Schneider & Steffens

What Schneider & Steffens does

Schneider & Steffens GmbH & Co. KG is a private, multi-trade residential services company headquartered at Mehlbachstrift 4, Lüneburg, Germany, operating in the SHK (Sanitär, Heizung, Klima) trades alongside electrical and photovoltaic work. Founded on January 1, 2010 through the merger of two long-established Lüneburg firms (Hans Peter Schneider and Hans-Jürgen Steffens, together representing more than 80 years of combined company history), the firm has been a member of the international HomeServe Gruppe since 2021. It operates with 45+ employees under managing director Sascha Kern and is registered as a GmbH & Co. KG with Schneider & Steffens Management GmbH as general partner.

The company's product and service portfolio covers heating system planning and installation (heat pumps, gas, solar thermal, biomass, building heating networks), bathroom design and renovation (including barrier-free solutions), photovoltaic and battery storage installation, modern electrical installation with smart home integration, government subsidy advisory (BEG/KfW, up to 70–80% coverage for heat-pump replacements), emergency repair service, and subscription-style protection plans. Its flagship product, Wärme360°, is a 10–15 year installment-financing and maintenance package for Vaillant aroTHERM plus heat pumps developed jointly with HomeServe; supplementary subscription products include the €54/month Reparatur-Schutzbrief and the €39/month Reparatur-Versicherung, both bundled with a 24/7 emergency hotline.

Schneider & Steffens earns revenue from one-time installation fees across heating, plumbing, electrical, photovoltaic and bathroom projects, recurring annual maintenance contracts, monthly subscription repair-protection plans administered via HomeServe, transaction-based fees on Wärme360° financing, and fixed-fee emergency call-outs (€199.98). Its go-to-market is direct, sales-led, and locally focused on residential homeowners in Lüneburg and the wider Lower Saxony region, with customer acquisition driven through the company website, Instagram, YouTube (including a SteckerChecker influencer collaboration), and referral through the HomeServe network. Strategic differentiation rests on Vaillant Competence Partner certification, BWP (Bundesverband Wärmepumpe) membership, deep expertise in navigating German heating-replacement subsidies, and HomeServe group backing.

Name

Schneider & Steffens

Legal name

Schneider & Steffens GmbH & Co. KG

Website

https://schneiderundsteffens.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Schneider & Steffens is a 45-employee, multi-trade residential services firm in Lüneburg, Germany, installing and maintaining heating, plumbing, bathroom, photovoltaic, and electrical systems for local homeowners, with a flagship heat-pump financing bundle (Wärme360°) developed with parent HomeServe Gruppe.

Ownership category

akta.pro rank

Product category

Residential Heating, Plumbing & Electrical Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Heat Pump Repair & Maintenance (HSAOAHAD), HVAC Installation, Service & Repair (IMAIABAA)

Keywords

• Residential heating installation
• Heat pump services
• Bathroom renovation trades
• Photovoltaic installation
• Plumbing and electrical maintenance

Headquarters

HQ city

Lüneburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Installation Services: Installation of heating systems, heat pumps, bathrooms, photovoltaic systems, and electrical installations for residential customers. Revenue is earned as one-time professional service fees for installation projects.
2. Service and Maintenance Contracts: Annual maintenance services for heating, plumbing, and electrical systems. The company provides 365-day service availability and emergency (Notdienst) services.
3. Repair Protection Plans (HomeServe): Monthly subscription-based repair protection plans covering heating, plumbing, and electrical repairs. The 'Reparatur-Schutzbrief' (all-in-one repair insurance + annual heating maintenance) is priced at €54/month and includes 4 repairs up to €2,000 per year plus 24/7 emergency hotline. The standalone 'Reparatur-Versicherung' is priced at €39/month with similar repair coverage.
4. Wärme360° Installment Financing: Ratenkauf (installment purchase) model for heat pumps facilitated through HomeServe financing. Customers pay monthly installments over 10-15 years, with optional add-ons. Schneider & Steffens provides the service/installation while HomeServe handles the financing contract.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Schneider & Steffens installs and maintains sanitary, heating, ventilation, photovoltaic, and electrical systems for residential customers in the Lüneburg region of Germany. The company delivers turnkey home energy and bathroom projects—from planning through installation to annual maintenance—anchored by its Wärme360° heat pump financing and service package (installment payments over 10-15 years with annual maintenance included) and complemented by repair protection subscription plans, emergency service, and subsidy advisory.

