Rockfile Media

What Rockfile Media does

Rockfile Media is a privately-held, founder-led digital media agency and consultancy based in South Florida (Coconut Creek), operating as Rockfile Media, LLC under sole ownership of Scott Hamilton. The company provides internet radio station creation, terrestrial and internet radio consulting, voice work and commercial production, custom (non-template) website and application development, and Shopify/WooCommerce e-commerce store builds. Its core products include Rockfile Radio — two streaming stations (ICE for prog rock, FIRE for mainstream hard rock) broadcasting from South Florida to audiences in 168+ countries — and a custom internet radio station creation service delivered in under 30 days across hobbyist, retail, and broadcast professional tiers. Sub-brands include Rockfile Retail (a Shopify pop-culture e-commerce store launched in March 2018), Floridian Cannabis (a medical-cannabis patient/dispensary connection service launched in August 2020), and the Funko Pop! Buy/Sell/Trade community administration; the company is also a certified Shopify Partner and Building Partner.

The technology stack is built around custom-coded websites and applications, Shopify and WooCommerce e-commerce platforms, and internet radio broadcasting infrastructure; proprietary features are not software products but repeatable service methodologies — station creation from scratch in 30 days, custom-coded (not template-based) sites/apps, and a 24-hour voice work turnaround backed by Addy Award credentials. There is no disclosed API, no app marketplace product, and no AI/ML component.

The business model combines one-time project fees (radio station creation, custom websites/apps, e-commerce builds), recurring revenue (weekly/monthly/quarterly/yearly consulting subscriptions for terrestrial and internet stations), professional services revenue (voice work, commercial production, imaging), and direct e-commerce revenue via Rockfile Retail. Go-to-market is sales-led and founder-led: prospects contact Scott Hamilton directly via email, with brand awareness supported by Rockfile Radio streaming, social channels (Facebook, Twitter), and word-of-mouth. Target customers are SMBs and individual hobbyists across radio broadcasting, e-commerce, and broadcast-adjacent creative services; named logos (Rockfile Radio, Funko community, Rockfile Retail, Floridian Cannabis) are all small-scale or proprietary.

Name

Rockfile Media

Legal name

Rockfile Media, LLC

Website

https://rockfilemedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rockfile Media is a South Florida digital media and consulting firm that creates custom internet radio stations, provides radio consulting, voice production, custom-coded websites/apps, and Shopify e-commerce store builds, serving SMB broadcasters, hobbyists, and small businesses worldwide.

Ownership category

akta.pro rank

Product category

Internet Radio and Media Production Services

NAICS

Sound Recording Industries (5122), Sound Recording Studios (51224)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Internet radio creation
• Radio consulting services
• Voice production services
• Custom web development
• E-commerce store building

Headquarters

HQ city

Coconut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Radio Station Creation Services: Building custom internet radio stations from scratch with multiple package levels for hobbyists, retail, and broadcast professionals; delivered in 30 days
2. Radio Consulting Services: Weekly, monthly, quarterly, and yearly consulting packages covering station tweaks, re-branding, and custom format builds for terrestrial and internet radio
3. Voice Work and Commercial Production: Voice narration, acting, commercial production, and imaging services with 24-hour dry voice work delivery; winners of multiple Addy Awards
4. E-Commerce Store Development: Shopify Partner building online stores; low startup costs with growth potential; operates own e-commerce store (Rockfile Retail) for pop culture goods
5. Custom Website and App Creation: Custom websites, apps, and graphics/branding services tailored to client needs

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rockfile Media provides full-service media content creation and consulting for the radio industry, including custom internet radio station builds delivered in under 30 days, terrestrial and internet radio consulting, voice-over and commercial production, custom-coded website and app development, graphics/branding, and e-commerce store creation as a certified Shopify Partner. The company also operates its own consumer-facing products including the Rockfile Radio streaming network and the Rockfile Retail pop-culture e-commerce store.

