TOTIRA

What TOTIRA does

TOTIRA is a Canadian private company (Totira Corp., incorporated in Ontario) that operates a cloud-based residential rental marketplace connecting landlords and tenants through the full rental lifecycle. The platform supports property search with advanced filters and 3D virtual tours, online applications including multi-person group applications, tenant screening via aggregated multi-vendor verification (explicitly without impacting credit scores), digital lease signing with custom clauses, online rent collection, maintenance requests, and a 360-degree tenant profile that combines rental history, referrals, and prior landlord feedback. The core product suite comprises nine modules, including add-on services such as a Rental Income Guarantee Program and a Furnished Living & Corporate Housing offering that includes design, furnishing, and tenant placement for flexible and corporate rentals.

The platform is delivered via a web application at totira.com and mobile apps, with social-login authentication through Google and Facebook, and is positioned as a two-sided marketplace serving individual tenants (singles, families, roommates, groups) and landlords (individual property owners, property managers, and agents) across multiple regions while being domiciled in Canada. Revenue mechanics are predominantly freemium: tenants and landlords access core services at no subscription cost, with monetization driven by transaction-based fees on rent and late payments, optional furnished-living and corporate-housing professional services, and underwriting-style revenue from the rental income guarantee program. Go-to-market combines a product-led, self-serve motion (free signup, direct website registration, organic SEO and social channels, referral dynamics) with a sales-led motion via an in-house direct sales team and a regional Expert Agent Network that runs a 6-step landlord partnership process (property submission, team contact, partnership lease, optional design/furnishing, tenant placement, ongoing servicing).

The firm is privately held with 51-100 employees, PIPEDA- and GDPR-compliant (with a designated Chief Privacy Officer), and discloses no funding rounds, no acquisitions, no named enterprise customers, no patents, and no executive team in the available source material. Operational status is "operating" with active login, sign-up, property search, and core services; the most recent Terms of Use update is dated 2025-03-01, indicating an active product iteration cycle.

Name

TOTIRA

Legal name

Totira Corp.

Website

https://totira.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

TOTIRA is a Canadian cloud-based residential rental marketplace that connects landlords and tenants across property search, screening, digital lease signing, rent collection, and optional furnished/corporate housing services, monetizing primarily via transaction fees and add-on programs.

Ownership category

akta.pro rank

Product category

Residential Rental Platform

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Extended-Stay & Monthly Rental Marketplaces (30+ Nights) (THAMALAG)

akta.pro secondary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Residential rental platform
• Tenant screening services
• Digital lease signing
• Property listing management
• Rent collection platform

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Landlord Platform Services: Landlords pay no additional cost beyond the agreed rental amount set on their listing. The platform enables property listing, tenant screening, lease management, and rent collection as core services.
2. Tenant Screening Services: Tenant screening including background checks, credit checks, and rental history verification are provided to landlords as part of platform services.
3. Payment Processing Fees: Transaction fees may be charged for processing rental payments, late payment fees, and service fees. Users are informed and consent is requested prior to charging fees.
4. Furnished Living & Corporate Housing: Optional design and furnishing services for landlords. Design team equips units with premium furniture, bedding, kitchenware, and tech gadgets like smart TVs for furnished living and corporate travel bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

TOTIRA operates a digital residential rental platform that connects landlords and tenants across the full rental lifecycle. The platform provides property search with 3D virtual tours, property listing management for landlords, comprehensive tenant screening (background, credit, and rental history verification) without impacting credit scores, digital lease signing with custom clauses, and online rent collection. Add-on offerings include a rental income guarantee program for landlords and a furnished living/corporate housing service.

Product overview

Totira is a single unified rental platform connecting landlords and tenants through the complete rental lifecycle. The core platform encompasses property search with 3D tours and advanced filters, property listing management, tenant screening with background/credit/rental history verification, digital lease signing with custom clause support, and online rent collection. Add-on services include a Rental Income Guarantee Program for landlords and Furnished Living/Corporate Housing management. Tenants benefit from Enhanced Rental Profiles with referral support and a Group Application Feature for multi-person applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform A tenant-facing search platform for finding rental properties using advanced filters, city-based location search, and 3D virtual property tours with showing scheduling. Designed for individual tenants looking for residential rentals.
• Property Listing Management A landlord-facing portal for submitting and listing properties, managing active listings, and coordinating property showings through a structured submission and review workflow. Designed for property owners and property managers.
• Tenant Screening Service Comprehensive tenant verification service that runs background checks, credit checks, and rental history verification to produce detailed screening reports for landlord decision-making. Designed for landlords to evaluate prospective tenants.
• Digital Lease Signing Electronic lease agreement signing product that allows landlords to upload custom contracts or use TOTIRA's standard lease with addable custom clauses, executed digitally with secure document storage. Designed for landlords and tenants finalizing rental agreements.
• Rent Collection Platform Secure online payment platform enabling tenants to pay rent and landlords to collect payments through TOTIRA, including processing of late payment fees and service fees with prior user notification and consent. Designed for landlords and tenants managing rental payments.
• Rental Income Guarantee Program Income assurance add-on program that ensures landlords receive rental payments even if a tenant defaults, subject to enrollment and eligibility criteria. Designed for landlords seeking protection against rental income loss.
• Furnished Living and Corporate Housing Service Full-service property management for landlords that includes professional design, furnishing with premium items and smart technology such as smart TVs, and tenant placement through in-house and institutional sales teams for flexible rentals, furnished living, and corporate travel bookings. Designed for landlords wanting turnkey furnished units and for companies needing corporate housing.

Quantifiable outcome

• Most landlords receive lease offers within a few days of listing their property through the advanced matching algorithm
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• RentRedi: RentRedi is landlord software for rent collection, tenant screening, applications, and lease management with mobile-first delivery. Comparable to TOTIRA's landlord tools and pricing tier.
• Zumper: Zumper operates a long-term rental marketplace connecting landlords and tenants with listings, applications, screening, and lease tools. It is the closest direct peer to TOTIRA in category, target customer (tenants and small landlords), and product scope.
• Avail: Avail provides a landlord-tenant platform for listings, applications, screening, digital leases, and rent collection, targeting independent landlords. Functionality and self-serve go-to-market overlap closely with TOTIRA's core offering.

Broad incumbents

• Zillow: Zillow is a leading real estate platform with a sizable rentals vertical including listings, applications, and tenant screening. As a broad incumbent with deep brand and inventory, it competes for both tenant demand and landlord supply.
• Apartments.com: Apartments.com (CoStar) is the dominant North American rental listings marketplace with massive inventory and SEO authority. A broad incumbent that competes for tenant search traffic that TOTIRA also targets.
• Realtor.com: Realtor.com is a major U.S. real estate marketplace with a rentals vertical. As a broad incumbent, it competes for tenant search demand and landlord listings.

Emerging players

• SpareRoom: SpareRoom is a roommate and shared-rental matching platform popular in the U.K. and North America. Comparable to TOTIRA's group application and roommate-oriented use cases.
• Bungalow: Bungalow operates a furnished co-living platform with group application and roommate matching. Comparable to TOTIRA's Group Application feature and Furnished Living add-on.
• Hemlane: Hemlane combines self-serve landlord software with an optional agent network for showings and management. Comparable to TOTIRA's hybrid self-serve plus expert-agent distribution model.
• Doorstead: Doorstead offers guaranteed-rent property management for landlords, combining full-service management with income assurance. Closest comparable to TOTIRA's Guaranteed Rental Income and Furnished Living offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/totiracorp
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/totira_corp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOTIRA