iOverlander
iOverlander is a privately held, founder-owned mobile and web platform providing a crowdsourced database of 250,000+ overlanding places across 190 countries, monetized via freemium subscriptions ($59.99–$99.99/year) and advertising, serving travelers exploring by land.
- Company typePrivate
- Founded2014
- HeadquartersRemote/Distributed, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What iOverlander does
iOverlander is a privately held, founder-owned mobile and web platform that provides a crowdsourced database of 250,000+ places across 190 countries for overlanders — land-based travelers using vehicles ranging from bicycles and motorcycles to RVs and purpose-built overland rigs. Founded in 2014 by Sam Christiansen and Jessica Mans after their own Pan-American route trips, the product is built around user-submitted check-ins, photos, and corrections moderated by a volunteer team of experienced overlanders. The core mobile application (iOS and Android) and companion website use Leaflet.js for mapping, OpenStreetMap as the base layer, an offline-first architecture for use without cell signal, and a translation engine covering English, French, German, Portuguese, and Spanish. Distribution is direct-to-consumer exclusively through Google Play and Apple App Store plus the ioverlander.com website, with data exports in KML, GPX, CSV, and JSON formats.
The business operates on a freemium model. The free tier includes basic search, a single place set, and display advertising; Pro is priced at $59.99/year (3 place sets, 3 offline maps, ad-free); and Unlimited is $59.99 to $99.99/year (unlimited downloads, premium map styles including satellite, topographic, and BLM/USFS overlays, search, saved filters, and offline translations). Monthly billing was added in February 2025 and the monthly price was raised roughly 50% in January 2026. Revenue is also supplemented by display advertising and a Contributor Rewards Program that grants free Unlimited subscriptions to active contributors.
The company is operationally lean — approximately nine employees, fully remote and distributed, with no external venture funding disclosed. Significant recent actions include the ground-up iOverlander 2 rebuild launched in June 2024 that replaced the volunteer/donations model, the April 2025 shutdown of the Legacy app, the December 2025 multilingual and category expansion, and a 2026 partnership with 1% for the Planet. The platform sits at the intersection of consumer travel, community-contributed geospatial data, and subscription monetization in a niche but globally distributed vertical.
iOverlander firmographics
Firmographics- Name
- iOverlander
- Legal name
- iOverlander LLC
- Website
- https://ioverlander.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iOverlander is a privately held, founder-owned mobile and web platform providing a crowdsourced database of 250,000+ overlanding places across 190 countries, monetized via freemium subscriptions ($59.99–$99.99/year) and advertising, serving travelers exploring by land.
- Ownership category
- akta.pro rank
iOverlander industry classification
Industry- Product category
- Travel & Navigation Mobile Application
- NAICS
- Travel Agencies (561510), Tour Operators (561520), RV (Recreational Vehicle) Parks and Campgrounds (721211)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Safety, Permitting & Logistics Support Services (Trip Leaders, Route Planning, Rescue Support) (THAAALAL)
- akta.pro secondary industry
- Local Tours, Activities & Attractions Metasearch (THALAEAI)
Keywords
Where iOverlander is headquartered
LocationHeadquarters
- HQ city
- Remote/Distributed
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iOverlander business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Revenue - Pro Tier: Annual subscription at $59.99/year providing 3 sets of downloadable places, 3 offline maps, and ad-free experience.
- Subscription Revenue - Unlimited Tier: Annual subscription at $99.99/year providing unlimited place downloads, unlimited offline maps, premium map styles (satellite, topo, BLM/USFS overlays), search functionality, saved filters, and access to all translated place data.
- Advertising Revenue: Free tier generates revenue through display advertising, with a significant reduction in ads compared to legacy app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic features and ads |
| Subscription | Annual | Pro - $59.99/year |
| Subscription | Annual | Unlimited - $99.99/year |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
iOverlander product offering
Product offeringCore offering
iOverlander operates a crowdsourced mobile application and website that provides overlanders with access to a database of 250,000+ places across 190 countries, including campgrounds, wild camping spots, fuel stations, water sources, mechanics, border crossings, and other travel services. The platform operates on a freemium model with a free ad-supported tier and two paid annual subscriptions (Pro at $59.99/year and Unlimited at $99.99/year) that unlock offline maps, additional place downloads, advanced search, saved filters, premium map overlays, and multilingual translations in five languages. All place data is contributed by travelers via GPS check-ins and reviewed by human moderators with extensive overlanding experience.
Product overview
iOverlander is a crowdsourced platform and mobile application for overlanders to find and share camping, vehicle service, and travel information worldwide. The product portfolio consists of a core mobile app (iOS/Android) and website that provide access to a database of 250,000+ places across 190 countries. The platform operates on a freemium model with two paid subscription tiers: iOverlander Pro ($59.99/year, 3 place sets + 3 offline maps) and iOverlander Unlimited ($99.99/year, unlimited downloads, premium maps, search, saved filters, and in-app translations in 5 languages). The ecosystem includes a Contributor Rewards Program and Contributor of the Month recognition. All place data is user-generated via check-ins and moderated by a team of overlander volunteers. The platform integrates with OpenStreetMap for base mapping and Leaflet.js for the web interface.
