What Rose Produce does

Rose Produce Limited is a UK-based private limited company (Company Number 10405095) that procures, distributes, and sells fresh vegetables and salads to B2B customers across the UK and Europe. Its product range covers staple produce such as potatoes, carrots, and onions, brassicas, salad crops including lettuce and salad onions, and specialty items such as sweet potatoes and butternut squash. Products are sourced from a varied supply base of fully assured farms and can be collected by buyers or delivered via the company's own temperature-controlled fleet.

The underlying operational capability is a multi-modal cold chain: road delivery via Tautliners and fridge trailers within the UK and Europe, combined with temperature-controlled containers dispatched through sea/ship links for cross-border European distribution. Headquarters are in March, Cambridgeshire, with the entire operation run by a team of 1–10 employees. Distribution runs through two channels: direct delivery to customer locations and self-collection from assured farms, supported by a phone- and email-based sales motion.

The revenue model is straightforward transactional product sales to B2B buyers in the food service and retail sectors; pricing is not publicly disclosed and quotes are handled via direct phone or email contact. The company has no external funding, no disclosed investors, no named enterprise customers, and no public certifications or awards in the source data. Digital presence is limited to a basic WordPress website, and there is no evidence of AI, software, or data-driven capabilities.

Name

Rose Produce

Legal name

Rose Produce Limited

Website

https://roseproduce.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Rose Produce Limited is a UK-based B2B distributor that procures and supplies fresh vegetables and salads to food service and retail customers across the UK and Europe via temperature-controlled road and sea freight.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Vegetable Wholesale (AFAIACAB)

Keywords

• Fresh produce wholesale
• Vegetable distribution
• Salad supply
• Temperature-controlled logistics
• B2B produce procurement

Headquarters

HQ city

March

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Rose Produce generates revenue through the procurement and sale of vegetables and salads to B2B customers throughout the UK and Europe. Products include staples (potatoes, carrots, onions), brassicas, salad crops (lettuce, salad onions), sweet potatoes, and butternut squash. Revenue is derived from transactional product sales with delivery or collection options.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Rose Produce Limited procures and sells fresh vegetables and salads—including staple produce (potatoes, carrots, onions), brassicas, salad crops (lettuce, salad onions), and specialty items (sweet potatoes, butternut squash)—sourced from a wide base of fully assured farms. Customers can collect products directly from those farms or receive delivery throughout the UK and Europe via Tautliners, fridge trailers, or temperature-controlled sea/ship containers.

Product overview

Rose Produce Limited operates as a produce procurement and sales company offering a single core product line of fresh vegetables and salads. Their product portfolio consists of two integrated offerings: fresh produce (vegetables and salads sourced from a varied supply base) and transport/delivery services (logistics using temperature-controlled vehicles). The company sources products from fully assured farms and serves customers across the UK and Europe, with delivery capabilities via road (Tautliners, fridge trailers) and sea shipping containers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce (Vegetables & Salads) Procurement and sales of fresh vegetables and salads including staple produce (potatoes, carrots, onions), brassicas, salad crops (lettuce, salad onions), and specialty items (sweet potatoes, butternut squash). Products are sourced from a wide supply base of fully assured farms and are available for collection from those farms or for delivery throughout the UK and Europe. Targeted at B2B customers in food service and retail.
• Transport & Delivery Services Delivery of fresh produce to any customer-required destination using Tautliners, fridge trucks, or temperature-controlled containers via sea/ship links, enabling distribution throughout the UK and Europe while maintaining cold-chain freshness. Targeted at B2B customers in food service and retail.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Greenyard: Belgian-headquartered global fresh, frozen, and prepared produce group with deep UK and European reach. Larger incumbent with broader product portfolio and integrated grower base.
• Dole plc (formerly Total Produce): One of the world's largest fresh produce companies following the Total Produce/Dole combination, with extensive UK and European distribution. Operates as a dominant incumbent across nearly all of Rose Produce's product categories.
• Bakkavor Group: UK-listed fresh prepared foods manufacturer with significant UK and EU footprint across salads, vegetables, and ready meals. Larger incumbent operating adjacent to Rose Produce's market with broader portfolio capabilities.

Regional players

• Gilfresh Produce: Northern Ireland-based fresh produce grower and packer supplying UK retail and wholesale with vegetables and salads. Comparable product mix but operates in a distinct UK region.
• Berry Gardens: UK grower-owned berry cooperative supplying major retailers with soft fruit. Comparable UK fresh-produce B2B model but focused on berries rather than the broader vegetable range Rose Produce handles.

Direct peers

• Poupart Ltd: Specialist UK fresh fruit and vegetable supplier to the foodservice sector, with comparable B2B distribution model and product range spanning staples and specialty produce.
• M&F Produce: UK fresh produce distributor with strong salad and vegetable capabilities supplying retail and foodservice across the country. Directly comparable mid-sized B2B produce wholesaler.
• Fresca Group: UK fresh produce supplier group serving supermarkets, foodservice, and wholesale customers with a wide vegetable and salad portfolio. Comparable customer segments and supply-base-driven sourcing model.
• G's Fresh: One of the UK's largest fresh produce growers and suppliers, offering a similar range of salads, brassicas, and vegetables to retail and foodservice customers across the UK and Europe. Highly comparable on product mix, customer base, and logistics model.
• Fresh Direct (UK): UK-based fresh produce wholesaler distributing a broad range of fruit, vegetables, and salads to foodservice and retail customers. Directly comparable in product breadth, B2B customer focus, and multi-modal cold-chain delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/rose-produce-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Produce