Pro X Athlete Development

What Pro X Athlete Development does

Pro X Athlete Development is a privately-held, single-site sports training facility located on the Grand Park campus in Westfield, Indiana, operating as what it describes as the premier baseball and softball training facility in the Midwest. The 35,000+ square-foot facility includes 22 batting cages and dedicated member turf, and serves individual athletes from beginners through professionals across baseball, softball, football, and general sports performance training. Its core offerings are structured around tiered memberships (Diamond Sports and Diamond Plus), all-inclusive Elite Academies for baseball and softball grades 7–12 (plus a Jr Softball Academy for grades 2–6), the X-Factor QB Academy and X-Factor Experience football camp, private and semi-private lessons, summer camps, sports performance classes, online distance training via the Train Heroic app, and rehab services delivered through Team Rehab.

The underlying technology stack is third-party rather than proprietary: Rapsodo provides data-driven baseball and softball development, Alter G supports anti-gravity treadmill rehab and conditioning, Train Heroic delivers online programming authored by Dr. Jamey Gordon (PT, DPT, ATC, CSCS), and Upper Hand acts as the integrated scheduling, booking, and membership-management platform. Differentiated value derives from a staff roster that includes a former MLB pitcher (Alex Graman, Yankees/Reds/Japan), a current Minnesota Twins organization catcher (Duncan Hewitt), an All-American collegiate pitcher (Tori Heyman, Louisville), and multiple college coaches, plus outcome credentials such as 100+ athletes developed into collegiate student-athletes.

The business model is a hybrid of subscription recurring revenue (memberships at $49.99–$154.99/month with annual prepay at $524.99), all-inclusive academy program fees, per-session private lessons, transaction-based camps and classes, usage-based cage rental, and online program sales. All sales are direct-to-consumer through the Westfield facility, the Upper Hand booking platform, and the proxathlete.com website, supplemented by referrals through partnerships with local high schools (Westfield, Zionsville, Shelbyville), college programs (Marian, UIndy, Butler), and travel organizations (Indiana Bulls). The company has no disclosed funding rounds, no parent company, and operates as an independent, privately-held entity.

Name

Pro X Athlete Development

Legal name

Pro X Athlete Development

Website

https://proxathlete.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro X Athlete Development is a privately-held sports training facility in Westfield, Indiana, offering baseball, softball, football, and general athletic development through memberships, elite academies, private lessons, camps, and online programming for youth through professional athletes.

Ownership category

akta.pro rank

Product category

Sports Training Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

akta.pro secondary industries

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Baseball training facility
• Softball training programs
• Sports performance training
• Athlete development services
• Youth sports training

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring monthly and annual membership fees for Diamond Sports and Diamond Plus memberships offering unlimited cage reservations, turf time, and discounts on services. Multiple commitment levels from no commitment to 12-month terms with pricing from $49.99/month to $154.99/month.
2. Private Lessons: One-on-one instruction for baseball, softball, pitching, catching, defense, and hitting. Also includes semi-private group lessons. Booked through Upper Hand platform with per-session pricing.
3. Camps and Classes: Summer camps, sports performance classes (speed & agility, open lift, jump school), and specialty academies. One-time registration fees per event or class.
4. Online Training Programs: Distance training services through Train Heroic app with customized 3-month programs designed by Dr. Jamey Gordon. One-time purchase for 3-month program period.
5. Cage Rental: Batting cage reservations available to members (unlimited for Diamond Sports members) and non-members. Includes use of pitching machines.
6. Elite Academy Memberships: All-inclusive academy programs (Elite Baseball Programs, Elite Softball Academy) combining training, private lessons, and performance classes in comprehensive packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pro X Athlete Development is a sports training facility on the Grand Park campus in Westfield, Indiana, offering memberships, private lessons, elite academy programs, camps, and sports performance classes for baseball, softball, football, and multi-sport athletes. It sells access to 22 batting cages and 35,000+ sq ft of turf time, plus technology-enabled services including Rapsodo data-driven development, Train Heroic online training, and Alter G rehab.

