RVR

What RVR does

RVR (Réseau Vert d'Aires) is a French SARL founded in January 2023 by Hervé Maurin, operating a curated network of eco-responsible camping-car aires in France with stated international ambitions. As of April 2026 the network comprised 11 areas across six French regions, each offering services such as water, electricity, waste disposal, selective sorting and local product vending, with nightly stay fees of €7-23. RVR enforces ecological and quality standards (vegetation, demarcated large pitches, bio-waste compliance via a Tribioval partnership from March 2025) that distinguish its network from generic asphalted aires common in the sector.

The company monetises through three streams: (1) one-off consulting engagements to municipalities and private aire owners, structured into five packs (PROJET pre-project support, CREATION full project support, AUDIT performance improvement, STAR multi-language listing optimisation across 20+ European platforms, and MEDIA professional photography/video); (2) recurring network membership fees paid by private aire owners for brand affiliation and listing management; and (3) an indirect share of visibility and referral traffic generated through partnerships with park4night, Campercontact, CaraMaps, Stellplatz Radar, Ioverlander, FFCC, FFACCC, Wikicampers and others. RVR's go-to-market is consultative enterprise field sales for municipalities and a channel/community motion for private owners, supplemented by a 'travailleurs nomades' ambassador program.

The business is founder-owned with no disclosed institutional funding or external investors, a small distributed team across French regions, and registered offices in Villeurbanne (RCS Nanterre) and Levallois-Perret. RVR's technology stack is not proprietary — the platform is a curated directory and service model rather than a software product — making distribution partnerships, content assets in six languages, and the eco-responsible brand positioning the primary sources of differentiation.

Name

RVR

Legal name

RVR

Website

https://rvr.world

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

RVR is a French eco-responsible camping-car aire network founded in 2023, operating 11 curated areas across France and offering structured consulting and marketing services to municipalities and private aire owners.

Ownership category

akta.pro rank

Product category

RV / Camping-Car Tourism Network Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

RV Delivery, Setup & Concierge Rental Services (THADAIAJ), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

Keywords

• Camping-car aires network
• Eco-responsible tourism consulting
• Municipal aire development
• Private aire marketing
• Camping-car visibility services

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting Services: RVR sells consulting engagements to municipalities and private aire owners through four structured packs: PROJET (pre-project support), CREATION (full project support), AUDIT (performance improvement), STAR (visibility and listing optimization), and MEDIA (professional photography and video production). Revenue is generated per engagement, with pricing based on scope and size of aire.
2. Network Membership Fees: Private aire owners pay to join the RVR network, gaining access to RVR's communication platform, SEO and listing management, and brand affiliation. The company retains a share of the aire's visibility and referral traffic. The network spans both free and paid aires.
3. Booking / Stay Fees (via network): RVR areas charge camping-carists nightly fees ranging from 7 to 23 euros per night, with additional tourism taxes. The network aggregates these areas and drives bookings through the RVR platform and third-party apps.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

RVR operates a curated network of eco-responsible camping-car aires in France and sells consulting and marketing services (PACK PROJET, PACK CREATION, PACK AUDIT, PACK STAR, PACK MEDIA) to municipalities and private aire owners who want to create, improve, or promote their camping-car areas. End users (camping-carists) stay overnight at network aires paying per-night fees, while aire operators benefit from RVR's multi-platform listings, professional content, and eco-design standards.

