Under8 Getspeed Racetaxi
Under8 Getspeed Racetaxi (under8 GmbH) operates co-pilot racing experiences on the Nürburgring Nordschleife, serving motorsport enthusiasts, gift purchasers, and private/corporate event groups with professional drivers in Porsche 911 GT3 RS and BMW M3 Competition Touring vehicles.
- Company typePrivate
- Founded2018
- HeadquartersMeuspath, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Under8 Getspeed Racetaxi does
Under8 Getspeed Racetaxi is a German private limited company (under8 GmbH, HRB 29825, Amtsgericht Koblenz) that operates co-pilot race taxi experiences on the Nürburgring Nordschleife. The business was created in 2018 by the GetSpeed Performance racing team and was placed into a dedicated legal entity (under8 GmbH) in 2023 to manage consumer operations. The company is co-led by Managing Directors Annika Thiel (accounting) and Maik Schneider (customer service), with a small core team (4 staff plus 5 professional racing drivers including Elöd Szarka, with 32,000+ Nordschleife laps) and a headcount of 1–10. Revenue is generated through transaction-based ticket sales across three primary products: a Porsche 911 GT3 RS (992) solo co-pilot ride at €385 per person, a BMW M3 Competition Touring (G81) group ride at €365 per vehicle for up to 3 passengers, and a premium Nürburgring Langstreckenserie (NLS) race-weekend package at €649 per person. Optional add-ons (onboard video at €40, Premium and Deluxe packages with BioRICS biometric stress monitoring and merchandise, gift vouchers with 36-month validity) and custom Events for groups up to 15 persons round out the monetization surface.
The technology stack centers on purpose-built high-performance vehicles fitted with motorsport-grade components supplied through a partner ecosystem: KW Suspension (bespoke V5 chassis for the BMW M3 Touring), Grail Automotive (exhaust), DIXCEL (brake pads), Wagnertuning (intake and thermal-management package), Ravenol (lubricants), and Pirelli (tires). Each ride integrates a Garmin smartwatch feeding biometric data to the BioRICS cloud platform, producing a stress-level ranking delivered alongside a multi-camera onboard video (G-forces, speed, GPS position). Distribution is fully direct-to-consumer via the company's own website ticket shop (multi-language: German, English, Spanish, French) and on-site walk-in bookings at the Nürburgring InfoCenter shop and the Nordschleife entrance container; no third-party resellers or agents are used. Marketing relies on organic search, content marketing, social media (Instagram, YouTube, Facebook, LinkedIn), Google Ads, and gift voucher referrals.
The customer base is composed primarily of individual motorsport enthusiasts and thrill-seekers, with secondary segments in private event groups (bachelor/birthday/anniversary, corporate) and more serious NLS-immersive buyers. Cumulative customers exceed 19,751 across roughly seven years of operation, and Google reviews sit at 4.9/5. Geographic footprint is anchored in Germany, with a single one-off international pilot in the Middle East (Kuwait, Dubai, Abu Dhabi) conducted in December 2023 in cooperation with KKramer Racing. The business has no disclosed external funding, no parent company, and no subsidiaries; ownership rests with founders/management.
Under8 Getspeed Racetaxi firmographics
Firmographics- Name
- Under8 Getspeed Racetaxi
- Legal name
- under8 GmbH
- Website
- https://getspeed-racetaxi.de
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Under8 Getspeed Racetaxi (under8 GmbH) operates co-pilot racing experiences on the Nürburgring Nordschleife, serving motorsport enthusiasts, gift purchasers, and private/corporate event groups with professional drivers in Porsche 911 GT3 RS and BMW M3 Competition Touring vehicles.
- Ownership category
- akta.pro rank
Under8 Getspeed Racetaxi industry classification
Industry- Product category
- Motorsport Experience Services
- NAICS
- Taxi and Limousine Service (4853)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports & Racing Experiences (THAJAFAF)
- akta.pro secondary industries
- Off-Road & Motorsports Adventures (ATV/UTV, Dirt Bike, Dune Buggy) (THAJABAI), Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
Keywords
Where Under8 Getspeed Racetaxi is headquartered
LocationHeadquarters
- HQ city
- Meuspath
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Under8 Getspeed Racetaxi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- RaceTaxi Co-Pilot Ticket Sales: Core revenue stream from selling individual and group co-pilot ride tickets on the Nürburgring Nordschleife. Pricing is per-person for the Porsche (single passenger) and per-vehicle for the BMW (up to 3 passengers). NLS package priced at €649/person includes pit-lane start, Grand-Prix track, full race atmosphere. Revenue is transaction-based and paid in advance at booking.
- Gift Vouchers: Prepaid value vouchers sold online and redeemable for any RaceTaxi product or event. Vouchers are valid for 36 months, PDF-delivered, transferable. Generates advance cash flow before service delivery.