Product overview

Schneider & Steffens is a heating, sanitation, and electrical (SHK) trades company based in Lüneburg, Germany, operating as part of the HomeServe Group since 2021. The company's portfolio consists of distinct service lines rather than a unified software product: the core Wärme360° heat pump financing and service package (combining Vaillant heat pump installation, installment financing, and annual maintenance under one offering), complemented by repair protection plans (Reparatur-Schutzbrief and Reparatur-Versicherung) that bundle emergency repairs and annual servicing for heating, plumbing, and electrical systems. Supporting service lines include bathroom design and renovation (Bad/Badsanierung), heating system installation across multiple technologies (heat pumps, gas, solar thermal, biomass), photovoltaic and battery storage installation (Photovoltaik), electrical installation and smart home services (Elektro), government subsidy advisory (Fördermittelberatung), and a weekend/evening emergency repair service (Notdienst). Schneider & Steffens is a certified Vaillant competency partner and a certified TOP employer, with over 45 employees and more than 80 years of combined company history.

Differentiator

Problem solved

Functional benefit

Products and services

• Wärme360° A heat pump financing and service package enabling residential customers to obtain a heat pump through installment payments over 10-15 years, inclusive of annual maintenance, extended manufacturer warranty options, and government subsidy support — offered as a collaboration between Schneider & Steffens (installation and service) and HomeServe (financing contract). No SCHUFA entry or land register entry required.
• Reparatur-Schutzbrief An all-in-one repair protection package combining repair insurance and annual gas boiler maintenance, covering 4 repairs up to €2,000 per year for heating, plumbing, and electrical systems, plus a 24/7 emergency repair hotline, priced at €54/month.
• Reparatur-Versicherung A standalone repair insurance product covering 4 repairs up to €2,000 per year for defects in heating, plumbing, and electrical systems, with a 24/7 emergency repair hotline, priced at €39/month.
• Vaillant aroTHERM Plus Luft/Wasser-Wärmepumpe installation An air/water heat pump installation service offered by Schneider & Steffens, featuring a compact outdoor design, quiet operation, and optional smart app control. Schneider & Steffens is a certified Vaillant Competence Partner specializing in regenerative energy systems.
• Bad / Badsanierung (Bathroom design and renovation) Complete bathroom design, renovation, and modernization services including 3D visualization, barrier-free accessibility solutions, whirlpool, rain or steam showers, infrared cabins, and sauna installations, coordinated across plumbing, electrical, drywall, tiling, and painting trades.
• Heizung / Heizsysteme (Heating system installation) Heating system planning, installation, replacement, and maintenance services covering heat pumps, gas heating, solar thermal, biomass (pellet and wood chip), and building heating networks, including energy demand analysis, subsidy guidance, and old heating disposal.
• Photovoltaik / PV-Anlagen (Photovoltaic installation) Photovoltaic (PV) system installation for residential and commercial buildings, including solar modules, battery storage systems, and integration with Wallbox for electric vehicle charging, with planning support for property type, roof area, roof material, annual consumption, and additional energy consumers.
• Elektro / Elektroinstallation (Electrical installation) Modern electrical installation, repair, and smart home services covering house connections, meters, data lines, heating system integration, lighting control, door and window contacts, motion detectors, smart door communication, alarm systems, remote diagnostics, and app-based management of lighting, climate, and heating.
• Fördermittelberatung / Heizungsförderung (Subsidy advisory) Advisory service assisting customers with navigating German government subsidy programs (BEG — Bundesförderung für effiziente Gebäude) for heating system replacements, including Grundförderung (30% base subsidy), Einkommensbonus (income bonus up to 40%), Familienzuschlag (family supplement), and application support, covering heat pumps, biomass, and building heating network connections.
• Notdienst (Emergency Service) Emergency repair service available outside regular business hours: Monday–Thursday 16:00–20:00, Friday 12:30–20:00, Saturday–Sunday 10:00–17:00, with a flat emergency fee of €199.98 per call-out.

