messe Berlin. The core offering includes Design Stands & 3D Communication (custom stand construction), Modular Stands & Equipment (rental systems), and Staff & Information Services (hostess placement and event personnel). The Advertising & Sponsoring portfolio represents a major service pillar, encompassing Indoor Advertising (hall interior placements), Outdoor Advertising (exhibition ground exterior), Specials (mobile advertising displays), Sponsoring (product, event/location, and service categories), Branding (ticket, map, and vehicle customization), and Promotion (activations and walking acts). A Download Center provides access to terms and maps. The company operates exclusively within Messe Berlin's exhibition facilities in Berlin, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Stands & 3D Communication Custom trade fair stand design and construction services including 3D communication solutions for exhibition presence, offered to exhibitors at Messe Berlin venues.
• Modular Stands & Equipment Pre-configured modular stand systems and equipment rental for trade fair exhibitors at Messe Berlin venues.
• Staff & Information Services Professional hostess and staff placement services for trade shows, congresses, and guest events, including stand hostesses, information services, and personnel coordination for exhibitors and organizers.
• Advertising & Sponsoring Comprehensive marketing and advertising portfolio encompassing advertising space sales, sponsorship packages, branding, promotional services, and special mobile/temporary displays for exhibitors at Berlin ExpoCenter City.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Messe Berlin GmbHcoreOthersMB Capital Services GmbH is a subsidiary of Messe Berlin GmbH, providing exhibition and event services for the Messe Berlin venue. The company operates as the capital services division handling stand construction, advertising, sponsorship, and staffing services for exhibitions and congresses at Messe Berlin venues including Berlin ExpoCenter City, ICC Berlin, and CityCube Berlin.

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Direct peers

• Messe Frankfurt GmbH: Germany's largest trade fair organizer with a similarly structured services portfolio offering stand construction, advertising and sponsorship at its Frankfurt venue complex. Closely comparable in business model (venue-anchored exhibition services), customer base (exhibitors and congress organizers), and service mix.
• Koelnmesse GmbH: Cologne-based trade fair organizer operating Koelnmesse venue with in-house services for exhibitors including stand construction, advertising space sales and sponsorship. Directly comparable as a German regional Messe operator providing integrated exhibitor services.
• Messe München GmbH: Munich-based trade fair organizer with a venue-anchored services offering covering stand construction, advertising and event staffing for exhibitors at Messe München. Comparable in scale, ownership structure (subsidiary of public entities), and integrated exhibitor service portfolio.
• Deutsche Messe AG: Hannover-based trade fair operator running the Hannover Messe complex with internal services for exhibitors including stand building, on-site advertising and personnel. Comparable as a German regional Messe company with similar captive-services model.
• Messe Düsseldorf GmbH: Düsseldorf-based trade fair organizer with venue-anchored exhibitor services across stand construction, advertising and sponsorship. Comparable German Messe operator with similar integrated service offering and trade fair portfolio.

Broad incumbents

• GL Events: French-listed global event services group providing exhibition stand design and construction, venue overlay, and event staffing across major venues worldwide. Comparable in core stand construction and event services but operates as an independent services provider rather than a venue subsidiary.
• Freeman Company: US-headquartered global exhibition and events services provider offering stand design, on-site logistics, audiovisual and digital services. Comparable in providing integrated trade show services to exhibitors, though not venue-anchored.
• Reed Exhibitions (RX): Global exhibition organizer operating hundreds of trade shows with associated exhibitor services. Comparable in serving trade fair exhibitors and managing sponsor/advertising relationships, though operates a much broader portfolio than a single-venue subsidiary.

Others

• Ströer SE & Co. KGaA: Germany's largest outdoor advertising provider, operating analog and digital out-of-home inventory across German cities. Comparable in the indoor/outdoor advertising space component of MB Capital Services' offering, though not in trade fair stand construction or staffing.
• JCDecaux SE: Global leader in out-of-home advertising with operations in Germany. Comparable in the venue advertising and sponsorship component of the business, though not in stand construction or event staffing services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mb-capital-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MB Capital Services