Product overview

Pro X Athlete Development is a sports training facility located on the campus of Grand Park in Westfield, IN, offering diverse training programs across multiple sports. The portfolio consists of membership-based access (Diamond Sports and Diamond Plus memberships providing unlimited cage reservations and turf time), elite academy programs for baseball (Elite Pitching Academy, Elite Training Academy) and softball (Elite Softball Academy, Jr Softball Academy), football training (X-Factor QB Academy and X-Factor Experience camp), and comprehensive sports performance classes for all ages. The company also offers online training via the Train Heroic app, private lessons across baseball/softball disciplines, summer camps, and rehab services through partnered providers. All services are coordinated through the Upper Hand scheduling platform.

Differentiator

Problem solved

Functional benefit

Brands

• X-Factor QB Academy: Football quarterback training academy led by Anthony Morelli
• Elite Softball Academy
• Jr Softball Academy
• Elite Training Academy
• Pitching Academy

Products and services

• Diamond Sports Membership
• Diamond Plus Membership
• Elite Pitching Academy
• Elite Training Academy
• Elite Softball Academy
• Jr Softball Academy
• X-Factor QB Academy
• X-Factor Experience
• Sports Performance Classes
• Sports Performance Juniors
• Speed and Agility Class
• Open Lift
• Jump School
• Online Training Membership
• Private Lessons
• Summer Camps
• Rehab Services
• Athlete Assessments and Evaluations
• Alter G Anti-Gravity Treadmill

Quantifiable outcome

• Developed 100+ athletes who became collegiate student athletes
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Train HeroiccoreTechnology or IntegrationTrain Heroic is the online training platform used for delivering customized 3-month training programs. Athletes download the app, receive program invitations from Dr. Gordon, and can track sessions, progress, instructional videos, and readiness surveys through the platform. This partnership enables Pro X to offer distance training services to athletes beyond those who can visit the facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parisi Speed School: Franchised youth sports performance training network focused on speed, strength, and agility classes. Comparable youth performance-class model to Pro X's Sports Performance and Diamond Plus offerings.
• Baseball Factory: Player-development and college-exposure platform running training programs, tryouts, and showcases for youth baseball players. Comparable focus on college placement outcomes and showcase events.
• Extra Innings: Multi-state chain of indoor baseball/softball training facilities with batting cages, lessons, memberships, and travel teams. Directly comparable facility-based model and customer segment.
• D-BAT Baseball & Softball Academies: National franchise of baseball and softball training academies offering lessons, memberships, and travel-ball integration. Most direct comparable to Pro X's membership-driven, multi-cage training model.
• US Sports Performance Network: Network of athlete-training centers offering speed, strength, and sport-specific programs for youth athletes. Closely comparable youth performance and membership model.
• Frozen Ropes: Baseball and softball training centers offering private lessons, camps, and team training with a focus on skill development. Comparable in lesson- and clinic-driven revenue mix.

Broad incumbents

• EXOS (formerly Athletes' Performance): National sports performance and human-performance provider offering training, physical therapy, and nutrition across professional, collegiate, and youth segments. Comparable performance-training methodology at a larger, more diversified scale.
• IMG Academy: Large multi-sport training and boarding academy offering elite development across many sports with deep college-placement pipelines. Comparable on elite development and college placement outcomes, though at a much larger and more residential scale.

Emerging players

• 5 Tool Baseball: Midwest-rooted baseball showcase and player-development organization running events, scouting coverage, and training content. Comparable regional youth/baseball development positioning, though event- rather than facility-based.

Regional players

• Top Notch Training: Multi-sport training facility in the Midwest offering baseball/softball lessons, speed and agility, and strength programs with a similar community-driven model. Comparable in facility size, sport mix, and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/proxathlete
• Facebookfacebook.com/ProXAthlete
• LinkedInlinkedin.com/company/pro-x-athlete-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro X Athlete Development