Singapore Anti-narcotics Association

What Singapore Anti-narcotics Association does

Singapore Anti-Narcotics Association (SANA) is a non-profit charity founded on 19 August 1972 that delivers drug prevention education, rehabilitation support, and reintegration services across Singapore. The organization serves four primary beneficiary groups: at-risk youth (via ACT/ACT Badge school programmes and the SANA Learning Academy), persons-in-recovery from drug addiction (via three walk-in Step-Up Centres at Sengkang, Northwest (Woodlands) and Taman Jurong, plus Case Management Services, psychotherapy, tattoo removal, and the EDSO programme), families of inmates (via the Yellow Ribbon Community Project), and community volunteers (SANA Kakis, Peer Leaders, and YRCP volunteers).

SANA's service platform is people-led rather than technology-led: there is no proprietary technology product. Core infrastructure consists of three physical Step-Up Centres, an online learning hub hosted on Odoo, and an embedded referral pipeline drawn from the Central Narcotics Bureau (CNB), Singapore Prison Service (SPS), and the Ministry of Home Affairs' Taskforce on Drugs. The organization is a Social Service Agency and full member of the National Council of Social Service (NCSS), holds Institutions of a Public Character (IPC) status (Reg. No. 452), and has held UN ECOSOC Special Consultative Status since 2018.

SANA's revenue model is a diversified non-profit mix: IPC-eligible donations (tax-deductible at 2.5x), recurring and preset individual giving tiers (S$10–S$1,000 monthly or one-time), event-based fundraising (biennial Charity Golf & Dinner, annual Gala Dinners with table tiers up to S$10,000, the inaugural Yellow Ribbon CARE Network Gala Dinner 2025 with Platinum tables at S$25,000), government grants as an SSA/NCSS member, membership dues, and newer campaigns such as the S$1,000-minimum "1000 Philanthropists Fight Against Drugs" and a Pre-Loved Clothes Recycling initiative. Operational scale as of December 2024: 93 grassroots divisions, 1,065 trained volunteers, and over 23,000 families reached.

Name

Singapore Anti-narcotics Association

Legal name

Singapore Anti-Narcotics Association

Website

https://sana.org.sg

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

SANA is a Singapore non-profit founded in 1972 that delivers drug prevention education, rehabilitation, and reintegration services via three Step-Up Centres, school programmes, and a 1,065-volunteer network, serving persons-in-recovery, at-risk youth, and families of inmates.

Ownership category

akta.pro rank

Product category

Drug Rehabilitation and Prevention Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000)

akta.pro primary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

akta.pro secondary industries

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Drug prevention education
• Addiction rehabilitation services
• Social service agency
• Community reintegration support
• Youth drug education

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Fundraising: SANA receives donations from individuals and organizations through various channels including PayNow, bank transfer, cheque, and credit card. All donations qualify for 2.5 times tax exemption as the organization holds IPC (Institution of a Public Character) status.
2. Charity Events: SANA organizes fundraising events including biennial Charity Golf & Dinner events, Gala Dinners, and the SANA 1000 Philanthropists Fight Against Drugs initiative. These events include sponsorship tiers and table purchases.
3. Government Grants: As a Social Service Agency (SSA) and full member of National Council of Social Service (NCSS), SANA receives government funding support for its programmes and services.
4. Membership Fees: SANA offers membership opportunities for individuals and organizations aligned with its mission, providing affiliation benefits with various local and international anti-drug organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Singapore Anti-Narcotics Association (SANA) is a non-profit Social Service Agency providing comprehensive drug prevention education, rehabilitation support, and reintegration services in Singapore. The organization operates three walk-in Step-Up Centres islandwide offering counselling, case management, psychotherapy, tattoo removal, and tele-visit services for persons-in-recovery from drug addiction. SANA also delivers preventive drug education programmes for youth, family support services via the Yellow Ribbon Community Project, prison outreach, and aftercare services for ex-offenders, all provided free of charge to beneficiaries.