Differentiator
Problem solved
Functional benefit
Products and services
- iOverlander Mobile App
Quantifiable outcome
- 250,000 places in 190 countries with 1M+ check-ins
- +2 more outcomes
Companies that use iOverlander
Customer profileSegments4 records
Ideal customer profiles4 records
iOverlander technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
iOverlander partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- 1% for the PlanetcoreEnvironmental commitment where iOverlander gives 1% of annual earnings to vetted environmental nonprofits. Joined in 2026. They vet organizations, certify giving, and ensure follow-through. Focus on grassroots, on-the-ground organizations outside the US doing work in places the community travels through.
- RevenueCatcoreThird-party service provider managing subscriptions and in-app purchases. Handles receipt validation, subscription transactions, purchase restoration, and synchronization across devices.
- PayPalcorePayment processor for subscription transactions. Privacy policy lists PayPal as one of the payment processors alongside Apple, Google, and Stripe.
- StripecorePayment processor for subscription transactions. Privacy policy lists Stripe as one of the payment processors alongside PayPal, Apple, and Google.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
iOverlander competitors and assessment
Company assessmentDirect peers
- FreeRoam: FreeRoam is a crowdsourced camping and boondocking app with a similar freemium model, community-driven database, and focus on remote/dispersed camping. Closest direct competitor to iOverlander with overlapping user segments and feature set.
- AllTrails: AllTrails is the dominant crowdsourced outdoor recreation platform with millions of trails and reviews. While focused on hiking rather than overlanding, it shares the same community-verified data model, freemium subscription structure, offline maps, and outdoor traveler target audience as iOverlander.
- Gaia GPS: Gaia GPS is a premium outdoor navigation app offering offline topographic maps, hiking, and overlanding routes. Comparable to iOverlander's offline-first, premium subscription model with map overlays, though more focused on route planning than camping discovery.
- onX Offroad: onX Offroad is a subscription-based offroad/overland trail and camping mapping app with offline functionality. Comparable through its premium subscription, vehicle-specific trail data, and outdoor recreation user base, though more trail-focused than service-discovery focused.
- Park4Night: Park4Night is a European-focused crowdsourced camping and motorhome stopover app. Highly comparable to iOverlander in its overlanding/RV traveler focus, crowdsourced data model, and offline functionality, though with stronger European geographic concentration.
- Campendium: Campendium is a crowdsourced camping app focused primarily on RV and van travelers in North America. Directly comparable to iOverlander in its core use case (finding campsites with verified amenities), community contribution model, and subscription-based revenue approach.
- The Dyrt: The Dyrt operates a crowdsourced camping marketplace with reviews, trip planning, and reservation tools. Comparable to iOverlander through its campground database, traveler reviews, and Pro subscription tier for offline use.
Emerging players
- Rever: Rever is a motorcycle-focused trip planning and discovery app with social route-sharing features. Overlaps with iOverlander in the adventure travel community segment and route/trip planning functionality, though narrower in vehicle type focus.
Regional players
- iOverlander alternatives: Wikicamps: Wikicamps is an Australia-origin crowdsourced camping and travel app with strong Oceania presence. Comparable to iOverlander through crowdsourced data and offline functionality, with a more regional concentration that limits direct head-to-head competition.
Broad incumbents
- Google Maps: Google Maps is the universal navigation platform with growing outdoor/camping features and community contributions. While not specialized for overlanding, its massive scale, free pricing, and continuous feature expansion represent the dominant competitive threat in the space.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iOverlander social profiles
Digital presenceiOverlander financial estimates
Financial estimateRevenue estimate
Valuation estimate
iOverlander leadership team
Management profileNumber of profiles
Profiles2 records
iOverlander funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iOverlander M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iOverlander
What does iOverlander do?
iOverlander operates a crowdsourced mobile application and website that provides overlanders with access to a database of 250,000+ places across 190 countries, including campgrounds, wild camping spots, fuel stations, water sources, mechanics, border crossings, and other travel services. The platform operates on a freemium model with a free ad-supported tier and two paid annual subscriptions (Pro at $59.99/year and Unlimited at $99.99/year) that unlock offline maps, additional place downloads, advanced search, saved filters, premium map overlays, and multilingual translations in five languages. All place data is contributed by travelers via GPS check-ins and reviewed by human moderators with extensive overlanding experience.
Is iOverlander a public or private company?
iOverlander is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iOverlander founded?
iOverlander was founded in 2014. It employs 1 to 10 people.
Where is iOverlander based?
iOverlander is headquartered in Remote/Distributed, United States, in the North America region.
How does iOverlander make money?
Three revenue lines are on record. Subscription Revenue - Pro Tier is the primary driver. The others are subscription Revenue - Unlimited Tier and advertising Revenue.
Who are iOverlander's main competitors?
Direct peers on record are FreeRoam, AllTrails, Gaia GPS, onX Offroad, Park4Night, Campendium and The Dyrt. Rever is listed as an emerging player. iOverlander alternatives: Wikicamps is listed as a regional player. Google Maps is listed as a broad incumbent.
Does iOverlander have an API?
No public API is recorded for iOverlander.
What industry is iOverlander in?
iOverlander's product category is Travel & Navigation Mobile Application. Its primary akta.pro industry code is THAAALAL, Safety, Permitting & Logistics Support Services (Trip Leaders, Route Planning, Rescue Support), with a secondary code of THALAEAI, Local Tours, Activities & Attractions Metasearch. Its NAICS code is 561510 and its SIC code is 4700.