Product overview

RVR is a service-oriented company operating a network of eco-responsible camping-car areas across France and internationally. The offering consists of three interconnected components: (1) the Network of Areas (core platform) - a collection of quality, vegetated camping-car areas operated by private entrepreneurs or municipalities; (2) Consulting Services - structured advisory packages (PACK PROJET, PACK AUDIT, PACK CREATION) that help create and improve camping-car areas; and (3) Communication Services - marketing packages (PACK STAR, PACK MEDIA) that promote areas through multi-language descriptions, professional photography/video, and referencing across 20+ European platforms. RVR acts as both a network operator and a consulting/marketing service provider for the camping-car tourism industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Network of RVR Eco-Responsible Aires Curated network of eco-responsible camping-car aires in France featuring vegetated, large demarcated pitches with services such as water, electricity, grey/black water disposal, selective sorting, local product dispensers, picnic tables, WiFi, and laundry facilities. Used by camping-carists, van travelers, and nomadic workers.
• Municipal Aire Consulting Consulting service for French municipalities and communes to create eco-responsible camping-car aires, develop local commerce and services for residents and travelers, and continuously improve area facilities.
• Private Aire Promotion Service helping private camping-car aire owners gain visibility through comprehensive referencing across more than 15 European platforms, improving attractiveness and reaching an expanded European audience.
• PACK PROJET Pre-project consulting pack including ideal location selection, sketches and layout plans to avoid design errors, cost estimates per location, equipment quotes, and communication/referencing quotes for prospective aire developers.
• PACK CREATION Full project creation support including market study, area design and layout planning, equipment and service selection, technical specifications for construction, commercial development, and local economic partnerships.
• PACK AUDIT Audit service for existing aires covering ecological impact optimization, service optimization, equipment optimization, tourist optimization, signage optimization, and communication optimization.
• PACK STAR Visibility enhancement service including area descriptions in a minimum of 6 languages (FR, DE, EN, ES, NL, IT), photo selection, optimized referencing across the top 20 camping websites and apps, and creation of a Google Business page.
• PACK MEDIA Visual content creation pack including photographer dispatch, photo creation and retouching, destination photos, and promotional video creation for the aire and its surrounding destination.

