Shoutcast
Shoutcast is a privately-held radio streaming platform (founded 1998, Brussels) offering self-hosted, managed cloud, and enterprise tiers for broadcasters, with integrated server-side ad injection and monetization via its Targetspot partnership.
- Company typePrivate
- Founded1998
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Shoutcast does
Shoutcast is a privately-held radio streaming platform, founded in 1998 and headquartered in Brussels, Belgium, that provides broadcasters with infrastructure and tools to stream and monetize online radio stations. The company operates a three-tier product lineup: Shoutcast Basic (the rebranded legacy DNAS self-hosted server software, available free for Linux and Windows), Shoutcast Easy (a managed cloud-hosted tier priced at €50/year per station with unlimited bandwidth, dedicated Radio Manager and an SSL certificate), and Shoutcast Pro (a fully customizable enterprise solution gated to broadcasters generating at least 2 million Total Listening Hours per month and sold via direct sales). Its underlying technology centers on a cloud-based streaming platform with server-side ad injection (ad-stitching) and 2N+1 redundant infrastructure deployed across the US and Europe.
The company's go-to-market combines self-serve acquisition for Easy and Basic (online registration at app.shoutcast.com) with sales-led motions for Pro enterprise customers and an API Partner program for third-party integrators. Shoutcast monetizes through (i) recurring annual subscription fees (Easy at €50/year per station), (ii) advertising revenue share with publishers starting from 40% via its flagship integration with Targetspot, which claims reach across over 160 million monthly unique listeners in the US and Europe, and (iii) custom managed-service contracts for Pro. Named publisher relationships include Townsquare Interactive, Radio France, Hotmix, Univision, Soundcloud and SBS, and the platform serves radio broadcasters of all sizes — from individual self-hosters to large publishing companies.
Operationally, the company is small (1–10 employees) with an active website and live sign-up flow, but discloses no revenue, funding, or headcount trend. Critical ownership and corporate structure data is not publicly disclosed: Shoutcast is described as a 'Proud member of Targetspot' but the precise corporate or affiliate relationship between the two entities is not confirmed in the source material, and no founder identities, investors, or jurisdictional details are available.
Shoutcast firmographics
Firmographics- Name
- Shoutcast
- Legal name
- Shoutcast
- Website
- https://shoutcast.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shoutcast is a privately-held radio streaming platform (founded 1998, Brussels) offering self-hosted, managed cloud, and enterprise tiers for broadcasters, with integrated server-side ad injection and monetization via its Targetspot partnership.
- Ownership category
- akta.pro rank
Shoutcast industry classification
Industry- Product category
- Internet Radio Streaming
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Radio Broadcasting Stations (4832), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
- akta.pro secondary industry
- Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI)
Keywords
Where Shoutcast is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Shoutcast business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Shoutcast Easy subscription: Annual subscription (€50/year per station) for cloud-hosted streaming with built-in monetization, dedicated Radio Manager, premium servers, and analytics. Recurring annual contract billed per station.
- Shoutcast Basic freemium software: Free self-hosted Shoutcast Server Software (formerly DNAS) for Linux 32/64 and Windows 32/64. Paid members receive the latest upgrades and new features, representing a freemium upgrade path to a paid server software license.
- Shoutcast Pro enterprise contracts: Custom, quote-based enterprise solution for large broadcasters with at least 2 million TLH/month, delivered as a fully customizable hosted service with direct sales engagement.
- Advertising revenue share via Targetspot: Revenue share with publishers (starting from 40%) on advertising income generated through Targetspot's server-side ad-stitching platform, with estimated eCPM-style returns (e.g., $18 per Total Listening Hour reference) and revenue tracked in the Targetspot Publisher Report.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Shoutcast Easy — hosted cloud radio streaming with monetization for €50/year per station |
| Freemium | Pay-as-you-go | Shoutcast Basic — free self-hosted Shoutcast Server Software (DNAS) |
| Other | Multi-year contract | Shoutcast Pro — custom enterprise solution for broadcasters with 2M+ TLH/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Shoutcast product offering
Product offeringCore offering
Shoutcast is an internet radio streaming platform offering a cloud-hosted managed service (Shoutcast Easy), a free self-hosted server software (Shoutcast Basic, formerly DNAS), and an enterprise tier (Shoutcast Pro). The platform pairs radio streaming infrastructure with server-side ad-stitching via Targetspot for audience monetization through pre-roll and mid-roll audio ads.