Product overview

Singapore Anti-Narcotics Association (SANA) is a non-profit social service agency offering a comprehensive ecosystem of drug prevention and recovery support services. The organisation operates three Step-Up Centres (at Sengkang, Northwest/Woodlands, and Taman Jurong) providing walk-in rehabilitation facilities. Core services include Case Management Services (CMS) offering counselling and financial assistance, Psychotherapy for co-occurring mental health conditions, Tele-Visit video conferencing for family connections with incarcerated loved ones, Tattoo Removal Programme (TRP), and Prison Outreach. The Aftercare department delivers ongoing support through CMS and Enhanced Direct Supervision Order (EDSO) programmes. Preventive education is delivered through ACT (Advocating Change Together), ACT Badge (a tiered proficiency programme), Programme ACT (for welfare home youths), Drug Awareness School Talks, and the online SANA Learning Academy platform. Family and community support includes the Yellow Ribbon Community Project (YRCP) with 1,065 trained volunteers, Family Support, and Client Support programmes. Recreational and engagement activities include SANAbration events, S.A.M Interest Groups (Sports, Art, Music), and Public Engagement initiatives. The organisation also conducts regular fundraising campaigns including the biennial Charity Golf & Dinner, Gala Dinner, 1000 Philanthropists initiative, and Pre-Loved Clothes Recycling Campaign. All donations are eligible for 2.5 times tax exemption. SANA is registered under the Charities Act with IPC status and is a full member of the National Council of Social Service.

Differentiator

Problem solved

Functional benefit

Brands

• Step-Up Centres: Walk-in facilities that support the rehabilitation and reintegration of persons-in-recovery from drug addiction by strengthening their social support networks.
• SANAbration
• S.A.M Interest Groups
• Yellow Ribbon Community Project (YRCP)
• ACT (Advocating Change Together)
• ACT Badge
• SANA Learning Academy

Products and services

• Step-Up Centres Walk-in facilities that support the rehabilitation and reintegration of persons-in-recovery from drug addiction by strengthening their social support networks. Three centres operate islandwide at Sengkang, Northwest (Woodlands), and Taman Jurong.
• Case Management Services (CMS) Casework and counselling services for drug recovery available at all three Step-Up Centres, including interim financial assistance such as NETS FlashPay Card, family assistance vouchers, and Yellow Ribbon Enabling Fund access.
• Psychotherapy Service addressing co-occurring mental health symptoms and behavioural or relationship issues that may perpetuate or increase risk of relapse to drug abuse, supporting sustained recovery.
• Tele-Visit Video conferencing facility enabling registered next of kin to connect with incarcerated loved ones. Available at Step-Up @ Sengkang and Step-Up @ Northwest (excluding Tuesdays).
• Tattoo Removal Programme (TRP) Subsidised tattoo removal service available at all three Step-Up Centres for ex-offenders and persons-in-recovery to improve employability and distance themselves from past antisocial affiliations.
• Prison Outreach Platform for SANA to conduct outreach briefings at Drug Rehabilitation Centres (Selarang S1 for males, Cluster A4 for females), providing inmates information on available community services and support for reintegration.
• Aftercare Services Support services for persons-in-recovery and their families experiencing challenges in rehabilitation and reintegration, offered through Case Management Services (CMS) and Enhanced Direct Supervision Order (EDSO).
• Enhanced Direct Supervision Order (EDSO) Programme for first-time drug users assessed as low-risk for reoffending by Central Narcotics Bureau (CNB). Clients receive monthly counselling and home visits with case managers using psychology-based methods including goal-setting and family engagement.
• Yellow Ribbon Community Project (YRCP) Programme aimed at strengthening and stabilising families of inmates to support rehabilitation and reintegration, with the goal of reducing recidivism and breaking intergenerational offending. As of December 2024, 93 grassroots divisions and 1,065 trained volunteers are engaged.
• ACT (Advocating Change Together) Preventive drug education programme that equips youths with strong pro-social decision-making skills and empowers them to become drug-free advocates contributing to drug abuse prevention in the community.
• ACT Badge Tier-based proficiency programme (Bronze, Silver, Gold) for secondary school students from Uniform Groups, building knowledge and advocacy skills about substance abuse and peer influence resistance.
• Programme ACT Youth-focused initiative at welfare homes building awareness, resilience and empowerment to combat drug abuse. Includes content presentations, team activities, testimonial sharing, mindfulness sessions, physical activities and reflection sessions over 2-3 days.
• Drug Awareness School Talks Educational programme equipping youths with knowledge of substance abuse, raising awareness on harms of drugs, debunking misconceptions, and promoting drug-free lifestyle. Co-facilitated with student leaders including educational booths and testimonials.
• SANA Learning Academy Online resource hub designed to empower individuals and communities through education and training to combat drug abuse, promote drug prevention and build resilience. Features evidence-based information, skills development and advocacy training.
• Family Support Programme recognising families as the first line of defense against drug addiction, providing support to help families cope with challenges and break the cycle of re-offending and prevent intergenerational offending.
• Client Support Services providing recovering persons with opportunities to strengthen family and social networks, offering support to help them face daily challenges and succeed in reintegration.
• SANAbration Recreational activity events held twice yearly during June and December school holidays, providing persons-in-recovery and family members opportunities to bond through activities and offer prosocial support.
• S.A.M Interest Groups Interest groups (Sports, Art, Music) held on alternate Thursday or Friday evenings at Step-Up @ Sengkang for persons-in-recovery and their next of kin to engage in prosocial activities promoting well-being and self-expression.
• Public Engagement Preventive drug education targeting young people with anti-drug messages taking an engagement approach, equipping and encouraging students and youth groups to conceptualise and implement drug awareness campaigns reaching their peers.

