Slam Dunk Pizza

What Slam Dunk Pizza does

Slam Dunk Pizza is a privately held, independent restaurant operator running two brick-and-mortar pizzerias in Mendocino County, Northern California — at 720 N. State St in Ukiah (the primary site with arcade and dedicated party room) and 1708 S. Main St in Willits. Both locations operate seven days a week from 11am to 9pm, offering dine-in and takeout service. The company's product offering extends beyond traditional pizzeria fare into an entertainment-dining concept: an in-house arcade (advertised as 'opening soon' on the website) where customers can win tickets redeemable for prizes, plus birthday party packages with dedicated party rooms and party contracts available in both English and Spanish. Mobile food truck and off-site catering services, booked through [email protected], extend the brand beyond its fixed locations into the broader Mendocino County event market.

The business operates as a direct-to-consumer restaurant with no enterprise or B2B anchor customers. Revenue is generated through per-transaction food and beverage sales, party package fees, catering contracts, and online pickup orders processed via the Toasttab third-party platform. Online ordering is integrated into the website for both locations, and customer acquisition is supported by organic social media presence on Instagram, Facebook, and TikTok. The company also runs a community donation program ([email protected]) and an open hiring channel via a Google Forms application, suggesting an operationally lean, likely founder- or family-owned enterprise.

There is no evidence of institutional ownership, external funding, patents, certifications, M&A activity, or a disclosed management team beyond local operations. The firm employs 1-10 people per firmographics and is classified as private with no public ticker. Strategic posture is that of a locally embedded multi-location small business pursuing modest diversification (entertainment, catering, parties) within its existing geographic footprint rather than scalable multi-unit franchising.

Name

Slam Dunk Pizza

Legal name

Slam Dunk Pizza

Website

https://slamdunkpizza.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Slam Dunk Pizza operates two independent pizza restaurants in Ukiah and Willits, California, combining dine-in, takeout, online ordering via Toasttab, an arcade, birthday party packages, and a mobile food truck and catering service for the local Mendocino County market.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (7225), Limited-Service Restaurants (722513), Mobile Food Services (72233)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant
• Food catering
• Birthday parties
• Arcade entertainment
• Food truck services

Headquarters

HQ city

Ukiah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in and Takeout Pizza Sales: The company operates pizza restaurants offering dine-in and takeout services at two California locations. Revenue is generated through individual food transactions at the point of sale.
2. Catering and Events: Catering services for private events and parties. Customers contact the company via email to book catering services for various occasions.
3. Food Truck Services: Mobile food truck operations for events, inquiries handled through [email protected]
4. Party Packages: Birthday party packages offered at both Ukiah and Willits locations, with party rooms available in Ukiah and table rentals in Willits. Party contracts available in English and Spanish.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Slam Dunk Pizza operates two neighborhood pizza restaurants in Ukiah and Willits, California, selling dine-in and takeout pizza and food items seven days a week from 11am to 9pm. Complementing the core food service are an on-site arcade with ticket-prize games, dedicated birthday party rooms and party packages, a mobile food truck, and off-site event catering, with online ordering handled through the Toasttab platform.

Product overview

Slam Dunk Pizza is a traditional pizzeria operating as a single-brand, multi-location restaurant business with two physical locations in Ukiah and Willits, California. The core offering consists of pizza and food restaurant services, complemented by several add-on modules including online ordering via Toasttab, a food truck and catering service, an arcade gaming area (coming soon), and birthday party packages with room rentals. The company also maintains a community donation program and engages customers through social media channels including Instagram, Facebook, and TikTok.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Restaurant Services Traditional pizzeria operating two physical restaurant locations offering dine-in and takeout pizza and food items to local consumers seven days a week from 11am to 9pm.
• Food Truck and Catering Services Mobile food truck operations and off-site catering services for private events, corporate events, and community gatherings; bookings handled via dedicated email ([email protected]).
• Birthday Party Packages Party packages with dedicated party room rentals at Ukiah and table rentals at Willits, designed for birthday celebrations and group events; bookings made by phone, online, or in-store.
• Online Ordering Digital ordering channel powered by the Toasttab platform that lets customers place pickup orders online from either the Ukiah or Willits restaurant locations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ToasttabcoreTechnology or IntegrationToasttab is the online ordering platform integrated into Slam Dunk Pizza's website, allowing customers to place orders for both Ukiah and Willits locations. This partnership enables the restaurant's e-commerce and online ordering capabilities.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Straw Hat Pizza: California-based pizza chain with dine-in family restaurant format and party/event catering. Comparable in operating geography and family-occasion focus.
• Chuck E. Cheese: The dominant national pizza + arcade + party room concept. While larger and franchised, Chuck E. Cheese is the closest direct comparable to Slam Dunk's pizza-and-family-entertainment positioning and target occasion (children's birthdays).
• Mountain Mike's Pizza: Northern California-originated pizza chain with dine-in family restaurants and party-friendly formats. Geographic and category overlap make it a strong comparable for Slam Dunk.
• Lamppost Pizza: California pizza chain focused on family sit-down dining and group/party occasions, comparable in concept and regional presence to Slam Dunk Pizza.
• Round Table Pizza: California-anchored pizza chain with dine-in family-friendly locations and party offerings. Closely comparable as a regional pizza sit-down concept competing for similar family dining occasions in Northern California.
• Peter Piper Pizza: Pizza restaurant chain with attached arcade and party packages, with strong presence in the western U.S. Highly comparable to Slam Dunk's combined pizza + arcade + party business model.
• Pizza Factory: Franchised pizza chain with many small-town and rural locations, family-friendly dining, and party accommodations — directly comparable in scale and market type to Slam Dunk's two-location footprint.

Broad incumbents

• Domino's: Largest pizza QSR chain in the U.S., competing on price, delivery, and digital ordering. Not a concept peer, but the dominant competitive force in Slam Dunk's core product category.
• Pizza Hut: National pizza chain with dine-in, delivery, and party group offerings. Represents the scaled incumbent competing for the same family dining and party occasions in Northern California.

Emerging players

• Main Event Entertainment: Family entertainment centers that often pair food service with arcade and party packages. Comparable as a broader family-entertainment-and-food concept, though at materially larger scale and in larger markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/slamdunkpizzawillits
• Instagraminstagram.com/slamdunkpizza
• TikToktiktok.com/@slamdunkpizza
• LinkedInlinkedin.com/company/slam-dunk-pizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slam Dunk Pizza