Product overview
Shoutcast is a platform-plus-modules radio streaming offering rather than a single unified product. The flagship managed cloud tier "Shoutcast Easy" (€50/year per station) is paired with a free self-hosted "Shoutcast Basic" (the rebranded DNAS server software) and an enterprise-only "Shoutcast Pro" tier for high-volume broadcasters. The shared "Radio Manager" console is the operational hub across the Easy and Pro tiers, and a server-side ad injection module (powered by Targetspot) is offered as the monetization add-on, with revenue share starting at 40%.
Differentiator
Problem solved
Functional benefit
Brands
- Shoutcast Easy: Hosted cloud-based streaming plan with built-in Targetspot pre-roll and mid-roll ad monetization, priced starting at €50/year per station.
- Shoutcast Basic
- Shoutcast Pro
Products and services
- Shoutcast Easy
- Shoutcast Basic
- Shoutcast Pro
Quantifiable outcome
- Up to 12,000 unique listeners supported per Shoutcast Server Software instance (+50% scalability)
- +2 more outcomes
Companies that use Shoutcast
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Shoutcast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Shoutcast partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- TargetspotflagshipTargetspot is Shoutcast's global advertising platform and monetization engine. Shoutcast describes itself as a 'Proud member of Targetspot' on the home page footer. Targetspot provides server-side ad injection (ad-stitching) for Shoutcast streams, enabling pre-roll and mid-roll audio ads with local, device and demographic targeting, and shares advertising revenue with publishers starting from 40%. The platform claims reach across over 160 million monthly unique listeners in the US and Europe.
- Townsquare InteractivecoreFeatured as a publisher partner on the Shoutcast Monetize page. Townsquare Interactive is one of the named publisher partners whose radio inventory is monetized through the Shoutcast/Targetspot advertising platform.
- Radio FrancecoreFeatured as a publisher partner on the Shoutcast Monetize page. Radio France is listed among the named publishers whose audio inventory is monetized through the Shoutcast/Targetspot advertising platform.
- HotmixcoreFeatured as a publisher partner on the Shoutcast Monetize page. Hotmix is one of the named radio publishers monetizing inventory via the Shoutcast/Targetspot platform.
- UnivisioncoreFeatured as a publisher partner on the Shoutcast Monetize page. Univision is listed among the named publishers whose audio inventory is monetized through the Shoutcast/Targetspot advertising platform.
- SoundcloudcoreFeatured as a publisher partner on the Shoutcast Monetize page. Soundcloud is listed among the named audio platforms whose inventory is monetized via the Shoutcast/Targetspot advertising stack.
- SBScoreFeatured as a publisher partner on the Shoutcast Monetize page. SBS is listed among the named radio publishers whose inventory is monetized via the Shoutcast/Targetspot advertising platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Shoutcast competitors and assessment
Company assessmentDirect peers
- StreamGuys: StreamGuys provides managed audio streaming infrastructure, content delivery, and monetization services to broadcasters and publishers. It is directly comparable to Shoutcast's Easy and Pro tiers as a B2B streaming-and-monetization platform for radio broadcasters.
- Live365: Live365 is an internet radio broadcasting and listening platform that has long offered hosted streaming plus ad-supported monetization for independent broadcasters. It competes head-to-head with Shoutcast in the SMB radio streaming and ad-revenue-share category.
- Radio.co: Radio.co is a hosted internet radio streaming platform offering cloud broadcasting, automation, mobile apps, and monetization for SMB and mid-market broadcasters. It directly competes with Shoutcast Easy on the same SMB/individual broadcaster segment with a similar subscription plus ads model.