Quantifiable outcome

• 23,000+ families supported through YRCP
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Istanbul InitiativeminorStrategic or Co-development Partner · 1 January 2025Global network of NGOs dedicated to advocating for prevention and recovery efforts. Members gather annually from across the world representing organizations working locally and globally to strengthen civil society's role.
• Asia-Pacific Forum Against Drugs (APFAD)coreStrategic or Co-development Partner · 1 January 2025Biennial conference bringing together anti-drug practitioners and advocates from local and Asia-Pacific NGOs, community partners, civil society groups and government agencies. Since 2025, SANA has taken over the organisation of this Forum.
• World Federation Against Drugs (WFAD)minorStrategic or Co-development Partner · 1 January 2009Multilateral community of NGOs and individuals founded in Stockholm, Sweden in 2009. Aims to strengthen prevention, increase access to treatment, and promote recovery.
• CARE Network (Community Action for the Rehabilitation of Ex-offenders)coreStrategic or Co-development Partner · 1 January 2000Alliance of government organizations and community partners that provides comprehensive aftercare and reintegration support for ex-offenders and their families. Coordinates efforts, shares knowledge, and runs initiatives like the Yellow Ribbon Project.
• Yellow Ribbon SingaporecoreStrategic or Co-development Partner · 1 January 2000Core member of CARE Network which mobilises the community, coordinates aftercare efforts, and enhances service delivery for ex-offenders and their families. Co-organiser of Yellow Ribbon Community Awards.
• National Council of Social Service (NCSS)coreStrategic or Co-development PartnerSANA is a Social Service Agency (SSA) and full member of NCSS, a statutory board under the Ministry of Social and Family Development. NCSS is the national coordinating body for Social Service Agencies in Singapore.
• Asia-Pacific Confederation against Drugs (APCD)minorStrategic or Co-development PartnerMultilateral community of NGOs aiming to advocate for stronger Drug Demand Reduction efforts, creation of drug-free areas, forge strong regional cooperation, and project unified voice at international platforms like the Commission on Narcotic Drugs.
• One Voice, One Message (OVOM)minorStrategic or Co-development PartnerGroup of volunteer ambassadors and experts from all corners of the world advocating for the right of communities to be free from illegal mind-altering substances and illegal use of legal drugs.
• Vienna NGO Committee on Drugs (VNGOC)minorStrategic or Co-development PartnerVital link between NGOs and key intergovernmental and international agencies involved in drug policy, strategy and control including Commission on Narcotic Drugs (CND), International Narcotics Control Board, and UNODC.
• Yellow Ribbon FundminorStrategic or Co-development PartnerPart of Yellow Ribbon CARE Network Gala Dinner 2025 celebrating 25 years. Donations go towards rehabilitation and reintegration programmes supporting inmates, ex-offenders and families.
• Singapore After-Care Association (SACA)minorStrategic or Co-development PartnerMember of Yellow Ribbon CARE Network Gala Dinner 2025. Donations support after-care services for ex-offenders and their families.