Product overview

Rockfile Media is a full-service media content creator and consultant specializing in rock music, offering a portfolio of products and services centered on internet radio station creation and e-commerce. Core offerings include Rockfile Radio (an internet radio network with two rock formats, ICE for prog rock and FIRE for mainstream hard rock, streaming to 168 countries) and Custom Radio Station Creation (delivering fully functional internet radio stations in 30 days). Complementary services span Radio Consulting (terrestrial and internet), Voice Work & Commercial Production, Custom Website/App Creation, Custom Graphics & Branding, and E-Commerce Store Creation (as a certified Shopify Partner and Building Partner with WooCommerce expertise). Sub-brands include Rockfile Retail (a Shopify-powered pop culture e-commerce store launched March 2018), Floridian Cannabis (medical cannabis industry service launched August 2020), and the Funko Pop! Buy-Sell-Trade community administration.

Differentiator

Problem solved

Functional benefit

Brands

• Rockfile Radio: Two rock stations streaming from South Florida to more than 168 countries, featuring prog rock (ICE) and mainstream hard rock (FIRE) formats.
• Rockfile Retail
• Funko Pop! Buy-Sell-Trade
• Floridian Cannabis

Products and services

• Custom Radio Station Creation Builds custom internet radio stations from scratch in under 30 days for hobbyists, retail, and broadcast professionals, delivering everything needed to broadcast with several different package levels.
• Radio Consulting
• Voice Work and Commercial Production
• Custom Website Creation
• Custom App Creation
• Custom Graphics and Branding
• E-Commerce Store Creation
• Rockfile Radio An internet radio network featuring two rock formats (ICE for prog rock and FIRE for mainstream hard rock) streaming from South Florida to audiences in more than 168 countries.
• Rockfile Retail An online-only e-commerce store specializing in pop culture goods and media; first week sales equaled half its capital investment and the store achieved $120,000+ in sales in its first year.
• Floridian Cannabis A service helping Florida patients connect with dispensaries and doctors in the medical cannabis industry.

Quantifiable outcome

• Internet radio station built and broadcasting in 30 days
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationCertified Shopify Partner and Store Builder; first store built for Funko Pop merchandise achieved $120,000+ in first-year sales; now part of the Shopify Network as a Building Partner

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Radio.co: Internet radio platform that lets customers create, broadcast, and monetize their own stations. Directly comparable to Rockfile Media's custom internet radio station creation service, with the platform model substituting for Rockfile's bespoke build approach.
• Shoutcast: Internet radio streaming infrastructure and hosting platform used by tens of thousands of stations. Comparable as a competing technology stack for building and operating internet radio stations at the SMB/hobbyist tier Rockfile Media addresses.
• Live365: Long-running internet radio broadcasting service that enables individuals and small broadcasters to launch streaming stations globally. Comparable to Rockfile Radio and the company's station-creation services in functionality and target customer (hobbyists and small broadcasters).

Emerging players

• AzuraCast: Open-source self-hosted radio station management platform used by independent broadcasters. Comparable as a low-cost alternative to Rockfile Media's custom internet radio station creation offering for technical self-serve customers.
• Pixel Union: Shopify-focused design and development agency building themes, apps, and full stores for SMB merchants. Comparable to Rockfile Media's Certified Shopify Partner e-commerce store creation services for SMBs.
• Voice123: Online voice-over marketplace connecting voice talent with clients, with rapid turnaround. Comparable to Rockfile Media's voice work and commercial production service for clients seeking narration, imaging, and commercials.
• OuterBox: Digital agency specialized in Shopify and WooCommerce store builds, custom web development, and branding. Directly comparable to Rockfile Media's combined Shopify/WooCommerce, custom website, and branding service offerings.

Broad incumbents

• NuVoodoo Media Services: Radio research and consulting firm focused on audience strategy and programming for broadcasters. Directly comparable to Rockfile Media's terrestrial and internet radio consulting services for stations looking to improve ratings and revenue.
• iHeartMedia: Largest US radio broadcaster, operating terrestrial stations and digital streaming platforms including iHeartRadio. Comparable as a broad incumbent in the rock-format radio category where Rockfile Media's ICE and FIRE stations compete for listening share.
• Jacobs Media: Established radio consulting and research firm serving major US broadcasters. Comparable to Rockfile Media's radio consulting practice but at a much larger enterprise scale and with deeper institutional reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RockfileRadio
• Facebookfacebook.com/RockfileMedia
• LinkedInlinkedin.com/company/rockfile-media-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockfile Media