Quantifiable outcome

• Up to 70-80% state subsidy available for heat pump installation through BEG/KfW programs
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HomeServe GruppecoreStrategic or Co-development Partner · 1 January 2021Schneider & Steffens has belonged to the HomeServe Group since 2021. While retaining its own name, logo, and local team, Schneider & Steffens benefits from the group's network in areas including digitalization of core processes, knowledge transfer within the group, purchasing advantages, and national employer branding that makes the company more attractive locally. HomeServe Germany operates 20 member companies with over 1000 employees and generates over €100M in revenue (2024).
• Vaillant Group (Vaillant-Kompetenzpartner)coreTechnology or IntegrationSchneider & Steffens is a certified Vaillant Competence Partner, specializing in Vaillant products including the aroTHERM plus air/water heat pump series. The partnership involves exclusive/high-quality product supply, technical training, and certification.
• Bundesverband Wärmepumpe (BWP)minorStrategic or Co-development PartnerIndustry association membership providing access to industry standards, best practices, and representation in the German heat pump market.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bosch Thermotechnik / Buderus: German heating systems manufacturer (Buderus brand) under Bosch Thermotechnik, offering heat pumps, gas heating, and complete residential heating solutions. Comparable through shared heat pump and residential heating focus, though distributes via installer networks rather than direct service delivery.
• Stiebel Eltron: German heat pump and hot water heating equipment manufacturer serving residential customers. Comparable through direct competition in the heat pump product category and overlapping installer-customer base, though distributed via trade partners rather than installed in-house.
• HomeServe plc: International home services and repair protection platform and Schneider & Steffens' parent group. Comparable through shared subscription-based repair protection products (Reparatur-Schutzbrief, Reparatur-Versicherung) and 365-day service model, though operating globally rather than locally.
• Vaillant Group: Leading German heating manufacturer and Schneider & Steffens' core technology partner for the aroTHERM plus heat pump line. Comparable as a heat pump and heating system provider serving the same residential Energiewende market, though Vaillant is a manufacturer while Schneider & Steffens is the installation/service layer.
• Viessmann: Major German manufacturer of heating, heat pump, and industrial refrigeration systems serving residential and commercial customers. Comparable to Schneider & Steffens in end-customer overlap (homeowners seeking heat pumps) and product category focus, but operates as manufacturer and integrator rather than regional installer.

Direct peers

• 1Komma5° (1point5): German renewable energy installer focusing on heat pumps, solar PV, and battery storage with integrated financing products for homeowners. Highly comparable business model to Schneider & Steffens — installation-led, residential focus, heat pump and PV bundling, and energy transition tailwind positioning.
• Thermondo: German heating installation specialist offering heat pump, gas, and hybrid heating system installations for residential customers with its own financing and service packages. Closely comparable to Schneider & Steffens in product mix (heat pumps-led) and end customer (residential homeowners), though operating at national scale with venture backing.
• Enpal: German solar and heat pump leasing company offering homeowners subscription-based access to renewable energy systems. Comparable to Schneider & Steffens in heat pump delivery and customer financing innovation, though Enpal differentiates via pure leasing rather than ownership-transfer Ratenkauf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/schneider_steffens
• Facebookfacebook.com/schneiderundsteffens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schneider & Steffens