• NeuGen FundminorStrategic or Co-development PartnerMember of Yellow Ribbon CARE Network Gala Dinner 2025. Fund supporting rehabilitation and reintegration programmes.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Singapore Association for Mental Health (SAMH): SAMH is a Singapore nonprofit providing mental health education, counselling and rehabilitation programmes including Centre for Positive Living for HIV-affected persons. SAMH overlaps with SANA's Psychotherapy services for co-occurring mental health and addiction conditions and shares the SSA/NCSS funding ecosystem.
• Singapore After-Care Association: Singapore After-Care Association (SACA) is a fellow Yellow Ribbon CARE Network member providing aftercare support to ex-offenders and their families. SANA and SACA operate adjacent programmes targeting overlapping beneficiaries released from Singapore's Drug Rehabilitation Centres, both funded through NCSS and donations.
• Yellow Ribbon Singapore: Yellow Ribbon Singapore is the national initiative under the Singapore Prison Service coordinating rehabilitation and reintegration for ex-offenders. SANA co-organises the Yellow Ribbon Community Awards with this programme and operates within the broader Yellow Ribbon CARE Network it anchors.
• Asia-Pacific Confederation Against Drugs (APCD): APCD is a regional coalition of NGOs advocating for drug demand reduction and drug-free areas across the Asia-Pacific. SANA is a member of APCD and has assumed organization of the Asia-Pacific Forum Against Drugs (APFAD) from 2025, making APCD a direct peer for advocacy positioning.
• World Federation Against Drugs (WFAD): WFAD is a Stockholm-based multilateral community of NGOs and individuals founded in 2009 to strengthen prevention and promote recovery. SANA is a member since at least 2009, making WFAD a direct peer in international drug prevention advocacy and an access point for cross-border knowledge sharing.
• TOUCH Community Services: TOUCH Community Services is a large NCSS-affiliated SSA in Singapore running youth, family, and rehabilitation programmes including services for ex-offenders. Comparable to SANA in beneficiary segments (at-risk youth, families, reintegrating individuals) and in funding model (government grants plus donations).
• Fei Yue Community Services: Fei Yue is a major NCSS-member Social Service Agency in Singapore operating family services, youth programmes and rehabilitation support. It is comparable to SANA as a fellow SSA competing for similar government grants, donor dollars, and volunteer engagement in the social services space.

Broad incumbents

• Tan Tock Seng Hospital: Tan Tock Seng Hospital operates Singapore's tertiary inpatient addiction medicine and psychiatric services including the National Addictions Management Service (NAMS). It is a broader incumbent in the SUD treatment space that SANA's outpatient step-up services complement via referral pathways.
• National Council of Social Service (NCSS): NCSS is the statutory board under Singapore's Ministry of Social and Family Development coordinating the country's SSAs. As SANA's umbrella coordinator and grant channel, NCSS shapes the regulatory and funding environment in which SANA operates and is comparable as a broader incumbent governing peer SSAs.

Regional players

• Istanbul Initiative: The Istanbul Initiative is a global network of NGOs dedicated to drug prevention and recovery advocacy. SANA joined as a member in 2025, making it a regional/global peer for civil society coordination on drug demand reduction that complements SANA's UN ECOSOC engagement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/singaporeantinarcotics
• LinkedInlinkedin.com/company/singaporeantinarcotics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Singapore Anti-narcotics Association