Broad incumbents
- Spotify: Spotify is the dominant global music and spoken-word streaming platform with a large owned ad-supported tier. While not a direct radio streaming peer, it competes for the same listener hours and audio advertising budgets that Shoutcast/Targetspot monetize, and is the natural adjacent incumbent benchmark.
- TuneIn: TuneIn is a large global radio directory and streaming platform with both consumer-facing listening apps and broadcaster distribution services. It is both a named Shoutcast partner and a broader incumbent competing for listener attention and enterprise broadcaster relationships.
- iHeartMedia: iHeartMedia is one of the largest US radio broadcasters and parent of Triton Digital, combining owned broadcast stations with digital audio ad-tech. It competes with Shoutcast indirectly by owning both the inventory and the ad-tech stack that Shoutcast partners with for monetization.
- SoundCloud: SoundCloud is a major audio streaming and creator platform with its own monetization stack. It is listed as a Shoutcast/Targetspot publisher partner and is a broad incumbent in the audio streaming and ad-monetization space that competes for the same listener hours and advertising budgets.
- Audacy: Audacy is a major US radio broadcaster operating hundreds of stations plus digital audio and podcast properties. It is a relevant incumbent comparator to Shoutcast Pro enterprise customers, with similar enterprise-scale streaming, analytics, and ad-monetization needs.
- Triton Digital: Triton Digital (now part of iHeartMedia) is a large-scale digital audio ad-tech and streaming platform serving enterprise broadcasters. It overlaps with Shoutcast on ad-stitching/SSP capabilities and on enterprise streaming for high-volume radio customers, but operates at much larger scale and broader portfolio scope.
- AdsWizz: AdsWizz (acquired by SiriusXM) is a leading programmatic digital audio advertising platform offering server-side ad insertion and SSP services. It competes with the Targetspot monetization layer integrated into Shoutcast, and serves many of the same enterprise publisher customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Shoutcast social profiles
Digital presenceShoutcast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoutcast leadership team
Management profileNumber of profiles
Shoutcast subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shoutcast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoutcast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoutcast
What does Shoutcast do?
Shoutcast is an internet radio streaming platform offering a cloud-hosted managed service (Shoutcast Easy), a free self-hosted server software (Shoutcast Basic, formerly DNAS), and an enterprise tier (Shoutcast Pro). The platform pairs radio streaming infrastructure with server-side ad-stitching via Targetspot for audience monetization through pre-roll and mid-roll audio ads.
Is Shoutcast a public or private company?
Shoutcast is a private company. It is classified as unknown and is currently operating.
When was Shoutcast founded?
Shoutcast was founded in 1998. It employs 1 to 10 people.
Where is Shoutcast based?
Shoutcast is headquartered in Brussels, Belgium, in the Europe region.
How does Shoutcast make money?
Four revenue lines are on record. Shoutcast Easy subscription is the primary driver. The others are shoutcast Basic freemium software, shoutcast Pro enterprise contracts and advertising revenue share via Targetspot.
Who are Shoutcast's main competitors?
Direct peers on record are StreamGuys, Live365 and Radio.co. Broad incumbents are Spotify, TuneIn, iHeartMedia, SoundCloud, Audacy, Triton Digital and AdsWizz.
Does Shoutcast have an API?
Yes. Shoutcast offers a partner-facing API for third parties interested in integrating with the Shoutcast platform. Prospective API partners must apply by sending an email with details about their company and proposed application; the company responds on a case-by-case basis. No public documentation, SDK, type (REST/GraphQL), authentication method, rate limits, or sandbox availability is published.
What industry is Shoutcast in?
Shoutcast's product category is Internet Radio Streaming. Its primary akta.pro industry code is MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms, with a secondary code of MPAIADAI, Enterprise Audio Publishing & Private Podcast Platforms. Its NAICS code is 51611 and its SIC code is 4832.