Quantifiable outcome

• RVR manages listings on 20+ European camping-car platforms, providing operators with visibility to over 7 million annual park4night users alone.
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• TribiovalcoreStrategic or Co-development Partner · 3 March 2025Tribioval provides solutions for sorting and valorising bio-waste for tourist accommodations, businesses, and local authorities. RVR partnered with Tribioval to support its network's compliance with the January 2024 environmental regulations on bio-waste management. The partnership helps RVR-registered aires implement proper biodynamic waste sorting and composting systems.
• park4nightcoreGTM or Marketing Partnerpark4night is Europe's most-used camping-car and van parking app with over 7 million travelers per year. RVR uses park4night as its primary distribution platform for listing network aires. RVR is a park4night specialist, optimising listings for maximum visibility among the app's large user base. Partnership includes privileged referencing and visibility support.
• FFCC (Fédération Française de Camping et de la Caravaning)coreGTM or Marketing PartnerFFCC is France's leading federation in camping and caravaning with 120,000 members. Its mission is to help outdoor tourists enjoy their holidays. FFCC provides RVR with credibility, member referral, and a platform for promoting the network to a large, engaged audience of camping enthusiasts.
• FFACCC (Fédération Française des Associations et Clubs de Camping-Caravaning)coreGTM or Marketing PartnerFFACCC is the sole national federation that exclusively represents camping-car users and defends their interests. As a partner, FFACCC promotes RVR's eco-responsible aires to its member clubs, giving RVR access to a highly targeted, motivated audience of serious camping-car users.
• Villages EtapesmajorGTM or Marketing PartnerVillages Etapes is a state brand attributed to authentic rural communes of fewer than 5,000 inhabitants that offer convivial stopovers for travelers, showcasing their charm, commerce, and hospitality. Each qualifying commune must have a camping-car aire — directly aligning with RVR's municipal client segment. Partnership helps RVR recruit communes meeting the Villages Etapes criteria.
• CACC (Conseil Accueil Camping-Car)majorImplementation/ SI/ Consulting PartnerCACC is a consulting firm dedicated to developing camping-car welcome infrastructure, offering both advisory and project management services. RVR recommends CACC to prospective clients needing regulatory and technical expertise that complements RVR's own consulting packs. CACC's involvement validates the quality of RVR-approved projects.
• CLC (Comité de Liaison du Camping-Car)minorGTM or Marketing PartnerCLC brings together industry stakeholders — manufacturers, distributors, user federations, rental companies, and equipment suppliers — and advocates for the camping-car sector. RVR's CLC membership provides networking opportunities with sector players and a platform to advocate for eco-responsible tourism standards.
• Good ActminorGTM or Marketing PartnerGood Act is an enterprise engaged in creating sustainable solutions for environmental and social challenges. Good Act created plantable business cards for RVR, supporting RVR's brand positioning around sustainability and eco-responsibility.
• WikicampersmajorGTM or Marketing PartnerWikicampers is a peer-to-peer platform for renting and buying camping-cars, vans, and converted vans. RVR's partnership with Wikicampers — described as France's market leader in camping-car rental — gives RVR access to an audience of active camping-car renters who are potential travellers for RVR network areas.
• CaraMapscoreGTM or Marketing PartnerCaraMaps is a free application listing over 100,000 addresses across Europe — campings, service areas, natural spots, home-stays, and tourist sites. RVR is listed on CaraMaps, and the two companies share content — RVR blog has published a CaraMaps profile article. CaraMaps provides RVR with additional visibility to an engaged European camping-car traveler audience.
• Vision & MerveilleminorGTM or Marketing PartnerVision & Merveille is a fully equipped leisure vehicle rental service in Savoie, France, offering bespoke travel itineraries in a family spirit with human values. The partnership provides RVR with access to a rental operator whose customers are potential travelers for RVR network areas.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Campercontact: European camping-car stopover and motorhome park app with extensive listings. RVR manages its network's listings on Campercontact as a Core distribution partner. Both target camping-car travelers seeking verified overnight stops across Europe.
• Yescapa: Major European peer-to-peer platform for van and motorhome rental, with strong French market presence. Sits adjacent to RVR in the French vanlife ecosystem and shares target users (camping-car and van travelers), though Yescapa operates on the rental side rather than the stopover side.
• park4night: Europe's most-used camping-car stopover app with 7M+ annual travelers and 100K+ listings. RVR uses park4night as its primary distribution channel and describes itself as a "park4night specialist." Both serve the same end-user (camping-car travelers) seeking stopover areas, but park4night is a generic aggregator while RVR is a curated eco-responsible sub-network.
• iOverlander: Global free, community-driven database of camping, water, and waste disposal locations for overlanders and van travelers. Listed as one of RVR's 20+ distribution partners. Both serve the same camping-car/van audience seeking verified stopover information, though iOverlander is community-edited and global in scope.
• Wikicampers: France's leading peer-to-peer rental platform for camping-cars, vans, and converted vans. RVR has a Major partnership with Wikicampers to reach active camping-car renters. Both operate within the French vanlife ecosystem and target the same traveler segment, though Wikicampers focuses on vehicle rental rather than stopovers.
• CaraMaps: Free European app listing 100K+ camping, service area, natural spot, and tourist addresses. CaraMaps is one of RVR's core distribution partners and serves the same camping-car traveler audience. It competes for the same operator listing space that RVR's network occupies.
• France Passion: Long-established French network offering free overnight stopovers at farms, vineyards, and rural producers for self-contained camping-cars. Operates a similar network-and-membership model to RVR but with a focus on agritourism rather than eco-responsible service areas, and is far more established.

Broad incumbents

• FFCC (Fédération Française de Camping et de la Caravaning): France's leading federation in camping and caravaning with 120,000 members. RVR has a Core partnership with FFCC and benefits from its credibility and member referrals. FFCC operates broadly across the French camping industry while RVR is a niche eco-responsible sub-network within it.

Emerging players

• CACC (Conseil Accueil Camping-Car): French consulting firm dedicated to developing camping-car welcome infrastructure, offering advisory and project management services. CACC and RVR's consulting packs (PROJET, CREATION, AUDIT) address the same client (municipalities and private aire developers) with overlapping but complementary services, and the two companies have a referral relationship.

Regional players

• Stellplatz Radar: Germany-focused camping-car stopover app with extensive listings across German-speaking Europe. Listed as one of RVR's 20+ distribution partners. Comparable functionality and audience but primarily serves Germany/Austria/Switzerland rather than France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rvr_world
• YouTubeyoutube.com/@AiresRVRworld
• Facebookfacebook.com/RVR.world
• LinkedInlinkedin.com/company/rvr-world
• Instagraminstagram.com/rvr.world

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RVR