- Add-on Packages and Upsells: Onboard video (€40), Premium package (video + stress monitoring + merchandise), and Deluxe package (video + stress monitoring + merchandise + certificate). Merchandise (apparel, souvenirs) sold via a separate shop.
- Corporate and Private Events: Custom event packages for bachelor parties, birthdays, and company events (groups up to 15 persons) at the Nürburgring. Event management led by Head of Events Anja Burkhardt and Event Manager Carlos Fernandez Selas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Porsche 911 (992) GT3 RS — single passenger co-pilot ride |
| Unit Pricing | Pay-as-you-go | BMW M3 Competition Touring — group co-pilot ride (up to 3 passengers) |
| Unit Pricing | Pay-as-you-go | NLS Co-Pilot Package — pit-lane start, Grand-Prix track + Nordschleife |
| Unit Pricing | Pay-as-you-go | Onboard Video Add-on |
| Unit Pricing | Pay-as-you-go | Premium and Deluxe Packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Under8 Getspeed Racetaxi product offering
Product offeringCore offering
Under8 Getspeed Racetaxi operates co-pilot race taxi rides on the Nürburgring Nordschleife using a Porsche 911 GT3 RS (992) and a BMW M3 Competition Touring (G81). The company offers pre-booked co-driver lap experiences, group and corporate event packages, NLS endurance race co-driver packages, and gift vouchers, with each ride delivered by professional racing drivers.
Differentiator
Problem solved
Functional benefit
Products and services
- Under8 Porsche 911 GT3 RS Co-Pilot Ride
- Under8 BMW M3 Competition Touring Co-Pilot Ride
- NLS Co-Pilot Package (Nürburgring Langstreckenserie)
- Event Packages (Bachelor Party, Birthday, Corporate Events)
- Gift Vouchers
- Premium Package Add-on
- Deluxe Package Add-on
- Under8 Merchandise
Quantifiable outcome
- 19,751+ customers served with a 4.9/5 Google rating across hundreds of verified reviews
- +2 more outcomes
Companies that use Under8 Getspeed Racetaxi
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Under8 Getspeed Racetaxi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature3 records
Under8 Getspeed Racetaxi partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- KKräemer RacingminorIn December 2023, GetSpeed RaceTaxi operated co-pilot rides in Kuwait, Dubai, and Abu Dhabi in cooperation with KKräemer Racing, as part of the Middle East Trophy of the 24H Series. This international expansion brought the RaceTaxi concept to new markets.
- Schneider ElectricminorPartnership established in 2022 alongside Autohaus Scherer, appearing in the company's historical timeline. Nature of partnership not further detailed in available source material.
- Autohaus SchererminorPartnership established in 2022 alongside Schneider Electric, appearing in the company's historical timeline. Autohaus Scherer is an automotive dealership; the nature of the partnership likely relates to vehicle supply or service.
- GetSpeed PerformancecoreGetSpeed Performance is the parent racing team that directly inspired and operates the RaceTaxi business. The team competes in the Nürburgring Langstreckenserie (NLS) and international GT racing series. RaceTaxi drivers are sourced from GetSpeed Performance's roster, and the racing pedigree provides the brand's core credibility and competitive differentiation.
- KW SuspensioncoreKW (Kolhaus & Weber) Automotive GmbH is a German suspension manufacturer with motorsport expertise. For the GetSpeed BMW M3 Competition Touring, KW produced a bespoke V5 chassis in single-unit production with improved spring rates and extensive adjustment options optimized for the Nordschleife's demands.
- BioRICScoreBioRICS is a biotech company providing the stress-level monitoring technology used in every RaceTaxi ride. A Garmin smartwatch worn by the passenger sends heart rate and movement data to BioRICS cloud servers, which calculate real-time stress levels displayed in the onboard video. The partnership enables GetSpeed's proprietary data product and competitive differentiation.
- Grail AutomotivecoreGrail Automotive supplies the stainless steel exhaust system for the GetSpeed BMW M3 Competition Touring. Their flow-optimized piping ensures optimal exhaust gas flow and stable thermal management, while delivering a 'loud but legal' sporty sound characteristic for the racing track experience.
- DIXCELcoreDIXCEL (Deceleration + Excellence) supplies high-performance brake pads for both GetSpeed vehicles. The brake pads are designed to perform across all temperature ranges encountered on the Nordschleife, providing consistent braking performance lap after lap while offering longevity for sustained track use.
- WagnertuningcoreWagnertuning provided the Competition Package for the BMW M3, which includes a modified intake manifold with integrated intercooler, a larger water radiator, and a flow-optimized boost pipe. These modifications address thermal management and reliability requirements for constant race-track operation.
- NürburgringcoreOperating at the Nürburgring circuit, the company's business is entirely dependent on access to the Nordschleife and Grand-Prix track. The Nürburgring appears as a logo partner on the website, suggesting a formal commercial or operational relationship with the circuit operator.
- PirelliminorListed as a partner on the website. As a leading tire manufacturer supplying motorsport tires, Pirelli likely supplies tires for the GetSpeed RaceTaxi fleet.
- Red BullminorListed as a partner logo on the website. Red Bull is a prominent motorsport brand; the nature of the relationship may be sponsorship or branding association.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Under8 Getspeed Racetaxi competitors and assessment
Company assessmentDirect peers
- Ring°werk / Nürburgring eXperience Center: Operates Nürburgring-affiliated motorsport experiences including racetaxi rides and driving experiences at the same venue. Adjacent competitor leveraging the official Nürburgring brand for co-pilot and driving experiences.
- AVL Renntaxi / AVL Driving Experience: Largest Nürburgring-based racetaxi operator offering Porsche co-pilot rides on the Nordschleife. Directly competes with GetSpeed RaceTaxi on the same venue, same product (co-pilot lap), and overlapping customer base of motorsport tourists.
- Sportwagenschule / Nürburgring Driving School: Long-established Nürburgring driving school offering co-pilot rides, track training, and racing driver courses. Overlaps with GetSpeed on the co-pilot/lap experience side while extending into the licensed-driving instruction category.
- SSR Performance: Listed as a customer/referral partner on the GetSpeed website; a Nürburgring-region performance shop that also engages with motorsport experiences and GT racing customers. Overlaps with GetSpeed's high-end motorsport audience.
Emerging players
- FaKK Racing / Falken Motorsports co-pilot experiences: Nürburgring-based racing team and motorsport experience provider with NLS presence. Operates adjacent motorsport hospitality/experience offerings to motorsport enthusiasts at the same venue.
- GetSpeed Performance: Parent racing team competing in the Nürburgring Langstreckenserie (NLS) and international GT racing series. Not a direct competitor but a strategic partner that supplies drivers, brand credibility, and racing-team authenticity to the RaceTaxi business.
Others
- Track Day / Driving Experience Operators (e.g., Sportscar Track Days): European track-day and driving-experience operators offering high-performance passenger and self-drive experiences on circuits including the Nürburgring. Indirect competitor for the motorsport-enthusiast customer wallet, though with broader track-portfolio positioning.
Regional players
- Spa-Francorchamps RacTaxi / Spa Track Experiences: Co-pilot racetaxi and track-experience offerings at Spa-Francorchamps (Belgium). Demonstrates the same product format at a comparable iconic circuit, representing both a competitive template and a potential expansion venue for GetSpeed.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Under8 Getspeed Racetaxi social profiles
Digital presenceUnder8 Getspeed Racetaxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Under8 Getspeed Racetaxi leadership team
Management profileNumber of profiles
Profiles4 records
Under8 Getspeed Racetaxi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Under8 Getspeed Racetaxi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Under8 Getspeed Racetaxi
What does Under8 Getspeed Racetaxi do?
Under8 Getspeed Racetaxi operates co-pilot race taxi rides on the Nürburgring Nordschleife using a Porsche 911 GT3 RS (992) and a BMW M3 Competition Touring (G81). The company offers pre-booked co-driver lap experiences, group and corporate event packages, NLS endurance race co-driver packages, and gift vouchers, with each ride delivered by professional racing drivers.
Is Under8 Getspeed Racetaxi a public or private company?
Under8 Getspeed Racetaxi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Under8 Getspeed Racetaxi founded?
Under8 Getspeed Racetaxi was founded in 2018. It employs 1 to 10 people.
Where is Under8 Getspeed Racetaxi based?
Under8 Getspeed Racetaxi is headquartered in Meuspath, Germany, in the Europe region.
How does Under8 Getspeed Racetaxi make money?
Four revenue lines are on record. RaceTaxi Co-Pilot Ticket Sales are the primary driver. The others are gift Vouchers, add-on Packages and Upsells and corporate and Private Events.
Who are Under8 Getspeed Racetaxi's main competitors?
Direct peers on record are Ring°werk / Nürburgring eXperience Center, AVL Renntaxi / AVL Driving Experience, Sportwagenschule / Nürburgring Driving School and SSR Performance. Emerging players are FaKK Racing / Falken Motorsports co-pilot experiences and GetSpeed Performance. Track Day / Driving Experience Operators (e.g., Sportscar Track Days) is listed as an others. Spa-Francorchamps RacTaxi / Spa Track Experiences is listed as a regional player.
Does Under8 Getspeed Racetaxi have an API?
No public API is recorded for Under8 Getspeed Racetaxi.
What industry is Under8 Getspeed Racetaxi in?
Under8 Getspeed Racetaxi's product category is Motorsport Experience Services. Its primary akta.pro industry code is THAJAFAF, Motorsports & Racing Experiences, with a secondary code of THAJABAI, Off-Road & Motorsports Adventures (ATV/UTV, Dirt Bike, Dune Buggy). Its NAICS code is 4853 and its SIC code is 7948.